BrightTarget Review

Our score: 6.8 User satisfaction: N/A

What is BrightTarget?

BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.

Overview of BrightTarget Benefits

BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.

The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.

In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.

Overview of BrightTarget Features

  • Predictive marketing and sales analytics
  • Predictive insights
  • Prospect scoring
  • Customer profiling
  • Predictive lead scoring
  • Customer retention
  • Product recommendation
  • Data index
  • Customer Lifetime Value
  • Internal/external data combination
  • In-memory data processing technology
  • Cloud deployment
  • Opportunity exploration
  • Prospecting
  • Sales forecasts
  • ROI analysis
  • Attribution
  • Upsell and cross-sell

BrightTarget Position In Our Categories

Keeping in mind businesses have distinctive business-related wants, it is reasonable that they steer clear of picking a one-size-fits-all, “perfect” system. Regardless, it would be hard to find such an app even among recognizable software systems. The clever step to do is to narrow down the several vital aspects that require scrutiny such as critical features, costing, technical skill ability of staff members, organizational size, etc. After which, you should double down on your research to a full extent. Read some BrightTarget analyses and scrutinize each of the software programs in your list more closely. Such detailed product investigation makes sure you stay away from unsuitable software products and choose the system which has all the features you require business requires to achieve growth.

Position of BrightTarget in our main categories:

TOP 50

BrightTarget is one of the top 50 Predictive Analysis Software products

If you are considering BrightTarget it might also be a good idea to analyze other subcategories of Predictive Analysis Software collected in our database of B2B software reviews.

Enterprises have different needs and requirements and no software solution can be perfect in such a situation. It is pointless to try to find an ideal out-of-the-box software app that meets all your business wants. The smart thing to do would be to customize the application for your unique wants, staff member skill levels, finances, and other elements. For these reasons, do not rush and invest in well-publicized popular solutions. Though these may be widely used, they may not be the perfect fit for your specific requirements. Do your groundwork, look into each short-listed platform in detail, read a few BrightTarget Predictive Analysis Software reviews, call the maker for clarifications, and finally select the application that offers what you want.

How Much Does BrightTarget Cost?

BrightTarget Pricing Plans:

Free Trial

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Predictive Analysis Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BrightTarget reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BrightTarget. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are BrightTarget pricing details?

BrightTarget Pricing Plans:

Free Trial

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

What integrations are available for BrightTarget?

BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.


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Reviewed By Nestor Gilbert
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