Cooladata Review

Our score: 7.4 User satisfaction: N/A

What is Cooladata?

Cooladata is a data warehouse and behavioral analytics platform designed for gaming, eLearning, eCommerce, SaaS, and media companies and their data and business intelligence teams. The platform aims to help these companies who are managing digital products to understand their customers, improve customer engagement, make better products, and increase revenue.

Open, flexible, and quick to deploy, Cooladata organizes any type of data in one place, whether it is structured, unstructured, or semi-structured. It collects data from different channels and platforms, and combines it with any existing data that users have in their CRM system or external database.

As it unifies data, the platform provides users with the opportunity to see the entire picture of their customers’ journey. Cooladata also permits the distribution of data across teams through custom dashboards, reports, and other data sharing functionalities.

Overview of Cooladata Benefits

Track Customer Behavior/Activity  And Unify Data

Cooladata has the capability to track all the activities that customers are doing across all channels and platforms, and to unify these activities with the available data users have for such customers found in their CRM or external database.

By adding Cooladata’s code snippet to a website or an app and selecting what they want to track using the Cooladata Tagger, users will be able to track what their customers are doing. This includes the links that customers are clicking, videos they are watching, pages they are scrolling, and forms they are filling out.

Data unification in Cooladata is also facilitated by its ability to integrate with most CRM, email marketing, analytics, and ad platforms. Likewise, it has a REST API which makes it possible for users to bring data into and out of the platform.

Understand Customer Journey

Cooladata doesn’t only allow users to obtain a unified view of all data related to customer behavior and activity, but it also permits the analysis of such data in one place. Thus, the platform assists them in understanding every stage of the customer journey so they can obtain valuable and meaningful insights to improve their business. They will be able to see how their customers interact with their brand, whether online or offline.

Funnel Analysis

To be able to understand customers and their journey, Cooladata offers ways to visualize, manipulate, and analyze data. It uses standard visualizations and analyses like funnel, cohort, and path. Funnel visualization and analysis permits users to segment customers based on their behavior and analyze how they go through each step of the funnel.

A funnel is comprised of the steps and events that customers need to go through before conversion. Thus, users will be able to identify the steps or events where customers get stuck and the reason why they don’t convert. This way, they can improve their conversion rates.

Cohort Analysis

Meanwhile, conducting cohort analysis lets users understand the behavior of groups of customers over time. This type of analysis enables them to identify the period of time when customers are churning (cancellation of subscription or discontinuation of service) and the reason why they are making such decision. Through cohort analysis, users can increase customer retention and engagement.

Path Analysis

When it comes to path analysis, this involves the isolation of customers who are able to make a purchase, send a quote request, or reach any business goal. Path analysis enables users to identify what these customers have in common, what persuades them to make purchases, and what are the paths that lead them to reach the goal.

Ask Questions And Get Answers Instantly

Cooladata also has a visual query builder which can be used for asking any questions about customers and obtaining answers for these questions instantly. Asking questions using this query builder is so simple, and it doesn’t require writing any code.

Share Data Across Teams

In Cooladata, sharing data with colleagues and teams is a breeze. Users can build a custom dashboard for every team within their company or organization: sales, marketing, product, and executive team. They can also share dashboards with external teams using Cooladata’s Partner Portal. Reports, which are updated automatically and in real time, can be embedded on websites or emails as well.

Export Data To Third-Party Tools

Because Cooladata is an open platform, it allows exporting of data to third-party tools. As an example, users can export their data to Tableau and Locker if they want to conduct data analysis and visualization using those tools. In case they want to personalize their data, they will be able to export it to marketing platforms like MailChimp, Marketo, and HubSpot.

Overview of Cooladata Features

  • Data Unification
  • Unify All User Activity And Data
  • Track Customer Behavior
  • Connect All Data Sources
  • Data Analysis
  • See Entire Customer Journey
  • Visualize Data
  • Funnel
  • Cohort
  • Path
  • Segment Data Through Ranking
  • See ROI Of Marketing Channels
  • Linked Reports
  • Visual Query Builder
  • Data Sharing
  • Custom Dashboards For Every Team
  • Embed Reports
  • Send Data Via Email, Text, Or Slack
  • Export Data To Third-Party Tools

Cooladata Position In Our Categories

Because companies have their own business-related requirements, it is wise they avoid settling on an all-in-one, ideal software. Needless to say, it is difficult to stumble on such application even among sought-after software solutions. The logical thing to do should be to write down the several chief functions which entail examination including important features, price plans, skill capability of the employees, business size, etc. Then, you must do your research fully. Have a look at some of these Cooladata evaluations and check out the other solutions in your shortlist more closely. Such all-encompassing research can make sure you drop ill-fitting apps and buy the one which meets all the features your company requires for optimal results.

Position of Cooladata in our main categories:

TOP 500

Cooladata is one of the top 500 Business Intelligence Software products

If you are considering Cooladata it might also be a good idea to examine other subcategories of Business Intelligence Software collected in our database of SaaS software reviews.

There are trendy and widely used systems in each software group. But are they necessarily the best fit for your company’s specific needs? A popular software solution may have thousands of users, but does it provide what you require? For this reason, do not blindly shell out for popular systems. Read at least a few Cooladata Business Intelligence Software reviews and think about the elements that you desire in the software such as the cost, main functionality, available integrations etc. Then, select a few solutions that fit your requirements. Try out the free trials of these platforms, read online opinions, get explanations from the vendor, and do your investigation meticulously. This in-depth homework is sure to aid you choose the most excellent software solution for your organization’s special wants.

How Much Does Cooladata Cost?

Cooladata Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Cooladata offers an SMB pricing plan which is calculated based on the number of events you stream, users you have, and the amount of data involved. For more details, please contact the vendor.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Cooladata reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Cooladata. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Cooladata pricing details?

Cooladata Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Cooladata offers an SMB pricing plan which is calculated based on the number of events you stream, users you have, and the amount of data involved. For more details, please contact the vendor.

What integrations are available for Cooladata?

Cooladata supports integration with most CRM, email marketing, social media, eCommerce, analytics and ad platforms which include the following:

  • MailChimp
  • HubSpot CRM
  • Tableau Sofware
  • Gmail
  • Stripe
  • Slack
  • Facebook
  • Google Adwords
  • Optimizely
  • Segment
  • Marketo
  • Locker
  • Salesforce

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Reviewed By Louie Andre
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