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Outbrain REVIEW

Content Marketing Software

No user reviews
USER SATISFACTION 96%
OUR SCORE 9.0

What is Outbrain?

Outbrain is the world’s largest content discovery platform that aims to deliver and promote personalized, relevant online, mobile, and video content to audiences while helping publishers and businesses understand their audiences through data.

Outbrain thrives on the value of bringing audiences and content together, delighting its target audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. As a platform, it helps bring publishers and marketers together into the world’s most vibrant content marketplace through its products Amplify (for marketers) and Engage. (for publishers) It serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.

Overview of Outbrain Benefits

Through Amplify, Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. (ads are not allowed) Businesses can control the budget, and pay only for visits received, until a daily budget has been reached. Display video recommendations as well with leading video providers or use Outbrain’s API to increase video views.

Outbrain believes that engaging content is the foundation for the web’s leading monetization solution. As such, its unique placements find the right audience for the content being shared, thanks in part to Discovery Modules that only showcase the most valuable and engaging content available. It is also fully customizable and flexible to meet various business needs while native campaigns can be naturally scaled across the web.

Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. Outbrain drives success for businesses of all sizes, with measurable results against a broad range of marketing objectives. Content recommendations can be optimized according to editorial and business objectives. For editors, there is also Outbrain VR which combines editorial judgment and decision-making with predictive analytics and algorithmically-generated content recommendations to reduce the complexity of programming content, increases audience engagement, and maintains a distinctive editorial voice.

Overview of Outbrain Features

  • Pay-per-click model
  • Optimization
  • Intelligent placements
  • Outbrain VR
  • Customized modules
  • Responsive design
  • Traffic shaping
  • Native campaign support
  • Complete video experience
  • Mobile support

Outbrain Position In Our Categories

Position of Outbrain in our main categories:

50

Outbrain is one of the top 50 Marketing Software products

50

Outbrain is one of the 50
Marketing Software products


Outbrain is also listed in the following subcategories:

Category:Position:Category:Position:
Content Marketing Software#6
Category:Position:
Content Marketing Software#6

Since each company has particular business needs, it is sensible for them to abstain from looking for a one-size-fits-all perfect software solution. Needless to say, it would be useless to try to find such a platform even among market-leading software platforms. The intelligent thing to do would be to catalog the various important aspects that need consideration such as main features, finances, skill levels of staff members, company size etc. Then, you should do your groundwork thoroughly. Read some Outbrain reviews and check out each of the other systems in your shortlist in detail. Such comprehensive groundwork can ensure you reject ill-fitting systems and select the system that presents all the features you require for business success.

How Much Does Outbrain Cost?

Outbrain Pricing Plans:

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

User Satisfaction

We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Outbrain reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Outbrain. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

78

NEGATIVE SOCIAL MENTIONS

2

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Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE

What are Outbrain pricing details?

Outbrain Pricing Plans:

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

What integrations are available for Outbrain?

Outbrain integrates with the following business systems and applications:

  • Shopify
  • eBay
  • Amazon
  • Magento
  • WooCommerce
  • Etsy
  • Bigcommerce
  • QuickBooks
  • Xero
  • Inventory Planner

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