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Application Development Software

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What is Branch?

Branch is a mobile linking and marketing platform that helps businesses acquire, involve and measure across multiple platforms, channels and devices through powerful linking and marketing solutions. It plugs in seamlessly into the marketing stack, allowing businesses to boost mobile growth. The Deep Links directly point to the in-app content from different channels and platforms for a better user experience. The platform ensures that users reach the correct page, while it brings fresh users to the appropriate page from install. Attribution and analytics tools capture all customer touch points across different platforms and channels, which eliminates mobile fragmentation and provides better understanding of the customers. Branch also supports seamless integration with popular platforms, including Google AdWords, Braze, Facebook, mixpanel, SendGrid and Amplitude, mparticle and SAILTHRU.

Overview of Branch Benefits

Branch offers a variety of mobile linking and marketing solutions that help boost mobile engagement and user experience. The linking platform covers email, referrals, paid advertising, social media, organic search, app banners and desktop to mobile, while solutions include attribution, deep linking, influencer analytics, content analytics and data feed. Email clicks usually results in a poor user experience and low conversion rates. Branch aims to cover this weakness using deep linking and makes it easier to branch deep-linked email. This means that the users are always logged in, which ultimately results in higher conversion rates and a better user experience. Deep linking is also effective for app referral programs and works well for referral tracking, credit balance, reward attribution and more.

Referral rules can be created directly through the dashboard, making it easier to automatically apply rewards and promo codes. Deepviews enable users to effortlessly generate app previews for desktop and mobile (with deep links), ensuring immediate delivery of the right content. Deepviews can also be enabled for desktops, allowing users to view in-app content on their workstations and laptops. Advanced attribution and analytics tools help capture all customer touch-points across multiple platforms and channels. The platform helps convert web traffic into app users through smart banners and targeting. Users can be segmented based on a variety of factors, including app and web visits, app installation and referring source.

Overview of Branch Features

  • Deep linking
  • Attribution and analytics
  • Customer touch-point capturing
  • Deep-linked emails
  • Email-to-app marketing
  • Deep-linked referrals
  • Paid advertising
  • Ad conversion tracking
  • Social media Branch links
  • Organic search
  • Firebase App indexing
  • Smart app banners
  • AMP support
  • Custom audience targeting
  • Influencer analytics
  • Content analytics
  • Data feeds

Branch Position In Our Categories

Position of Branch in our main categories:


Branch is one of the top 50 Application Development Softwareproducts


Branch is one of the 50
Application Development Software products

If you are considering Branch it may also be sensible to examine other subcategories of Best Application Development Software collected in our base of B2B software reviews.

Since each organization has particular business requirements, it is prudent for them to desist from searching for a one-size-fits-all perfect software application. Needless to say, it would be useless to try to find such an app even among widely used software platforms. The smart thing to do would be to list the various important factors that need consideration such as key features, budget, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some Branch reviews and look into each of the other systems in your shortlist in detail. Such exhaustive groundwork can ensure you weed out ill-fitting platforms and choose the system that offers all the elements you require for business success.

How Much Does Branch Cost?

Branch Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Enterprise pricing information is available upon request.

User Satisfaction

We realize that when you make a decision to buy Application Development Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Branch reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Branch. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Branch pricing details?

Branch Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Enterprise pricing information is available upon request.

What integrations are available for Branch?

Branch integrates with the following business systems and applications:

  • Google AdWords
  • Facebook
  • SendGrid
  • Braze
  • Mparticle
  • Mixpanel
  • Amplitude
  • AWS
  • Blueshift
  • ORACLE+Bronto
  • Campaign monitor
  • Kahuna
  • Mailgun
  • Mailjet
  • Mandrill
  • PostUp
  • SalesForce Marketing Cloud
  • SparkPost
  • Zeta

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