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Outbrain Review

Outbrain
Our score: 9.0 User satisfaction: N/A

What is Outbrain?

Outbrain is the world’s largest content discovery platform that aims to deliver and promote personalized, relevant online, mobile, and video content to audiences while helping publishers and businesses understand their audiences through data.

Outbrain thrives on the value of bringing audiences and content together, delighting its target audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. As a platform, it helps bring publishers and marketers together into the world’s most vibrant content marketplace through its products Amplify (for marketers) and Engage. (for publishers) It serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.

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Overview of Outbrain Benefits

Through Amplify, Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. (ads are not allowed) Businesses can control the budget, and pay only for visits received, until a daily budget has been reached. Display video recommendations as well with leading video providers or use Outbrain’s API to increase video views.

Outbrain believes that engaging content is the foundation for the web’s leading monetization solution. As such, its unique placements find the right audience for the content being shared, thanks in part to Discovery Modules that only showcase the most valuable and engaging content available. It is also fully customizable and flexible to meet various business needs while native campaigns can be naturally scaled across the web.

Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. Outbrain drives success for businesses of all sizes, with measurable results against a broad range of marketing objectives. Content recommendations can be optimized according to editorial and business objectives. For editors, there is also Outbrain VR which combines editorial judgment and decision-making with predictive analytics and algorithmically-generated content recommendations to reduce the complexity of programming content, increases audience engagement, and maintains a distinctive editorial voice.

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Overview of Outbrain Features

  • Pay-per-click model
  • Optimization
  • Intelligent placements
  • Outbrain VR
  • Customized modules
  • Responsive design
  • Traffic shaping
  • Native campaign support
  • Complete video experience
  • Mobile support

Outbrain Position In Our Categories

Knowing that companies have particular business-related requirements, it is only rational they steer clear of seeking an all-in-one, ”best” business program. Needless to say, it would be futile to discover such a software solution even among recognizable software systems. The better thing to undertake is to list the various key functions that call for a deliberation like important features, price terms, technical skill capability of staff members, business size, etc. The second step is, you should double down on your research thoroughly. Have a look at some Outbrain evaluations and look over each of the software products in your list in detail. Such well-rounded research guarantee you steer clear of ill-fitting applications and buy the system that meets all the aspects your business requires to achieve growth.

Position of Outbrain in our main categories:

TOP 100

Outbrain is one of the top 100 Marketing Software products

Since each company has specific business requirements, it is prudent for them to abstain from seeking a one-size-fits-all perfect software system. Needless to say, it would be futile to try to find such a platform even among market-leading software solutions. The intelligent thing to do would be to jot down the various vital elements that require consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your groundwork thoroughly. Read some Outbrain Content Marketing Software reviews and check out each of the other solutions in your shortlist in detail. Such in-depth research can ensure you reject ill-fitting platforms and select the solution that provides all the elements you require for business success.

How Much Does Outbrain Cost?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Outbrain pricing details?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We are aware that when you make a decision to purchase a Content Marketing Software it’s vital not only to learn how experts rank it in their reviews, but also to check whether the real clients and enterprises that purchased this software are genuinely happy with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Outbrain reviews across a broad range of social media sites. The data is then presented in an easy to understand way indicating how many customers had positive and negative experience with Outbrain. With that information at hand you should be prepared to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Outbrain?

Outbrain integrates with the following business systems and applications:

  • Shopify
  • eBay
  • Amazon
  • Magento
  • WooCommerce
  • Etsy
  • Bigcommerce
  • QuickBooks
  • Xero
  • Inventory Planner

Outbrain User Reviews

Outbrain average rating:

Average score
1/5 (1 user reviews)
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

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More reviews from 1 actual users:

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Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 14.05.2021 Company Size: N/A Industry: N/A

PROS: That no one uses it. and that Google puts it to shame,

CONS: Perhaps advertising guidelines that are clear, not blanket political talking points like no hate speech or no fake news, which is left to the reviewers own life view.

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Outbrain user reviews

Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 14.05.2021 Company Size: N/A Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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