by quote

Logo of Google AdWords
Ask Vendor A QuestionFind A Better App
Logo of Google AdWords

Google AdWords REVIEW

Marketing Software

2 user reviews

What is Google AdWords?

Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results.

Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.

Moreover, Google AdWords is a cost-efficient advertising platform.

Businesses only pay a fee when interested people click on the link to their website or give the company premises a call. Plus, users can start with any budget, enabling them to invest only the amount they are able to.

Overview of Google AdWords Benefits

Flexible Pricing Plan

One of the attractive things about Google AdWords is its pricing plan. There is no set monthly fee for the program—advertisers set their own budget and they only pay Google when their ads work. This lets them have a tighter control over their advertising budgets and also lowers their overhead costs.

Custom Ads

Advertisers get to choose which kind of ads they wish to display with Google AdWords. The platform supports text-based search ads, graphics display ads, video ads, and in-app ads. When businesses know where to find their audiences and how to attract their attention, then they can optimize their ads to increase their chances of winning new customers.

Geotargeted Ads

Google AdWords affords advertisers the ability to broadcast their ads to a set location. This means that they can advertise locally in their respective cities, regions, districts, or countries. If they wish to go global, then they also have the means to do so through the platform. This enables businesses to better get in touch with their intended audiences.

Performance Measurement

Google AdWords lets businesses know how well their ads are faring. The platform provides them with tools they can utilize to ascertain how many people see their ads, visit their website, and call their business premises. This way, businesses can further optimize their ads.

Overview of Google AdWords Features

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

Google AdWords Position In Our Categories

Position of Google AdWords in our main categories:


Google AdWords is one of the top 50 Marketing Softwareproducts


Google AdWords is one of the 50
Marketing Software products

If you are interested in Google AdWords it may also be sensible to check out other subcategories of Best Marketing Software listed in our database of SaaS software reviews.Email Marketing Software, Demand Generation Software, Search Marketing Software

Each organization has different requirements and requires an application that can be customized for their size, type of employees and clients, and the specific industry they are in. For these reasons, no software can provide perfect tools out-of-the-box. When you search a software app, first be sure what you want it for. Read some Google AdWords reviews and ask yourself do you want basic functionality or do you need advanced functionality? Are there any industry-specific features that you are looking for? Get the answers to these questions to aid your search. There are plenty of factors that you need to consider and these include your budget, specific business wants, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally select the app that presents all that you need to boost your company competence and productivity.

How Much Does Google AdWords Cost?

Google AdWords Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google AdWords reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google AdWords. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Monthly payment
  • One-time payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


Google AdWords User Reviews

Anonymous Reviewer

Jonathan Wright

3 months ago

What are Google AdWords pricing details?

Google AdWords Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

What integrations are available for Google AdWords?

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

User reviews

User reviews in total: 2


Average Rating:

Write your own review of this product

Add a review

The most favorable review

Anonymous Reviewer

6 days ago

Pros: None that I can think of at this time..............

Cons: I cancelled a campaign, it kept running and racked up a bill as you don’t get an email confirmation once you cancel a campaign

The least favorable review

Jonathan Wright

3 months ago

Pros: none that I can see after a year and a half...2 referrals

Cons: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco

Anonymous Reviewer
Report a concern

Published 6 days ago
None that I can think of at this time..............

What do you think about this review? Great Poor
Jonathan Wright
Report a concern

Published 3 months ago
none that I can see after a year and a half...2 referrals

What do you think about this review? Great Poor

Thank you for submitting your review!

In order to ensure high-quality of our reviews we'll have to verify your email address. Please insert your email address below.

Thank you!

A verification email has been sent to the address you provided. Please click on the link in that email to finalize your review submission.

Page last modified