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Percolate Review

Percolate
Our score: 9.0 User satisfaction: 91%

What is Percolate?

Percolate is all-in-one marketing software used by top marketing service providers worldwide that allows management of marketing across all channels, and a one-stop solution to plan, create and execute it. Software’s planning and campaign management features allow effective and efficient coordination of marketing across all markets, channels and teams. The content marketing and asset management features provide a robust platform for content inspiration, distribution, management, analysis and more.

The integrated task management system makes it easy to track work from start to finish. Percolate also allows publishing content to different marketing channels from a single hub including social, digital and traditional marketing channels. Marketing Analytics is also a great tool to measure marketing from idea generation to execution allowing to effortlessly track team productivity, cross-channel visibility, richer insights into content performance and highlighting areas that require improvement.

Overview of Percolate Benefits

Percolate aims to save marketer’s time, elevate their content and enhance marketing ROI through its four core modules i.e. Planning and Campaign Management, Content Marketing and Asset Management, Distribution and Social Relationship Management and Marketing Analytics.

Planning and Campaign Management

Percolate eliminates the need of working and updating spreadsheets and emails, saves time and effort by keeping everyone informed and brings teams together for efficient planning and content management. Every marketing activity is visible whether it is a global initiative or an individual piece of content. All marketing activities and campaigns can be planned on a single calendar, which can be filtered by team, location, topic, channel and so on.

Content Marketing and Asset Management

Percolate allows content teams to work faster and smarter by turning content into great customer experiences and sales. Creative workplace is a hub to develop content with ease and also offers custom templates so that the users do not have to rely on designers for every single creative task. The enterprise-grade approval system ensures oversight on all the content and the task management system seamlessly tracks work from start to finish.

Content Distribution and Social Relationship Management

The software makes it easy to distribute content to a number of channels and scale global campaigns. Channels include social media websites, marketing automation, blogs and even custom destinations. Its flexible APIs even allows publishing to new channels so users can connect with customers whenever they need to.

Marketing Analysis

Analysis is one of the most important areas of any marketing software and Percolate allows cross-channel visibility, rich insights about performance of the content, team productivity tracking and areas of improvement. The reports can also be generated and shared seamlessly.

Overview of Percolate Features

  • Complete visibility across all marketing activities
  • Eliminates need of spreadsheets and a continuous loop of emails
  • Multi-channel campaign planning in a single calendar
  • Visibility into every activity
  • Custom Templates
  • Single workspace to manage briefs, assign tasks, track creative development,  share files, and work with teammates
  • Creative workspaces
  • Integrated task management
  • Digital Asset Management
  • Scalable campaigns
  • Easy distribution of content across channels
  • Sync with CRM
  • Deep insight and context into marketing
  • Measurement of the entire marketing process
  • Agile and data-driven content marketing

Percolate Position In Our Categories

Since businesses have particular business demands, it is wise they abstain from deciding on a one-size-fits-all, “perfect” system. Regardless, it would be difficult to discover such application even among branded software solutions.
The efficient thing to do can be to write the various significant factors which demand examination including major features, costing, skill aptitude of the users, business size, etc. Then, you must do your product research exhaustively. Read some Percolate reviews and scrutinize the other software solutions in your shortlist more closely. Such well-rounded product research ensure you steer clear of ill-fitting applications and subscribe to the one that provides all the function you require business requires.

Position of Percolate in our main categories:

TOP 20

Percolate is one of the top 20 Digital Asset Management Software products

TOP 50

Percolate is one of the 50 Marketing Software products

TOP 20

Percolate is one of the top 20 Reputation Management Software products

Percolate is also listed in the following subcategories:

Companies have unique needs and requirements and no software application can be ideal in such a scenario. It is pointless to try to find a perfect out-of-the-box software app that meets all your business wants. The wise thing to do would be to adapt the system for your special wants, staff member skill levels, budget, and other aspects. For these reasons, do not hurry and invest in well-publicized trendy applications. Though these may be widely used, they may not be the ideal fit for your particular needs. Do your homework, look into each short-listed system in detail, read a few Percolate Marketing Software reviews, speak to the seller for explanations, and finally choose the product that offers what you require.

How Much Does Percolate Cost?

Percolate Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Percolate SMB and enterprise pricing are available only upon request. Contact the company for more details.

User Satisfaction

Positive Social Media Mentions 87
Negative Social Media Mentions 8

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Percolate reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Percolate. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Percolate Comparisons

Percolate user reviews

A great tool for implementing the things we want.

Read full review >
Ruben
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.10.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

A solid platform that we really wanted from the get-go.

Read full review >
Judith
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Internet

An ideal platform intended for scheduling social media armed with great approval workflows.

Read full review >
Dwayne
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Insurance

A digital marketer’s dream to convert things to reality.

Read full review >
Kerry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

Percolate is really grreat!

Read full review >
Josefina
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.12.2017 Company Size: 1-10 Employees Industry: Unavailable

What are Percolate pricing details?

Percolate Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Percolate SMB and enterprise pricing are available only upon request. Contact the company for more details.

What integrations are available for Percolate?

Percolate integrates with the following systems and applications:

  • Salesforce
  • Marketo
  • Socialcode
  • Adobe Experience Manager
  • Sitecore
  • DOMO
  • TICKR
  • WordPress
  • Translations.com
  • Bitly
  • Eloqua
  • Drupal
  • Zendesk

Percolate average rating:

Average score
5/5 (6 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Judith

PROS: We prefer a centralized calendar that we can easily access. Its social channel posting features are robust. What's more, it's very intuitive and saved us plenty of time. Percolate did a great job in streamlining our workflow. We were able to plan better content for future posts

CONS: It'd be nice to have some sort of feature that lets users flag posts in licensed versions. For instance, being able to flag a customer servivce problem, then assigning it to a certain team via different licenses.

Reviewed 1 year ago

Read full review >

The least favorable review

Dwayne

PROS: Percolate is so simple when it comes to syncing social channels and posting on every single one. Scheduling capability is awesome in planning a number of posts for multiple weeks at a time. Setting up approval workflow was one main factor for my company. We needed some kind of legal approval before putting up any content. Marking each of post with our workflow and entailing approval from the right party before doing any publishing is win-win for us.

CONS: Whenever a post is sent for approval for a specific workflow, there's no chance for editing or changes to be made. At times, we ended up doing changes and resubmitting a post for proper party approval. We'd start right back from scratch and remake the post since no changes were seen in the workflow. Another problem that I ran into was, if we miss out on publishing a post, it goes directly to draft mode. This is a bad thing sincs it's pushing us to funnel to the right tab, look for it, and make edits/changes.

Reviewed 1 year ago

Read full review >

More reviews from 6 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

A great tool for implementing the things we want.

Read full review >
Ruben
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.10.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Whether it's dealing with customized watermarks to searching content with clients, Percolate, in itself, is a league that no other platfomr like it can reach. It converts brands to publishers. You seldom see a platform like it that functions efficiently. It's able to add management and professional-looking content. And that can really help you go a long way.

CONS: Percolate can be challenging for clients who fail to its immediate impact. It's very slick to begin with and could easily be deployed in any agency dealing who wants a solution for lots of legwork. Percolate would've been more cost efficent as a result of the time we were able to save via implementation.

What do you think about this review? Great Poor

A solid platform that we really wanted from the get-go.

Read full review >
Judith
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Internet

PROS: We prefer a centralized calendar that we can easily access. Its social channel posting features are robust. What's more, it's very intuitive and saved us plenty of time. Percolate did a great job in streamlining our workflow. We were able to plan better content for future posts

CONS: It'd be nice to have some sort of feature that lets users flag posts in licensed versions. For instance, being able to flag a customer servivce problem, then assigning it to a certain team via different licenses.

What do you think about this review? Great Poor

An ideal platform intended for scheduling social media armed with great approval workflows.

Read full review >
Dwayne
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: Percolate is so simple when it comes to syncing social channels and posting on every single one. Scheduling capability is awesome in planning a number of posts for multiple weeks at a time. Setting up approval workflow was one main factor for my company. We needed some kind of legal approval before putting up any content. Marking each of post with our workflow and entailing approval from the right party before doing any publishing is win-win for us.

CONS: Whenever a post is sent for approval for a specific workflow, there's no chance for editing or changes to be made. At times, we ended up doing changes and resubmitting a post for proper party approval. We'd start right back from scratch and remake the post since no changes were seen in the workflow. Another problem that I ran into was, if we miss out on publishing a post, it goes directly to draft mode. This is a bad thing sincs it's pushing us to funnel to the right tab, look for it, and make edits/changes.

What do you think about this review? Great Poor

A digital marketer’s dream to convert things to reality.

Read full review >
Kerry
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: Percolate's interface is so easy to learn. At the same time, it's able to give users a wide array of tools. They're able to handle almost any form of marketing whether it's making project plans all the way to execution. Its centralized calendar can store varying projects. At the same time, the calendar lets you peek at your team's progresss. Their asset management system is one main reason why we use it a lot.

CONS: At times, abrupt changes make it difficult for us to get around new tools. It can be a bit of a problem in terms of adjustment. Also, better tools aimed at non-digital marketing should be included (if there's any). Tracking of user changes need some enhancements. It'd be a treat to see individuals who are responsible for the creation of briefs and assets.

What do you think about this review? Great Poor

Percolate is really grreat!

Read full review >
Josefina
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.12.2017 Company Size: 1-10 Employees Industry: Unavailable

PROS: Its calendar tool lets us peek into social contents as a whole. The analytics section proves to be a gem as it helps us evaluate the effectiveness of our campaign. Its mobile app allows for social channel listening and posting to be done on the go. It's so easy to be doing all these!

CONS: It can be annoying not having the ability to make a post on Instagram. But I can understand Percolate isn't the party to blame. What's more, its latest asset editor update led to more issues than it solving problems. As a result, we had to stop its use.

What do you think about this review? Great Poor

Percolate wins it everytime!

Read full review >
Max
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: Hospitality

PROS: It features are intuitive. It's capable of helping me organizing things while dealing with numerous projects. It's easier to access top-level stop images. Their team worth collaborating.

CONS: With the platform constantly evolving, there have been plenty of times where features would abruptly change. It felt like hitting a "pause" button to my day-to-day quick-paced workflow. While Percolate boasts a number of apps, there's no option available when it comes to managing and posting assets from smartphones and tablets.

What do you think about this review? Great Poor
Reviewed By Jenny Chang
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