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Marketing Software

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What is AppNexus?

AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.

With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.

Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.

Overview of AppNexus Benefits

Controlled Bidding Process

With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.

Increased Buying Intelligence

AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.

Efficient Media Buying

AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.

Custom Integrations

With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.

Low Overhead

AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.

Overview of AppNexus Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

AppNexus Position In Our Categories

Position of AppNexus in our main categories:


AppNexus is one of the top 500 Marketing Software products


AppNexus is one of the 500
Marketing Software products

If you are interested in AppNexus it may also be a good idea to examine other subcategories of Best Marketing Software listed in our base of B2B software reviews.Email Marketing Software, Campaign Management Software, Demand Generation Software

It is essential to keep in mind that virtually no software in the Marketing Software category is going to be an ideal solution able to fulfill all the requirements of various company types, sizes and industries. It may be a good idea to read a few AppNexus reviews first as some services can dominate only in a very narrow group of applications or be designed with a very specific industry in mind. Others can function with an idea of being simple and intuitive and consequently lack advanced elements needed by more experienced users. There are also apps that focus on a large group of customers and provide a powerful feature toolbox, but this frequently comes at a more expensive cost of such a service. Be certain that you're aware of your requirements so that you purchase a service that provides specifically the elements you look for.

How Much Does AppNexus Cost?

AppNexus Pricing Plans:

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AppNexus reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AppNexus. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
  • Germany
  • Spain
  • France
  • Portugal
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are AppNexus pricing details?

AppNexus Pricing Plans:

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for AppNexus?

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

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