Nielsen Marketing Cloud Review

Nielsen Marketing Cloud
Our score: 8.8 User satisfaction: 89%

What is Nielsen Marketing Cloud?

Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.

By combining all these critical marketing components, Nielsen Marketing Cloud enables users to create a clearer picture of their consumers and target audiences, allowing companies to understand them better so they can perform superior analysis of their ROI, create effective and relevant one to one messaging, devise and implement fully optimized marketing campaigns and promotions.

With Nielsen Marketing Cloud, users enjoy a throng of powerful marketing applications that can function individually or in concert with others. Moving data between apps becomes easier, allowing users to know what makes their customers tick, what empowers their target audience, and how to fully utilize such data and insights to grow their business.

Overview of Nielsen Marketing Cloud Benefits

Nielsen Marketing Cloud is a unified cloud-based marketing platform that allows you to manage all phases and aspects of your marketing process. It comes with powerful functionalities that help you cover all stages of your marketing process, from planning, acting, and all the way to the analysis phase.

The software is built a data management platform wherein you can manage, organize, and activate data gathered from internal sources such as your websites and applications as well as from second- and third-party consumer data.

From this centralized data hub, you can do all things data-related without having to exit the system, from generating reports to creating data visualizations to analyzing indicators and metrics. You can track data in real-time and get the insight you need to make smart business decisions and actions, such as optimizing your campaigns, allocating your resources, and realigning your efforts to your goals.

Brands, agencies, and professional marketers love Nielsen Marketing Cloud as it provides them with a clear picture of their customers, of what empowers them to make purchase decisions, what content and messages they find relevant, and how they can reach their target audiences in ways that would encourage them to respond positively.

With reliable, real-time view over your customers, a clear grasp of the trends and understanding of consumer behavior, Nielsen Marketing Cloud gives you a unique advantage over the competition.

Overview of Nielsen Marketing Cloud Features

  • Media Planning
  • Consumer Insights
  • Audience Segmentation
  • Cross-Platform Targeting
  • Programmatic Buying
  • Sequential Messaging
  • Marketing ROI Analysis
  • Real-Time Intent Analysis
  • Creative and Channel Effectiveness Analysis
  • Data Management
  • In-Flight Analytics
  • Multi-Touch Attribution

Nielsen Marketing Cloud Position In Our Categories

Because businesses have distinctive business-related needs, it is only wise that they abstain from seeking an all-encompassing, ”best” software system. Nonetheless, it is almost impossible to try to find such application even among widely used software products. The practical thing to do is to take note of the numerous essential functions which entail research such as important features, packages, technical skill capability of staff members, organizational size, etc. Thereafter, you should perform the research through and through. Browse through some of these Nielsen Marketing Cloud analyses and look over the other solutions in your list more closely. Such comprehensive research ascertain you weed out poorly fit apps and subscribe to the system which delivers all the benefits you require business requires.

Position of Nielsen Marketing Cloud in our main categories:

TOP 100

Nielsen Marketing Cloud is one of the top 100 Business Intelligence Software products

If you are interested in Nielsen Marketing Cloud it might also be a good idea to check out other subcategories of Business Intelligence Software collected in our base of B2B software reviews.

Every enterprise is different, and might need a special Business Intelligence Software solution that will be designed for their business size, type of clients and employees and even specific industry they cater to. You should not count on locating an ideal app that is going to be suitable for every business regardless of their history is. It may be a good idea to read a few Nielsen Marketing Cloud Business Intelligence Software reviews first and even then you should pay attention to what the service is intended to do for your business and your staff. Do you need a simple and intuitive solution with only elementary functions? Will you actually use the complex functionalities required by experts and large enterprises? Are there any specific tools that are especially beneficial for the industry you operate in? If you ask yourself these questions it is going to be much easier to get a trustworthy app that will fit your budget.

How Much Does Nielsen Marketing Cloud Cost?

Nielsen Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.

User Satisfaction

Positive Social Media Mentions 30
Negative Social Media Mentions 2

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Nielsen Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Nielsen Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Nielsen Marketing Cloud pricing details?

Nielsen Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.

What integrations are available for Nielsen Marketing Cloud?

No information available.


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Reviewed By Nestor Gilbert
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