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Salesforce Email Studio Review

Salesforce Email Studio
Our score: 8.9 User satisfaction: 99%

What is Salesforce Email Studio?

Salesforce Email Studio is a cloud-based, scalable, and powerful email marketing platform that is a component of the company’s popular Marketing Cloud. It is a leading solution that assists companies in making smarter email campaigns by using data from all departments.

With Email Studio, businesses can send emails in bulk, or send them to targeted individuals, or even create one-to-one conversations. This lets companies customize their interactions with their customer base and also lets them personalize their email communications.

Additionally, Email Studio provides automation tools that make email send outs, report deliveries, and many other processes less arduous. This enables marketing managers and other professionals more focused on creating and managing campaigns.

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Overview of Salesforce Email Studio Benefits

Salesforce Email Studio helps users create a smarter email from one-to-one messages and marketing campaigns to reach your customers more effectively. Here are the product’s key benefits:

Targeted Campaigns

With Email Studio, businesses are able to segment emails and organize them according to certain characteristics. This lets them create more targeted email campaigns and also saves them time during the send-out process, especially when they have to deal with thousands to millions of emails per campaign.

Dynamic Emails

Email Studio comes with a plethora of mobile-responsive email templates that businesses can customize according to their needs. This also enables companies to take advantage of various tools for them to create dynamic messages, such as the use of HTML codes and custom scripts.

Furthermore, Email Studio assists business organizations in making their customer journeys more engaging. The application offers them the means to interact with their potential customers and long-standing clients at every stage so they can maintain strong relationships.

Automation Functions

For businesses to increase their success, they need to send their emails at the right time. That is something Salesforce understands, which is why Email Studio is equipped with automation functions. This lets marketing managers schedule the email send out in advance so that campaigns reach their intended recipients when it is most optimal.

Moreover, Email Studio also automates data imports and reports distribution. This enables everyone on the team to save time in transferring data from one system to the other. On top of that, automated reports distribution keeps everyone involved aware of their campaigns’ performances.

Email Optimization

In order to aid companies in figuring out which tactic works best with their audiences, Email Studio supports A/B testing. This enables marketing teams to send emails to different segments that sport varying approaches.

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Overview of Salesforce Email Studio Features

  • Drag-and-Drop Segmentation Tools
  • Profile Data Filters
  • Mobile-Optimized Emails
  • Customizable Email Templates
  • Email Scheduling
  • A/B Testing
  • Automation Functions
  • 1-to-1 Relationships
  • Segmentation
  • Subscriber List
  • Message Scheduling
  • Custom Reports Distribution
  • Data Import from any source
  • First-party Email Data
  • Responsive Email Design
  • Dynamic Messages
  • HTML Code
  • Personalized Scripting Language
  • Real-Time ContentContent Blocks
  • Customer Lifecycle
  • Email Guardrails
  • Email Delivery Schedule
  • Performance Report

Salesforce Email Studio Position In Our Categories

Knowing that companies have their own business-related demands, it is sensible they avoid picking a one-size-fits-all, ”best” solution. At any rate, it is difficult to try to find such an app even among popular software systems. The practicable step to do can be to write down the several significant functions that entail research such as crucial features, pricing, skill competence of staff members, organizational size, etc. Then, you should conduct the product research fully. Browse over these Salesforce Email Studio analyses and scrutinize the other software systems in your shortlist more closely. Such comprehensive product investigation ensures you steer clear of mismatched software solutions and select the one that offers all the function your company requires to be successful.

Position of Salesforce Email Studio in our main categories:

TOP 100

Salesforce Email Studio is one of the top 100 Marketing Software products

Companies have diverse needs and requirements and no software solution can be perfect in such a scenario. It is useless to try to find an ideal out-of-the-box software product that fulfills all your business needs. The intelligent thing to do would be to modify the system for your specific needs, staff member skill levels, budget, and other factors. For these reasons, do not rush and subscribe to well-publicized leading systems. Though these may be widely used, they may not be the best fit for your particular wants. Do your groundwork, look into each short-listed platform in detail, read a few Salesforce Email Studio Email Marketing Software reviews, speak to the seller for clarifications, and finally select the app that presents what you need.

How Much Does Salesforce Email Studio Cost?

Salesforce Email Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Salesforce Email Studio pricing details?

Salesforce Email Studio Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Salesforce Email Studio’s SMB and enterprise pricing details can be obtained by contacting the vendor.

User Satisfaction

Positive Social Media Mentions 206
Negative Social Media Mentions 1

We are aware that when you decide to buy a Email Marketing Software it’s important not only to learn how experts rank it in their reviews, but also to discover whether the real people and businesses that use these solutions are actually content with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Email Studio reviews across a wide array of social media sites. The information is then featured in an easy to digest way revealing how many clients had positive and negative experience with Salesforce Email Studio. With that information at your disposal you should be ready to make an informed business decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Salesforce Email Studio?

Salesforce Marketing Cloud offers two kinds of APIs. Both offer different kinds of connectivity with other apps. For more information, visit the dedicated API page or contact support.

Salesforce Email Studio User Reviews

Salesforce Email Studio average rating:

Average score
4.4/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

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The most favorable review

Mina

PROS: My favorite thing about Salesforce is that it allows you to customize the designs of your emails. It's also pretty easy to navigate!

CONS: I hope they would reduce the steps of sending out an email to our database.

Reviewed 4 years ago

Read full review >

The least favorable review

Chance

PROS: It allows users to design marketing campaigns in a convenient way. The tool is so simple and straightforward.

CONS: The page sometimes takes time to load. I also experience some issues with the content block templates. There seemed to be an incompatibility with Outlook and the CSS of some emails.

Reviewed 4 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I love the versatility!

Read full review >
Oral
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.10.2021 Company Size: 11-50 Employees Industry: Financial Services

PROS: The best part of this software is its contact filtering feature! It can filter your contacts and organize them into lists.

CONS: I think the user interface is a bit clunky and needs to improve to make it more optimized. I also find the reporting time-consuming.

What do you think about this review?

Great Poor

Their email marketing program is the best!

Read full review >
Maybell
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 09.10.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Salesforce Email Studio does its job perfectly well! It's a reliable tool and their customer support is pretty amazing and helpful!

CONS: I honestly think this software is overpriced. I wish they could reduce their rates to accommodate startups.

What do you think about this review?

Great Poor
Show More User Reviews (14)

Exactly what we needed!

Read full review >
Jedediah
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.10.2021 Company Size: More than 100 Employees Industry: N/A

PROS: This software allowed us to get our messages across our 4 locations. During this pandemic, we mainly use it to send out emails about COVID updates, store policies, and office schedules. It's really convenient.

CONS: This is a very rich software, but you have to spend a lot of time learning it for you to have the full good user experience.

What do you think about this review?

Great Poor

Good addition to our system!

Read full review >
Sidney
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 25.09.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: I love the range of functionality this software has! It is an effective marketing tool and it has a great interface that is crucial to its user-friendliness. Everything is awesome -- from synchronizations, automation to customer connectivity! All covered by Salesforce.

CONS: We are experiencing some problems with its email filtering system since it sometimes puts important emails into the spam mail.

What do you think about this review?

Great Poor

Top-notch, high-quality software

Read full review >
Henri
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 28.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: It simplified the way we do email marketing -- from contact setup to tracking!

CONS: They sometimes take time to respond to our concerns which causes a delay with our operations.

What do you think about this review?

Great Poor

Definitely the best!

Read full review >
Monserrat
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.06.2021 Company Size: More than 100 Employees Industry: N/A

PROS: This is probably the best software to use to improve the effectiveness of our marketing campaigns. It allows us to personalize the emails based on our leads' characteristics.

CONS: This is the best email marketing software that I've ever used. I have no complaints at all.

What do you think about this review?

Great Poor

Best email/campaign management tool!

Read full review >
Mina
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.06.2021 Company Size: 11-50 Employees Industry: N/A

PROS: My favorite thing about Salesforce is that it allows you to customize the designs of your emails. It's also pretty easy to navigate!

CONS: I hope they would reduce the steps of sending out an email to our database.

What do you think about this review?

Great Poor

Great experience with Salesforce Studio!

Read full review >
Aglae
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.05.2021 Company Size: More than 100 Employees Industry: Computer Software

PROS: Salesforce has so many great features that I love. These are: (1) its automation functions; (2) targeted campaigning; and (3) dynamic email creation. These functions optimized our mails and improved our whole email marketing and campaign process.

CONS: Sharing email reports with other units are not that smooth. There are some glitches. I also find it hard to organize user permission levels.

What do you think about this review?

Great Poor

What you see is what you get!

Read full review >
Chance
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.04.2021 Company Size: 11-50 Employees Industry: Higher Education

PROS: It allows users to design marketing campaigns in a convenient way. The tool is so simple and straightforward.

CONS: The page sometimes takes time to load. I also experience some issues with the content block templates. There seemed to be an incompatibility with Outlook and the CSS of some emails.

What do you think about this review?

Great Poor

Thank you, Salesforce!

Read full review >
Ciara
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 14.04.2021 Company Size: 1-10 Employees Industry: Computer Software

PROS: Execution of campaigns was made easier with Salesforce. It's a flexible tool so you can personalize/customize the marketing email you send out based on the demographics and behavior of your targets. It's super easy to use. The drag-and-drop feature is amazing.

CONS: Debugging codes and campaigns can be challenging especially if you don't have technical experience. I also observed that it might not fit all companies, so you have to try and check if it fits your company's needs.

What do you think about this review?

Great Poor

I highly recommend Salesforce!

Read full review >
Stone
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 18.10.2020 Company Size: More than 100 Employees Industry: N/A

PROS: Salesforce is a pretty straightforward tool that is really helpful when it comes to sales reporting and lead generation. It's also super user-friendly!

CONS: I think the menu bar needs a bit of improvement! It currently has too many elements on it that can be overwhelming.

What do you think about this review?

Great Poor

A must-have for marketing teams!

Read full review >
Noel
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 28.09.2020 Company Size: 11-50 Employees Industry: N/A

PROS: I love how it can be integrated with our other tools. It significantly improved our marketing strategy by being able to easily reach out to our mailing list.

CONS: It's a bit overwhelming at first, but the experience gets better once you understand the functions of all the available tools.

What do you think about this review?

Great Poor

Love the training!

Read full review >
Ricky
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.09.2020 Company Size: 11-50 Employees Industry: Insurance

PROS: Salesforce comes with free support and training which really helps users like me to get a good experience in using the software. The training covers tons of things including custom creations, message optimizations, message delivery systems, etc.

CONS: I think the transfer quality must be improved since there are some instances when the appearance of the email changes after sending.

What do you think about this review?

Great Poor

This is the best!

Read full review >
Alana
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2020 Company Size: 11-50 Employees Industry: Outsourcing/Offshoring

PROS: Automations are the best! It automates email sending, data importing, and reporting distribution! It saves us tons of time. It also helps in keeping every team member informed about the status of the campaigns.

CONS: I love everything about this app!

What do you think about this review?

Great Poor
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Salesforce Email Studio user reviews

I love the versatility!

Read full review >
Oral
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.10.2021 Company Size: 11-50 Employees Industry: Financial Services

Their email marketing program is the best!

Read full review >
Maybell
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 09.10.2021 Company Size: More than 100 Employees Industry: N/A

Exactly what we needed!

Read full review >
Jedediah
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.10.2021 Company Size: More than 100 Employees Industry: N/A

Good addition to our system!

Read full review >
Sidney
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 25.09.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

Top-notch, high-quality software

Read full review >
Henri
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 28.08.2021 Company Size: 11-50 Employees Industry: N/A
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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