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Magento Review

Magento
Our score: 9.0 User satisfaction: 90%

What is Magento?

Magento is a shopping cart platform built as an open source solution owned by eBay. The first place in this category is held by Wix which has a total score of 9.8/10 and is the winner of our Best Shopping Cart Software Award for 2019. You can try out Wix for free here.

Powerful and robust with eCommerce features and tools, Magento provides businesses a tremendous amount of flexibility when it comes to configuring and taking total control of their stores. With its impressive track record plus its deep integration with eBay, it is no wonder that many businesses choose to build their stores with Magento.

You can utilize the Magento Enterprise Edition and Magento Community to create an individualized shopping experience for your customers. Plus, you can customize the back-end handling of your media content and inventory. Create a branded website for mobile devices and desktops. Add unlimited number of extensions built by the Magento community, offer vouchers, discounts, and recommendations, integrate your shopping cart with payment gateways, manage returns and stock levels, and automate the sending of newsletters, emails, and reminders.

Magento offers a wide range of digital marketing tools such as product reviews, rule-based cross-selling and up-selling, targeted promotions based on customer segmentation, and SEO recommendations. Enable your customers to search your online store based on category, color, and price. Provide them a recommendations engine and wish list. Finally, the Magento Enteprise Edition empowers you to create and manage multiple stores and custom landing pages with rich media features and images.

Overview of Magento Benefits

Enjoy these Benefits

More than 240,000 merchants all over the world rely on Magento’s powerful eCommerce platform and tools that enable them to achieve their goals by attracting more potential customers, turn prospects into sales, and increase their sales. Flexible and reliable, this solution empowers you to exercise absolute control over your online sales channel. You can leverage your online store with Magento’s enterprise-level functionalities and tools. The platform expands and scales effortlessly and quickly with your business. It provides the functionalities you need as your business grows. Finally, you can take advantage of the deep integration with eBay.

Utilize these Tools

Magento Connect allows you to build extensions to enhance the shopping experience for your customers. Plus, you can improve management of your inventory and personal website. Magento SOAP v2 API enables you to customize the usability of your online store and shopping cart. You can test new tools, roll back changes, and work with sales orders, inventory, products, categories, and customers.

Enjoy Mobility

Magento offers native mobile apps for Android and iPhone/iPad devices with mobile HTML5 interface. You can build a branded mobile site that connects with your website. Your customers can utilize swipe and zoom as well as drag-and-drop tools.

Segment Your Customers for Targeted Promotions

Segment your buyers based on demographic data as well as buying history, shopping cart, and user activity. Then, target specific consumers based on their buying history and provide them specific promotions, pricing, and content. Attach custom coupons and discount codes to newsletters and emails.

Benefit from SEO Tools and Reliable Security

Magento produces SEO-friendly URLs, customized meta descriptions and meta keywords, and a Google site map. You can provide guaranteed security to your customers as all transactions are secured with robust data encryption. The platform supports a vast number of transactions per hour thanks to its persistent bandwidth and advanced full-page caching.

Overview of Magento Features

  • Web Design
  • Shopping Cart
  • Customer service
  • Order Management
  • Mobile Commerce
  • Product Management
  • Search Engine Optimization
  • Marketing
  • Analytics and Reporting
  • Multiple Websites

Magento Position In Our Categories

Since businesses have distinct business wants, it is only sensible they steer clear of deciding on a one-size-fits-all, “perfect” software system. Nevertheless, it would be almost impossible to stumble on such an app even among recognizable software products. The practicable step to undertake is to jot down the numerous important aspects which necessitate investigation including critical features, price plans, skill aptitude of staff, business size, etc. Then, you should perform the research fully. Read some of these Magento review articles and scrutinize each of the software systems in your shortlist more closely. Such well-rounded research makes sure you steer clear of poorly fit software solutions and select the one which meets all the aspects your business requires.

Position of Magento in our main categories:

TOP 50

Magento is one of the top 50 eCommerce Software products

TOP 20

Magento is one of the 20 Shopping Cart Software products

If you are interested in Magento it may also be a good idea to investigate other subcategories of Shopping Cart Software gathered in our base of B2B software reviews.

It's important to realize that almost no software in the Shopping Cart Software category will be an ideal solution that can meet all the needs of different business types, sizes and industries. It may be a good idea to read a few Magento Shopping Cart Software reviews first as specific services may dominate only in a really narrow group of applications or be created with a really specific industry in mind. Others might operate with an idea of being easy and intuitive and as a result lack complex features desired by more experienced users. There are also apps that support a broad group of customers and give you a rich feature set, but that frequently comes at a more expensive price of such a software. Ensure you're aware of your requirements so that you choose a solution that has specifically the elements you look for.

How Much Does Magento Cost?

Magento Pricing Plans:

Free Trial

Magento Commerce Starter

Starting at $2,000/month

Magento Commerce Pro

Starting at $3,417/month

Magento offers two enterprise pricing packages. The final price depends on your store’s average order value and expected annual online revenue. A 30-day free trial lasts from the date of account creation. You can contact the vendor for more details.

Magento Commerce Starter – starting at $2,000/month

  • Promotions and Pricing
  • Search Engine Optimization
  • Site and Content Management
  • Catalog Management
  • Catalog Browsing
  • Product Browsing
  • Checkout and Payments
  • Shipping
  • Order Management and Customer Service
  • Customer Loyalty
  • Customer Accounts
  • Support for Global Sites
  • Analytics and Reporting
  • Layout and Theming
  • Cloud hosting & deployment
  • 24×7 email support
  • Business Intelligence

Magento Commerce Pro – starting at $3,417/month

  • All Starter features, plus
  • High availability infrastructure
  • Dedicated hardware
  • Dedicated launch manager
  • Integrated B2B functionality that incudes:
    1. corporate account management and support
    2. customized catalogs and price lists
    3. tools for rapid ordering
    4. online requests for quote workflow
    5. increased inventory visibility across retail outlets

User Satisfaction

Positive Social Media Mentions 176
Negative Social Media Mentions 2

We realize that when you make a decision to buy Shopping Cart Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Magento reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Magento. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Dutch

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Large Enterprises

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Magento Comparisons

Magento user reviews

This is one of the best open source solutions for e-commerce businesses

Read full review >
Willie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.10.2019 Company Size: 11-50 Employees Industry: Internet

With Magento you can build full featured sites

Read full review >
Barbara
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Food & Beverages

This is flexible e-commerce tool

Read full review >
Michelle
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2019 Company Size: 1-10 Employees Industry: Marketing and Advertising

I recommend Magento for middle to large businesses

Read full review >
Julian
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.10.2018 Company Size: 11-50 Employees Industry: Design

This is a great platform for my online store

Read full review >
Juan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.10.2018 Company Size: 11-50 Employees Industry: Internet

What are Magento pricing details?

Magento Pricing Plans:

Free Trial

Magento Commerce Starter

Starting at $2,000/month

Magento Commerce Pro

Starting at $3,417/month

Magento offers two enterprise pricing packages. The final price depends on your store’s average order value and expected annual online revenue. A 30-day free trial lasts from the date of account creation. You can contact the vendor for more details.

Magento Commerce Starter – starting at $2,000/month

  • Promotions and Pricing
  • Search Engine Optimization
  • Site and Content Management
  • Catalog Management
  • Catalog Browsing
  • Product Browsing
  • Checkout and Payments
  • Shipping
  • Order Management and Customer Service
  • Customer Loyalty
  • Customer Accounts
  • Support for Global Sites
  • Analytics and Reporting
  • Layout and Theming
  • Cloud hosting & deployment
  • 24×7 email support
  • Business Intelligence

Magento Commerce Pro – starting at $3,417/month

  • All Starter features, plus
  • High availability infrastructure
  • Dedicated hardware
  • Dedicated launch manager
  • Integrated B2B functionality that incudes:
    1. corporate account management and support
    2. customized catalogs and price lists
    3. tools for rapid ordering
    4. online requests for quote workflow
    5. increased inventory visibility across retail outlets

What integrations are available for Magento?

Magento supports integrations with the following business systems and applications:

  • Interprise Suite ERP
  • Embedded ERP
  • BankPayment
  • eBay
  • WebShopApps MatrixRate
  • PayOne
  • CashOnDelivery
  • ShipWorks
  • MageMonkey
  • MailChimo
  • Mandrill
  • osCommerce
  • Correios
  • Fontis Australia
  • BeeTailer
  • DebitPayment
  • MigraShop
  • SOFORT
  • AddThis
  • WorldPay
  • Facebook
  • Twitter
  • ePay
  • Searchanise
  • GoMage
  • Open ERP
  • Social
  • DHL
  • Bcash
  • Ingenico
  • Zopim Live Chat

Magento average rating:

Average score
5/5 (8 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

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ADD A REVIEW

The most favorable review

Becky

PROS: In my opinion, Magento is great platform for small to middle size businesses, it provides everything you need for running your business. This platform contains everything from customer management, customizable products, downloadable products, multi lang. Support, customizable checkout opt, coupons to multi store support. It has huge amount of connects, themes and options so you can customize it accroding to your needs.

CONS: If you don’t have some tech-skills you’ll have some troubles in using it, because it is not user friendly solution. Also, when new version is released some plugins may act incompatible. However, once you learn how this product works you’ll experience its benefits for your e-commerce store.

Reviewed 2 years ago

Read full review >

The least favorable review

Alejandro

PROS: Magento is full-functional webcart and it functions perfect from the beginning of the instalation. We were able to launch our first Magento store in less time. It provides lot of themes, extensions and modules which make great e-commerce solution. You have full access to codebase which is essential for customizing the functionality of the site.

CONS: There are some issues when new Magento version is released and for this reason you’ll need Magento developer in order to get long-term success with this platform.

Reviewed 2 years ago

Read full review >

More reviews from 8 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

This is one of the best open source solutions for e-commerce businesses

Read full review >
Willie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.10.2019 Company Size: 11-50 Employees Industry: Internet

PROS: I like Magento’s scalability, reliablity and coding. The good news are that you can start with small catalogue and extend your products without changing the platform. I’m using it for a decade by now and I’m extremely satisfied with it. Also, I enjoy coding within Magento’s framework because it allows you to extend everything.

CONS: For good performance you’ll need additional plugins.

What do you think about this review? Great Poor

With Magento you can build full featured sites

Read full review >
Barbara
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Food & Beverages

PROS: Magento is great e-commerce platform that is built on Zen PHP framework. The community is great and you can always find support when needed. It has unlimited customization for developers and it provides numerous interations with other external services. Also, you caneven accept Bitcoin as well. It has affordable and great themes available.

CONS: Updates can be hard to install. Also, the media storage is built around Unix File system and it doesn’t work great on Windows. Furthermore, some paid plugins are expensive for small shops they could make the prices more flexible for this reason.

What do you think about this review? Great Poor

This is flexible e-commerce tool

Read full review >
Michelle
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2019 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Magento supports businesses of any size so they can easily get online and sell their products. It is flexible tool with lot of features that are highly effective for online stores. You can easily customize the customer management, catalogs and products with its multi-store setup, campaigns, shipping and attributes.

CONS: This tool is not perfect for small sized businesses and it is not as user-friendly as it should be. You will need tech-savvy partner for setting up, installation of plugins and configuration. Also, business class hosting is recommended or cloud based hosting with CDN support.

What do you think about this review? Great Poor

I recommend Magento for middle to large businesses

Read full review >
Julian
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.10.2018 Company Size: 11-50 Employees Industry: Design

PROS: It is easy to set up and its UI is full of configurable options and features. I like its themes and their design. Also, Magento offers great set of plugins and documentation is great for both end-users and developers. It provides lot of articles and Stack Exchange site for Magento which is helpful if you run into some issues.

CONS: I don’t like its Interface and because there are lot of templates you cannot easily find what you’re looking for. Also, it has steep learning curve and they haven’t improved the security issues.

What do you think about this review? Great Poor

This is a great platform for my online store

Read full review >
Juan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.10.2018 Company Size: 11-50 Employees Industry: Internet

PROS: I like its Admin panel and product management feature. Also, there are great features for product and order management, checkout process, promotions and recommendations and they are easily customizable. In addition, there are lot of available plugins and it offers great community which is essential for running our business.

CONS: It has some bugs and its Magento 2 runs very slowly.

What do you think about this review? Great Poor

We use Magento for developing e-commerce stores

Read full review >
Becky
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.03.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: In my opinion, Magento is great platform for small to middle size businesses, it provides everything you need for running your business. This platform contains everything from customer management, customizable products, downloadable products, multi lang. Support, customizable checkout opt, coupons to multi store support. It has huge amount of connects, themes and options so you can customize it accroding to your needs.

CONS: If you don’t have some tech-skills you’ll have some troubles in using it, because it is not user friendly solution. Also, when new version is released some plugins may act incompatible. However, once you learn how this product works you’ll experience its benefits for your e-commerce store.

What do you think about this review? Great Poor

We have great experience with Magento

Read full review >
Alejandro
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.02.2018 Company Size: 11-50 Employees Industry: Industrial Automation

PROS: Magento is full-functional webcart and it functions perfect from the beginning of the instalation. We were able to launch our first Magento store in less time. It provides lot of themes, extensions and modules which make great e-commerce solution. You have full access to codebase which is essential for customizing the functionality of the site.

CONS: There are some issues when new Magento version is released and for this reason you’ll need Magento developer in order to get long-term success with this platform.

What do you think about this review? Great Poor

Magento is great e-commerce platform with affordable price

Read full review >
Laurie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.12.2017 Company Size: 11-50 Employees Industry: Retail

PROS: This is stable and robust e-commerce platform. It is modular and versatile and it allows us to add new features and apps to the system. The set up is simple and it offers lot of features for reasonable price. Once you set up Magento you may start using it.

CONS: It has some bugs and Paypal module doesn’t work well.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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