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Google AdWords Review

Google AdWords
Our score: 9.0 User satisfaction: 99%

What is Google AdWords?

Google AdWords is an online advertising program that broadcasts different kinds of ads across the Google platform. Every time a customer is searching something related to the business’ products or services, their ad will show up on top of the results.

Google AdWords also help businesses in attracting new customers. The program further enables them to reach their target audience and not just anytime—at the right time so they can increase their chances of converting onlookers to paying clients.

Moreover, Google AdWords is a cost-efficient advertising platform.

Businesses only pay a fee when interested people click on the link to their website or give the company premises a call. Plus, users can start with any budget, enabling them to invest only the amount they are able to.

Overview of Google AdWords Benefits

Flexible Pricing Plan

One of the attractive things about Google AdWords is its pricing plan. There is no set monthly fee for the program—advertisers set their own budget and they only pay Google when their ads work. This lets them have a tighter control over their advertising budgets and also lowers their overhead costs.

Custom Ads

Advertisers get to choose which kind of ads they wish to display with Google AdWords. The platform supports text-based search ads, graphics display ads, video ads, and in-app ads. When businesses know where to find their audiences and how to attract their attention, then they can optimize their ads to increase their chances of winning new customers.

Geotargeted Ads

Google AdWords affords advertisers the ability to broadcast their ads to a set location. This means that they can advertise locally in their respective cities, regions, districts, or countries. If they wish to go global, then they also have the means to do so through the platform. This enables businesses to better get in touch with their intended audiences.

Performance Measurement

Google AdWords lets businesses know how well their ads are faring. The platform provides them with tools they can utilize to ascertain how many people see their ads, visit their website, and call their business premises. This way, businesses can further optimize their ads.

Overview of Google AdWords Features

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

Google AdWords Position In Our Categories

Since businesses have distinct business-related needs, it is wise that they steer clear of going for a one-size-fits-all, ideal software solution. Nevertheless, it would be difficult to try to come across such an app even among popular software solutions.
The practicable step to do is to jot down the several critical aspects that demand scrutiny like critical features, costing, technical skill aptitude of the employees, company size, etc. The second step is, you should do the research systematically. Read some Google AdWords analyses and explore each of the software solutions in your shortlist in detail. Such well-rounded product research ascertain you drop mismatched software products and choose the system that delivers all the features you require business requires to achieve growth.

Position of Google AdWords in our main categories:

TOP 50

Google AdWords is one of the top 50 Marketing Software products

If you are considering Google AdWords it might also be sensible to examine other subcategories of Marketing Software gathered in our database of B2B software reviews.

Organizations have unique wants and requirements and no software solution can be ideal in such a scenario. It is useless to try to find an ideal out-of-the-box software product that meets all your business wants. The intelligent thing to do would be to adapt the application for your unique wants, worker skill levels, finances, and other factors. For these reasons, do not rush and invest in well-publicized popular applications. Though these may be widely used, they may not be the best fit for your unique requirements. Do your groundwork, check out each short-listed system in detail, read a few Google AdWords Marketing Software reviews, call the maker for explanations, and finally select the product that offers what you require.

How Much Does Google AdWords Cost?

Google AdWords Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

User Satisfaction

Positive Social Media Mentions 364
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google AdWords reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google AdWords. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • One-time payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Google AdWords Comparisons

Google AdWords user reviews

Thieves!!!

Read full review >
Anonymous Reviewer
1/5

Overall Impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 16.04.2019 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

Worst experience ever

Read full review >
Jonathan Wright
1/5

Overall Impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 30.01.2019 Company Size: 1-10 Employees Industry: Executive Office

What are Google AdWords pricing details?

Google AdWords Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

What integrations are available for Google AdWords?

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

Google AdWords average rating:

Average score
1.4/5 (2 user reviews)
1/5

Overall Impression

1/5

Customer Support

2/5

Value for Money

2/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Jonathan Wright

PROS: none that I can see after a year and a half...2 referrals

CONS: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco

Reviewed 9 months ago

Read full review >

The least favorable review

Jonathan Wright

PROS: none that I can see after a year and a half...2 referrals

CONS: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco

Reviewed 9 months ago

Read full review >

More reviews from 2 actual users:

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Thieves!!!

Read full review >
Anonymous Reviewer
1/5

Overall Impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 16.04.2019 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

PROS: None that I can think of at this time..............

CONS: I cancelled a campaign, it kept running and racked up a bill as you don’t get an email confirmation once you cancel a campaign

What do you think about this review? Great Poor

Worst experience ever

Read full review >
Jonathan Wright
1/5

Overall Impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 30.01.2019 Company Size: 1-10 Employees Industry: Executive Office

PROS: none that I can see after a year and a half...2 referrals

CONS: Customer service is in India and the absolute WORST.... Have a billing issue where a 3rd party app on shopify has billed us over $1700 in fraudulent charges for a campaign that is PAUSED... that would be clever google ad words ala Cleverppc who also does not reply to emails and the only phone number for them is in Spain but they have offices in San Francisco

What do you think about this review? Great Poor
Reviewed By Nestor Gilbert
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