OWOX BI Review
What is OWOX BI?
OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. The vendor reports that its users claim to meet their marketing targets and grow 22% faster than industry benchmarks. Overall, the software helps you reduce the time-to-value gap.
OWOX BI consists of three products: BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all your marketing-relevant data to help you answer critical questions, such as the next steps to reach your marketing goals, best vs. least performing advertising efforts and how to minimize repetitive processes.
The system merges disparate data from various sources into a unique data set that you can funnel into Google BigQuery. You can generate reports automatically to analyze your marketing efforts, including goal forecasts, growth analysis and market share movements.
Show MoreOverview of OWOX BI Benefits
Helps CMOs come up with a data-driven strategy
You can funnel fragmented data into OWOX BI and the system will clean, consolidate and organize the details and come up with a meaningful dataset. You can generate reports off this dataset and apply the insights to map out your strategy for campaigns, branding and other marketing initiatives.
Removes guesses and incomplete inferring to critical questions
Armed with meaningful data culled from actual events, outcomes and performances, you can address critical questions with more accuracy and relevance. Questions like the following can now be met head-on with solid data:
- What do we need to do today to reach our marketing goals tomorrow?
- Which advertising campaigns are efficient and which aren’t?
- Which reports provide helpful insights?
- How can we minimize routine work with data?
Works with Google BigQuery
OWOX BI is your launderer of fragmented data to ensure data fed into Google BigQuery is meaningful to start with. There’s nothing worse than not having data except having the wrong data that can lead your company astray. With OWOX BI, you get the assurance the data set your reports are generating from is reliable. These include growth forecast, market share analysis and marketing efficiency.
Vendor support
The people behind OWOX BI can help you come up with individual measurement strategies and provide you with the technical expertise and assistance on how to use Google and OWOX BI products to address business-specific tasks and challenges, and conduct training in analytics.
Show MoreOverview of OWOX BI Features
- Funnel-Based Attribution
- Google BigQuery Data Streaming
- Offline order tracking
- Data pipeline management
- Profitability analysis
- Session value calculations
- Cohort efficiency comparisons
- Product attribution
- Data analysis
- Performance metrics
What Problems Will OWOX BI Solve?
1. OWOX BI Pipeline lets you set up automatic export from Facebook, Bing Ads, Twitter, and other non-Google advertising services. You never have to deal with manual import again. Moreover, you can create your own business intelligence system by consolidating data about user behavior on your website, phone calls, transactions from your CRM, and advertising campaigns on different platforms, in a single system, Google BigQuery.
2. OWOX BI Attribution helps you to see the big picture in terms of which of your marketing channels and efforts are making the big impact to your conversions. The platform basically enables you to determine the marketing channels that work and correctly assign values to each channel.
3. OWOX BI Smart Data.delivers detailed reports that are presented as easy-to-use charts and tables. You won’t even have to type in the entire question or stick to the default wording used in Smart Data. Just enter the dimensions, metrics, and the time frame for which you want to see the report. In addition, Smart Data recognizes and highlights the parameters used in the question, i.e. metrics, dimensions, or time frames. You can change any of those in just a few clicks — simply click on the parameter you want to replace, select the replacement, and apply the changes. You can then export the reports you need as .xls or .csv files.
OWOX BI Position In Our Categories
Knowing that companies have distinct business needs, it is only practical they steer clear of subscribing to a one-size-fits-all, ideal software system. Still, it would be almost impossible to chance on such application even among well-known software systems. The correct thing to do would be to narrow down the several chief aspects that call for a deliberation such as important features, price plans, skill competence of the employees, business size, etc. After which, you should do the research exhaustively. Browse through some of these OWOX BI evaluations and scrutinize each of the software solutions in your shortlist more closely. Such well-rounded research can make sure you drop ill-fitting apps and select the system which has all the function your company requires.
Position of OWOX BI in our main categories:
TOP
200
OWOX BI is one of the top 200 Business Intelligence Software products
If you are interested in OWOX BI it could also be beneficial to analyze other subcategories of Business Intelligence Software gathered in our base of SaaS software reviews.
It's essential to note that virtually no app in the Business Intelligence Software category is going to be a perfect solution able to match all the requirements of different company types, sizes and industries. It may be a good idea to read a few OWOX BI Business Intelligence Software reviews first as certain solutions may perform well just in a very small set of applications or be created with a really specific type of industry in mind. Others may work with an idea of being simple and intuitive and consequently lack complicated features welcomed by more experienced users. There are also services that support a wide group of users and give you a rich feature toolbox, but this frequently comes at a more expensive cost of such a solution. Ensure you're aware of your needs so that you purchase a software that provides all the features you look for.
How Much Does OWOX BI Cost?
OWOX BI Pricing Plans:
Free Trial
Cost data
Basic
$115/month
Business
$1,400/month
Enterprise
Starts at $10,000/month
What are OWOX BI pricing details?
OWOX BI Pricing Plans:
Free Trial
Cost data
Basic
$115/month
Business
$1,400/month
Enterprise
Starts at $10,000/month
OWOX BI offers four enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:
Cost data – $85/month
- Import Marketing Data from Facebook, Yahoo, Bing and other services automatically into Google Analytics
- Import Marketing Data from Facebook and Yandex.Direct automatically into Google BigQuerry
- Google BigQuery to Google Analytics data pipeline
- Import Cost Data from any third-party sources into Google analytics
- BigQuery Reports Add-on for Google Sheets
- Data Upload Add-on for Google Sheets
- Support: Email, Community
- Unlimited pipelines
Basic – $115/month
- Import Marketing Data from Facebook, Yahoo, Bing and other services automatically into Google Analytics
- Import Marketing Data from Facebook and Yandex.Direct automatically into Google BigQuerry
- Import Cost Data from any third-party sources into Google analytics
- BigQuery Reports Add-on for Google Sheets
- Data Upload Add-on for Google Sheets
- Google Analytics to Google BigQuery real time data streaming
- Stream session level data in Google BigQuery
- Google BigQuery to Google Analytics data pipeline
- Support: Email, Community
- Unlimited pipelines
Business – $1,400/month
- Everything in Basic Plan
- Cost data import
- High Pipelines priority
- Email Online chat Support
- Professional Training
- + Required onboarding 3,000$
- SLA up to 4 hours
- Personal online training starting at $3500
Enterprise – starts at $10,000/month
- Everything in Business Plan
- Funnel Based Attribution
- Custom Dedicated Domain
- Professional Training and Consultancy
- Email Support Priority
- Personal online training starting at $3500
- SLA up to 2 hours
User Satisfaction
Positive Social Media Mentions
5
Negative Social Media Mentions
0
We realize that when you choose to purchase a Business Intelligence Software it’s crucial not only to find out how professionals rank it in their reviews, but also to check if the actual clients and businesses that bought this software are indeed happy with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and OWOX BI reviews across a wide array of social media sites. The data is then displayed in an easy to understand form indicating how many clients had positive and negative experience with OWOX BI. With that information at hand you will be equipped to make an informed purchasing choice that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- On Premise
Language Support
- English
Pricing Model
- Monthly payment
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for OWOX BI?
OWOX BI integrates with the following business systems and applications:
- Google BigQuery
- Google Analytics
- Facebook Ads
- Twitter Ads
- Bing Ads
- LinkedIn Ads
- Salesforce
- Sklik
- Criteo
- Competera
- AppsFlyer
- Sparkpost
- Mandrill
- SendGrid
- Calltouch
- Ringostat
- Redshift
- ClickHouse
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