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Maptitude Review
What is Maptitude?
A robust and flexible mapping software, Maptitude helps companies of all scales and from various industries maximize sales by optimizing territories with volumes of geography-based data. Equipped with unique features, the platform provides modules for business mapping, territory mapping, route planning, and sales and marketing mapping. Charting territories and gaining map-based insights are made easy by Maptitude’s easy-to-use interface and Wizard-enabled tools, along with an Office-like ‘single-document’ saving feature. This allows users of all skill levels, including non-tech-savvy ones, to map out business areas and leverage market data.
Maptitude offers a vast array of pre-loaded data libraries, which account for street maps, demographics, and business data. These can be leveraged to generate maps that come with a diverse set of information, which is instrumental to any business looking to capture new markets and maximize extant ones. What’s more, Maptitude provides industry-ready datasets that can be downloaded on its online store at no extra fee.
To add further depth to its map data, Maptitude furnished its platform with modern geospatial analysis features. These include unlimited geocoding and address matching, market area analysis, automatically balancing territories, route management, hierarchical territories, and facility site location optimization. You can gain countless spatial data insights, which can help you make informed decisions, especially when formulating business strategies.
Since businesses often center on specific markets, Maptitude enables its users to generate custom map reports with key visualizations and set their own business territories, which is highly instrumental for firms with multiple branches. These include thematic maps, 3D graphics, and customizable symbols, layers, and labels. You can also set the platform to automatically populate multi-format reports, such as Excel and PDF, that reflect various data relevant to your business.
To ensure the smooth flow of data, Maptitude features two-way data sync with platforms like Access, Excel, Oracle, SQL Server, PostgreSQL, and ODBC. It also supports various geospatial formats, including Google KML/KMZ, Esri File Geodatabases, MapPoint PTM files, and shapefiles.
Maptitude offers flexibility with its pricing and mode of deployment. Its Desktop Subscription allows you to run the platform offline with no subscription and monthly fees to deal with. On the other hand, Maptitude Online SaaS enables you to chart business territories and leverage map data online. Furthermore, you can upload and remotely share desktop maps with different branches if you purchase an online and desktop subscription.
Show MoreOverview of Maptitude Benefits
Identify potential customers and market opportunities
Businesses can utilize Maptitude to set and analyze new territories, which come with vast amounts of geographic and market data. For instance, restaurants can leverage the platform by analyzing demographic data and site attributes to determine prospective franchise areas. They can also run their existing business markets through the platform and find better ways to serve their extant clientele and attract more potential customers.
Plan and manage routes and territories
Maptitude offers maps of various locations and has the intelligence to determine the most ideal routes at any given time, which can save you money and enhance your company’s customer service. For instance, transportation companies can manage their routes more efficiently for their fleet to avoid traffic and perpetually reach their destinations on time.
Analyze sales and performance data
Maptitude offers deep analyses of demographic, geographic, and market data that enable you to know a location’s characteristics in many ways. For instance, government agencies can use Maptitude to learn about the crime rates of different areas and the demographic attributes of various locations to find ideal sites for key infrastructure.
Find optimal locations for new stores or facilities
Enterprises can leverage Maptitude to learn about the key attributes of various communities at any given location, from the number of potential customers and median household incomes per area to the distance of potential client pools to possible store locations. Similarly, healthcare organizations can use the platform to analyze population densities, staff locations, and the proximity of other providers to targeted communities to identify potential new facilities.
Intuitive interface
Maptitude’s key functionalities are Wizard-based, making them straightforward and easy to navigate. Non-tech-savvy users will not have trouble familiarizing themselves and leveraging the platform’s features. In addition, the software offers a free demo while its website has a slew of instructional videos to help users navigate the interface.
Show MoreOverview of Maptitude Features
- Banking
- Business Mapping
- Census Data Mapping
- Energy Industry
- Enterprise GIS
- Franchise Mapping
- GIS Mapping
- GPS Mapping
- Health Care
- Insurance
- Law Enforcement
- Location Intelligence
- MapPoint Alternative
- Marketing & Sales
- Real Estate
- Redistricting
- Restaurant Mapping
- Retail Mapping
- Route Planning
- Satellite & Aerial Imagery
- Site & Facility Location
- Street Mapping
- Territory Mapping
- 3-D Mapping
- Web Mapping
- World Mapping
- ZIP/Postal Code Mapping
What Problems Will Maptitude Solve?
Problem #1: You’re wasting resources in planning sales territories
Solution: Enterprises often experience difficulties in planning and optimizing their sales territories, leading to wasted business resources. Maptitude helps in this regard by helping you identify the locations of potential customers, the characteristics of potential markets and areas, and the buying potential of communities. The tool then creates maps that combine all this data so you can identify optimal sales territories. Maptitude also has territory-balancing tools that balance various locations in regard to size, workload required, and potential revenue, and territory compactness & contiguity tools that enable you to minimize the size of and distance within service areas and ensure contiguity.
Problem #2: Finding optimal locations for new stores or facilities is challenging
Solution: Finding optimal locations can be complex since it involves a wide range of considerations, including demographic attributes, traffic patterns, and the proximity of other market players. What Maptitude can do is identify areas with high population density, high income levels, high traffic counts, low competitor saturation, and good access to major highways and intersections, all of which favorably contribute to a location’s earning potential. You can also leverage Maptitude to build maps with data for all of the aforementioned factors to determine possible new branches for your business.
Problem #3: It takes too long for your business to reach customers and prospects
Solution: Going into an area blindly with no route planning or optimization involved can cause serious delays to companies, which can lose them time, money, and customers. With Maptitude, you can identify areas with the highest volume of customers, determine the best routes between these areas with account to traffic, estimate the travel duration for various routes, and build maps with all the necessary information. As a result, businesses can find the optimal routes to their customers at any given time.
Awards & Quality Certificates
Maptitude Position In Our Categories
Knowing that businesses have distinct business-related wants, it is only practical that they abstain from selecting an all-encompassing, “perfect” software solution. At any rate, it would be almost impossible to try to discover such application even among widely used software solutions. The rational step to undertake can be to note down the varied vital factors that entail consideration such as important features, price plans, technical skill aptitude of the users, company size, etc. Thereafter, you must perform your research comprehensively. Have a look at some of these Maptitude evaluations and look over each of the software solutions in your shortlist more closely. Such well-rounded research ensure you drop unsuitable apps and choose the system which provides all the benefits your company requires to realize efficiency.
Position of Maptitude in our main categories:
TOP
20
Maptitude is one of the top 20 GIS Software products
If you are considering Maptitude it may also be sensible to analyze other subcategories of GIS Software collected in our database of SaaS software reviews.
Since each company has unique business requirements, it is prudent for them to desist from seeking a one-size-fits-all ideal software solution. Needless to say, it would be pointless to try to find such an app even among widely used software platforms. The smart thing to do would be to catalog the various vital aspects that require consideration such as key features, finances, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Maptitude GIS Software reviews and check out each of the other apps in your shortlist in detail. Such comprehensive research can make certain you reject ill-fitting systems and select the solution that offers all the aspects you need for business success.
How Much Does Maptitude Cost?
Maptitude Pricing Plans:
Free Trial
Online Subscription
$420/user/year
Desktop Subscription
$695/user/year
Desktop No Subscription
$995/user/10 years
Enterprise Subscription
$9,995/10 users/year
What are Maptitude pricing details?
Maptitude Pricing Plans:
Free Trial
Online Subscription
$420/user/year
Desktop Subscription
$695/user/year
Desktop No Subscription
$995/user/10 years
Enterprise Subscription
$9,995/10 users/year
Maptitude offers the following enterprise pricing packages:
Online Subscription – $420/user/year
- Demographic Data
- Heat & Thematic Mapping
- Radius Maps
- Demographic Reports
- Analysis & Optimization
- Map Your Data
Desktop Subscription – $695/user/year
- All features in the Online Subscription plan
- Expert GIS Tools
- Charting
- .NET API (including Python, R)
- 3D Mapping
- No requirement to upload data to the cloud
- Offline use
Desktop No Subscription – $995/user/10 years
- All features in the Desktop Subscription plan
- 30-day Money Back Guarantee
Enterprise Subscription- $9,995/10 users/year
- All features in the Desktop Subscription plan
User Satisfaction
Positive Social Media Mentions
64
Negative Social Media Mentions
1
We are aware that when you make a decision to get a GIS Software it’s crucial not only to see how experts score it in their reviews, but also to find out whether the actual clients and enterprises that use it are genuinely content with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Maptitude reviews across a vast range of social media sites. The data is then featured in a simple to understand format revealing how many customers had positive and negative experience with Maptitude. With that information available you will be equipped to make an informed buying decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Web-based
Deployment
- Cloud Hosted
- On Premise
- Open API
Language Support
- English
- German
- Hindi
- Spanish
- French
- Portugese
Pricing Model
- One-time payment
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
- Freelancers
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Maptitude?
Integrations include:
- Microsoft Bing™️
- HERE
- what3words
- Google Maps
- USGS
- OpenStreetMap
- Maptitude has an open API framework that allows custom integrations
Supported files and formats include:
- Microsoft Excel
- Microsoft Access
- SQL Server,
- .CSV
- .text
- dBASE
- Oracle
- ODBC sources
- .NET languages
- R
- Python
Maptitude User Reviews
Maptitude average rating:
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Write your own review of this product
ADD A REVIEWThe most favorable review
PROS: Besides it's user-friendliness and robust data bundle with the software, the best thing about Maptitude is its data conversion engine that allows it to read & write data from & to other GIS platforms. First-rate performance by the tech support team to diagnosing and fixing an occasional application problem, performing user-provided data conversion (e.g.. to convert an ESRI gdb into ESRI shp or Maptitude dbd format) and supply tailor-made elevation data for a project area; all examples of the commitment to their user base.
CONS: Data parsing functionality could be enhanced somewhat with a utility function that could scan a string data field and return the number of "words" in that string. Then user could write a script that would reliably populate a target field with the expected pieces of a source field (e.g. breaking down complex street address into component parts for discrete fields, allowing alpha-numeric sorts)
The least favorable review
PROS: I use Maptitude mainly for strategic logistics studies, so for me the best features are things like: allocating drops to nearest depots, batch time and mileage calculations, volume flow lines, drivetime zones and the facility location tool.
CONS: Nothing - it used to be slow to install when you got a new version, but those problems are long gone. Any N/As I've filled in on the feature evaluation mean that I don't use those features - it's not a reflection on whether they exist.
More reviews from 7 actual users:
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Latest
- Latest
- Most useful
- Most positive
- Most negative
Satisfied user for almost 20 years
Read full review >
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
5/5
Ease of Use
Published on: 07.12.2021
Company Size: More than 100 Employees
Industry: Higher Education
PROS: The software is very easy to use-- even a first time user can make nice and informative map very quickly. Maptitude comes bundled with lots of useful data.
CONS: This software is quite mature; I haven't encountered any real problems.
Been Using Maptitude GIS for Over 20 Years. Nothing Beats It. Highly Recommend Maptitude.
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 07.09.2021
Company Size: 1-10 Employees
Industry: Information Services
PROS: I purchased Maptitude GIS over 20 years ago for my graduate work at UCSC. Maptitude was the only GIS that could handle the amount of data that I need to use. Even the big name, and you know who I mean, couldn't come close. Second reason was the price. Maptitude is by far the value leader in the GIS field and Third, the amount of data that comes bundled with Maptitude is amazing. Oh, and one more, Maptitude is extremely straightforward and easy to use compared to any other GIS product out there. Try Maptitude and like me, you'll never look at another GIS platform.
CONS: I have never ever had Maptitude NOT do what I asked of it. I can think of no problems at all.
Best GIS Analysis tool
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 27.04.2021
Company Size: 1-10 Employees
Industry: Transportation/Trucking/Railroad
PROS: This product makes it possible to perform sophisticated spatial analysis with almost no training. Each version of the product has continued to improve and more analysis tools have been added to the package. Maptitude has always been the best buy of all GIS software, but the continuous improvements have ensured that it is as powerful today as it always has been. Maptitude has the added benefit of converting files between types of GIS software perfectly. The incorporation of imagery is now essential and very welcome. Maptitude is a critical spatial analysis tool. There is no better, more stable GIS software.
CONS: I did not like the new location of the layout option on the menu.
Maptitude & Caliper Team Rocks!
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 22.02.2021
Company Size: 1-10 Employees
Industry: Architecture & Planning
PROS: Besides it's user-friendliness and robust data bundle with the software, the best thing about Maptitude is its data conversion engine that allows it to read & write data from & to other GIS platforms. First-rate performance by the tech support team to diagnosing and fixing an occasional application problem, performing user-provided data conversion (e.g.. to convert an ESRI gdb into ESRI shp or Maptitude dbd format) and supply tailor-made elevation data for a project area; all examples of the commitment to their user base.
CONS: Data parsing functionality could be enhanced somewhat with a utility function that could scan a string data field and return the number of "words" in that string. Then user could write a script that would reliably populate a target field with the expected pieces of a source field (e.g. breaking down complex street address into component parts for discrete fields, allowing alpha-numeric sorts)
Value for money GIS / mapping tool
Read full review >
4/5
Overall impression
4/5
Customer Support
5/5
Value for Money
4/5
Ease of Use
Published on: 04.10.2018
Company Size: 1-10 Employees
Industry: Logistics and Supply Chain
PROS: I use Maptitude mainly for strategic logistics studies, so for me the best features are things like: allocating drops to nearest depots, batch time and mileage calculations, volume flow lines, drivetime zones and the facility location tool.
CONS: Nothing - it used to be slow to install when you got a new version, but those problems are long gone. Any N/As I've filled in on the feature evaluation mean that I don't use those features - it's not a reflection on whether they exist.
Maptitude: Value-Packed Business GIS Software
Read full review >
5/5
Overall impression
4/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 03.10.2018
Company Size: N/A
Industry: N/A
PROS: Maptitude has always had an excellent and intuitive user interface. More recently, in the last 2-3 years Maptitude has really increased its analytical depth, with a number of new statistical and facility location capabilities. I have used Maptitude for over 20 years, and I can say from experience that it just keeps on getting better.
CONS: In the past, Maptitude's analytical depth left some to be desired, but recent updates have mostly fixed that.
Maptitude user for 10+ years
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 03.10.2018
Company Size: N/A
Industry: N/A
PROS: Price/value is 2nd to none. Feature-rich, yet simple to use. Cost efficient, yet provides so much advanced capability.
CONS: Being honest, I can't think of anything that is a negative with this product.
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Maptitude user reviews
Satisfied user for almost 20 years
Read full review >
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
5/5
Ease of Use
Published on: 07.12.2021
Company Size: More than 100 Employees
Industry: Higher Education
Been Using Maptitude GIS for Over 20 Years. Nothing Beats It. Highly Recommend Maptitude.
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 07.09.2021
Company Size: 1-10 Employees
Industry: Information Services
Best GIS Analysis tool
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 27.04.2021
Company Size: 1-10 Employees
Industry: Transportation/Trucking/Railroad
Maptitude & Caliper Team Rocks!
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 22.02.2021
Company Size: 1-10 Employees
Industry: Architecture & Planning
Value for money GIS / mapping tool
Read full review >
4/5
Overall impression
4/5
Customer Support
5/5
Value for Money
4/5
Ease of Use
Published on: 04.10.2018
Company Size: 1-10 Employees
Industry: Logistics and Supply Chain
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