Passendo Review

Our score: 8.0 User satisfaction: 100%

What is Passendo?

Passendo is a programmatic email advertising network designed to meet the different needs of both advertisers and publishers. It is built to help advertisers create a brand and maintain an image with the internet’s most prolific demographic – email users.

For advertisers, this platform simplifies the ad buying process for email-based ads. The software offers a string of features that are never heard before, such as Optimization by eCPM, Ctr and conversion pixel; real-time geography control; frequency control; and a plethora of creatives.

Publishers or sellers can use Passendo to transform their digital newsletters into an income-generating stream that is easy to manage and highly powerful.

Passendo primarily focuses on helping publishers and indirectly supports advertisers. Publishers can monetize their inventory through this SSP solution. Passendo currently has integration with many native DSP’s and partners such as Outbrain and Taboola. This means the platform assists publishers to sell/show ads on the inventory they can’t sell themselves and makes it possible to help globally.

Passendo’s email advertising platform for publishers helps them activate new revenue streams through the different features. Publishers can manage and sell all ads in all emails across all devices in real-time – with this single solution. Passendo makes email advertising easy by offering pay per view, full monetization through SSP, real-time targeting, and scalable features.

Overview of Passendo Benefits

Passendo is built for you, whether you’re an advertiser or a publisher. If you are the former, this email advertising software provides you with a platform that greatly extends the reach of your email ads with you in total control.

With Passendo, advertisers can place their ads only in high-quality editorial environments and enjoy an average of 19-second view time per newsletter. Your ads will also spend 1.28-second on time spent per landing page and a very low 1.22% bounce rate. The best part is Passendo’s guarantee that your campaigns will only run on newsletters of the highest quality and very extensive reach.

In terms of optimization and control, Passendo provides you with a plethora of features that enables you to tweak your ads and campaigns to ensure that they reach your intended audience, from creatives, real-time optimization, start date to end date, frequency control, and CRM re-targeting to mention a few.

If you have an awesome newsletter with a very large email contact base, Passendo can help you turn your newsletter into an income-generating beast. The software provides you with a set of powerful monetization features that maximizes the value of your newsletter. Passendo also helps you find revenue opportunities that fit well with your brand, content, and audience.

With Passendo, you can promise your advertisers with 100% secure and reliable cookie-free advertising based on e-mail address that runs smoothly on all devices.

Passendo SSP helps publishers commercialize inventory. It offers strategic programmatic integrations and is IO based. Publishers can meet external and internal demand with one platform. The software offers native and “normal” display – both premium. Publishers can get improved yield because of full eCPM optimization. They can stay in control by prioritizing and managing their work effectively.

Passendo works with over 150 premium international newsletters. It has recorded 100MM monthly ad impressions and 10 million unique users.

Passendo offers simple integration and you can insert its unique tag in your email templates, and dynamically target and optimize ads with programmatic rules. The optimal campaign is selected when the email is opened. The system operates on the email address which is the only unique ID linked to a real person. The email allows the platform to target the right ad at the right recipient. All data is made secure with an email hash that anonymizes the email address.

Passendo reviews indicate that publishers benefit from this tool by saving money, making operations easier, or earning more profits. The platform helps to make work simpler for your marketing team. Publishers can earn income using their newsletter, improve their revenue by utilizing their inventory, provide better-quality service to their clients, and save money by saving time.

Overview of Passendo Features

  • Optimization by eCPM, Ctr and conversion pixel
  • Volume Control optimization
  • Hosting of creatives
  • Frequency Control
  • Real-time control geographically
  • Self Service platform
  • Start date – end date
  • CRM retargeting – upload and target you customer list
  • Real-time optimization

What Problems Will Passendo Solve?

1) Make Things Easier for Your Marketing Team

You want your marketing team to be as effective as possible and spend their time on what is important to increase revenue. By saving time in one area, you can utilize this time in other areas. Instead of using a range of different systems, you can control all your ads from Passendo. You’re able to place a tag in your newsletter and on your website and this way you no longer have to shift from one system to the other to get an overview of your clients’ ads.

2) Create an Income Using Your Newsletter

Instead of focusing on the views you can achieve by sending traffic from your newsletter to your website, you need to realize that you can earn money on your newsletter itself. Moreover, you can earn more on people opening your e-mail compared to the pageviews you’ll get on your website since time of engagement is much higher in e-mail and thereby more valuable for your clients.

It’s easy to implement with your current ESP. Passendo supports all e-mail providers including Mailchimp, Marketo and Compost which is what Allan uses for VoresVilla. Passendo has made it equally easy to place ads in your e-mail as it is on your website.

3) Increase Your Revenue by Utilizing Your Inventory

Even if you’ve already acknowledged e-mail as a tool to increase your income, Passendo will still help you utilize your inventory – just like you do on your website.

You’ve promise your client 1000 clicks over the next four weeks. You might start off by testing their ad in one newsletter. Say that gives them 280 clicks. In the next newsletter they get 312. Too often you’ll end up delivering 1156 clicks because you are 92 short of your delivery and have to include them in an extra broadcast since you can’t just send it out to a few people on your list. Until now.

With Passendo, you can utilize your inventory the same way you do it on your website with total inventory. This way you’ll only deliver what you’ve promised instead of 10% (or more) extra. Now you’re able to sell that extra 10% to someone else, which then increases your earnings.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

Passendo Position In Our Categories

Since companies have distinctive business requirements, it is only practical they abstain from preferring an all-in-one, ideal software. At any rate, it would be almost impossible to come across such application even among recognizable software products. The efficient thing to undertake is to take note of the different chief functions that require consideration like essential features, pricing, technical skill aptitude of staff, company size, etc. Next, you should conduct the product research comprehensively. Browse over some of these Passendo evaluations and check out the other software systems in your shortlist more closely. Such detailed product research guarantee you steer clear of poorly fit apps and select the system that provides all the benefits you require company requires to be successful.

Position of Passendo in our main categories:

TOP 500

Passendo is one of the top 500 Marketing Software products

Passendo is also listed in the following subcategories:

Since each organization has unique business wants, it is prudent for them to refrain from seeking a one-size-fits-all faultless software application. Needless to say, it would be pointless to try to find such an app even among popular software applications. The smart thing to do would be to catalog the various essential elements that need consideration such as main features, finances, skill levels of employees, company size etc. Then, you should do your groundwork thoroughly. Read some Passendo Email Marketing Software reviews and look into each of the other solutions in your shortlist in detail. Such comprehensive research can make certain you reject ill-fitting applications and zero in on the system that presents all the elements you need for business success.

How Much Does Passendo Cost?

Passendo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Passendo to know more about their basic and enterprise pricing options. You can also submit a request for a demo to see if the software is a perfect fit for your business.

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to buy Email Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Passendo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Passendo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Passendo pricing details?

Passendo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Passendo to know more about their basic and enterprise pricing options. You can also submit a request for a demo to see if the software is a perfect fit for your business.

What integrations are available for Passendo?

Passendo integrates with the following business systems and applications:

  • Mailchimp
  • MailUp
  • Carma Marketing Hub
  • Globase
  • Peytz
  • Apsis
  • EmailPlatform
  • Ubivox
  • Agillic
  • Active Trail
  • Agnitas
  • Adform
  • Outbrain
  • My6sense Native DSP Network
  • Taboola

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Reviewed By Louie Andre
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