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WeatherAds Review
What is WeatherAds?
WeatherAds is an ad targeting platform designed to display online ads that are activated on weather-based triggers. These triggers include rainfall, temperature, cloud cover, snowfall, wind speed, air pressure, humidity, and UV index. Advertisers and marketers can create weather-based ads on these elements or implement multiple combinations and sync these preferences to their campaigns on Adwords, Facebook, and Instagram.
From a simple and intuitive dashboard, users can create triggers, modify their ads, and tweak their creatives based on weather. With WeatherAds, it becomes easy to launch campaigns and ads that are contextually relevant to their audience, positively impacting their CTRs and ultimately their conversion rates. The best part is that users can integrate WeatherAds with their running campaigns without having to modify their structure or make changes to their accounts.
Show MoreOverview of WeatherAds Benefits
WeatherAds is the perfect ad targeting tool if you want to run and automate your ad campaigns based on the weather elements. You have an ad platform that you can use to tailor your ad triggers and show the most relevant ads to your audience without you doing much of the grunt work
When it is sunny all week on the California coast, WeatherAds will automatically display your massive selection of surfboards or beach shorts on your California-based audience’s Facebook accounts. Or when weather forecasts predict heavy rains for the next few days in mountains of Washington, there is no better time to run an extensive campaign for your heavy-duty raincoat collection through Google Adwords. WeatherAds does it all for you.
The software displays weather-based ads with the most appropriate images and creatives at the right time to the right audience. You never have to worry about running a summer collection campaign when it’s actually winter. You pick your parameters and triggers and WeatherAds takes care of the rest.
During key weather moments, WeatherAds ensures that you stay on top of the competition. Your online presence is significantly bolstered, leaving your competition in the dust.
With WeatherAds, you can plan your advertising spending more. You can create and implement automated rules to increase your bids when the weather is relevant to your product or service, and reduce bids when it isn’t.
Show MoreOverview of WeatherAds Features
- Customizable Weather Rules
- Multi-Platform Integrations
- Global Weather Coverage
- Fully Automated Campaign Management
- Intuitive Dashboard
- Multiple Weather Filters
- Intelligent Reporting
- Stellar Customer Support
What Problems Will WeatherAds Solve?
1) David, a PPC campaign manager for a US drinks brand knows that when the weather gets hot, more people buy his drinks. He wants to boost ad spend during periods of hot weather and decrease ad spend during periods of cold weather. Doing this manually for all cities in the USA is too complex and time-consuming to manage. He uses WeatherAds to easily create a rule to increase bids during hot weather and decrease bids during cold weather. It takes him 5 minutes to set up and he sees a huge improvement in click-through rate and conversion rate for his campaign, as well as saving countless hours of work compared to doing this manually.
2) Jane, a Facebook advertising specialist or a large clothes brand, wants to show different ads depending on the weather the viewer is experiencing. When it’s sunny, she wants to show ads for T-shirts. When it’s raining, she wants to show ads for raincoats, and when it’s cold, she wants to show ads for scarves. She uses WeatherAds to sync her ads with their corresponding weather conditions. Her ads are now much more relevant to her viewers, and she sees a huge increase in engagement and sales as a result.
3) John is head of marketing for a travel firm. He thinks that during periods of bad weather, people book more flights abroad – but he doesn’t have solid data to prove this. He sets up an A/B split test in WeatherAds to measure if syncing his campaign with bad weather improves campaign performance. He sees a massive improvement vs. the control campaign variant and decides to use WeatherAds to boost his ads during periods of bad weather going forward.
Awards & Quality Certificates
WeatherAds Position In Our Categories
Since businesses have unique business-related demands, it is wise they avoid purchasing an all-in-one, “perfect” software product. Having said that, it would be almost impossible to chance on such an app even among popular software solutions. The right thing to undertake can be to shortlist the several main aspects which demand careful thought like essential features, price terms, skill levels of the users, company size, etc. After which, you should perform your product research to a full extent. Have a look at these WeatherAds analyses and look into each of the solutions in your list more closely. Such all-encompassing product investigation ascertains you keep away from unsuitable software solutions and buy the system which provides all the features your company requires in growing the business.
Position of WeatherAds in our main categories:
TOP
500
WeatherAds is one of the top 500 Marketing Software products
If you are considering WeatherAds it might also be a good idea to examine other subcategories of Marketing Software collected in our database of B2B software reviews.
There are popular and widely used applications in each software category. But are they essentially the best fit for your organization’s special needs? A market-leading software application may have thousands of subscribers, but does it provide what you need? For this reason, do not blindly invest in popular systems. Read at least a few WeatherAds Marketing Software reviews and think about the factors that you wish to have in the software such as the fees, main functionality, available integrations etc. Then, choose a few apps that fit your wants. Try out the free trials of these products, read online reviews, get clarifications from the maker, and do your investigation systematically. This exhaustive groundwork is certain to aid you choose the finest software solution for your organization’s special requirements.
How Much Does WeatherAds Cost?
WeatherAds Pricing Plans:
Free Trial
Starter
$49/month
Growth
$99/month
Pro
$199/month
Advanced
$299/month
Enterprise
$399/month
What are WeatherAds pricing details?
WeatherAds Pricing Plans:
Free Trial
Starter
$49/month
Growth
$99/month
Pro
$199/month
Advanced
$299/month
Enterprise
$399/month
WeatherAds provides a number of pricing packages to suit your varying needs and budgets. Contact them today and know more about their enterprise pricing deals and other product details.
Starter – $49/month or $41/month (annual billing)
- Up to $2k spend/mo
- 10 Campaigns
- 1 country per campaign
- Credit Card payment
- 1 filter
- Basic weather elements
- Single AdWords Account
- Single Facebook Account
- Introductory Consultation
Growth – $99/month or $83/month (annual billing)
- All Starter features
- Up to $5k spend/mo
- Unlimited Campaigns
- Unlimited Regions
- Multiple filters
- Advanced weather elements
- MCC Access
- FB Business Manager
- Monthly Consultations
Pro – $199/month or $166/month (annual billing)
- All Growth features
- Up to $15k spend/mo
- Card or invoice
Advanced – $299/month or $249/month (annual billing)
- All Pro features
- Up to $30k spend/mo
Enterprise – $399/month or $349/month (annual billing)
- All Advanced features
- Over $30k spend/mo
User Satisfaction
Positive Social Media Mentions
56
Negative Social Media Mentions
0
We know that when you make a decision to purchase a Marketing Software it’s important not only to learn how professionals score it in their reviews, but also to check whether the actual people and companies that use these solutions are genuinely content with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and WeatherAds reviews across a wide array of social media sites. The information is then displayed in an easy to digest format revealing how many people had positive and negative experience with WeatherAds. With that information at your disposal you will be equipped to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Annual Subscription
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for WeatherAds?
WeatherAds integrates with the following business systems and applications:
- Google AdWords
- Facebook Ads
- DBM
- Bing
- MailChimp
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