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Branch Review

Branch
Our score: 8.2 User satisfaction: 93%
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What is Branch?

Branch is a mobile linking and marketing platform that helps businesses acquire, involve and measure across multiple platforms, channels and devices through powerful linking and marketing solutions. It plugs in seamlessly into the marketing stack, allowing businesses to boost mobile growth. The Deep Links directly point to the in-app content from different channels and platforms for a better user experience. The platform ensures that users reach the correct page, while it brings fresh users to the appropriate page from install. Attribution and analytics tools capture all customer touch points across different platforms and channels, which eliminates mobile fragmentation and provides better understanding of the customers. Branch also supports seamless integration with popular platforms, including Google AdWords, Braze, Facebook, mixpanel, SendGrid and Amplitude, mparticle and SAILTHRU.

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Overview of Branch Benefits

Branch offers a variety of mobile linking and marketing solutions that help boost mobile engagement and user experience. The linking platform covers email, referrals, paid advertising, social media, organic search, app banners and desktop to mobile, while solutions include attribution, deep linking, influencer analytics, content analytics and data feed. Email clicks usually results in a poor user experience and low conversion rates. Branch aims to cover this weakness using deep linking and makes it easier to branch deep-linked email. This means that the users are always logged in, which ultimately results in higher conversion rates and a better user experience. Deep linking is also effective for app referral programs and works well for referral tracking, credit balance, reward attribution and more.

Referral rules can be created directly through the dashboard, making it easier to automatically apply rewards and promo codes. Deepviews enable users to effortlessly generate app previews for desktop and mobile (with deep links), ensuring immediate delivery of the right content. Deepviews can also be enabled for desktops, allowing users to view in-app content on their workstations and laptops. Advanced attribution and analytics tools help capture all customer touch-points across multiple platforms and channels. The platform helps convert web traffic into app users through smart banners and targeting. Users can be segmented based on a variety of factors, including app and web visits, app installation and referring source.

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Overview of Branch Features

  • Deep linking
  • Attribution and analytics
  • Customer touch-point capturing
  • Deep-linked emails
  • Email-to-app marketing
  • Deep-linked referrals
  • Paid advertising
  • Ad conversion tracking
  • Social media Branch links
  • Organic search
  • Firebase App indexing
  • Smart app banners
  • AMP support
  • Custom audience targeting
  • Influencer analytics
  • Content analytics
  • Data feeds

Branch Position In Our Categories

Since businesses have specific business wants, it is rational that they steer clear of seeking an all-encompassing, “perfect” software solution. Having said that, it is hard to stumble on such a software solution even among popular software systems. The efficient step to do should be to take note of the varied major factors which need inspection like crucial features, packages, technical skill capability of staff, business size, etc. Then, you must do your research comprehensively. Have a look at these Branch evaluations and scrutinize the other software products in your shortlist more closely. Such detailed product research ascertains you circumvent poorly fit software solutions and subscribe to the system that offers all the benefits your business requires to achieve growth.

Position of Branch in our main categories:

TOP 50

Branch is one of the top 50 Application Development Software products

If you are interested in Branch it might also be beneficial to examine other subcategories of Best Application Development Software gathered in our database of B2B software reviews.

It's important to realize that virtually no app in the Best Application Development Software category will be a perfect solution that can fulfill all the requirements of various company types, sizes and industries. It may be a good idea to read a few Branch Best Application Development Software reviews first as some software can dominate just in a really small group of applications or be prepared with a very specific type of industry in mind. Others might work with an idea of being easy and intuitive and as a result lack advanced functions welcomed by more experienced users. You can also find apps that support a large group of users and give you a complex feature set, however this in most cases comes at a higher cost of such a service. Ensure you're aware of your requirements so that you pick a solution that provides all the features you look for.

How Much Does Branch Cost?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Branch pricing details?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise pricing information is available upon request.

User Satisfaction

Positive Social Media Mentions 219
Negative Social Media Mentions 9

We are aware that when you make a decision to get a Application Development Software it’s important not only to learn how experts score it in their reviews, but also to discover if the actual users and enterprises that purchased it are actually content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Branch reviews across a wide range of social media sites. The data is then displayed in a simple to digest format showing how many people had positive and negative experience with Branch. With that information available you should be ready to make an informed purchasing decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Branch?

Branch integrates with the following business systems and applications:

  • Google AdWords
  • SAILTHRU
  • Facebook
  • SendGrid
  • Braze
  • Mparticle
  • Mixpanel
  • Amplitude
  • AWS
  • Blueshift
  • ORACLE+Bronto
  • Campaign monitor
  • EPSILON
  • Kahuna
  • LEANPLUM
  • Mailgun
  • Mailjet
  • Mandrill
  • ORACLE RESPONSYS
  • PostUp
  • SalesForce Marketing Cloud
  • SparkPost
  • Zeta
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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