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Marketing Software

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What is AppNexus?

AppNexus is the leading programmable DSP in the media buying industry. It puts the trader in control so that they can dedicate more of their time and effort towards creating tailored advertising campaigns. This allows them to reach their goals while with reduced time spent on the set-up process.

With AppNexus Programmable Platform, traders can automatically buy something based on the number of views. This way, they can arm themselves with emerging information instantly.

Moreover, AppNexus Programmable Platform offers real-time access to media buyers can acquire through live bidding and arrangements. This enhances a buyer’s capability to reach their goals on the delivery, performance, and audience reach aspects.

Overview of AppNexus Benefits

Controlled Bidding Process

With AppNexus Programmable Platform, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time.

Increased Buying Intelligence

AppNexus Programmable Platform affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.

Efficient Media Buying

AppNexus Programmable Platform provides through its Console direct access to media that can be acquired via real-time bidding and deal-making. This enables companies to tap into a quality supply of media that can assist them in achieving their set goals.

Custom Integrations

With AppNexus Programmable Platform, media companies are able to create custom connections with their existing and future third-party applications. This lets them integrate the solution into the workflow, further enhancing their work processes and boosting their productivity.

Low Overhead

AppNexus Programmable Platform is a cost-efficient media buying solution. This helps media companies in increasing their value and gaining an adequate return on investment from a minimal shell-out. This is because AppNexus offers low fees for buyers through its scalable and global real-time decision-making platform.

Overview of AppNexus Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

AppNexus Position In Our Categories

Position of AppNexus in our main categories:


AppNexus is one of the top 200 Marketing Softwareproducts


AppNexus is one of the 200
Marketing Software products

If you are interested in AppNexus it could also be a good idea to examine other subcategories of Best Marketing Software listed in our database of B2B software reviews.Marketing Automation Software, Search Marketing Software, Social Media Monitoring Software

Every enterprise has different needs and requires a software that can be personalized for their size, kind of staff members and buyers, and the particular industry they are in. For these reasons, no platform can proffer perfect functionality off-the-shelf. When you search a software system, first be sure what you need it for. Read some AppNexus reviews and ask yourself do you need basic features or do you want advanced tools? Are there any industry-specific tools that you are searching for? Find the answers to these queries to assist your search. There are multiple aspects that you need to consider and these include your budget, particular business needs, your company size, integration needs etc. Take your time, try out a few free trials, and finally zero in on the app that presents all that you require to enhance your firm efficiency and productivity.

How Much Does AppNexus Cost?

AppNexus Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AppNexus reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AppNexus. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are AppNexus pricing details?

AppNexus Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

What integrations are available for AppNexus?

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

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