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Marketing Software

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What is AppNexus?

AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.

With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.

Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.

Overview of AppNexus Benefits

Controlled Bidding Process

With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.

Increased Buying Intelligence

AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.

Efficient Media Buying

AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.

Custom Integrations

With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.

Low Overhead

AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.

Overview of AppNexus Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

AppNexus Position In Our Categories

Position of AppNexus in our main categories:


AppNexus is one of the top 500 Marketing Software products


AppNexus is one of the 500
Marketing Software products

If you are considering AppNexus it could also be sensible to check out other subcategories of Best Marketing Software collected in our base of B2B software reviews.Email Marketing Software, Content Marketing Software, Demand Generation Software

Since each enterprise has specific business needs, it is advisable for them to desist from looking for a one-size-fits-all ideal software solution. Needless to say, it would be futile to try to find such a platform even among market-leading software applications. The smart thing to do would be to list the various vital aspects that require consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your homework thoroughly. Read some AppNexus reviews and check out each of the other systems in your shortlist in detail. Such comprehensive homework can make certain you discard ill-fitting platforms and choose the system that presents all the features you need for business success.

How Much Does AppNexus Cost?

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AppNexus reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AppNexus. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
  • Germany
  • Spain
  • France
  • Portugal
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are AppNexus pricing details?

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for AppNexus?

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

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