Purple Review
What is Purple?
Purple is a solution that delivers smart and valuable analytics for physical spaces, enabling businesses to promote their brand, products, and services better than ever. Easy to use and implement, this cloud-based platform is an ideal application for stadiums, retail, shopping malls, hospitality and dining, healthcare, and more.
With Purple, you are using your WiFi to have a better understanding of the people who move in and around your venue. The system retrieves all relevant data from multiple sources and provides you with the tools you need to fully evaluate indicator such as foot traffic, dwell times, and bounce rates of your physical space.
Equipped with real-time information and actionable insights, Purple allows you to take the best action to promote your products and services to people who are in your venue. You can target them with powerful and effective marketing content via email, SMS, and customizable splash pages.
Show MoreOverview of Purple Benefits
Purple provides businesses and organizations more than smart analytics of their physical spaces. The platform delivers them the information they need to fully understand their customers and visitors, giving them the best and high actionable insights to further enhance and intensify their marketing efforts and generate more revenue for their business.
With Purple WiFi Solutions, your customers are granted secure and legal access to your WiFi, where you provide them with a controlled and branded browsing journey. You can steer you social engagement through the ceiling. The Purple Portal gives you a very comprehensive means to track your visitors and actively market your brand. Login (splash) pages can be tailored to display a particular product or advertising material. You can also send targeted emails and SMS containing your marketing content. You also have absolute control over the URL redirect page they land on, ensuring a seamless and consistent transition.
Stadiums, retail stores, and malls among other physical spaces will greatly benefit from Purple Location Services. Business in the said and similar industries will lobe how they can boost their revenue using Purple location capabilities, from real-time heat mapping and analytics to zone based marketing. You are able to identify how your customers move around your venue, where they converge, where they stay the longest, and areas where they don’t visit. Entry and exit points, bottlenecks, and queue lengths are all visible. You even have access to historical data to analyze behavior patterns and trends.
Show MoreOverview of Purple Features
- Dashboard reports
- View venues by customer or group
- Create custom dashboard reports
- Generate Likes, Follows and Connects through Social Media
- Brandable offline splash pages
- Brandable online splash pages
- Custom SSID
- Video embed for online splash pages
- Ability to send communications using different criteria
- Sent via Email and SMS
- Image links and campaigns with click through reporting
- Visitor and devices profiles viewable for each visitor and their devices
- Ability to export full data as CSV file format
- Reports overview
- Visitor reports
- Network reports
- Social interests
- Create users and assign privileges
- Bandwidth management and billing
- Ability to add funds
- Venue management
What Problems Will Purple Solve?
Scenario #1:
Problem: Guest WiFi that doesn’t give anything back to the provider
Solution: Purple Guest WiFi & Analytics
Today, successful businesses make the most noise about their customer experience, and guest WiFi should play an integral part in this.
Make it beautiful, branded and seamless for customers to login just once across all your venues and you’re on to a winner. Turn on social login too, and drive your social engagement through the roof.
This cloud software provides an overlay over existing hardware and can be up and running within an hour.
Scenario #2:
Problem: Missing an opportunity to learn more about customers logging in to Guest WiFi
Solution: Smart reporting and insights from the Purple Portal
With our ‘Purple Portal’, you can access a wealth of information collated from the Purple system.
This analytic platform provides real-time customer data and insight. Secure and available at any time, a vast array of tools will help you analyze and segment your audience Real time data can be accessed at any time.
User demographics such as age, gender and location, length of internet use, total amount of users and data usage are just some of the statistics you can collect.
Scenario #3:
Problem: No data showing how people move around your venue
Solution: Purple’s real-time location and floor plan analytics
This cloud platform helps you understand how people move around your venue. The paths they take, choke points, entry or exit points and even queue lengths are not only possible but made easy with the Purple Portal.
Imagine monitoring queue depths in real time and being alerted when thresholds are approaching or met. How about analyzing historic venue data to understand behavior patterns and allocating business resources.
Purple can bring together any data point from any source, from GPS to WiFi to Bluetooth, there’s a whole lot of rich data available out there to be collected. Purple makes it simple, beautiful and actionable.
Awards & Quality Certificates
Purple Position In Our Categories
Because businesses have particular business-related demands, it is only prudent they abstain from buying a one-size-fits-all, “perfect” software product. Still, it would be hard to try to discover such an app even among sought-after software solutions. The right step to do is to make a list of the several vital aspects which demand scrutiny like crucial features, pricing, technical skill ability of staff members, organizational size, etc. The second step is, you should do your product research through and through. Browse over some Purple evaluations and scrutinize the other software solutions in your list more closely. Such detailed product research makes sure you steer clear of poorly fit applications and select the one which delivers all the aspects your business requires.
Position of Purple in our main categories:
TOP
200
Purple is one of the top 200 Business Intelligence Software products
If you are interested in Purple it might also be a good idea to analyze other subcategories of Business Intelligence Software collected in our database of B2B software reviews.
Since each enterprise has specific business wants, it is advisable for them to refrain from searching for a one-size-fits-all perfect software solution. Needless to say, it would be futile to try to find such a platform even among widely used software platforms. The smart thing to do would be to catalog the various essential elements that need consideration such as required features, finances, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some Purple Business Intelligence Software reviews and check out each of the other apps in your shortlist in detail. Such exhaustive groundwork can make certain you weed out ill-fitting systems and choose the system that provides all the elements you require for business success.
How Much Does Purple Cost?
Purple Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Purple pricing details?
Purple Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Purple offers a variety of enterprise licensing options for all their products. Contact them for more information or sign up for a 30-day free trial.
User Satisfaction
Positive Social Media Mentions
114
Negative Social Media Mentions
0
We are aware that when you make a decision to buy a Business Intelligence Software it’s crucial not only to find out how professionals rank it in their reviews, but also to find out if the actual users and enterprises that use this software are indeed content with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Purple reviews across a wide array of social media sites. The information is then featured in a simple to understand way indicating how many customers had positive and negative experience with Purple. With that information at hand you will be ready to make an informed purchasing decision that you won’t regret.
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Purple?
Purple integrates with the following business systems and applications:
- Cisco
- Cisco Meraki
- Ruckus
- Xirrus
- Aruba
- HP
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