InLeven Review

Conversion Tracking and Attribution

InLeven allows you to track and attribute conversions for various marketing initiatives that you’re launching in different channels. It has a Javascript generator that allows you to create a tracking code that you can embed in your site. By using this, you can pinpoint which specific campaigns, promotions, or visitor actions are driving traffic to your site and are leading to conversions. 

InLeven uses the tracking code to capture relevant pieces of information about the people who are visiting and interacting with your website. These include the URLs they clicked that lead them to the website and the actions they did on its  pages and content after clicking on the URLs. As a result, you can verify which campaigns are driving more traffic to your website and producing more conversions. 

UTM Tracking Links

One of the main features of InLeven is it gives you the capability to create UTM tracking links. These are URLs pointing to specific pages and content on your website that you want to promote in your campaigns. They contain codes or tags that enable you to track useful data related to the traffic that is coming to your website. You can generate UTM tracking links to find out what sources or sites visitors came from, which channels they used, what specific campaigns brought them to the website, what ads or content they clicked in the campaigns, or even the keywords they used for searching information online. 

To create a UTM tracking link, you simply have to enter the URL of a page or content, select the UTM parameters you want to add to the URL, and provide the exact data required for each parameter. You can do this from an easy-to-use dashboard built within the platform. Once you’re done entering all the needed data, just click the save button and InLeven will immediately provide you with a UTM tracking link for your campaign. You can build as many links as you want for whatever campaign you’re running. 

Additionally, the platform gives you the opportunity to shorten and personalize the tracking links you created. You can also share them with your team members and marketing partners including influencers, affiliates, and agencies. Using these UTM tracking links, you can now access hard data to analyze and evaluate the performance of your marketing campaigns across channels. This helps you optimize your marketing spend, focusing it to sources, channels, campaigns, content, and partners that bring higher marketing ROI. 

Retargeting Audiences

InLeven permits you to serve retargeting ads to the people who visited your website. This way, you can encourage customers to keep buying from you and re-engage those prospects who once visited your website but weren’t able to buy products or complete transactions for some reasons. In fact, the platform allows you to add retargeting pixels to your UTM tracking links and instantly capture information about visitors when they click on those links.

This means you can use links to know which products, content, or topics visitors on your website previously got interested in. You can segment them into different groups of audiences based on the information you collected through such links and create campaigns and ads tailored to the specific needs and interests of each group. Furthermore, you’ll be able to generate UTM tracking links for these new campaigns to segment your retargeting audiences better.