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Salesfusion Review

Salesfusion
Our score: 8.3 User satisfaction: N/A

What is Salesfusion?

Salesfusion is a marketing automation solution that is designed to help B2B companies align marketing and sales to generate more revenue.

The application helps businesses build a large revenue funnel for sales and marketing by creating customized digital conversations that can be seamlessly used between departments. Sales and marketing teams can use these digital conversations to communicate effectively with promising leads to generate more revenue.

Salesfusion offers pre-built native integrations with Microsoft Dynamics CRM, Sage CRM, Infor CRM, and Salesforce.

Overview of Salesfusion Benefits

  • Seamlessly exchange lead data and information between marketing and sales.
  • Salesfusion inputs qualified leads into CRM systems so that sales teams can contact    promising leads with relevant messages.
  • The application matches systems at many levels to allow for better sync with CRM, list segmentation, and execution of campaigns.
  • Salesfusion integrates myriad technologies into one platform to offer rich functionalities, deep CRM integrations, and the ability to track campaigns that produce the best leads.
  • Thus, Salesfusion offers a range of advanced technologies needed by B2B pros in one platform.

Salesfusion eliminates the divide between sales and marketing. While traditional marketing automation platforms were designed to consolidate and optimize marketing tasks, they do very little to create a unified sales funnel or facilitate the crucial handoffs between sales and marketing. This is because they were created around a linear model: marketing warms leads and pushes them to sales. However, this doesn’t address what happens when leads aren’t yet ready to buy. Sales needs the flexibility to push leads back to marketing for further nurture between each outreach.

Today’s buying process is significantly more complex. Marketers need to ensure that leads aren’t wasted. If they aren’t ready to buy at the time sales engages with them, marketers need to know so they can continue to nurture them in an automated way that is consistent with the interactions they have had through the process.

Salesfusion is unique to the industry by addressing this problem with a CRM-style relational database and native integration to the leading CRM platforms. By creating a bi-directional flow between sales and marketing, the app ensures that no lead gets left behind. Marketers are able to push leads to sales based on their perceived interest or engagement. And, sales can push them back to marketing for further nurturing if the lead isn’t ready to buy yet.

With Salesfusion’s approach, you create a unified funnel to gain clear visibility into the buyer journey and prioritize sales and marketing efforts. The app is purpose-built for B2B companies that want to align sales and marketing to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. As a marketing automation platform, the app streamlines processes to accelerate demand creation with an easy to use platform that allows companies to quickly realize the value of marketing automation.

Overview of Salesfusion Features

  • Campaign management
  • CRM connection
  • Email marketing
  • Event management
  • Lead capture
  • Lead scoring
  • Lead to revenue management
  • Social marketing
  • Website visitor tracking

What Problems Will Salesfusion Solve?

1. Problem: Marketers need to generate more qualified leads for sales

Solution: Lead nurturing, scoring and routing with Salesfusion

Salesfusion provides the ability to create campaigns that execute automatically based on a prospect’s behavior, engagement level, area of interest, geographic location, etc. This approach means marketers can easily scale their efforts to pull more people into the funnel and nurture them more efficiently without the need for more resources.

It also offers the ability to filter higher quality leads to sales. Marketing is able to assign a value to each engagement factor that identifies readiness or likelihood to buy. Prospects accumulate higher values (lead scores) over time. Once they hit the defined threshold, they’re automatically pushed to sales through CRM integration. Not only does this prioritize leads in the CRM, it also delivers more qualified leads.

Additionally, this approach helps marketers understand what types of prospects yield the highest return. They can be more targeted in their efforts to drive more of those buyers into the funnel.

2. Problem: Need to increase efficiency in the sales cycle and create a seamless buyer experience across digital and human outreach

Solution: Sales and marketing alignment through CRM integration and buyer journey tracking

Sales typically lacks visibility into marketing’s activities. They can’t see how marketing has engaged with each lead so they don’t know the lead’s interests. This makes it very difficult for them to pick up the conversation where marketing left off. They can’t customize the conversation. As a result, the buyer’s experience can feel choppy or disjointed.

Salesfusion offers the ability to auto-populate all available demographic information directly into the CRM. This reduces the manual research needed for sales to understand each prospect. It also provides sales with complete visibility into each lead’s digital journey. Every email that’s opened, every page they visit and nearly any other activity salespeople find valuable is captured at the contact level inside their CRM. This information empowers sales to have personalized, meaningful conversations with leads. As a result, the sales cycle is made more efficient and buyers have a seamless experience across digital and human engagements.

3. Problem: Marketers work in disparate systems, creating a lot of manual workflows to consolidate relevant data

Solution: Integrate all marketing workflows with Salesfusion to save time and resources

One of the greatest benefits marketers realize immediately after adopting Salesfusion is that it consolidates workflows typically done in disparate systems. Marketers can build, execute and track all of their primary digital tactics in one platform. This streamlines efforts, saves an enormous amount of time and offers flexibility to view activities within context of each other. It also enables marketing to be more efficient, smarter and drive more revenue.

Salesfusion Position In Our Categories

Because companies have their own business-related requirements, it is logical they avoid going for a one-size-fits-all, ”best” software solution. Needless to say, it is difficult to pinpoint such application even among widely used software systems.
The right thing to do would be to tabulate the several important aspects that merit scrutiny including major features, costing, technical skill capability of the users, organizational size, etc. After which, you must do your research fully. Have a look at some of these Salesfusion analyses and check out each of the solutions in your shortlist in detail. Such all-encompassing research ensure you stay away from poorly fit software solutions and subscribe to the system that has all the features your business requires.

Position of Salesfusion in our main categories:

TOP 500

Salesfusion is one of the top 500 Marketing Software products

TOP 200

Salesfusion is one of the 200 Sales Software products

Salesfusion is also listed in the following subcategories:

It's important to note that almost no service in the Marketing Software category will be a perfect solution that can match all the goals of various business types, sizes and industries. It may be a good idea to read a few Salesfusion Marketing Software reviews first as certain software might dominate just in a really small group of applications or be prepared with a really specific industry in mind. Others may operate with an idea of being easy and intuitive and as a result lack complicated features desired by more experienced users. You can also come across services that focus on a large group of users and give you a powerful feature toolbox, but this in most cases comes at a more significant cost of such a solution. Be certain that you're aware of your needs so that you choose a service that provides specifically the functionalities you look for.

How Much Does Salesfusion Cost?

Salesfusion Pricing Plans:

Free Trial

Core Package

$950/month

Performance Pack

+$350/month

Here are the Salesfusion cost details:

  • Core Package: $950/month
  • Performance Pack: +$350/month

 Add-on Packs

  • Dedicated IP (+$250/month)
  • CRM Integration (+$50/month)
  • Sandbox (+$100/month)

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesfusion reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesfusion. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Salesfusion Comparisons

Salesfusion user reviews

The only sales tool for you

Read full review >
Eva
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.09.2018 Company Size: More than 100 Employees Industry: Hospital and Health Care

Awesome product and excellent customer service!

Read full review >
Laura
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.09.2018 Company Size: More than 100 Employees Industry: Insurance

The Fusion Conference is very worth my while!

Read full review >
Alejandro
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.08.2018 Company Size: 1-10 Employees Industry: Computer Software

Excellent Product With Potential

Read full review >
Charlie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.02.2018 Company Size: 11-50 Employees Industry: Information Technology

Just Awesome Customer Service

Read full review >
Lindsey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2018 Company Size: More than 100 Employees Industry: Management Consulting

What are Salesfusion pricing details?

Salesfusion Pricing Plans:

Free Trial

Core Package

$950/month

Performance Pack

+$350/month

Here are the Salesfusion cost details:

  • Core Package: $950/month
  • Performance Pack: +$350/month

 Add-on Packs

  • Dedicated IP (+$250/month)
  • CRM Integration (+$50/month)
  • Sandbox (+$100/month)

What integrations are available for Salesfusion?

Native integration with these CRMs: Salesforce, SugarCRM, Microsoft Dynamics CRM, InforCRM

Built-in SEO audit; webinar platforms (Go to Webinar, Webex); social listening and publishing to Twitter, LinkedIn, Facebook, Google Plus; email deliverability tools such as BriteVerify and Litmus; data enrichment through InsideView; website tracking with Google Analytics

Salesfusion also offers an Open API

Salesfusion average rating:

Average score
5/5 (10 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Bernadette

PROS: What makes SalesFusion great is the people who help us with support and product questions. Once we send our questions, they respond immediately and it is evident that the person helping us is interested in bringing us to the end goal of the project and not just responding to out query. Follow through is a critical element and SF has definitely mastered it.

CONS: It's quite difficult to think of flaws about SF, but maybe the reason we haven't began our lead scoring process yet is that it was hard to configure the paramaters and rules for it and comprehend how to monitor the scores and see them convert. We really need expertise in this area if anyone at SalesFusion can assign someone on this.

Reviewed 2 years ago

Read full review >

The least favorable review

Kathleen

PROS: Salesfusion has a great customer service setup! Whenever I send a question or a request, they always give me a timely and prompt response. I have an easy communication with them which is great since we are still at the very beginning of our implementation. Also, their email builder is user-friendly and incredibly intuitive while looking great.

CONS: Salesfusion has a bit of a learning curve especially with the creation of landing pages and forms. Experience in HTML is needed to really be at ease with the system. Still, I believe that they are continuing with the development of the product and something will change for the better in the future.

Reviewed 2 years ago

Read full review >

More reviews from 10 actual users:

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  • Latest
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The only sales tool for you

Read full review >
Eva
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.09.2018 Company Size: More than 100 Employees Industry: Hospital and Health Care

PROS: Salesfusion enables us to perform everything we need so we can make contact with our target audience and follow our campaigns closely. The platform is so friendly that even the most technologically-challenged marketer can build and implement comprehensive, effective campaigns. On top of that, the Salesfusion team delivers unparalled service and continues to develop the platform's functionality based on feedback from the users.

CONS: There is nothing about SalesFusion I don't like. My experience has always been positive.

What do you think about this review? Great Poor

Awesome product and excellent customer service!

Read full review >
Laura
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.09.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: Salesfusion continues to develop their software to further improve the user experience. In every update they roll out, there is a new tool or simpler set up that enables users to fully me to maximize the experience and enhance overall productivity. The features have become user-friendly that when I instruct others, they quickly grasp the functions in one meeting, instead of having extended training phases. On top of that, Salesfusion software maintains a huge online library of resources and guides.

CONS: I usually experience issues when I am on Google Chrome, SalesFusion just ceases. Double-clicking items no longer loads and i have to reset my cache in the browser to make it work again. Terminilogy can also be confusing because many of them are too technical.

What do you think about this review? Great Poor

The Fusion Conference is very worth my while!

Read full review >
Alejandro
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.08.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: The people behind SalesFusion is the best part of the company. I met them in a Fusion conference and I had a blast. We talked of many things and left with so many ideas we are excited about, especially for sales and marketing. The 30-day free trial is a must because it gives you a great chance to fully use the platform and see how integrates with your existing CRM software.

CONS: I can't think of anything I dislike about the product. There are instances where we had difficulty understading and tracking scores and conversion. Good thing they have knowledgeable support staff to help us with our problems.

What do you think about this review? Great Poor

Excellent Product With Potential

Read full review >
Charlie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.02.2018 Company Size: 11-50 Employees Industry: Information Technology

PROS: Navigation of the interface is quite easy and I have vast support options which really helps in getting very acquainted with the tool. Campaigns can be measured in so many ways as there are a lot of metrics to choose from. The onboarding staff and the sales rep are very knowledgeable and respectful and it is fun working with them.

CONS: The WYSIWYG tool contains bugs that hamper its performance. We already contacted our rep and they say they are working overtime to fix those bugs. The tool is fully functional and performs well but it could be a whole lot better if its more robust and responsive.

What do you think about this review? Great Poor

Just Awesome Customer Service

Read full review >
Lindsey
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2018 Company Size: More than 100 Employees Industry: Management Consulting

PROS: Their customer service is worth noting. Whenever I send an email or make a phone call on my end, I always receive a quick answer from Salesfusion. While there may be specific customer service crews that we can name that help us, I am confident that anyone at Salesfusion is highly knowledgeable about their product. Their teamwork is phenomenal, which really contributes to solving any problems. I also like that they generate a ticket for every little thing, even if the resolution was provided through phone. That means they have their customers' best interests and that really makes a big difference.

CONS: Salesfusion is still growing and the constant development of their software interface sometimes results to some features getting lost. Navigating through their modules can be a pain and sometimes it is difficult to find the things you need. I also have a problem with creating reports.

What do you think about this review? Great Poor

Viable Option For Sales Teams

Read full review >
Veronica
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.01.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: SalesFusion is something companies should consider using if they want to get their desired results and are tired of the usual marketing automation platforms available in the market. You get total control over process flows and enjoy a number of useful features such as predictive lead scoring and automation. It is a very complete package with CRM integration functionality. Customer service is excellent.

CONS: It is not very user friendly as the learning curve really is steep. But what really irks me off is the orange color that is present everywhere.

What do you think about this review? Great Poor

Unbeatable customer support and focus

Read full review >
Roland
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Salesfusion offers a very compact marketing automation solution but what makes them different from the rest is their unrelenting desire to help their customers succeed. They have displayed from the initial contact all thoughout our entire customer journey with them that they are really sincere about their customers and have that eagerness to steer us to our goals with their platform. The onboarding process is quite comprehensive as well.

CONS: I feel that there are a couple of features that are missing but a new version is rolling out so I am expecting that it will address some of the flaws I have encountered.

What do you think about this review? Great Poor

Awesome Software For Aligning Sales & Marketing

Read full review >
Bernadette
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.01.2018 Company Size: 1-10 Employees Industry: N/A

PROS: What makes SalesFusion great is the people who help us with support and product questions. Once we send our questions, they respond immediately and it is evident that the person helping us is interested in bringing us to the end goal of the project and not just responding to out query. Follow through is a critical element and SF has definitely mastered it.

CONS: It's quite difficult to think of flaws about SF, but maybe the reason we haven't began our lead scoring process yet is that it was hard to configure the paramaters and rules for it and comprehend how to monitor the scores and see them convert. We really need expertise in this area if anyone at SalesFusion can assign someone on this.

What do you think about this review? Great Poor

Awesome Start

Read full review >
Kathleen
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.01.2018 Company Size: More than 100 Employees Industry: Building Materials

PROS: Salesfusion has a great customer service setup! Whenever I send a question or a request, they always give me a timely and prompt response. I have an easy communication with them which is great since we are still at the very beginning of our implementation. Also, their email builder is user-friendly and incredibly intuitive while looking great.

CONS: Salesfusion has a bit of a learning curve especially with the creation of landing pages and forms. Experience in HTML is needed to really be at ease with the system. Still, I believe that they are continuing with the development of the product and something will change for the better in the future.

What do you think about this review? Great Poor

A Product with the end user in mind plus awesome support

Read full review >
Lela
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.12.2017 Company Size: 11-50 Employees Industry: Management Consulting

PROS: Salesfusion comes with a user-friendly setup and a throng of tools and features to help you succeed with your marketing campaigns and drive new business. Their customer support crew is one of the best. Aside from being friendly and polite, they really know their stuff and give you answers in a very timely manner. Salesfusion also have a number of very accessible content for self-paced or online training.

CONS: I am very satisfied with Salesfusion and I could not think of anything I dislike about the product.

What do you think about this review? Great Poor
Reviewed By Jenny Chang
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