Leadspace Review

Discover Your Best Prospects, Customers, And Audiences

One of the interesting features offered by Leadspace is that it is an effective tool for generating and nurturing the right leads. The audience data management solution ensures that users are able to search and produce leads that are highly qualified or those prospects that will strongly engage with their brand and contribute to how they generate profits and revenues for their organization or business. It’s not just a matter of gaining more prospects, but it is also about capturing the right ones.

Leadspace is equipped with audience discovery features that allow teams to define their best and profitable customers, understand the attributes that  qualify them as such, and look for companies and individuals in the market that match those attributes. The platform permits them to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the potentialities of their existing customers.

Build Targeted Account Lists

As users look for qualified prospects and best customers, Leadspace permits them to  build targeted lists of accounts. These are the accounts of companies and individuals who they think will actively interact with their brand in every stage of their marketing and sales funnel. They can also identify accounts that belong to decision makers, enabling them to reach out to the people who have the power to influence others when it comes to buying products or services.

Segment And Prioritize Audiences

As part of its audience discovery features, Leadspace provides teams with the capability to segment their prospects, customers, and audiences. Here, they can prioritize their best and profitable audiences. To segment them, they can use any set of criteria or attributes such as buyer persona, predictive score, product, or channel.

Export Audience Segments For Cross-Marketing Campaigns

Once their done segmenting their audiences, they can then export these segments to third-party systems, applications, and tools as inputs for their marketing campaigns. This simplifies data collection and aggregation, as well as automates their marketing and sales pipeline.

B2B Marketing And Sales Data And Intelligence

In order to launch and maintain effective marketing campaigns, teams must make sure that they can always access and utilize clean, accurate, reliable, and up-to-date data and intelligence about the prospects, customers, and audiences they are engaging with. Leadspace eliminates the use of the traditional technique called batch-and-blast marketing, an approach wherein messages and campaigns are sent out to groups of targeted audiences. Although this method still works for others, it doesn’t actually provide a deeper level or personalization which is more effective in launching campaigns. The data management capabilities of Leadspace are so powerful in such a way that users are able to consistently access personalized B2B data, letting them engage with right audiences at the right time and with the right messages.

Enrich Prospects And Accounts With Clean And Accurate B2B Data

Leadspace lets teams enrich their prospects and accounts with accurate data and intelligence that are gathered and aggregated from multiple data sources. Thus, they no longer have to rely on online forms, contact databases, and homegrown databases just to generate insights about their prospects and audiences. Whatever data and intelligence the platform collects from multiple data sources, they are always being cross-checked and verified to ensure that they are clean and accurate .

Machine-Learning Capabilities

The audience data management platform is built with Artificial Intelligence capabilities which make it easy for users to segment and qualify their audiences, apply scores to their prospects, accounts, and audiences, build targeted lists, make engagements and launch campaigns,  and stay in the loop as their data change or evolve. As an AI-powered platform, Leadscape gives them a 360-degree understanding of each audience segment.

Conversion Optimization

Leadspace comes with conversion optimization features. Thus, it is not enough to generate the right leads and launch marketing campaigns; rather, what most important is that these leads must translate into conversions. To be able to do this, the marketing and sales teams must be able to work together so they can increase conversion rates. With Leadspace, marketing teams will be able to qualify their prospects and route them to sales teams much faster. Sales teams no longer have to worry about whether or not they are dealing with the right prospects. Sales teams can also view the scores associated with those leads  and understand why they have such scores. To immediately engage with the leads, the platform provides them with up-to-date contact details. Leads are linked to the right accounts automatically as well.