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Branch Review

Branch
Our score: 8.2 User satisfaction: 93%
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What is Branch?

Branch is a mobile linking and marketing platform that helps businesses acquire, involve and measure across multiple platforms, channels and devices through powerful linking and marketing solutions. It plugs in seamlessly into the marketing stack, allowing businesses to boost mobile growth. The Deep Links directly point to the in-app content from different channels and platforms for a better user experience. The platform ensures that users reach the correct page, while it brings fresh users to the appropriate page from install. Attribution and analytics tools capture all customer touch points across different platforms and channels, which eliminates mobile fragmentation and provides better understanding of the customers. Branch also supports seamless integration with popular platforms, including Google AdWords, Braze, Facebook, mixpanel, SendGrid and Amplitude, mparticle and SAILTHRU.

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Overview of Branch Benefits

Branch offers a variety of mobile linking and marketing solutions that help boost mobile engagement and user experience. The linking platform covers email, referrals, paid advertising, social media, organic search, app banners and desktop to mobile, while solutions include attribution, deep linking, influencer analytics, content analytics and data feed. Email clicks usually results in a poor user experience and low conversion rates. Branch aims to cover this weakness using deep linking and makes it easier to branch deep-linked email. This means that the users are always logged in, which ultimately results in higher conversion rates and a better user experience. Deep linking is also effective for app referral programs and works well for referral tracking, credit balance, reward attribution and more.

Referral rules can be created directly through the dashboard, making it easier to automatically apply rewards and promo codes. Deepviews enable users to effortlessly generate app previews for desktop and mobile (with deep links), ensuring immediate delivery of the right content. Deepviews can also be enabled for desktops, allowing users to view in-app content on their workstations and laptops. Advanced attribution and analytics tools help capture all customer touch-points across multiple platforms and channels. The platform helps convert web traffic into app users through smart banners and targeting. Users can be segmented based on a variety of factors, including app and web visits, app installation and referring source.

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Overview of Branch Features

  • Deep linking
  • Attribution and analytics
  • Customer touch-point capturing
  • Deep-linked emails
  • Email-to-app marketing
  • Deep-linked referrals
  • Paid advertising
  • Ad conversion tracking
  • Social media Branch links
  • Organic search
  • Firebase App indexing
  • Smart app banners
  • AMP support
  • Custom audience targeting
  • Influencer analytics
  • Content analytics
  • Data feeds

Branch Position In Our Categories

Knowing that companies have distinctive business-related needs, it is only rational that they abstain from choosing an all-encompassing, “perfect” software solution. Be that as it may, it is difficult to try to stumble on such a software system even among well-known software systems. The best thing to do would be to write the varied key functions that demand research such as important features, budget, technical skill capability of staff members, business size, etc. Thereafter, you should conduct your product research systematically. Go over these Branch analyses and explore each of the solutions in your shortlist more closely. Such detailed product investigation makes sure you take out unsuitable applications and buy the system which includes all the aspects your company requires to be successful.

Position of Branch in our main categories:

TOP 50

Branch is one of the top 50 Application Development Software products

If you are considering Branch it might also be beneficial to investigate other subcategories of Application Development Software listed in our base of B2B software reviews.

Since each enterprise has unique business wants, it is advisable for them to abstain from seeking a one-size-fits-all faultless software application. Needless to say, it would be futile to try to find such an app even among market-leading software solutions. The intelligent thing to do would be to jot down the various important elements that require consideration such as required features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Branch Application Development Software reviews and check out each of the other systems in your shortlist in detail. Such comprehensive research can make certain you reject ill-fitting platforms and choose the system that presents all the features you need for business success.

How Much Does Branch Cost?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Branch pricing details?

Branch Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise pricing information is available upon request.

User Satisfaction

Positive Social Media Mentions 219
Negative Social Media Mentions 9

We are aware that when you choose to purchase a Application Development Software it’s important not only to find out how professionals evaluate it in their reviews, but also to discover if the real users and enterprises that use these solutions are actually satisfied with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Branch reviews across a vast range of social media sites. The information is then featured in an easy to understand format indicating how many clients had positive and negative experience with Branch. With that information at hand you should be equipped to make an informed purchasing decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Branch?

Branch integrates with the following business systems and applications:

  • Google AdWords
  • SAILTHRU
  • Facebook
  • SendGrid
  • Braze
  • Mparticle
  • Mixpanel
  • Amplitude
  • AWS
  • Blueshift
  • ORACLE+Bronto
  • Campaign monitor
  • EPSILON
  • Kahuna
  • LEANPLUM
  • Mailgun
  • Mailjet
  • Mandrill
  • ORACLE RESPONSYS
  • PostUp
  • SalesForce Marketing Cloud
  • SparkPost
  • Zeta
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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