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AdRack Review

AdRack
Our score: 7.6 User satisfaction: N/A

What is AdRack?

AdRack is an innovative and comprehensive cloud-based digital marketing platform that can assist you in automating your marketing campaigns and activities. The platform permits you to quickly set up and run marketing campaigns, capture the right prospects, distribute prospects intelligently, and send out push notifications to visitors on your website. AdRack is being used by advertisers, publishers, marketers, lead generation specialists, and networks.

AdRack provides a complete and powerful lead management tool that streamlines the process of capturing, tracking, and selling and buying traffic. With this tool, you’ll be able to create and launch marketing campaigns that redirect prospects to specific landing pages and offers. The tool also gives you full control over traffic flow, allowing you to apply filters so you only get the prospects that match your criteria and are worth spending.

The digital marketing platform enables you to run push campaigns so you can re-engage with people who previously visited your website but didn’t convert as well as increase your subscription and click-through rates. The platform allows you to automatically segment website visitors and subscribers and send them triggered and personalized messages using web push notifications. In addition, AdRack generates push campaign data which you can use for analyzing the performance of your push campaigns.

Overview of AdRack Benefits

Automated Lead Management For Publishers, Advertisers, Traffic Buyers, And Lead Generators

AdRack allows you to automate and enhance your lead generation, tracking, and distribution efforts through the aid of its complete and powerful lead management system. Whether you’re  an advertiser who wants to gain insights into the performance of traffic you’re purchasing online, publisher who likes to run marketing campaigns that drive higher profits, lead or traffic buyer that needs an assurance that the clicks you’re are buying are worth spending, or a lead generation specialist who has the objective of finding and capturing the right prospects, AdRack’s lead management tool provides the level of automation you need.

Capture And Generate Leads Using Web Forms

The lead management system offers amazing features. For example, it gives you the capability to capture and generate leads using web forms. You can create your own lead generation forms or select from the platform’s ready-made templates. The forms render beautifully on any web browser, device, or screen.

Filter And Distribute  Traffic Intelligently

The system also enables you to apply custom filters so you can get and route the traffic and prospects that fit your own criteria and can boost conversions and profits. You can consider various factors when filtering traffic such as age, gender, marital status, or any demographic data. Traffic and prospects are automatically routed to the traffic buyers you are partnering with based on the criteria you set and filters you applied.

Work With Traffic Sellers And Buyers Regardless Of Channel Or Source

AdRack makes it easy for you to work with different traffic sellers and buyers regardless of the channel or source. You can even set and apply different pricing methods and models depending on the channel a traffic buyer is using. AdRack supports CPA (cost per action), CPC (cost per click), CPM (cost per thousand impressions), and revenue sharing pricing models.

Gain Insights Into Traffic

AdRack enables you to gain insights into traffic and evaluate its performance. You can track the activities and behaviors of prospects and customers based on their location, device, or web browser. This way, you’ll be able to verify if the traffic you’re buying or distributing is performing well when it comes driving more conversions and generating higher profits.

Set Up And Launch Push Campaigns To Streamline Remarketing And Drive Growth

The digital marketing platform allows you to set up and launch push campaigns by which you’ll be able to re-engage with web site visitors that didn’t convert, making the platform a powerful and effective remarketing tool. This feature can also help you increase your click-through and subscription rates, permitting you to expand the number of your active subscribers and loyal customers.

So how does this feature work? This feature lets you add a Javascript code to your own website. Once the code is installed on the website, people who are visiting your website will view a message that prompts them to subscribe. You can then send instant push notifications to those who subscribed.

Segment Your Subscriber Lists Automatically

Launching push campaigns using AdRack is a breeze. The platform automatically generates lists of subscribers that are segmented. Depending on the criteria you set, AdRack can classify and group your subscribers in different ways such as the pages they visited and subscribed from, the dates when they visited your website, their locations, and other attributes. This automatic segmentation feature makes it easy for you to deliver the right push notifications and messages to the right audiences at the right time.

Targeted And Triggered Push Notifications

AdRack enables you to send out push notifications that are targeted and triggered. This means push notifications can be triggered by specific site events and activities. For example, an incident of card abandonment triggers the sending of push notification. Cart abandonment is a situation wherein an online shopper adds products or items to his shopping cart but fails to make any purchase. You can also send out personalized messages to website visitors and subscribers when they meet certain criteria.

Push Notification Scheduling

Sending push notifications requires proper timing. With AdRack, this can be achieved because the platform enables you to schedule push notifications. Therefore, you’ll be able to send push notifications during the times when site visitors and subscribers are most active online.  

Let Your Site Visitors And Subscribers Conveniently Access Notifications From Any Device

AdRack makes it convenient for site visitors and subscribers to access push notifications. They can receive and view push notifications from whatever device they are using, be it a desktop, laptop, or smartphone. Because these push notifications are web-based, they don’t need to install any app.

Data Enrichment Through API Access

The digital marketing platform also offers an API which permits users to enrich the data stored in the platform with data from other systems and applications. This optimizes how they launch targeted and personalized push campaigns, as they are able to collect and consolidate more information about their site visitors and subscribers.

Overview of AdRack Features

  • A Complete And Powerful Lead Management System
  • Capture and Generate Leads using Web Forms
  • Automated and Intelligent Lead Distribution
  • Traffic Filtering
  • Easy Campaign Management
  • Work with Traffic Buyers and Sellers Regardless of Channel or Source
  • Set, Adjust, and Fine-Tune Prices Based on Buyer Channel
  • Generate Traffic Insights
  • Dynamic Management of Payouts
  • Set Up and Launch Push Campaigns
  • Send Out Targeted and Personalized Push Notifications
  • Segment Subscriber Lists Automatically
  • Schedule Push Notifications
  • Notification Drip Campaigns
  • Notification Preview
  • API Access
  • Analyze the Performance of Your Push Campaigns

AdRack Position In Our Categories

Because businesses have distinct business requirements, it is only prudent they avoid getting an all-in-one, ideal software system. Still, it would be difficult to chance on such application even among recognizable software products. The better thing to do is to take note of the varied critical functions which necessitate inspection such as essential features, packages, skill capability of the employees, company size, etc. Next, you should conduct your research systematically. Browse over some AdRack review articles and explore the other software programs in your shortlist more closely. Such detailed research makes sure you circumvent poorly fit software products and select the one that offers all the function your business requires to realize efficiency.

Position of AdRack in our main categories:

TOP 500

AdRack is one of the top 500 Marketing Software products

AdRack is also listed in the following subcategories:

Every organization has different needs and needs an application that can be personalized for their size, type of workers and customers, and the particular industry they are in. For these reasons, no system can offer perfect functionality off-the-shelf. When you try to find a software system, first be sure what you need it for. Read some AdRack Marketing Software reviews and ask yourself do you desire basic features or do you want sophisticated functionality? Are there any industry-specific functionalities that you are searching for? Get the answers to these queries to assist your search. There are multiple aspects that you need to reflect on and these include your budget, specific business needs, your organization size, integration needs etc. Take your time, check out a few free trials, and finally choose the platform that provides all that you require to enhance your organization effectiveness and productivity.

How Much Does AdRack Cost?

AdRack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

AdRack’s SMB and enterprise pricing plan information is available only upon request. Please contact the solution provider to get your quote.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AdRack reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AdRack. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are AdRack pricing details?

AdRack Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

AdRack’s SMB and enterprise pricing plan information is available only upon request. Please contact the solution provider to get your quote.

What integrations are available for AdRack?

AdRack provides an API that allows you to integrate the platform with your existing systems, tools, and application to streamline lead distribution,  facilitate data enrichment, and run more personalized campaigns.

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Reviewed By Nestor Gilbert
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