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Owler Review

Owler
Our score: 8.8 User satisfaction: 98%

What is Owler?

Owler is a business platform created to provide companies of any size across various industries reliable and highly actionable business insights on a regular and timely basis. The platform unique crowdsourcing approach on gathering and delivering business insights to users has proven to be quite effective, so much that top companies and international brands such as Microsoft, Walmart, Apple, Nike, and Google all use Owler to provide them with reliable business intelligence about their industry and their competitors so they stay ahead of the pack.

Owler offers comprehensive business profiles of more than 15 million companies. Aside from that, the system delivers daily snapshots and news detailing movements, updates, and events in your industry. With Owler, it is easy to see how your company fares against the competition and provide you with crisp and easy to understand visualizations to help you determine areas of concern and more.

Overview of Owler Benefits

The modern business world has become more competitive and you need reliable, accurate, and up to date information so you can keep up and ultimately get ahead of the competition. Owler delivers high-value competitive intelligence via a very innovative crowdsourcing approach.

With this platform, you get business data from various sources and communities on more than 15 million international brands. Basically, Owler sources out business information and delivers them as news alerts, crowdsourced company profiles and community polls without the noise and absolutely free.

Through its web-based platform and mobile app (iOS), Owler supplies users with the business news that are filtered based on their industry, relevance to their business, and other criteria. The system makes it easy for users to uncover significant business opportunities, such as fundraisers, buyouts, and acquisitions. To know how your company stacks up against the competition, Owler provides you with competitive statistics to see how well your company is doing.

Owler grants you access to more 15 million company profiles and gives you estimates on how much a company is earning, as well as their headcount and the likely outcome of their business. All these information are guaranteed to be unique and in real time. Understanding the data is not difficult, as the application displays all the information in very comprehensible data visualizations and the data about your competitors is well organized.

Overview of Owler Features

  • Daily Snapshot
  • Instant Insights
  • Weekly Showdown
  • Company Profiles
  • Competitive Analysis
  • Events & Insights
  • Web Platform
  • Advanced Search

Owler Position In Our Categories

Bearing in mind businesses have their own business requirements, it is logical that they avoid preferring a one-size-fits-all, ”best” software solution. Just the same, it would be hard to come across such an app even among recognizable software solutions.
The reasonable thing to do would be to write down the varied main functions that demand deliberation such as important features, pricing, technical skill levels of the employees, business size, etc. After which, you must conduct the product research to a full extent. Read some of these Owler analyses and explore the other software options in your shortlist more closely. Such detailed product research can make sure you avoid ill-fitting software solutions and select the system which includes all the aspects your company requires in sustaining growth.

Position of Owler in our main categories:

TOP 100

Owler is one of the top 100 Business Intelligence Software products

If you are interested in Owler it may also be beneficial to examine other subcategories of Business Intelligence Software gathered in our database of SaaS software reviews.

Each company has different needs and requires a software that can be customized for their size, type of employees and clients, and the particular industry they are in. For these reasons, no software can provide perfect tools out-of-the-box. When you look for a software product, first be sure what you want it for. Read some Owler Business Intelligence Software reviews and ask yourself do you want basic tools or do you require complex features? Are there any industry-specific functionalities that you are seeking? Get the answers to these queries to assist your search. There are lots of factors that you need to mull over and these include your finances, particular business wants, your organization size, integration needs etc. Take your time, try out a few free trials, and finally select the system that offers all that you want to improve your firm effectiveness and productivity.

How Much Does Owler Cost?

Owler Pricing Plans:

Free Trial

Owler

Free

Owler doesn’t offer SMB and enterprise pricing plans, as this crowdsourcing intelligence system is free, and designed for everybody.

User Satisfaction

Positive Social Media Mentions 47
Negative Social Media Mentions 1

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Owler reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Owler. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Owler Comparisons

Owler user reviews

My personal take on Owler.

Read full review >
Neil
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: Unavailable

A review of Owler.

Read full review >
Winston
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.09.2018 Company Size: More than 100 Employees Industry: Unavailable

Fantastic when doing reseach for companies before making any calls.

Read full review >
Stan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2018 Company Size: More than 100 Employees Industry: Unavailable

Owler is capable of helping out for precise sentiment and data for small busineses.

Read full review >
Adrian
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.02.2018 Company Size: More than 100 Employees Industry: Computer Software

It is the best in the market

Read full review >
Dwayne
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.02.2018 Company Size: More than 100 Employees Industry: Information Services

What are Owler pricing details?

Owler Pricing Plans:

Free Trial

Owler

Free

Owler doesn’t offer SMB and enterprise pricing plans, as this crowdsourcing intelligence system is free, and designed for everybody.

What integrations are available for Owler?

Owler integrates with the following business systems and applications:

  • DataFire
  • Nimble
  • SalesLoft
  • GoFax SMS
  • A.nnotate
  • SAP StreamWork
  • Marketo LaunchPoint
  • API

Owler average rating:

Average score
4.9/5 (9 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Tracy

PROS: I am able to take advantage of what the competitors are doing and who their customers are. Having this information at my disposal, it is easy to come up with a strategy that will beat that of my client’s competitors. With Owler, I can achieve this while still on the same program. I can view the trends, funding and competitors on the platform which offers me with the right information on where I stand with them. From this raw data, I can compare and improve where necessary to help gain a better competitive advantage for my client’s business.

CONS: Although the tool provides data that you can use to improve your business, it is difficult if not impossible to know the level of accuracy the data comes with. It would be better if there was a measure for this so that you can know the confidence level on which you should rely on this data to develop your business. Alternatively, if there was more data provided, for the purpose of comparison and tracking of competitor’s activities and strategies, it would be more accurate once you analyze it. All in all, it has come out as a great tool to help you in the analysis and monitoring what competitors are doing to stay on top.

Reviewed 2 years ago

Read full review >

The least favorable review

Dwayne

PROS: When you compare with Google Alerts, Owler offers reliable and effective functionalities to help manage your business growth and development better. It has filtering feature that allows you to filter out any content that is not related to your business. Also, it has competitor tools that allow you to compare companies that are competitors in the market to help you make the best decision moving forward. It provides a single view for all the press releases, blogs, videos and news to help you track and monitor the movement of competitors, customers and potential clients. With such a view, you can analyze your competitors and customers through market and ales research to help attract more customers on your end.

CONS: It does not offer many slots for the executives of a company. For example, in this tool, you will only find content or details about the CEO and not for other executives that run a company. It would be better if they provided more slots or information for other executives. As for the listing of companies you are supposed to compare, they are very few. This limits you in term of the extent of analysis or comparison of those companies. The fact that it is to include LinkedIn, Facebook and Twitter in their viewer, it makes it difficult to view all those platforms, in a single page, as you have to switch now and then. The mobile app version is not available as they removed it which has affected my score negatively.

Reviewed 2 years ago

Read full review >

More reviews from 9 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

My personal take on Owler.

Read full review >
Neil
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: Owler is simply great to use. I'm using it as a prospecting tool. I can finally know what's happening to my accounts. I can clue in to the latest updates of my accounts. It would even keep me peeled on the organizations I'm highly interested in.

CONS: I dislike having daily e-mails. I tend to get the latest news in one highly congested feed. Worse, the feed itself isn't as user-friendly. Sometimes, it's a bit difficult to seek top accounts through Owler. Other times, the information I get isn't as accurate.

What do you think about this review? Great Poor

A review of Owler.

Read full review >
Winston
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.09.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: I like how it offers research marketing reports. Keeping tabs on CEO contacts. Private financial updates on companies. Researching businesses has never been this stress-free.

CONS: If you're setting up an account which keep tracks of a certain competitor set, then make a switch. Go for the ones I've seen ]which involves preserving details on what you've originally set up. This translates to your dataset to be blocked by competitors that you're no longer in need of. One workaround I've found is by creating another account and starting right back from scratch with a fresh criteria.

What do you think about this review? Great Poor

Fantastic when doing reseach for companies before making any calls.

Read full review >
Stan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: For each company that I'm selling to Owler, useful information is constantly available. It's a big help when time comes to making sales calls. I like how I get to peek into competitors. It lists information according to user data.

CONS: It can be challenging at times. Sometimes, the data isn't as accurate. Further data is needed to increase the chances of accuracy.

What do you think about this review? Great Poor

Owler is capable of helping out for precise sentiment and data for small busineses.

Read full review >
Adrian
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.02.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Owler can find a lot of small-scale companies. It finds organizations posting their leadership and financial details. No other app can do this really well. It's a big help in seeking competitors and certain organization info.

CONS: Anyone can manipulate the given data. This could lead to acquisition of false info without checks and balances for those who aim to accurately skew data.

What do you think about this review? Great Poor

It is the best in the market

Read full review >
Dwayne
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 05.02.2018 Company Size: More than 100 Employees Industry: Information Services

PROS: When you compare with Google Alerts, Owler offers reliable and effective functionalities to help manage your business growth and development better. It has filtering feature that allows you to filter out any content that is not related to your business. Also, it has competitor tools that allow you to compare companies that are competitors in the market to help you make the best decision moving forward. It provides a single view for all the press releases, blogs, videos and news to help you track and monitor the movement of competitors, customers and potential clients. With such a view, you can analyze your competitors and customers through market and ales research to help attract more customers on your end.

CONS: It does not offer many slots for the executives of a company. For example, in this tool, you will only find content or details about the CEO and not for other executives that run a company. It would be better if they provided more slots or information for other executives. As for the listing of companies you are supposed to compare, they are very few. This limits you in term of the extent of analysis or comparison of those companies. The fact that it is to include LinkedIn, Facebook and Twitter in their viewer, it makes it difficult to view all those platforms, in a single page, as you have to switch now and then. The mobile app version is not available as they removed it which has affected my score negatively.

What do you think about this review? Great Poor

An ideal approach to acquiring important information.

Read full review >
Sara
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: It's easy to use. I like how it's convenient in sniffing out relevant information on people I want to reach out to. I find it fun finding information on my company as well as its competition. The platform isn't complicated and won't take too long to be familiar with.

CONS: At times, information isn't as precise. Or some companies lack or are missing information.

What do you think about this review? Great Poor

A freebie that lets you acquire precise information.

Read full review >
Leigh
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.01.2018 Company Size: More than 100 Employees Industry: Banking

PROS: I like its simplicity. Enrolling into the app is free. It only takes a minute to do so. It lets you get updated information swiftly and with ease.

CONS: I had issues including link to its social sites. I'll need to reach out to support. Then see why it's becoming like this.

What do you think about this review? Great Poor

A nicely made tool. And it’s free to use!

Read full review >
Tom
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.01.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: Daily notification. Analysis of competitors. Latest news updates. Competitor suggestions.

CONS: To be honest. Nothing. There may be more information needed with the latest social media pieces from competitors. All in all, it's been a great ride.

What do you think about this review? Great Poor

Reliable when researching a company

Read full review >
Tracy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.12.2017 Company Size: More than 100 Employees Industry: Internet

PROS: I am able to take advantage of what the competitors are doing and who their customers are. Having this information at my disposal, it is easy to come up with a strategy that will beat that of my client’s competitors. With Owler, I can achieve this while still on the same program. I can view the trends, funding and competitors on the platform which offers me with the right information on where I stand with them. From this raw data, I can compare and improve where necessary to help gain a better competitive advantage for my client’s business.

CONS: Although the tool provides data that you can use to improve your business, it is difficult if not impossible to know the level of accuracy the data comes with. It would be better if there was a measure for this so that you can know the confidence level on which you should rely on this data to develop your business. Alternatively, if there was more data provided, for the purpose of comparison and tracking of competitor’s activities and strategies, it would be more accurate once you analyze it. All in all, it has come out as a great tool to help you in the analysis and monitoring what competitors are doing to stay on top.

What do you think about this review? Great Poor
Reviewed By Nestor Gilbert
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