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BrightTarget Review
What is BrightTarget?
BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.
Show MoreOverview of BrightTarget Benefits
BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.
The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.
In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.
Show MoreOverview of BrightTarget Features
- Predictive marketing and sales analytics
- Predictive insights
- Prospect scoring
- Customer profiling
- Predictive lead scoring
- Customer retention
- Product recommendation
- Data index
- Customer Lifetime Value
- Internal/external data combination
- In-memory data processing technology
- Cloud deployment
- Opportunity exploration
- Prospecting
- Sales forecasts
- ROI analysis
- Attribution
- Upsell and cross-sell
BrightTarget Position In Our Categories
Because businesses have distinctive business demands, it is practical that they abstain from seeking a one-size-fits-all, ”best” solution. Needless to say, it is futile to try to discover such an app even among popular software products. The practical step to undertake would be to spell out the several critical aspects which call for a careful thought such as major features, packages, technical skill capability of the users, business size, etc. Then, you must follow through your product research fully. Go over these BrightTarget analyses and check out each of the solutions in your shortlist more closely. Such all-encompassing product investigation makes sure you circumvent poorly fit applications and pay for the one that includes all the aspects your business requires for optimal results.
Position of BrightTarget in our main categories:
TOP
100
BrightTarget is one of the top 100 Predictive Analysis Software products
If you are interested in BrightTarget it could also be a good idea to check out other subcategories of Predictive Analysis Software collected in our database of B2B software reviews.
There are well-liked and widely used solutions in each software category. But are they necessarily the best fit for your organization’s unique needs? A trendy software product may have thousands of customers, but does it provide what you need? For this reason, do not blindly invest in popular systems. Read at least a few BrightTarget Predictive Analysis Software reviews and consider the aspects that you wish to have in the software such as the cost, main tools, available integrations etc. Then, choose a few systems that fit your requirements. Check out the free trials of these products, read online reviews, get clarifications from the seller, and do your investigation thoroughly. This in-depth homework is certain to help you choose the most excellent software solution for your firm’s specific requirements.
How Much Does BrightTarget Cost?
BrightTarget Pricing Plans:
Free Trial
What are BrightTarget pricing details?
BrightTarget Pricing Plans:
Free Trial
BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We are aware that when you make a decision to buy a Predictive Analysis Software it’s important not only to see how experts rank it in their reviews, but also to discover whether the actual people and companies that purchased these solutions are indeed happy with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and BrightTarget reviews across a vast range of social media sites. The information is then presented in an easy to digest way showing how many clients had positive and negative experience with BrightTarget. With that information available you should be ready to make an informed buying choice that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for BrightTarget?
BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.
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