AppNexus Review

Our score: 8.5 User satisfaction: 98%

What is AppNexus?

AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.

With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.

Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.

Overview of AppNexus Benefits

Controlled Bidding Process

With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.

Increased Buying Intelligence

AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.

Efficient Media Buying

AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.

Custom Integrations

With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.

Low Overhead

AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.

Overview of AppNexus Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

AppNexus Position In Our Categories

Keeping in mind companies have special business requirements, it is prudent that they avoid seeking an all-encompassing, ideal system. Be that as it may, it is nearly futile to try to come across such a software product even among branded software solutions. The best step to undertake would be to shortlist the numerous significant aspects which entail careful thought like major features, packages, technical skill aptitude of the employees, business size, etc. Next, you should perform the product research thoroughly. Browse through these AppNexus reviews and scrutinize each of the solutions in your list in detail. Such detailed product investigation guarantees you drop unsuitable apps and select the system that includes all the benefits you require company requires in growing the business.

Position of AppNexus in our main categories:

TOP 200

AppNexus is one of the top 200 Marketing Software products

If you are interested in AppNexus it may also be sensible to analyze other subcategories of Marketing Software collected in our base of B2B software reviews.

It's important to realize that almost no software in the Marketing Software category is a perfect solution able to fulfill all the requirements of different business types, sizes and industries. It may be a good idea to read a few AppNexus Marketing Software reviews first as certain services may excel only in a really small set of applications or be prepared with a really specific industry in mind. Others may function with an idea of being simple and intuitive and consequently lack complex features desired by more experienced users. You can also come across services that focus on a large group of users and give you a complex feature base, but this frequently comes at a more expensive cost of such a service. Make sure you're aware of your needs so that you select a service that has all the features you search for.

How Much Does AppNexus Cost?

AppNexus Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 101
Negative Social Media Mentions 1

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AppNexus reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AppNexus. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are AppNexus pricing details?

AppNexus Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for AppNexus?

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.


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Reviewed By Nestor Gilbert
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