BrightTarget Review

Our score: 6.8 User satisfaction: N/A

What is BrightTarget?

BrightTarget by Sidetrade is a B2B sales and marketing predictive software for professionals that enables users to understand, acquire, retain and grow valuable customers. It delivers the value data science has to offer and allows businesses to uncover valuable information from their data. BT’s customer profiling helps marketers understand their customers, predict individual CLV (Customer Lifetime Value) and discover new segments by generating new predictive insights. Predictive lead scoring delivers reliable scoring that scores prospects based on the likelihood of their conversion, resulting in improved customer acquisition rates and better sale effort prioritization. Its product recommendation features help uncover the hidden value in collected data to offer customers the right kind of products and services and deliver maximum value to them.

Overview of BrightTarget Benefits

BrightTarget’s Data Index combines the internal data with external data signals that include classification data and social media, making predictive capability more powerful. The software measures and tracks the true customer value by predicting Customer Lifetime Value at an individual level, allowing the management to make decisions that help generate business value that’s sustainable. It also helps organizations reduce costs by saving them from having to invest in data scientists, expensive data analytics, hardware and software licenses.

The Data Science as a Service solution runs on the big data platform that combines in-memory, latest and petabyte scale data processing tech to deliver prescriptive and actionable insights directly to the teams. Being a cloud-based system BrightTarget comes with built-in data connectors for major marketing automation and CRM systems, while businesses also have the option to take advantage of the simple API that is file based and supports drag-and-drop functionality. Used by FTSE trading companies, the software ensures data integrity, security and availability by using state of the art infrastructure and architecture.

In addition to helping businesses better understand and retain their customers, grow value of their existing customers and acquire new and more valuable clients, BT also helps explore new market opportunities and find new and better prospects. Marketing and sales teams can forecast sales and revenues using advanced and powerful predictive technologies, while ROI analysis and attribution makes it easier to understand and accurately report on the performance of marketing activities.

Overview of BrightTarget Features

  • Predictive marketing and sales analytics
  • Predictive insights
  • Prospect scoring
  • Customer profiling
  • Predictive lead scoring
  • Customer retention
  • Product recommendation
  • Data index
  • Customer Lifetime Value
  • Internal/external data combination
  • In-memory data processing technology
  • Cloud deployment
  • Opportunity exploration
  • Prospecting
  • Sales forecasts
  • ROI analysis
  • Attribution
  • Upsell and cross-sell

BrightTarget Position In Our Categories

Because companies have their own business-related wants, it is sensible that they avoid going for a one-size-fits-all, ”best” business application. Still, it would be futile to try to find such an app even among popular software products.
The practicable thing to undertake would be to list the several vital functions which necessitate scrutiny such as essential features, plans, skill aptitude of the users, business size, etc. Next, you should conduct your product research to a full extent. Go over some BrightTarget evaluations and check out each of the software programs in your list in detail. Such all-encompassing product research guarantee you circumvent unsuitable software products and select the system that includes all the benefits your business requires to achieve growth.

Position of BrightTarget in our main categories:

TOP 50

BrightTarget is one of the top 50 Predictive Analysis Software products

If you are interested in BrightTarget it might also be beneficial to check out other subcategories of Predictive Analysis Software gathered in our database of SaaS software reviews.

Since each company has unique business requirements, it is advisable for them to desist from seeking a one-size-fits-all faultless software solution. Needless to say, it would be useless to try to find such a platform even among popular software solutions. The intelligent thing to do would be to jot down the various important elements that require consideration such as main features, budget, skill levels of workers, company size etc. Then, you should do your research thoroughly. Read some BrightTarget Predictive Analysis Software reviews and check out each of the other solutions in your shortlist in detail. Such in-depth homework can make certain you weed out ill-fitting applications and choose the app that presents all the features you need for business success.

How Much Does BrightTarget Cost?

BrightTarget Pricing Plans:

Free Trial

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Predictive Analysis Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BrightTarget reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BrightTarget. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular BrightTarget Alternatives

Top Competitors To BrightTarget By Price

Trending Predictive Analysis Software Reviews

Product name:

BrightTarget Comparisons

Product name:

What are BrightTarget pricing details?

BrightTarget Pricing Plans:

Free Trial

BrightTarget enterprise pricing is available by quote. Contact the company to determine the best pricing option for your business. 

What integrations are available for BrightTarget?

BrightTarget offers integration options with various enterprise systems and apps, including Marketo and data connectors for major marketing automation and CRM systems. The file-based standard API for internal systems supports drag-and-drop functionality.


is waiting for
your first review.


Write your own review of this product

Reviewed By Nestor Gilbert
Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

Unsure about this software?
women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.


Sign in with company email

Sign in with company email

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.