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Infer REVIEW

Business Intelligence Software

12 user reviews
USER SATISFACTION 95%
OUR SCORE 7.9

What is Infer?

A predictive lead scoring platform, Infer is targeted at marketing and sales teams, helping them keep an eye on promising leads. Teams can use the software to identify top leads as well as those that score badly. The software’s capability lies in the use of outside signals and internal information to score leads. These signals are updated regularly, which include trademarks, patents, technology vendors, social and web presence, job vacancies and employee counts, among many others.

Infer aids users in picking up promising leads that may have been missed or never left the nurturing stage. Information provided by the system can be used to act quickly on leads, passing them on to capable sales agents. Infer’s data can be used to come up with great campaigns and accurate forecasts. Bad leads can also be filtered out before being passed on to the CRM.

The system makes use of dashboards, graphs and charts to detail the impact of your marketing campaigns on leads. Leads scores can be evaluated using existing CRMs.

Overview of Infer Benefits

Infer provides a predictive-as-a-service solution that mines historical customer data, pulls in thousands of external signals from the web, and uses advanced data mining and modeling to build predictive lead scores, behavior scores and other actionable sales and marketing insights.

The key elements of Infer’s platform are:

Internal and External Data Signals: Infer seamlessly pulls in and mines historical customer signals from CRM, marketing automation, or any other data sources a company uses. The app augments that information by crawling the web, purchasing data, and inferring signals from raw data about an individual and the organization they work for: such as website traffic, relevant job postings, patent filings, social presence, and even the technology vendors they use. With nothing more than an email address, Infer can go out and grab thousands of insights about each prospect. The company is applying deep data science techniques to these data points across the board, from matching company records to the right external signals, to cleaning up data quality and handling sparsity (missing data) issues.

Predictive Modeling and Scoring: With traditional lead scoring like that found in Marketing Automation systems, you manually define point values. But this breaks down when you’re talking about hundreds or thousands of attributes. With Infer’ approach, nothing is done manually. The company uses advanced predictive intelligence and machine learning algorithms, the same data science used by Google and other consumer web pioneers, to build personalized models that are tailored to identify a company’s best potential customers. These statistical techniques look at historical sales and marketing data and determine what a good customer looks like for a specific business and/or product.

When a new record is pushed to Infer, it immediately returns a simple “fit” score that indicates how likely that person and their company will buy a certain offering. And in addition to scoring incoming prospects, the company offers powerful behavioral scoring, which predicts how soon a prospect will buy by analyzing activities tracked in a company’s marketing automation system. Via deep integrations into applications like Marketo and Eloqua, Infer mines and performs predictive analytics on an extensive range of behavior signals, including activity spikes and declines as well as sustained engagement.

Automated, Real-Time Decision Support: Because Infer can score a lead the instant it is created, its customers can be confident they’re routing each prospect down the right path and getting a jump on their competition. Infer’s predictive “fit” and “behavior” scores are instantly and continuously sent back into a customer’s preferred sales and/or marketing application and integrated seamlessly into existing workflows so they can be used to make the right call in less time. These Infer Scores provide a simple decision point that can be used in all sorts of ways by all types of end users. For example, a company’s sales reps can easily sort their incoming leads in Salesforce by Infer Score to better prioritize their daily work and monitor things like the quality of incoming leads.

Overview of Infer Features

  • Advanced Machine Learning data science
  • Identification of bad leads and filtering them out
  • Color-coded lead ranking
  • Conversion rate and pipeline graphs
  • Daily automatic updates
  • Evolving data mining model
  • Hundreds of external signals
  • Infer dashboards
  • Infer Smart Signals
  • Integration with Salesforce, Eloqua and Marketo
  • Lead Ratings by Source chart
  • Month-to-date “Good Lead” graphs
  • Month-to-date lead gen graphs
  • Numerical lead scoring
  • Predictive lead scoring
  • Route leads to sales

What Problems Will Infer Solve?

Increasing marketing qualified leads (MQLs): By focusing on campaigns that produce good leads and by extracting the best leads from marginal sources, Infer helps marketers increase the volume of their qualified leads. Looking at the Infer score on the Salesforce campaign object, marketing teams can measure their cost per good lead. For example, companies often use this insight to adjust their bidding strategy in AdWords so they’re optimizing for good leads rather than any old form complete. This change in orientation provides an apples-to-apples comparison across campaigns so companies can place the right bets and get to qualified prospects faster than the competition.

Supercharging sales productivity: To use a baseball analogy, Infer helps increase the batting average for all of a company’s reps. If a good rep can work 100 leads a month, you want to make sure they’re only swinging at strikes. By filtering out unpromising leads before they reach sales and sending them straight to nurture instead, Infer’s customers are increasing win rates and conversion. The company’s predictive lead scoring lets reps stack rank their leads, so they can align their effort where it can have the biggest revenue impact. This means that they’re calling good leads faster and they’re less likely to give up one call too soon.

Uncovering hidden potential from an old nurture database: Many businesses have prospects that slip through the cracks because the timing was off, a rep didn’t think they were a good fit at first, or maybe the inside sales team was just spread too thin at the time the lead came in. Infer constantly updates scores based upon external data, so we score old leads even when they’re not active on a company’s website. With Infer, companies are going back and automatically researching and re-scoring all of their leads – whether they have 10 leads or 10 million. They then put high-scoring leads on specific journeys with special offers such as invitations to events or 1:1 consultations, or carve off one or two reps to focus on re-engaging those top nurture leads.

Infer Position In Our Categories

Position of Infer in our main categories:

500

Infer is one of the top 500 Business Intelligence Softwareproducts

Top
500

Infer is one of the 500 Marketing Softwareproducts

500

Infer is one of the top 500 Sales Softwareproducts

500

Infer is one of the 500
Business Intelligence Software products

500

Infer is one of the 500
Marketing Software products

500

Infer is one of the 500
Sales Software products


Infer is also listed in the following subcategories:

Category:Position:Category:Position:
Demand Generation Software#48 Lead Management Software#49
Category:Position:
Demand Generation Software#48
Lead Management Software#49

Each company has its own characteristics, and might need a specific Business Intelligence Software solution that will be designed for their business size, type of customers and staff and even individual industry they deal with. It's not wise to count on getting an ideal solution that will work for every company no matter what their history is. It may be a good idea to read a few Infer reviews first and even then you should remember what the solution is supposed to do for your company and your staff. Do you require an easy and intuitive app with only basic functions? Will you actually make use of the complex functionalities required by pros and big enterprises? Are there any specific features that are especially beneficial for the industry you work in? If you ask yourself these questions it is going to be much easier to find a solid app that will fit your budget.

How Much Does Infer Cost?

Infer Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Infer pricing is based on the number of records processed and connected systems. Contact the vendor for more information.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Infer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Infer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

167

NEGATIVE SOCIAL MENTIONS

7

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Technical details

Devices Supported
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

Infer User Reviews

What are Infer pricing details?

Infer Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Infer pricing is based on the number of records processed and connected systems. Contact the vendor for more information.

What integrations are available for Infer?

Infer works closely with several players in the data and CRM landscape, and has native integrations with leading sales and marketing automation platforms like Salesforce, Eloqua, Marketo, HubSpot, and Pardot. Infer also connects with several data providers that provide outside signals to help identify and score what makes the best sales lead.

User reviews


User reviews in total: 12

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The most favorable review

Olivia

2 months ago


Pros: Infer makes the onboarding and implementation process quick and painless. It was so fast and easy that we got it integrated to our Salesforce instance in less than a week. The Infer team was also with us in every step of the way. The data we get is reliable as well based on the tests we did against scoring.

Cons: I love Infer and there is nothing about it I dislike. We get good return on our investment. We are quite excited to see how we will fare once we reach out to new markets where we don't have any history of.

The least favorable review

Tracy

9 months ago


Pros: Compared to various old school lead scoring software, Infer's premise is significantly superior. What Infer does is identify high quality leads based on the information surrounding them and this method has a very high conversion rate in contrast to traditional lead scoring approaches.

Cons: We have experienced numerous delays because Infer tends to queries our SFDC DB every 5 minutes to identify new leads instead of the other way around.

Published 2 months ago
Verified
user
Infer makes the onboarding and implementation process quick and painless. It was so fast and easy that we got it integrated to our Salesforce instance in less than a...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Infer changed the way we work with leads. Back then, we were unable to make our leads work for us. When we discovered this


What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Infer contributed to the signficant improvement our marketing and sales engine in terms of efficiency. Once we have our model, it was pleasantly surprising that the...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
We have a very noisy funnel and Infer just simplifies everything. Our product is quite popular and that means we have a large influx of leads. Our team has to spent a lot...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
Compared to various old school lead scoring software, Infer's premise is significantly superior....



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
Infer is simply an amazing product that uses innovative lead scoring technology. In addition, they provide excellent customer support. When we started using Infer, we...



What do you think about this review? Great Poor
Published 10 months ago
Verified
user
The Infer solution is instrumental in helping our sales and marketing team to identify the deals that really mattered. That is very important since we want to attract the...



What do you think about this review? Great Poor
Published 11 months ago
Verified
user
Infer has the most impressive lead prediction technology and they still continue to find more applications fo their technology. We have been able to implement their brand...



What do you think about this review? Great Poor
Published 11 months ago
Verified
user
Infer generated reliable and very effective predictive models for us and we are able to implement them without any hitch. I also love how they really listened and...



What do you think about this review? Great Poor
Published 12 months ago
Verified
user
Infer has become an invaluable part of my business as the predictive models they make really improve the way we manage and qualify leads. Also, their customer support is...



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