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BrightTarget REVIEW

Predictive Analysis Software

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What is BrightTarget?

BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.

Overview of BrightTarget Benefits

BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.

The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.

In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.

Overview of BrightTarget Features

  • Predictive marketing and sales analytics
  • Predictive insights
  • Prospect scoring
  • Customer profiling
  • Predictive lead scoring
  • Customer retention
  • Product recommendation
  • Data index
  • Customer Lifetime Value
  • Internal/external data combination
  • In-memory data processing technology
  • Cloud deployment
  • Opportunity exploration
  • Prospecting
  • Sales forecasts
  • ROI analysis
  • Attribution
  • Upsell and cross-sell

BrightTarget Position In Our Categories

Position of BrightTarget in our main categories:


BrightTarget is one of the top 50 Predictive Analysis Softwareproducts


BrightTarget is one of the 50
Predictive Analysis Software products

If you are interested in BrightTarget it could also be a good idea to examine other subcategories of Best Predictive Analysis Software listed in our base of SaaS software reviews.

Companies have unique wants and requirements and no software platform can be perfect in such a situation. It is futile to try to find a perfect out-of-the-box software system that fulfills all your business needs. The smart thing to do would be to adapt the solution for your unique needs, employee skill levels, budget, and other factors. For these reasons, do not hasten and invest in well-publicized popular applications. Though these may be widely used, they may not be the ideal fit for your particular wants. Do your groundwork, investigate each short-listed application in detail, read a few BrightTarget reviews, contact the seller for explanations, and finally choose the app that presents what you want.

How Much Does BrightTarget Cost?

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

User Satisfaction

We realize that when you make a decision to buy Predictive Analysis Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BrightTarget reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BrightTarget. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.





Technical details

Devices Supported
  • Windows
  • Linux
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are BrightTarget pricing details?

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

What integrations are available for BrightTarget?

BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.

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