Salesfusion is a marketing automation solution that is designed to help B2B companies align marketing and sales to generate more revenue.
The application helps businesses build a large revenue funnel for sales and marketing by creating customized digital conversations that can be seamlessly used between departments. Sales and marketing teams can use these digital conversations to communicate effectively with promising leads to generate more revenue.
Salesfusion offers pre-built native integrations with Microsoft Dynamics CRM, Sage CRM, Infor CRM, and Salesforce.
Salesfusion eliminates the divide between sales and marketing. While traditional marketing automation platforms were designed to consolidate and optimize marketing tasks, they do very little to create a unified sales funnel or facilitate the crucial handoffs between sales and marketing. This is because they were created around a linear model: marketing warms leads and pushes them to sales. However, this doesn’t address what happens when leads aren’t yet ready to buy. Sales needs the flexibility to push leads back to marketing for further nurture between each outreach.
Today’s buying process is significantly more complex. Marketers need to ensure that leads aren’t wasted. If they aren’t ready to buy at the time sales engages with them, marketers need to know so they can continue to nurture them in an automated way that is consistent with the interactions they have had through the process.
Salesfusion is unique to the industry by addressing this problem with a CRM-style relational database and native integration to the leading CRM platforms. By creating a bi-directional flow between sales and marketing, the app ensures that no lead gets left behind. Marketers are able to push leads to sales based on their perceived interest or engagement. And, sales can push them back to marketing for further nurturing if the lead isn’t ready to buy yet.
With Salesfusion’s approach, you create a unified funnel to gain clear visibility into the buyer journey and prioritize sales and marketing efforts. The app is purpose-built for B2B companies that want to align sales and marketing to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. As a marketing automation platform, the app streamlines processes to accelerate demand creation with an easy to use platform that allows companies to quickly realize the value of marketing automation.
1. Problem: Marketers need to generate more qualified leads for sales
Solution: Lead nurturing, scoring and routing with Salesfusion
Salesfusion provides the ability to create campaigns that execute automatically based on a prospect’s behavior, engagement level, area of interest, geographic location, etc. This approach means marketers can easily scale their efforts to pull more people into the funnel and nurture them more efficiently without the need for more resources.
It also offers the ability to filter higher quality leads to sales. Marketing is able to assign a value to each engagement factor that identifies readiness or likelihood to buy. Prospects accumulate higher values (lead scores) over time. Once they hit the defined threshold, they’re automatically pushed to sales through CRM integration. Not only does this prioritize leads in the CRM, it also delivers more qualified leads.
Additionally, this approach helps marketers understand what types of prospects yield the highest return. They can be more targeted in their efforts to drive more of those buyers into the funnel.
2. Problem: Need to increase efficiency in the sales cycle and create a seamless buyer experience across digital and human outreach
Solution: Sales and marketing alignment through CRM integration and buyer journey tracking
Sales typically lacks visibility into marketing’s activities. They can’t see how marketing has engaged with each lead so they don’t know the lead’s interests. This makes it very difficult for them to pick up the conversation where marketing left off. They can’t customize the conversation. As a result, the buyer’s experience can feel choppy or disjointed.
Salesfusion offers the ability to auto-populate all available demographic information directly into the CRM. This reduces the manual research needed for sales to understand each prospect. It also provides sales with complete visibility into each lead’s digital journey. Every email that’s opened, every page they visit and nearly any other activity salespeople find valuable is captured at the contact level inside their CRM. This information empowers sales to have personalized, meaningful conversations with leads. As a result, the sales cycle is made more efficient and buyers have a seamless experience across digital and human engagements.
3. Problem: Marketers work in disparate systems, creating a lot of manual workflows to consolidate relevant data
Solution: Integrate all marketing workflows with Salesfusion to save time and resources
One of the greatest benefits marketers realize immediately after adopting Salesfusion is that it consolidates workflows typically done in disparate systems. Marketers can build, execute and track all of their primary digital tactics in one platform. This streamlines efforts, saves an enormous amount of time and offers flexibility to view activities within context of each other. It also enables marketing to be more efficient, smarter and drive more revenue.
Position of Salesfusion in our main categories:
Salesfusion is one of the 500
Salesfusion is one of the 200
Salesfusion is also listed in the following subcategories:
|Marketing Automation Software||#69|
|Marketing Automation Software||#69|
Each organization has different wants and requires an application that can be customized for their size, kind of staff members and buyers, and the specific industry they are in. For these reasons, no platform can provide perfect features out-of-the-box. When you look for a software product, first be sure what you require it for. Read some Salesfusion reviews and ask yourself do you desire basic functionality or do you need complex features? Are there any industry-specific tools that you are looking for? Get the answers to these queries to help your search. There are plenty of factors that you need to mull over and these include your budget, specific business needs, your company size, integration needs etc. Take your time, check out a few free trials, and finally zero in on the app that provides all that you need to boost your organization efficiency and productivity.
Here are the Salesfusion cost details:
We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesfusion reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesfusion. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
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Here are the Salesfusion cost details:
Native integration with these CRMs: Salesforce, SugarCRM, Microsoft Dynamics CRM, InforCRM
Built-in SEO audit; webinar platforms (Go to Webinar, Webex); social listening and publishing to Twitter, LinkedIn, Facebook, Google Plus; email deliverability tools such as BriteVerify and Litmus; data enrichment through InsideView; website tracking with Google Analytics
Salesfusion also offers an Open API
Write your own review of this product
10 months ago
Pros: Salesfusion enables us to perform everything we need so we can make contact with our target audience and follow our campaigns closely. The platform is so friendly that even the most technologically-challenged marketer can build and implement comprehensive, effective campaigns. On top of that, the Salesfusion team delivers unparalled service and continues to develop the platform's functionality based on feedback from the users.
Cons: There is nothing about SalesFusion I don't like. My experience has always been positive.
1 year ago
Pros: Navigation of the interface is quite easy and I have vast support options which really helps in getting very acquainted with the tool. Campaigns can be measured in so many ways as there are a lot of metrics to choose from. The onboarding staff and the sales rep are very knowledgeable and respectful and it is fun working with them.
Cons: The WYSIWYG tool contains bugs that hamper its performance. We already contacted our rep and they say they are working overtime to fix those bugs. The tool is fully functional and performs well but it could be a whole lot better if its more robust and responsive.
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