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Construction Management Software

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What is Lasso CRM?

Lasso CRM is a customer relationship management solution designed for real estate developers, home builders, and new home agencies. It helps them sell more homes by enabling them to track and nurture their prospects, simplify their sales processes, and make their email marketing campaigns more engaging.

Lasso CRM’s  prospect management feature allows users to gain leads from different sources online. In addition,  their sales team automatically receives alerts when their prospects register on their site. They can also organize and segment their prospects by rating them or using any metric.

To increase conversions, users can utilize personalized email marketing templates as they follow up on their prospects. The software moreover provides reports and insights such as how frequently prospects are visiting their site. Last but not the least, Lasso CRM offers a buyer management feature which helps users organize documents related to purchases and track payments.

Overview of Lasso CRM Benefits

Lasso CRM allows users to organize their prospects. One way of doing this is through rating them. As they rate their prospects, users will be able to focus more on those tasks and follow-ups assigned for prospects who are most likely to convert. By doing this, they will be able to save time and close more sales.

In addition, users can also organize their prospects by segmenting them based on any metric of their choice. This will help them determine how they are going to reach out to their prospects in their marketing campaigns. Thus, they will be able to personalize their email marketing campaigns to target a specific group of prospects.

Lasso CRM also automates follow-up processes.  When prospects register through online registration forms, the software sends out instant responses to each of them. At the same time, the sales team also receives instant alerts. Furthermore, users will be able to easily nurture their prospects through the aid of automated activities that they can set up. Thus, users can create sales processes and follow- up structures to various situations depending on the responses of their prospects.

Moreover, the CRM software offers provides insights and reports. Users will be able to determine which email marketing campaign, source, or publication is generating their best prospects. They can also track the pages their prospects are viewing when they visit their site and the content they are interested in.

Overview of Lasso CRM Features

  • Prospect Management
  • Prospect Rating
  • Prospect Segmentation
  • Automated Follow-Up and Sales Processes
  • Instant Alerts
  • Auto-Responses
  • Smart Lists
  • Lead Intelligence
  • Website Analytics
  • Historical Data
  • Lead Activity and Sales Reporting
  • Engaging Email Marketing Campaigns
  • Newsletters and Templates
  • Email Editor
  • Buyer Management
  • Document Management
  • Track Deposits Amounts and Payments
  • Manage Purchase Process

Lasso CRM Position In Our Categories

Position of Lasso CRM in our main categories:


Lasso CRM is one of the top 50 Construction Management Software products


Lasso CRM is one of the 500 CRM Software products


Lasso CRM is one of the 50
Construction Management Software products


Lasso CRM is one of the 500
CRM Software products

If you are interested in Lasso CRM it could also be a good idea to investigate other subcategories of Best Construction Management Software gathered in our base of B2B software reviews.

It is important to realize that hardly any software in the Construction Management Software category will be a perfect solution able to meet all the goals of different company types, sizes and industries. It may be a good idea to read a few Lasso CRM reviews first as certain solutions can perform well exclusively in a really small group of applications or be prepared with a really specific type of industry in mind. Others might operate with an idea of being easy and intuitive and therefore lack complex functionalities needed by more experienced users. You can also come across apps that support a large group of users and provide a rich feature toolbox, but that in most cases comes at a more significant price of such a service. Make sure you're aware of your needs so that you select a service that offers all the functionalities you look for.

How Much Does Lasso CRM Cost?

Lasso CRM’s SMB and enterprise pricing information is available only upon request. Please contact the company for more details, and get your quote.

User Satisfaction

We realize that when you make a decision to buy Construction Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Lasso CRM reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Lasso CRM. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Medium Business
  • Cloud Hosted
  • On Premise
  • Open API

What Support Does This Vendor Offer?


What are Lasso CRM pricing details?

Lasso CRM’s SMB and enterprise pricing information is available only upon request. Please contact the company for more details, and get your quote.

What integrations are available for Lasso CRM?

Lasso CRM works with various home building and marketing companies, new home directory services, and social media. It also supports the following software integrations:

  • MarkSystems
  • Unbounce
  • Spacio
  • HubSpot
  • Marketo
  • Zapier
  • Mountain Web Media

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