Branch Review

Our score: 8.2 User satisfaction: 93%
Logo of Branch

What is Branch?

Branch is a mobile linking and marketing platform that helps businesses acquire, involve and measure across multiple platforms, channels and devices through powerful linking and marketing solutions. It plugs in seamlessly into the marketing stack, allowing businesses to boost mobile growth. The Deep Links directly point to the in-app content from different channels and platforms for a better user experience. The platform ensures that users reach the correct page, while it brings fresh users to the appropriate page from install. Attribution and analytics tools capture all customer touch points across different platforms and channels, which eliminates mobile fragmentation and provides better understanding of the customers. Branch also supports seamless integration with popular platforms, including Google AdWords, Braze, Facebook, mixpanel, SendGrid and Amplitude, mparticle and SAILTHRU.

Overview of Branch Benefits

Branch offers a variety of mobile linking and marketing solutions that help boost mobile engagement and user experience. The linking platform covers email, referrals, paid advertising, social media, organic search, app banners and desktop to mobile, while solutions include attribution, deep linking, influencer analytics, content analytics and data feed. Email clicks usually results in a poor user experience and low conversion rates. Branch aims to cover this weakness using deep linking and makes it easier to branch deep-linked email. This means that the users are always logged in, which ultimately results in higher conversion rates and a better user experience. Deep linking is also effective for app referral programs and works well for referral tracking, credit balance, reward attribution and more.

Referral rules can be created directly through the dashboard, making it easier to automatically apply rewards and promo codes. Deepviews enable users to effortlessly generate app previews for desktop and mobile (with deep links), ensuring immediate delivery of the right content. Deepviews can also be enabled for desktops, allowing users to view in-app content on their workstations and laptops. Advanced attribution and analytics tools help capture all customer touch-points across multiple platforms and channels. The platform helps convert web traffic into app users through smart banners and targeting. Users can be segmented based on a variety of factors, including app and web visits, app installation and referring source.

Overview of Branch Features

  • Deep linking
  • Attribution and analytics
  • Customer touch-point capturing
  • Deep-linked emails
  • Email-to-app marketing
  • Deep-linked referrals
  • Paid advertising
  • Ad conversion tracking
  • Social media Branch links
  • Organic search
  • Firebase App indexing
  • Smart app banners
  • AMP support
  • Custom audience targeting
  • Influencer analytics
  • Content analytics
  • Data feeds

Branch Position In Our Categories

Keeping in mind businesses have particular business requirements, it is wise that they steer clear of buying a one-size-fits-all, “perfect” software solution. Having said that, it would be futile to try to chance on such an app even among branded software solutions. The practical thing to undertake would be to set down the various chief functions that need investigation like essential features, price plans, technical skill competence of the employees, business size, etc. Then, you must follow through your product research to a full extent. Browse over some Branch evaluations and look into each of the software systems in your shortlist more closely. Such detailed product research ascertain you steer clear of ill-fitting software products and select the system which provides all the aspects your company requires.

Position of Branch in our main categories:

TOP 50

Branch is one of the top 50 Application Development Software products

If you are considering Branch it might also be beneficial to examine other subcategories of Application Development Software listed in our database of SaaS software reviews.

It is crucial to realize that virtually no app in the Application Development Software category will be an ideal solution that can meet all the goals of all business types, sizes and industries. It may be a good idea to read a few Branch Application Development Software reviews first as some software can dominate exclusively in a really small group of applications or be prepared with a very specific industry in mind. Others might function with an intention of being simple and intuitive and consequently lack complex elements welcomed by more experienced users. You can also come across apps that cater to a broad group of customers and provide a rich feature base, but this usually comes at a higher cost of such a service. Be certain that you're aware of your needs so that you get a solution that provides all the functionalities you look for.

How Much Does Branch Cost?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise pricing information is available upon request.

User Satisfaction

Positive Social Media Mentions 219
Negative Social Media Mentions 9

We realize that when you make a decision to buy Application Development Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Branch reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Branch. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Branch pricing details?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise pricing information is available upon request.

What integrations are available for Branch?

Branch integrates with the following business systems and applications:

  • Google AdWords
  • Facebook
  • SendGrid
  • Braze
  • Mparticle
  • Mixpanel
  • Amplitude
  • AWS
  • Blueshift
  • ORACLE+Bronto
  • Campaign monitor
  • Kahuna
  • Mailgun
  • Mailjet
  • Mandrill
  • PostUp
  • SalesForce Marketing Cloud
  • SparkPost
  • Zeta

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Reviewed By Louie Andre
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