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NationBuilder Review

NationBuilder
Our score: 8.5 User satisfaction: 90%

What is NationBuilder?

NationBuilder is a powerful and scalable campaign management and community building software built to make leaders of governments, nations, communities, advocacy groups, nonprofit organizations, campaigns, and businesses discover the path towards greatness. It provides the infrastructure and tools they need so they can create a network of people that support their ideals and goals, lead these people better and mobilize them to take actions, and grow their network.

NationBuilder allows leaders to collect all essential information about their supporters and consolidate it in a single database. Here, they will be able to link multiple online profiles together and understand how people are engaging with their organization. They can gain insights into supporter data and launch personalized interactions with supporters.

The campaign management and community building software also enable leaders to build a website that they can use for promoting events, processing online registrations, collecting donations, and other purposes. NationBuilder integrates with other systems to facilitate communications and engagements with supporters, data analysis, campaign and advocacy management,  advertising, and recruitment.

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Overview of NationBuilder Benefits

Focus On People And Put Them At The Center

NationBuilder was created in order for users to become better leaders that can understand people from different walks of life and engage with them in the right way. Whether they are launching a political campaign and running for office, organizing volunteering activities, advocating the interests of a community, or recruiting more supporters of their organization or brand, NationBuilder helps them focus on the people that give life to their campaigns. The software enables them to put these people at the center, allowing them to build stronger relationships.

Gather Information About Your Supporters

As a people-centric solution, NationBuilder offers features that provide leaders with the capability to comprehensively and dynamically identify and understand their supporters. With NationBuilder, they will be able to collect information about supporters and create supporter profiles. This information includes contact details, site activities, and engagements with the organization. All the supporter information captured by the software is stored in a single database.

Social Matching Feature

NationBuilder allows leaders and their teams to discover the social profiles of their supporters which can be accessed publicly. The software has a feature that permits them to connect email addresses to these public social profiles. This way, they can reach out to the right supporters using their right email addresses, thereby facilitating the process of mobilizing supporters.

Access The Right Supporter Data And Launch Personalized Engagements

With NationBuilder, leaders can engage with their supporters in a personalized way. This is because the software comes with a feature that enables them to immediately find the exact information they need about their supporters and launch targeted interactions and communications based on such information. They can add tags to supporter data, create lists, and use filters so that they will be able to track relevant supporter data and deliver personalized messages to supporters.

Build An Interactive And Responsive Website

The campaign management and community building software it possible for leaders to create their own interactive and responsive website which can enhance how they engage with supporters. They can add themes and styling to the website they are building and have it hosted on a custom domain. They can also include pages to serve specific purposes such as event promotions, fundraising activities, online registrations, and more. They can use these pages to collect information from supporters, and the software automatically updates their database with the most recent information entered. In addition, NationBuilder has a team of website developers and designers that can help them build their website quickly.

Mobilize Your Supporters

NationBuilder is equipped with features aimed at helping leaders mobilize their supporters, making them take actions and actively participate in extending the reach of the organization. For example, it allows supporters to promote donation pages and collect donations directly within the pages. Leaders can also integrate their existing communication tools with the software to easily reach out to donors as well as keep track of supporters’ engagements. Supporters can share links with families and friends, and encourage them to join events, participate in campaigns, or register as new members of the community. 

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Overview of NationBuilder Features

  • Put People at the Center
  • Build Dynamic Supporter Profiles
  • Social Matching
  • Personalized Targeting
  • Create An Interactive and Responsive
  • Built-In Action Pages
  • Expert Web Developers and Designers
  • Move Your Supporters to Action
  • Secure Payments
  • Full Integration
  • Easy Recruiting

NationBuilder Position In Our Categories

Knowing that businesses have distinctive business-related demands, it is wise that they avoid settling on an all-in-one, “perfect” solution. Regardless, it is hard to try to chance on such a software product even among well-known software systems. The practicable thing to undertake would be to tabulate the varied critical functions that call for a analysis like important features, price terms, skill levels of the users, business size, etc. Then, you should conduct the research exhaustively. Browse through some NationBuilder evaluations and check out the other software programs in your list more closely. Such comprehensive research ensure you keep away from mismatched software solutions and subscribe to the one that includes all the aspects your business requires for success.

Position of NationBuilder in our main categories:

TOP 20

NationBuilder is one of the top 20 Donor Management Software products

If you are interested in NationBuilder it could also be beneficial to investigate other subcategories of Donor Management Software collected in our base of SaaS software reviews.

Since each company has unique business needs, it is prudent for them to abstain from looking for a one-size-fits-all perfect software solution. Needless to say, it would be pointless to try to find such an app even among market-leading software solutions. The clever thing to do would be to catalog the various vital factors that require consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some NationBuilder Donor Management Software reviews and investigate each of the other solutions in your shortlist in detail. Such comprehensive homework can make certain you discard ill-fitting systems and select the app that provides all the aspects you require for business success.

How Much Does NationBuilder Cost?

NationBuilder Pricing Plans:

Free Trial

Monthly Leader Plan

$35/month for 5,000 people and 1,000 emailable

Annual Leader Plan

$29/month for 5,000 people and 1,000 emailable

Monthly Team Plan

$239/month for 5,000 people and 1,000 emailable

Annual Team Plan

$199/month for 5,000 people and 1,000 emailable

Organization Plan

Contact vendor

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What are NationBuilder pricing details?

NationBuilder Pricing Plans:

Free Trial

Monthly Leader Plan

$35/month for 5,000 people and 1,000 emailable

Annual Leader Plan

$29/month for 5,000 people and 1,000 emailable

Monthly Team Plan

$239/month for 5,000 people and 1,000 emailable

Annual Team Plan

$199/month for 5,000 people and 1,000 emailable

Organization Plan

Contact vendor

NationBuilder offers two SMB and enterprise pricing plans dedicated to individual leaders and groups or teams. The plans are available either through a monthly or annual subscription. There are also custom pricing plans for distributed organizations that want to build a network of chapters or initiatives. Here are the details:

Individuals and Groups 

  • Leader
    • Monthly Subscription starts at $35/month  for 5,000 people and 1,000 emailable
    • Annual  Subscription starts at $29/month for 5,000 people and 1,000 emailable
      • The ultimate starter kit to get your idea off the ground. Begin building a community around your issue, initiative, small business, or campaign
      • Features:
        • People database
        • Website with standard templates built for action
        • Email blasting
        • Payment and donation processing
        • Basic events and limited ticketing
      • Plus basic onboarding and technical support 7 days/week
  • Team
    • Monthly Subscription starts at $239/month  for 5,000 people and 1,000 emailable
    • Annual Subscription starts at $199/month  for 5,000 people and 1,000 emailable
      • Ready to bring even more people into the fold? Give your team the tools they need to grow your community of supporters.
      • Everything in Leader Plus”
        • Limited database and permission set customization
        • Starter membership functionality
        • Email A/B testing
        • User-submitted events
        • Access to basic text messaging
      • Plus basic onboarding and technical support 7 days/week

For Distributed Organizations

  • The most powerful solution available to scale your organization, engage your supporters, and take your movement to the next level.
    • Features:
      • Integrated CRM, websites, engagement tools, donations, and finances
      • Complete email suite, as well as text blasting and text keywords
      • Customizable database fields and permission sets
      • Advanced dashboards and reporting to track your progress
      • Membership, field, event and ticketing functionality
      • Access to the developer API, our complete ecosystem of apps, and cutting-edge analytics via
      • NationBuilder Insights
      • Optional dedicated IP and advanced engagement features, including short code texting
    • Plus premium onboarding, priority tech support, and a dedicated account manager
    • Please contact the vendor to get a custom quote

User Satisfaction

Positive Social Media Mentions 76
Negative Social Media Mentions 3

We know that when you choose to get a Donor Management Software it’s crucial not only to learn how experts score it in their reviews, but also to find out if the actual users and businesses that purchased this software are actually content with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and NationBuilder reviews across a wide array of social media sites. The information is then displayed in an easy to digest format showing how many clients had positive and negative experience with NationBuilder. With that information available you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • German
  • Japanese
  • Spanish
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for NationBuilder?

NationBuilders supports integrations with many tools and systems used for acquisition, direct advocacy, data analytics, supporter engagements, communication, content management, and finances.

NationBuilder User Reviews

NationBuilder average rating:

Average score
4.2/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Camila

PROS: Using NB as our primary tool gives us the edge in taking our musical career up to the next level. We take advantage of this app to increase our fanbase throughout the country by strengthening our communication strategy as often as we would like to do it. Also planning an event like concerts, local tours, and hosting is more manageable using this app. It's also good that we can use your NB account to link our website and official FB account to help us increase engagements and monitor ticket sales for all upcoming events. With NB, we are secured that we are on the right track.

CONS: We are only using NB with our Facebook accounts. We have IG, but we could not integrate it yet. So we are looking forward to that day because I know that we will have a lot of followers on IG.

Reviewed 5 years ago

Read full review >

The least favorable review

Claudie

PROS: Easy to sign up members because everything is done online. Also, you can easily use tags to help fix your records the way you want it to be seen once you login into the system. We've been utilizing NB for different app integration that allows us to source out for more supporters and organizing events.

CONS: During the past few years, we encountered a lot of issues while using NationBuilder. We want to let go of the app, but we decided to stick with it because we have used it for years, and we have our records built from scratch using NB. One of the primary challenges that we always experience is the difficulty of creating a separate site for new events that we would like to promote for a particular time only. Our graphic design artist would always complain of using NB because its program is too complicated to decipher. The second issue would be the reliability of its built-in mapping system, which most users don't feel comfortable using at all. I guess that NB should stick to fundraising activities since it's what they do best.

Reviewed 4 years ago

Read full review >

More reviews from 14 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I’m satisfied with NB’s performance and contribution to the entire org.

Read full review >
Rolando
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.11.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: It’s a more practical solution to enhance communication strategies for our supporters. We rely on our records to give us all the essential information that we need to reach out to our supporters.

CONS: I’m still trying to get comfortable with the program. There are challenges, but I’m confident that I’ll surpass it.

What do you think about this review?

Great Poor

Ideal for political campaigns because it’s so detailed and informative.

Read full review >
Brionna
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 29.09.2021 Company Size: 11-50 Employees Industry: Political Organization

PROS: It helps you monitor the number of voters that are supporting your political career. NB can help you set up your database of supporters that can help you go through the gruesome process of campaigning.

CONS: Nothing much to dislike because I find NB more useful in campaigns than other resources. It may be difficult to learn how it works, but you’ll eventually get past it.

What do you think about this review?

Great Poor
Show More User Reviews (14)

One of the reasons why I got NB is because of its useful features.

Read full review >
Ian
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 08.09.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: Allows you to create your contact database from scratch, which is very useful to our team. You can easily track funds or keep in touch with people by using the application.

CONS: The support team needs to work faster when it comes to dealing with our issues. Some integration processes don't work well, and it can cause some delays in money transfers.

What do you think about this review?

Great Poor

Running an outreach program using NB is effective.

Read full review >
Claudie
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Easy to sign up members because everything is done online. Also, you can easily use tags to help fix your records the way you want it to be seen once you login into the system. We've been utilizing NB for different app integration that allows us to source out for more supporters and organizing events.

CONS: During the past few years, we encountered a lot of issues while using NationBuilder. We want to let go of the app, but we decided to stick with it because we have used it for years, and we have our records built from scratch using NB. One of the primary challenges that we always experience is the difficulty of creating a separate site for new events that we would like to promote for a particular time only. Our graphic design artist would always complain of using NB because its program is too complicated to decipher. The second issue would be the reliability of its built-in mapping system, which most users don't feel comfortable using at all. I guess that NB should stick to fundraising activities since it's what they do best.

What do you think about this review?

Great Poor

Overall experience with this product is good.

Read full review >
Dee
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 06.07.2021 Company Size: 11-50 Employees Industry: Political Organization

PROS: We never had any issues while setting it up to raise money for a certain purpose. We don’t use it all year round, but we are allowed to pause the app for a few months until it was time to resume again.

CONS: The amount that the donor has to pay to send money is a little bit steep. A lot of people complain about this, and there is a delay when it comes to transferring funds.

What do you think about this review?

Great Poor

It makes fundraising less tasking and more efficient.

Read full review >
Cornell
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.06.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: It's good to have a tool that you can use as often as you can and link it to your official site to make it more accessible and legit. The tool is so user friendly that other people won't have a hard time using it and maximizing its built-in features.

CONS: There are some flaws that they should look into like the error messages that users are getting when trying to sign in to the system. Also, some existing features need to be upgraded to make it more seamless.

What do you think about this review?

Great Poor

Perfect use for elections to boost a candidate’s popularity.

Read full review >
Leann
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 14.05.2021 Company Size: 11-50 Employees Industry: Government Administration

PROS: It’s a good tool to use to spread information and gain more supporters.

CONS: It’s not recommended for those running a small-sized campaign. You need to pay for the tool and assign someone to manage it so it could be costly.

What do you think about this review?

Great Poor

If you want to win then NB is a tool that can help you out.

Read full review >
Kaycee
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 15.04.2021 Company Size: 11-50 Employees Industry: Political Organization

PROS: It allows me to keep in touch with the people who support me through email communication. Using NB at all times makes it easier for us to reach out to them.

CONS: Although NB can help us create websites, I still prefer using other apps for this. The options like fonts, designs and templates are limited. So I'd instead go for an app that can give me all the things that I need for a well-customized site.

What do you think about this review?

Great Poor

I’m a long time client of NB, and I’m pretty much satisfied with what the platform can do.

Read full review >
Lawrence
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.04.2021 Company Size: 11-50 Employees Industry: N/A

PROS: With NB, you won’t get lost in the process because their staff is always there to provide quick lessons to get you going with your task. If you need a helping hand so not hesitate to send them a message or better yet call them for instant solutions.

CONS: Based on my experience of working in this industry, I can say that we have tried a lot of tools to help us meet our goals and manage our records. So far its NB provided the best performance among the rest that is why we are still using it.

What do you think about this review?

Great Poor

NB is a must-have for every event coordinator.

Read full review >
Carlos
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 13.02.2021 Company Size: 11-50 Employees Industry: N/A

PROS: What I like about this app is its ability to gather personal information about the people who are active in participating in our monthly special events such as luncheons and dinners. We can know more information about our members which allows us to reach out to them regularly using different means of communication that include social media platforms.

CONS: One of the major dislikes that I have about NB is it's challenging to use at most times. I want to organize our contact database into certain groups, and it took me a lot of time to figure out how to get things done. I use it to create a seating plan during special events, and the process is more complicated than I expected.

What do you think about this review?

Great Poor

I love its ability to perform different tasks all at the same time.

Read full review >
Vernice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 26.09.2020 Company Size: 11-50 Employees Industry: Farming

PROS: You can create your list of contacts and tag them for further updates or news that you'd like to share. Using NationBuilder is life-changing not just for me but for the rest of the group as well.

CONS: I want to raise this issue that I've been experiencing over and over again for the past months. Whenever I try to transfer a massive amount of data from excel sheets directly to Nation Builder, it would prompt me to enter a specific reason for my uploads which I think is kind of irrelevant to the activity. There are so many features that come with the product, but unfortunately, I am unable to use it as often as I want to because it's not suitable for our industry. I know that I should be using other applications that would suit my industry better. However, I'm still taking advantage of Nation Builder because of its ability to track stocks and ensure that we (our entire organization) are constantly within our goals.

What do you think about this review?

Great Poor

We feel that using NB has brought a lot of good changes in our career, including the way we connect to our fans.

Read full review >
Camila
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 17.09.2020 Company Size: 11-50 Employees Industry: N/A

PROS: Using NB as our primary tool gives us the edge in taking our musical career up to the next level. We take advantage of this app to increase our fanbase throughout the country by strengthening our communication strategy as often as we would like to do it. Also planning an event like concerts, local tours, and hosting is more manageable using this app. It's also good that we can use your NB account to link our website and official FB account to help us increase engagements and monitor ticket sales for all upcoming events. With NB, we are secured that we are on the right track.

CONS: We are only using NB with our Facebook accounts. We have IG, but we could not integrate it yet. So we are looking forward to that day because I know that we will have a lot of followers on IG.

What do you think about this review?

Great Poor

It gives you a simplified solution on how to build a strong community for all your followers out there.

Read full review >
Nikko
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2020 Company Size: 11-50 Employees Industry: N/A

PROS: It's hard to find a platform that can offer you multiple solutions for your organizational problems. NationBuilder is doing an amazing job in giving their clients the things that they need and want through customization.

CONS: I hope that there is a way for us to replicate more online surveys that can generate extra income. The reports need more improvement in terms of customization so I can have a better view of our overall performance.

What do you think about this review?

Great Poor

Always exceeds my personal expectations.

Read full review >
Junius
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.09.2020 Company Size: 11-50 Employees Industry: N/A

PROS: I'm getting more than enough support that I needed whenever I encounter challenges in using the system. Also, it's easier for us to gather pledges using NB.

CONS: I would always need to call for assistance whenever I try to make changes in our data membership list. The outcome looks different from the original format, and it becomes more difficult to read. I wish that NB could come up with a tutorial on how to fix this issue so I won't have to spend all afternoon working on fixing the format which is frustrating on my end to be quite honest.

What do you think about this review?

Great Poor
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NationBuilder user reviews

I’m satisfied with NB’s performance and contribution to the entire org.

Read full review >
Rolando
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.11.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

Ideal for political campaigns because it’s so detailed and informative.

Read full review >
Brionna
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 29.09.2021 Company Size: 11-50 Employees Industry: Political Organization

One of the reasons why I got NB is because of its useful features.

Read full review >
Ian
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 08.09.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

Running an outreach program using NB is effective.

Read full review >
Claudie
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.08.2021 Company Size: 11-50 Employees Industry: N/A

Overall experience with this product is good.

Read full review >
Dee
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 06.07.2021 Company Size: 11-50 Employees Industry: Political Organization
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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