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comScore REVIEW

Business Intelligence Software

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What is comScore?

comScore is a global analytics company that provides statistical data on customer behavior across multiple verticals. These analytics are provided across a number of different platforms as well. The company offers solutions for audience analytics, activation, advertising analytics, and movies worldwide.

Since its introduction to the market in 1999, comScore has been used by over 3200  media companies, advertisers, corporates, and publishers that included small companies, mid-sized agencies, and large enterprises. The company has created state of the art media measurement tools that help media enterprises monetize their content in a fast and coordinated manner.

Over the time, comScore and acquired a number of companies in multimillion-dollar acquisitions. These acquisitions have enabled comScore to operate in new but relevant markets and verticals.

Overview of comScore Benefits

The key benefit of comScore is that it simplifies media measurement and allow its customers to focus on monetization where there is a feasible opportunity. Apart from that, the data collection and reporting are the major arms of comScore. The company offers general users to install one of the three monitoring software including PermissionResearch, OpinionSquare, and VoiceFive Networks and in exchange, it awards them perks like anti-virus licenses, online storage, etc.

The data collection enables companies to act upon various activities depending on the demographic information received from the sample population. According to the company, over two million users are actively part of their data collection process, however, it also adjusts the statistics using various weights to properly represent the population.

comScore has been one of the very first companies to embrace Unified Digital Measurement (UDM) to offer an organic measurement solution for digital audiences. The traditional panel and measurement and census-based measurements are embedded within the system making it a smart and unified product.

comScore has a state of the art campaign management system which has been used by many Fortune500 media companies. The company has deployed a validated Campaign Essentials (vCE) system which enables to track validated impressions.

Overview of comScore Features

  • Media measurement
  • Analytics
  • Data collection
  • Campaign management
  • Demographics reports
  • Multi-platform solution
  • UDM enabled
  • Global application
  • Perks for survey subjects
  • Validated impressions
  • Market research tools
  • Advertising tools
  • Monetization tools

comScore Position In Our Categories

Position of comScore in our main categories:


comScore is one of the top 50 Business Intelligence Softwareproducts


comScore is one of the 50
Business Intelligence Software products

If you are considering comScore it might also be a good idea to analyze other subcategories of Best Business Intelligence Software gathered in our base of SaaS software reviews.

Every enterprise has its own characteristics, and might require a specific Business Intelligence Software solution that will be adjusted to their business size, type of customers and staff and even individual niche they cater to. We advise you don't count on locating an ideal solution that will be suitable for each company no matter what their history is. It may be a good idea to read a few comScore reviews first and even then you should pay attention to what the service is supposed to do for your company and your workers. Do you require an easy and straightforward solution with only basic features? Will you really use the complex tools needed by pros and big enterprises? Are there any particular tools that are especially beneficial for the industry you work in? If you ask yourself these questions it will be much easier to get a reliable app that will fit your budget.

How Much Does comScore Cost?

comScore Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

comScore is priced on quote-basis, meaning that each client receives a special SMB/enterprise pricing package tailored to his needs. Contact the company to obtain more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and comScore reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with comScore. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are comScore pricing details?

comScore Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

comScore is priced on quote-basis, meaning that each client receives a special SMB/enterprise pricing package tailored to his needs. Contact the company to obtain more details, and ask for your quote.

What integrations are available for comScore?

comScore uses analytic APIs to connect to a variety of business systems and applications, including:

  • AppNexus
  • BrightRoll
  • DoubleClick

and many more.

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