Everflow Review

Everflow provides insights into a business’s performance trends that allow you to take necessary actions and adopt more effective strategies to ensure desirable results. In order to do that, it offers you the following features:

Centralized Performance Monitoring Platform

Everflow is an all-inclusive solution where you can easily manage your strategic partnerships, influencers and affiliates. Your business’s performance across every paid marketing channel is monitored and analyzed; immediately giving you a breakdown of metrics that is essential in making smarter decisions.

Reliable 24/7 Customer Support

Everflow values customer success above all. For this reason, the solution is backed by a team of experts to personally resolve all the issues and questions you might run into. They are available 24/7 through in-platform chat. The support team can be reached via scheduled calls, tickets and emails as well.

Smart Links to Match Offers to the Right Users

There are instances when users are sent to offers that aren’t suited to them, based on the targeting requirements you have set. But Everflow won’t let it go to waste. Instead of showing them an offer they most probably won’t be interested in, the system delivers them into your business’ Smart Links. This is a collection of offers comprised of your own services, offerings and products. It could also contain any of your partnered products. A check is made each time a user is matched up to ensure that he/she falls into the target category, be it by country, city, budgets, etc.

Optimized Campaigns through SmartSwitch

There’s an effective way of optimizing campaigns while at the same time, eliminating fraudulent sources, and it’s through SmartSwitch. With this feature, you can set precise automation rules based on certain criteria which include margins, event rates, conversion rates, click-to-conversion time and more. For instance, the platform can automatically block traffic from a partner source that delivers a thousand clicks but 0 conversions. That partner is then notified that those particular placements are blocked.  With these smart rules in place, bad sources can be stopped faster, your team is spared from a lot of wasted time and you can focus more on your core business.   

Google Cloud Infrastructure

Being built on top of Google Cloud, Everflow is capable of processing billions of clicks at extreme speed. Not only that, but you are also given access to every data you need for making analysis, comparisons and decisions anywhere and anytime.

Powerful Targeting Capabilities

To ensure that you only get relevant users, Everflow allows you to apply targeting requirements when setting up the offers. It can be based on device type, platform, city, country and other criteria. Moreover, Fail Traffic and Smart Links features take care of the users who do not match the requirements set for your offers.

Deterministic Anti-Fraud Protection

The platform enables users to set clear rules for determining which conversion types are fraudulent and must always be blocked. There are automated protections that you can enable for various instances such as duplicate clicks and conversion blocking proxies. Cases of unnatural click-to-conversion times and unacceptable placements from your partners can be automatically blocked as well.

Powerful Reports

Everflow can instantly pull all data points you need and compare them against each other. With Analytics reports, every metric can be broken down into more thorough bits. For instance, say you want to analyze a certain campaign. You can see a breakdown of the partners that run it. Then you can further look into the performance of the selected partners filtered by various categories such as countries, cities, placements, etc.

One of the most useful reports for gaining a deeper understanding of your partner’s promotion is the Click-to-Conversion Time report. This is also a powerful source for determining fraudulent actions such as click injection and spamming.

Robust Integration Support

The platform integrates with a variety of powerful third-party applications that increases its security, flexibility and functionalities. For example, 24metrics and Forensiq are powerful anti-fraud tools that protect your campaigns. Tipalti is a payment solution that provides global reach. Ezepo and Optizmo, on the other hand, ensure that your email campaigns are in full compliance.

Event and Conversion Tracking

Everflow tracks every payout type and performance event. It also keeps tabs of clicks, promo codes, impressions, cost-per-click, CPM, cost-per-event, payout, revenue and many more.

In-platform Messaging

Through Everflow, you can easily reach out to your affiliates as well as access and export their contact email information.

Promo Codes

To assist your influencers in their marketing campaign, you can give out promo codes which are all monitored by the platform. This way, every conversion they deliver is tracked back to them.