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Google AdWords REVIEW

Marketing Software

2 user reviews

What is Google AdWords?

Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results.

Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.

Moreover, Google AdWords is a cost-efficient advertising platform.

Businesses only pay a fee when interested people click on the link to their website or give the company premises a call. Plus, users can start with any budget, enabling them to invest only the amount they are able to.

Overview of Google AdWords Benefits

Flexible Pricing Plan

One of the attractive things about Google AdWords is its pricing plan. There is no set monthly fee for the program—advertisers set their own budget and they only pay Google when their ads work. This lets them have a tighter control over their advertising budgets and also lowers their overhead costs.

Custom Ads

Advertisers get to choose which kind of ads they wish to display with Google AdWords. The platform supports text-based search ads, graphics display ads, video ads, and in-app ads. When businesses know where to find their audiences and how to attract their attention, then they can optimize their ads to increase their chances of winning new customers.

Geotargeted Ads

Google AdWords affords advertisers the ability to broadcast their ads to a set location. This means that they can advertise locally in their respective cities, regions, districts, or countries. If they wish to go global, then they also have the means to do so through the platform. This enables businesses to better get in touch with their intended audiences.

Performance Measurement

Google AdWords lets businesses know how well their ads are faring. The platform provides them with tools they can utilize to ascertain how many people see their ads, visit their website, and call their business premises. This way, businesses can further optimize their ads.

Overview of Google AdWords Features

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

Google AdWords Position In Our Categories

Position of Google AdWords in our main categories:


Google AdWords is one of the top 100 Marketing Softwareproducts


Google AdWords is one of the 100
Marketing Software products

If you are interested in Google AdWords it could also be beneficial to check out other subcategories of Best Marketing Software listed in our base of SaaS software reviews.Demand Generation Software, Marketing Automation Software, Social Media Monitoring Software

Since each enterprise has particular business needs, it is prudent for them to desist from searching for a one-size-fits-all faultless software solution. Needless to say, it would be futile to try to find such an app even among popular software platforms. The smart thing to do would be to list the various vital aspects that require consideration such as main features, finances, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some Google AdWords reviews and investigate each of the other apps in your shortlist in detail. Such in-depth research can make sure you discard ill-fitting applications and zero in on the solution that presents all the aspects you need for business success.

How Much Does Google AdWords Cost?

Google AdWords Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google AdWords reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google AdWords. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Monthly payment
  • One-time payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


Google AdWords User Reviews

Anonymous Reviewer

Jonathan Wright

6 months ago

What are Google AdWords pricing details?

Google AdWords Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

What integrations are available for Google AdWords?

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

User reviews

User reviews in total: 2


Average Rating:

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The most favorable review

Anonymous Reviewer

3 months ago

Pros: None that I can think of at this time..............

Cons: I cancelled a campaign, it kept running and racked up a bill as you don’t get an email confirmation once you cancel a campaign

The least favorable review

Jonathan Wright

6 months ago

Pros: none that I can see after a year and a half...2 referrals

Cons: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco

Anonymous Reviewer
Report a concern

Published 3 months ago
None that I can think of at this time..............

What do you think about this review? Great Poor
Jonathan Wright
Report a concern

Published 6 months ago
none that I can see after a year and a half...2 referrals

What do you think about this review? Great Poor

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