Salesforce Email Studio is a cloud-based, scalable, and powerful email marketing platform that is a component of the company’s popular Marketing Cloud. It is a leading solution that assists companies in making smarter email campaigns by using data from all departments.
With Email Studio, businesses can send emails in bulk, or send them to targeted individuals, or even create one-to-one conversations. This lets companies customize their interactions with their customer base and also lets them personalize their email communications.
Additionally, Email Studio provides automation tools that make email send outs, report deliveries, and many other processes less arduous. This enables marketing managers and other professionals more focused on creating and managing campaigns.
Show MoreSalesforce Email Studio helps users create a smarter email from one-to-one messages and marketing campaigns to reach your customers more effectively. Here are the product’s key benefits:
Targeted Campaigns
With Email Studio, businesses are able to segment emails and organize them according to certain characteristics. This lets them create more targeted email campaigns and also saves them time during the send-out process, especially when they have to deal with thousands to millions of emails per campaign.
Dynamic Emails
Email Studio comes with a plethora of mobile-responsive email templates that businesses can customize according to their needs. This also enables companies to take advantage of various tools for them to create dynamic messages, such as the use of HTML codes and custom scripts.
Furthermore, Email Studio assists business organizations in making their customer journeys more engaging. The application offers them the means to interact with their potential customers and long-standing clients at every stage so they can maintain strong relationships.
Automation Functions
For businesses to increase their success, they need to send their emails at the right time. That is something Salesforce understands, which is why Email Studio is equipped with automation functions. This lets marketing managers schedule the email send out in advance so that campaigns reach their intended recipients when it is most optimal.
Moreover, Email Studio also automates data imports and reports distribution. This enables everyone on the team to save time in transferring data from one system to the other. On top of that, automated reports distribution keeps everyone involved aware of their campaigns’ performances.
Email Optimization
In order to aid companies in figuring out which tactic works best with their audiences, Email Studio supports A/B testing. This enables marketing teams to send emails to different segments that sport varying approaches.
Show MoreKeeping in mind companies have specific business needs, it is rational that they abstain from seeking an all-in-one, ideal software. Just the same, it is futile to pinpoint such application even among well-known software solutions. The practicable step to undertake should be to jot down the varied critical factors that require inspection including key features, price plans, skill levels of staff members, business size, etc. Then, you must follow through the research to a full extent. Have a look at these Salesforce Email Studio evaluations and scrutinize the other solutions in your shortlist in detail. Such well-rounded research ascertains you keep away from unfit applications and pay for the system which includes all the benefits your business requires.
Position of Salesforce Email Studio in our main categories:
Salesforce Email Studio is one of the top 100 Marketing Software products
Each organization has different requirements and needs an application that can be personalized for their size, type of employees and customers, and the particular industry they are in. For these reasons, no platform can proffer perfect functionality off-the-shelf. When you search a software system, first be sure what you need it for. Read some Salesforce Email Studio Email Marketing Software reviews and ask yourself do you want basic functionality or do you want sophisticated tools? Are there any industry-specific tools that you are seeking? Get the answers to these questions to aid your search. There are plenty of elements that you need to reflect on and these include your finances, specific business needs, your organization size, integration requirements etc. Take your time, use a few free trials, and finally choose the system that offers all that you need to boost your company competence and productivity.
Salesforce Email Studio Pricing Plans:
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Salesforce Email Studio Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Salesforce Email Studio’s SMB and enterprise pricing details can be obtained by contacting the vendor.
We know that when you decide to purchase a Email Marketing Software it’s vital not only to learn how experts rank it in their reviews, but also to find out if the real users and businesses that bought this software are indeed content with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Salesforce Email Studio reviews across a wide range of social media sites. The information is then featured in an easy to understand way indicating how many people had positive and negative experience with Salesforce Email Studio. With that information at your disposal you should be equipped to make an informed business choice that you won’t regret.
Devices Supported
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Customer Types
Salesforce Marketing Cloud offers two kinds of APIs. Both offer different kinds of connectivity with other apps. For more information, visit the dedicated API page or contact support.
Salesforce Email Studio average rating:
Overall impression
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Value for Money
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ADD A REVIEWThe most favorable review
PROS: This software allowed us to get our messages across our 4 locations. During this pandemic, we mainly use it to send out emails about COVID updates, store policies, and office schedules. It's really convenient.
CONS: This is a very rich software, but you have to spend a lot of time learning it for you to have the full good user experience.
The least favorable review
PROS: Salesforce comes with free support and training which really helps users like me to get a good experience in using the software. The training covers tons of things including custom creations, message optimizations, message delivery systems, etc.
CONS: I think the transfer quality must be improved since there are some instances when the appearance of the email changes after sending.
More reviews from 14 actual users:
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I love the versatility!
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PROS: The best part of this software is its contact filtering feature! It can filter your contacts and organize them into lists.
CONS: I think the user interface is a bit clunky and needs to improve to make it more optimized. I also find the reporting time-consuming.
Their email marketing program is the best!
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PROS: Salesforce Email Studio does its job perfectly well! It's a reliable tool and their customer support is pretty amazing and helpful!
CONS: I honestly think this software is overpriced. I wish they could reduce their rates to accommodate startups.
Exactly what we needed!
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PROS: This software allowed us to get our messages across our 4 locations. During this pandemic, we mainly use it to send out emails about COVID updates, store policies, and office schedules. It's really convenient.
CONS: This is a very rich software, but you have to spend a lot of time learning it for you to have the full good user experience.
Good addition to our system!
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PROS: I love the range of functionality this software has! It is an effective marketing tool and it has a great interface that is crucial to its user-friendliness. Everything is awesome -- from synchronizations, automation to customer connectivity! All covered by Salesforce.
CONS: We are experiencing some problems with its email filtering system since it sometimes puts important emails into the spam mail.
Top-notch, high-quality software
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PROS: It simplified the way we do email marketing -- from contact setup to tracking!
CONS: They sometimes take time to respond to our concerns which causes a delay with our operations.
Definitely the best!
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PROS: This is probably the best software to use to improve the effectiveness of our marketing campaigns. It allows us to personalize the emails based on our leads' characteristics.
CONS: This is the best email marketing software that I've ever used. I have no complaints at all.
Best email/campaign management tool!
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PROS: My favorite thing about Salesforce is that it allows you to customize the designs of your emails. It's also pretty easy to navigate!
CONS: I hope they would reduce the steps of sending out an email to our database.
Great experience with Salesforce Studio!
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PROS: Salesforce has so many great features that I love. These are: (1) its automation functions; (2) targeted campaigning; and (3) dynamic email creation. These functions optimized our mails and improved our whole email marketing and campaign process.
CONS: Sharing email reports with other units are not that smooth. There are some glitches. I also find it hard to organize user permission levels.
What you see is what you get!
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PROS: It allows users to design marketing campaigns in a convenient way. The tool is so simple and straightforward.
CONS: The page sometimes takes time to load. I also experience some issues with the content block templates. There seemed to be an incompatibility with Outlook and the CSS of some emails.
Thank you, Salesforce!
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PROS: Execution of campaigns was made easier with Salesforce. It's a flexible tool so you can personalize/customize the marketing email you send out based on the demographics and behavior of your targets. It's super easy to use. The drag-and-drop feature is amazing.
CONS: Debugging codes and campaigns can be challenging especially if you don't have technical experience. I also observed that it might not fit all companies, so you have to try and check if it fits your company's needs.
I highly recommend Salesforce!
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PROS: Salesforce is a pretty straightforward tool that is really helpful when it comes to sales reporting and lead generation. It's also super user-friendly!
CONS: I think the menu bar needs a bit of improvement! It currently has too many elements on it that can be overwhelming.
A must-have for marketing teams!
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PROS: I love how it can be integrated with our other tools. It significantly improved our marketing strategy by being able to easily reach out to our mailing list.
CONS: It's a bit overwhelming at first, but the experience gets better once you understand the functions of all the available tools.
Love the training!
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PROS: Salesforce comes with free support and training which really helps users like me to get a good experience in using the software. The training covers tons of things including custom creations, message optimizations, message delivery systems, etc.
CONS: I think the transfer quality must be improved since there are some instances when the appearance of the email changes after sending.
This is the best!
Read full review >Overall impression
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PROS: Automations are the best! It automates email sending, data importing, and reporting distribution! It saves us tons of time. It also helps in keeping every team member informed about the status of the campaigns.
CONS: I love everything about this app!
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I love the versatility!
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Their email marketing program is the best!
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Exactly what we needed!
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Good addition to our system!
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Top-notch, high-quality software
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
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