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Outbrain Review

Outbrain
Our score: 9.0 User satisfaction: 96%

What is Outbrain?

Outbrain is the world’s largest content discovery platform that aims to deliver and promote personalized, relevant online, mobile, and video content to audiences while helping publishers and businesses understand their audiences through data.

Outbrain thrives on the value of bringing audiences and content together, delighting its target audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. As a platform, it helps bring publishers and marketers together into the world’s most vibrant content marketplace through its products Amplify (for marketers) and Engage. (for publishers) It serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.

Overview of Outbrain Benefits

Through Amplify, Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. (ads are not allowed) Businesses can control the budget, and pay only for visits received, until a daily budget has been reached. Display video recommendations as well with leading video providers or use Outbrain’s API to increase video views.

Outbrain believes that engaging content is the foundation for the web’s leading monetization solution. As such, its unique placements find the right audience for the content being shared, thanks in part to Discovery Modules that only showcase the most valuable and engaging content available. It is also fully customizable and flexible to meet various business needs while native campaigns can be naturally scaled across the web.

Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. Outbrain drives success for businesses of all sizes, with measurable results against a broad range of marketing objectives. Content recommendations can be optimized according to editorial and business objectives. For editors, there is also Outbrain VR which combines editorial judgment and decision-making with predictive analytics and algorithmically-generated content recommendations to reduce the complexity of programming content, increases audience engagement, and maintains a distinctive editorial voice.

Overview of Outbrain Features

  • Pay-per-click model
  • Optimization
  • Intelligent placements
  • Outbrain VR
  • Customized modules
  • Responsive design
  • Traffic shaping
  • Native campaign support
  • Complete video experience
  • Mobile support

Outbrain Position In Our Categories

Since companies have distinctive business-related needs, it is only sensible they avoid subscribing to a one-size-fits-all, “perfect” software solution. Needless to say, it is futile to try to discover such an app even among recognizable software solutions. The practical thing to do would be to list the several important functions that need research like crucial features, plans, skill capability of staff, business size, etc. After which, you should double down on your research to a full extent. Browse through some of these Outbrain evaluations and look over the other software solutions in your shortlist in detail. Such well-rounded product investigation guarantee you drop unfit applications and choose the system which provides all the aspects you require company requires.

Position of Outbrain in our main categories:

TOP 50

Outbrain is one of the top 50 Marketing Software products

Outbrain is also listed in the following subcategories:

There are popular and widely used solutions in each software group. But are they essentially the best fit for your organization’s special wants? A market-leading software application may have thousands of users, but does it provide what you need? For this reason, do not blindly spend on popular systems. Read at least a few Outbrain Content Marketing Software reviews and consider the aspects that you wish to have in the software such as the price, main functionality, available integrations etc. Then, choose a few apps that fit your needs. Try out the free trials of these apps, read online comments, get information from the seller, and do your investigation meticulously. This exhaustive research is certain to help you find the most excellent software application for your firm’s unique requirements.

How Much Does Outbrain Cost?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

User Satisfaction

Positive Social Media Mentions 78
Negative Social Media Mentions 2

We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Outbrain reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Outbrain. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Top Competitors To Outbrain By Price

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Outbrain Comparisons

Outbrain user reviews

Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 02.05.2019 Company Size: N/A Industry: N/A

What are Outbrain pricing details?

Outbrain Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

What integrations are available for Outbrain?

Outbrain integrates with the following business systems and applications:

  • Shopify
  • eBay
  • Amazon
  • Magento
  • WooCommerce
  • Etsy
  • Bigcommerce
  • QuickBooks
  • Xero
  • Inventory Planner

Outbrain average rating:

Average score
1/5 (1 user reviews)
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Douglas Dedrick

PROS: That no one uses it. and that Google puts it to shame,

CONS: Perhaps advertising guidelines that are clear, not blanket political talking points like no hate speech or no fake news, which is left to the reviewers own life view.

Reviewed 1 year ago

Read full review >

The least favorable review

Douglas Dedrick

PROS: That no one uses it. and that Google puts it to shame,

CONS: Perhaps advertising guidelines that are clear, not blanket political talking points like no hate speech or no fake news, which is left to the reviewers own life view.

Reviewed 1 year ago

Read full review >

More reviews from 1 actual users:

Sort by:

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  • Latest
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  • Most negative

Unclear Terms of Serivce, Account Disabled and they Dont Explain Why

Read full review >
Douglas Dedrick
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 02.05.2019 Company Size: N/A Industry: N/A

PROS: That no one uses it. and that Google puts it to shame,

CONS: Perhaps advertising guidelines that are clear, not blanket political talking points like no hate speech or no fake news, which is left to the reviewers own life view.

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Reviewed By Nestor Gilbert
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