Hivency Review

Discover the Right Influencers

Hivency provides you with an easy and fast way to find influencers who can assist you in promoting your brand, products, and services to your target audience. The platform allows you to look for two types of influencers – micro-influencers and nano-influencers. They are content creatives and everyday consumers who can collaborate with you by creating and posting content and product recommendations and reviews on social media networks and third-party sites.

To search for such influencers, Hivency enables you to set up a micro-influencer or customer advocate marketing campaign within the platform. Here, you can describe your products or services and the ideal profile of the influencer you’re looking for. Based on the parameters and criteria you set for your campaign, the platform, then, automatically generates a list of influencer profiles that are suitable for your brand and products/services. You can browse this list, review and analyze influencer profiles, and select influencers you want to collaborate with. 

Hivency also allows you to find influencers using its dynamic search feature. With this feature, you’ll be able to discover influencers who can help you promote your brand and products/services to specific groups of audiences you’re targeting. You can search for influencer profiles using keywords, hashtags, or skills. 

Streamline Influencer Analysis and Evaluation

The influencer marketing platform ensures that you’ll be collaborating with qualified and credible micro-influencers and customer advocates. It simplifies how you analyze, evaluate, and select influencers by giving you all the important information you need to know about them. For instance, Hivency has a feature called Fame Check that enables you to immediately identify influencer accounts that have poor ratings in terms of community quality or authenticity. This means the influencers who own those accounts have bought massive numbers of followers or fake followers. 

Moreover, you can access and analyze essential information about the profile of influencers and that of their followers. Thus, you can find out the number of followers or subscribers the influencers have, their average number of comments or likes per post, and the demographic details of their followers. You can also track ratings from influencers’ collaborations with other brands. 

Manage the Entire Lifecycle of Campaigns

Hivency is an end-to-end influencer marketing platform. With it, you can easily handle the entire lifecycle of your influencer marketing and customer advocacy campaigns. You can exchange messages with influencers directly on the platform to discuss important topics before starting the campaigns. As you collaborate with influencers, you can ask them to create reviews for products, services, or events you’re promoting. They’ll be able to submit their reviews to Hivency or to eCommerce and shopping sites. 

Aside from reviews, your influencers can also produce and publish user-generated content during collaborations, such as images and videos. Hivency allows you to keep track of all your content in a visual marketplace. You can purchase distribution rights for any images or videos you selected and download them directly from the marketplace to be reused across your marketing channels. 

Furthermore, Hivency lets you monitor the performance of your collaborations with influencers and customer advocates over time. You get the chance to track the comments, likes, and clicks produced through each collaboration and assess the overall performance of your campaigns.