CallRail is an intuitive and powerful call tracking solution for data-driven marketers and measures call conversions from search, offline and digital marketing campaigns, including PPC keywords. Call recording allows easily qualifying leads, improving customer service and coaching the staff. The software also makes it easier to review and annotate phone calls.

Full visitor journey can be captured before and after the call, while tracking phone number can automatically be shown to the right audience. Call tracking tools allow managing multiple locations, clients or even companies from a single account, helping businesses to improve ROI. New call tracking numbers can be setup in no time and the call flow builder makes it easier to create custom call routing for businesses.

CallRail assists in understanding which sites, campaigns and search words are driving conversations. Visitor timelines show the complete journey of a customer through your website. The conversion data is fed directly into Google Analytics and also optimizes AdWords call tracking campaigns, allowing phone calls to be tracked like conversions. Real-time reporting notifies instantly when a call is received and lets users understand which campaigns are performing best and delivering highest ROI.

The solutions also helps identify which marketing channels are producing more calls and also measures phone leads received from offline marketing efforts such as radio, TV, direct mail, newspaper and brochures. Knowing more about the customer ultimately results in more closed deals and enhanced revenues. The information gathered from email accounts, call logs, ad campaigns and premium caller ID databases offer in-depth and contextual details about callers.

The Call Analytics Dashboard provides unprecedented details about individual calls and helps visualize trends and understand high-performing campaigns. Email notifications keep users in loop all the time and allow them to see when leads come in. Visitor timeline shows how visitors browse the website and what particular pages they have been reading and what actions they took after the call. This makes it a lot easier to identify the webpages that deliver the most phone calls. The solution can also be integrated with a number of marketing, sales and analytics software, including Google Analytics & AdWords and Salesforce. It also supports SMS, voicemail transcription, call follow up and lead capture.

CallRail offers a Starter plan and two Professional enterprise pricing packages. Give the details a look, and decide which plan is for you:

Starter – $30/month

• 10 Local Numbers, 500 Local Minutes, 100 Text Messages
• Campaign Tracking
• Keyword & Visitor Tracking
• Call Recording
• Live Call Dashboard
• Custom Call Flows
• Conversation Intelligence
• Google Analytics Integration
• Google AdWords Integration
• Integrations & API

Pro – $130/month

• 20 Local Numbers
• 2,500 Local Minutes
• 500 Text Messages
• Starter features plus:
• Live Call Monitoring
• Premium Integrations
• Managed Account Setup
• Custom Logo & Branding
• White Label Subdomain

Pro – by quote

• Designed for High Volume
• Dedicated Account Manager
• Invoice & PO Billing Available