Pudding.ai Review

1. The Overloaded CMO. Henry is the owner of a fashion retail brand relying on Facebook and Instagram ads to drive traffic and sales through their online store. Their marketing team works hard with the in-house creative team to launch ad campaigns regularly that resonate with their target audience, but the conversions aren’t consistent. Henry often has doubts, “Could we do this better? Would different messaging be better? Should we use certain colors, images, or focus on videos?” Some campaigns do well, but others don’t – this inconsistency is troubling the whole team, and Henry isn’t sure how to motivate everyone to work on areas that need improvement. Besides, the AB tests aren’t showing clear answers to his questions, and he wishes there was an alternative solution to understand what ads resonate with their audience. With Pudding.ai’s ad creatives bi-weekly report, Henry finally understands where to direct his marketing team. He understood that certain words in their ad copy worked better than others, videos that started with slow-motion frames and images dominant with 1 of their brand colors. He learned that end of funnel ad creatives with a discount CTA drove more conversions than the same CTAs at the beginning of funnel creatives and so much more. Now, he no longer runs hundreds of AB testing ads, and his ROI is much higher.

Feature: Actionable insights & suggestions from the ads creative report

2. The Mindreading Marketing Director. Every morning commuting to her office, Briana is “feeding” on all the freshest industry trends in her subscribed publications, Facebook groups, and posts of her favorite marketing influencers. She spends hours trying to understand what makes her audience tick, why, when, and where. Briana prides herself as being a perceptive person but doesn’t feel her data is actually so perceptive. A lot of her decisions are based on intuition and past experience. Her biggest question is to understand why a person chooses to disengage, to get into the mindset of a consumer. When she started using Pudding.ai, the ads & audience fatigue alerts gave her deep insights into her consumers’ head that she craved so much. Now, she sees in real-time when the ad is no longer interesting for her audience, and most importantly, she sees WHY and what small change she can make to make it engaging again. Briana is logged into the platform on a daily basis, observing the performance trends. This helps her collect optimization insights and share her ideas with the creative and media teams based on real data.

Feature: Real-time ads & audience fatigue alerts and report sharing option

3. A Big Shot Agent. Carl is a marketing workaholic who loves the satisfaction thrill from the success of his clients. His agency manages a few dozen companies, all looking to increase their conversions through paid advertising. On March 25th, just like any other end of the month, he no longer has time for personal life because he’s crammed with reports. All his clients need to receive performance reports at the same time, so his team has to practically stop their marketing efforts just to create these papers. However, today at the end of May, his team no longer stops everything to create these. They’ve signed up to Pudding.ai Ads Creative Report and get their reports generated automatically. Once received, they simply add their methodology and overview, and it’s done. Carl finally has time to continue working on improving the performance of his clients’ campaigns, even in the last week of the month, and go on dates in the evenings.

Feature: Free monthly ads creative report