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Cooladata REVIEW

Business Intelligence Software

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What is Cooladata?

Cooladata is a data warehouse and behavioral analytics platform designed for gaming, eLearning, eCommerce, SaaS, and media companies and their data and business intelligence teams. The platform aims to help these companies who are managing digital products to understand their customers, improve customer engagement, make better products, and increase revenue.

Open, flexible, and quick to deploy, Cooladata organizes any type of data in one place, whether it is structured, unstructured, or semi-structured. It collects data from different channels and platforms, and combines it with any existing data that users have in their CRM system or external database.

As it unifies data, the platform provides users with the opportunity to see the entire picture of their customers’ journey. Cooladata also permits the distribution of data across teams through custom dashboards, reports, and other data sharing functionalities.

Overview of Cooladata Benefits

Track Customer Behavior/Activity  And Unify Data

Cooladata has the capability to track all the activities that customers are doing across all channels and platforms, and to unify these activities with the available data users have for such customers found in their CRM or external database.

By adding Cooladata’s code snippet to a website or an app and selecting what they want to track using the Cooladata Tagger, users will be able to track what their customers are doing. This includes the links that customers are clicking, videos they are watching, pages they are scrolling, and forms they are filling out.

Data unification in Cooladata is also facilitated by its ability to integrate with most CRM, email marketing, analytics, and ad platforms. Likewise, it has a REST API which makes it possible for users to bring data into and out of the platform.

Understand Customer Journey

Cooladata doesn’t only allow users to obtain a unified view of all data related to customer behavior and activity, but it also permits the analysis of such data in one place. Thus, the platform assists them in understanding every stage of the customer journey so they can obtain valuable and meaningful insights to improve their business. They will be able to see how their customers interact with their brand, whether online or offline.

Funnel Analysis

To be able to understand customers and their journey, Cooladata offers ways to visualize, manipulate, and analyze data. It uses standard visualizations and analyses like funnel, cohort, and path. Funnel visualization and analysis permits users to segment customers based on their behavior and analyze how they go through each step of the funnel.

A funnel is comprised of the steps and events that customers need to go through before conversion. Thus, users will be able to identify the steps or events where customers get stuck and the reason why they don’t convert. This way, they can improve their conversion rates.

Cohort Analysis

Meanwhile, conducting cohort analysis lets users understand the behavior of groups of customers over time. This type of analysis enables them to identify the period of time when customers are churning (cancellation of subscription or discontinuation of service) and the reason why they are making such decision. Through cohort analysis, users can increase customer retention and engagement.

Path Analysis

When it comes to path analysis, this involves the isolation of customers who are able to make a purchase, send a quote request, or reach any business goal. Path analysis enables users to identify what these customers have in common, what persuades them to make purchases, and what are the paths that lead them to reach the goal.

Ask Questions And Get Answers Instantly

Cooladata also has a visual query builder which can be used for asking any questions about customers and obtaining answers for these questions instantly. Asking questions using this query builder is so simple, and it doesn’t require writing any code.

Share Data Across Teams

In Cooladata, sharing data with colleagues and teams is a breeze. Users can build a custom dashboard for every team within their company or organization: sales, marketing, product, and executive team. They can also share dashboards with external teams using Cooladata’s Partner Portal. Reports, which are updated automatically and in real time, can be embedded on websites or emails as well.

Export Data To Third-Party Tools

Because Cooladata is an open platform, it allows exporting of data to third-party tools. As an example, users can export their data to Tableau and Locker if they want to conduct data analysis and visualization using those tools. In case they want to personalize their data, they will be able to export it to marketing platforms like MailChimp, Marketo, and HubSpot.

Overview of Cooladata Features

  • Data Unification
  • Unify All User Activity And Data
  • Track Customer Behavior
  • Connect All Data Sources
  • Data Analysis
  • See Entire Customer Journey
  • Visualize Data
  • Funnel
  • Cohort
  • Path
  • Segment Data Through Ranking
  • See ROI Of Marketing Channels
  • Linked Reports
  • Visual Query Builder
  • Data Sharing
  • Custom Dashboards For Every Team
  • Embed Reports
  • Send Data Via Email, Text, Or Slack
  • Export Data To Third-Party Tools

Cooladata Position In Our Categories

Position of Cooladata in our main categories:


Cooladata is one of the top 500 Business Intelligence Softwareproducts


Cooladata is one of the 500
Business Intelligence Software products

If you are considering Cooladata it may also be beneficial to check out other subcategories of Best Business Intelligence Software collected in our base of B2B software reviews.

Every enterprise has its own characteristics, and might need a special Business Intelligence Software solution that will be adjusted to their business size, type of customers and staff and even specific industry they support. You should not count on locating an ideal app that is going to work for every business no matter what their background is. It may be a good idea to read a few Cooladata reviews first and even then you should remember what the solution is supposed to do for your company and your workers. Do you require a simple and intuitive service with just elementary features? Will you really use the advanced tools needed by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a reliable app that will match your budget.

How Much Does Cooladata Cost?

Cooladata Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Cooladata offers an SMB pricing plan which is calculated based on the number of events you stream, users you have, and the amount of data involved. For more details, please contact the vendor.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cooladata reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cooladata. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are Cooladata pricing details?

Cooladata Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Cooladata offers an SMB pricing plan which is calculated based on the number of events you stream, users you have, and the amount of data involved. For more details, please contact the vendor.

What integrations are available for Cooladata?

Cooladata supports integration with most CRM, email marketing, social media, eCommerce, analytics and ad platforms which include the following:

  • MailChimp
  • HubSpot CRM
  • Tableau Sofware
  • Gmail
  • Stripe
  • Slack
  • Facebook
  • Google Adwords
  • Optimizely
  • Segment
  • Marketo
  • Locker
  • Salesforce

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