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CallRail Review

CallRail
Our score: 8.4 User satisfaction: 97%

What is CallRail?

CallRail is an intuitive and powerful call tracking solution for data-driven marketers and measures call conversions from search, offline and digital marketing campaigns, including PPC keywords. Call recording allows easily qualifying leads, improving customer service and coaching the staff. The software also makes it easier to review and annotate phone calls.

Full visitor journey can be captured before and after the call, while tracking phone number can automatically be shown to the right audience. Call tracking tools allow managing multiple locations, clients or even companies from a single account, helping businesses to improve ROI. New call tracking numbers can be setup in no time and the call flow builder makes it easier to create custom call routing for businesses.

Overview of CallRail Benefits

CallRail assists in understanding which sites, campaigns and search words are driving conversations. Visitor timelines show the complete journey of a customer through your website. The conversion data is fed directly into Google Analytics and also optimizes AdWords call tracking campaigns, allowing phone calls to be tracked like conversions. Real-time reporting notifies instantly when a call is received and lets users understand which campaigns are performing best and delivering highest ROI.

The solutions also helps identify which marketing channels are producing more calls and also measures phone leads received from offline marketing efforts such as radio, TV, direct mail, newspaper and brochures. Knowing more about the customer ultimately results in more closed deals and enhanced revenues. The information gathered from email accounts, call logs, ad campaigns and premium caller ID databases offer in-depth and contextual details about callers.

The Call Analytics Dashboard provides unprecedented details about individual calls and helps visualize trends and understand high-performing campaigns. Email notifications keep users in loop all the time and allow them to see when leads come in. Visitor timeline shows how visitors browse the website and what particular pages they have been reading and what actions they took after the call. This makes it a lot easier to identify the webpages that deliver the most phone calls. The solution can also be integrated with a number of marketing, sales and analytics software, including Google Analytics & AdWords and Salesforce. It also supports SMS, voicemail transcription, call follow up and lead capture.

Overview of CallRail Features

  • Call recording
  • Dynamic number insertion
  • Agency call tracking
  • Quick setup
  • Keyword Call Tracking
  • AdWords call tracking
  • Dynamic Website Call Tracking
  • Static & Offline Call Tracking
  • In-Depth Caller Context
  • Custom call flows
  • Local and Toll-free numbers (US and Canada)
  • Visitor & Keyword-Level Tracking
  • Campaign-Level Call Tracking
  • Multi-Channel Call Attribution
  • Call Analytics Dashboard
  • Email Notifications
  • Visitor Timeline
  • Call Scheduling
  • Interactive Menus
  • Simulcall (Calls sent to multiple phones)
  • SIP Routing
  • SMS/Voicemail
  • Call Follow Up
  • Lead Capture

CallRail Position In Our Categories

Bearing in mind businesses have distinctive business needs, it is sensible that they abstain from buying an all-encompassing, “perfect” software solution. Just the same, it would be hard to stumble on such application even among well-known software products. The best thing to undertake can be to write down the several essential aspects that call for a deliberation like important features, price plans, skill aptitude of staff members, organizational size, etc. Thereafter, you must double down on the product research systematically. Go over some CallRail reviews and check out each of the software products in your shortlist in detail. Such detailed product investigation ascertain you steer clear of unsuitable applications and select the one which meets all the tools your company requires.

Position of CallRail in our main categories:

TOP 100

CallRail is one of the top 100 Business Intelligence Software products

TOP 50

CallRail is one of the 50 Conversion Rate Optimization Software products

If you are interested in CallRail it could also be a good idea to examine other subcategories of Business Intelligence Software listed in our database of SaaS software reviews.

Each business has its own characteristics, and may require a special Business Intelligence Software solution that will be designed for their business size, type of clients and employees and even specific industry they support. You should not count on locating a perfect app that will be suitable for each company regardless of their background is. It may be a good idea to read a few CallRail Business Intelligence Software reviews first and even then you should pay attention to what the solution is intended to do for your company and your employees. Do you need a simple and intuitive service with just essential features? Will you actually use the complex functionalities needed by pros and large enterprises? Are there any specific tools that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a reliable service that will match your budget.

How Much Does CallRail Cost?

CallRail Pricing Plans:

Free Trial

Starter

$30/month

Pro

$130/month

Pro

By quote

CallRail offers a Starter plan and two Professional enterprise pricing packages. Give the details a look, and decide which plan is for you:

Starter – $30/month

  • 10 Local Numbers, 500 Local Minutes, 100 Text Messages
  • Live Call Dashboard
  • Google AdWords and Analytics Integration
  • Campaign Monitoring
  • Conversation Intelligence
  • Visitor Monitoring
  • Flows of Custom Calls
  • Keyword Tracking
  • Call Recording
  • Integrations & API

Pro – $130/month

  • 20 Local Numbers, 2,500 Local Minutes, 500 Text Messages
  • Starter features plus:
  • White Label Subdomain
  • Live Call Monitoring
  • Premium Integrations
  • Managed Account Setup
  • Custom Logo & Branding

Pro – by quote

  • Designed for High Volume
  • Dedicated Account Manager
  • Invoice & PO Billing Available

User Satisfaction

Positive Social Media Mentions 111
Negative Social Media Mentions 3

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CallRail reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CallRail. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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CallRail Comparisons

CallRail user reviews

I love working with CallRail

Read full review >
Dennis
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.10.2019 Company Size: 1-10 Employees Industry: Marketing and Advertising

Excellent product

Read full review >
Lori
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.09.2019 Company Size: More than 100 Employees Industry: Real Estate

We have great experience with CallRail

Read full review >
Emilio
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.09.2019 Company Size: 1-10 Employees Industry: Internet

CallRail provides us with all aspects of the data so we can easily meet our client’s needs

Read full review >
Fred
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2018 Company Size: More than 100 Employees Industry: Internet

This is our best product

Read full review >
Elaine
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.08.2018 Company Size: More than 100 Employees Industry: Oil & Energy

What are CallRail pricing details?

CallRail Pricing Plans:

Free Trial

Starter

$30/month

Pro

$130/month

Pro

By quote

CallRail offers a Starter plan and two Professional enterprise pricing packages. Give the details a look, and decide which plan is for you:

Starter – $30/month

  • 10 Local Numbers, 500 Local Minutes, 100 Text Messages
  • Live Call Dashboard
  • Google AdWords and Analytics Integration
  • Campaign Monitoring
  • Conversation Intelligence
  • Visitor Monitoring
  • Flows of Custom Calls
  • Keyword Tracking
  • Call Recording
  • Integrations & API

Pro – $130/month

  • 20 Local Numbers, 2,500 Local Minutes, 500 Text Messages
  • Starter features plus:
  • White Label Subdomain
  • Live Call Monitoring
  • Premium Integrations
  • Managed Account Setup
  • Custom Logo & Branding

Pro – by quote

  • Designed for High Volume
  • Dedicated Account Manager
  • Invoice & PO Billing Available

What integrations are available for CallRail?

CallRail integrates with the following business systems and applications:

  • WordPress
  • Google Analytics and AdWords
  • KISSmetrics
  • Salesforce

CallRail average rating:

Average score
5/5 (8 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Emilio

PROS: CallRail provides me with accurate data to my clients when it comes to phone-calls that the adverts on the websites are generating. We are able to present true value of our services by using the data. We have improved the customer retention numbers effectively. There is even emails with call-data and with recorded calls.

CONS: They could make some reports and menus more intuitive. Also some of the important features are buried several levels deep.

Reviewed 7 months ago

Read full review >

The least favorable review

Maxine

PROS: The conversion software is user-friendly and the customer service is helpful and always responsive. They helped us to transfer the ownership of an account in short time, they even helped us to navigate around the system efficiently. It offers weekly reports that are set up and send directly to my email.

CONS: There is nothing I can dislike about this product. But, they could add some online training for newbies.

Reviewed 2 years ago

Read full review >

More reviews from 8 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I love working with CallRail

Read full review >
Dennis
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.10.2019 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: CallRAil is easy to set up and easy to use, I managed to install the program by myself. There are extremely easy and understandable instructions to follow. It is simple and intuitive tool with great capabilities.

CONS: It takes some time for the calls to show as conversion inside the Adwords.

What do you think about this review? Great Poor

Excellent product

Read full review >
Lori
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.09.2019 Company Size: More than 100 Employees Industry: Real Estate

PROS: The product is simple and easy to set it up, it is well organized and very customizable. It offers voicemail, call forward options and integration with CRMs. There is even a mobile app. The price is affordable.

CONS: There is nothing I can think of.

What do you think about this review? Great Poor

We have great experience with CallRail

Read full review >
Emilio
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.09.2019 Company Size: 1-10 Employees Industry: Internet

PROS: CallRail provides me with accurate data to my clients when it comes to phone-calls that the adverts on the websites are generating. We are able to present true value of our services by using the data. We have improved the customer retention numbers effectively. There is even emails with call-data and with recorded calls.

CONS: They could make some reports and menus more intuitive. Also some of the important features are buried several levels deep.

What do you think about this review? Great Poor

CallRail provides us with all aspects of the data so we can easily meet our client’s needs

Read full review >
Fred
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2018 Company Size: More than 100 Employees Industry: Internet

PROS: We can easily breakdown between the source of the call from Facebook, email marketing and paid search. We are able to keep track of the keywords for paid search generated call. We can listen the recordings and we are able to integrate it with our reporting platform and to make reports on a monthly basis.

CONS: The call service is amazing for small business clients but it would be great if they could provide even more detailed funnel information and that would be helpful for large clients.

What do you think about this review? Great Poor

This is our best product

Read full review >
Elaine
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.08.2018 Company Size: More than 100 Employees Industry: Oil & Energy

PROS: There are lot of things that I like about CallRail starting from call recording (including the option to listen the recorded call from your app), email or app notification of all inbound calls, ability to track the call quality and to track called identification details. In addition, I’m extremely satisfied from its customer service team, they are amazing, and they walked me through the set up and through the whole process.

CONS: Maybe they could make the service free but I’m afraid the quality will be as same as postal service. But I’m really happy with the small service tag I get on a monthly basis.

What do you think about this review? Great Poor

Affordable and highly helpful product

Read full review >
Ira
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.03.2018 Company Size: More than 100 Employees Industry: Industrial Automation

PROS: CallRail notifies us whenever the call comes into the tracking numbers. I’m able to keep track/listen the recording, to mark the call as lead, to take to my dashboard and add notes, in this way I’m able to look at customer journey. The other good thing is that it is fully integrated with Google AdWords and it is very clear when searching the keywords to a call generated to sales team.

CONS: I would like to divide the call analytics into even smaller parts, but they are working to include this option.

What do you think about this review? Great Poor

CallRail is great product

Read full review >
Maxine
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.03.2018 Company Size: More than 100 Employees Industry: Real Estate

PROS: The conversion software is user-friendly and the customer service is helpful and always responsive. They helped us to transfer the ownership of an account in short time, they even helped us to navigate around the system efficiently. It offers weekly reports that are set up and send directly to my email.

CONS: There is nothing I can dislike about this product. But, they could add some online training for newbies.

What do you think about this review? Great Poor

We use Call Rail on a daily basis

Read full review >
Dana
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.01.2018 Company Size: More than 100 Employees Industry: Real Estate

PROS: CallRail allows me to track multiple numbers. The tool is easy to set up and if you have any question or concern you can always rely on its customer service. You may try this product for free 14 days so you can see if it meets all your business needs. The online analytics you get is great for both online and offline marketing. With this product you may track which marketing strategy is doing the best and which one you need to avoid. There are lot of professional companies that use Call Rail and they are really satisfied from this product.

CONS: If you use the app on your iPhone then you have to use your headphones in order to listen the message it won’t play through phone speakers. Also, I had some troubles when setting up few numbers and the support team has helped me to manage this problem.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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