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RollWorks REVIEW

Marketing Software

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What is RollWorks?

RollWorks is an innovative cloud-based Account based ABM and B2B marketing growth platform designed by AdRoll Group for results-driven marketing. It’s a reliable marketing solution that helps marketers make more meaningful connections with prospective customers, wherever they are, online. The platform optimizes the well-known marketing tactics including triggered emails and social and displays ads. It then synchronizes them together to drive revenue growth.

RollWorks revolutionizes lead generation and accelerates a business’ pipeline to multiply growth and deliver faster ROI. Basically, the platform has a spine that is anchored on three core products which include lead locator, pipeline accelerator, and the growth multiplier. The three products integrate to form a comprehensive marketing solution that reveals new high-value targets, activates leads as customers quickly, and upsells the new opportunities swiftly.

Overview of RollWorks Benefits

RollWorks is an innovative ABM and B2B marketing platform designed to kindle better ROI, higher CTR, and lower CPC. The solution comes with a comprehensive set of tools that work in unison to deliver the following benefits:

Better Return on Investment

RollWorks employs machine learning to automate and constantly improve results. Besides, it uses proven data science to pinpoint high-value leads and accounts. This is coupled with over 10 years of performance marketing experience drawn from the AdRoll Group. This means RollWorks is endowed with all the qualities needed to deliver unrivaled performance to all your marketing efforts. Ultimately, the platform facilitates better ROI with their AI that never stops to improve results.

Target the right people

Although account-focused techniques optimize marketing resource, its people who make buying decisions. This means to achieve optimal business growth; your marketing must target prospects with great relevance. RollWorks’ performance-marketing reveals specific intentions, positions, and behaviors within the customer journey. It creates significant connections based on opportunity stage, role, and more to drive significant results.

Transparent reporting

Better still, transparency is a critical part of RollWorks DNA. The platform provides detailed reports that can be accessed via the dashboard, API, or your CRM system. The reports impart meaningful B2B insights, making it easy to improve performance and tie your marketing efforts to revenue both at account and contact levels.

Overview of RollWorks Features

  • Lead segmentation
  • Contact discovery
  • Customer targetting
  • Campaign personalization
  • Automated publishing
  • Collaboration tools
  • Attribute management
  • Ad optimization
  • Bidding optimization
  • Engagement monitoring
  • Budget optimization
  • Workflow automation
  • Machine learning
  • Bidding engines
  • Lead locator

RollWorks Position In Our Categories

Position of RollWorks in our main categories:


RollWorks is one of the top 500 Marketing Softwareproducts


RollWorks is one of the 500
Marketing Software products

RollWorks is also listed in the following subcategories:

Lead Management Software#34
Lead Management Software#34

Since each company has specific business needs, it is prudent for them to refrain from searching for a one-size-fits-all ideal software application. Needless to say, it would be useless to try to find such an app even among market-leading software solutions. The intelligent thing to do would be to catalog the various essential elements that need consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your homework thoroughly. Read some RollWorks reviews and look into each of the other apps in your shortlist in detail. Such comprehensive homework can ensure you discard ill-fitting systems and zero in on the system that presents all the features you need for business success.

How Much Does RollWorks Cost?

RollWorks Pricing Plans:
Free trial
Quote Based Plan
Contact vendor

RollWorks doesn’t reveal its enterprise pricing details to the public. Contact the vendor for comprehensive pricing information.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and RollWorks reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with RollWorks. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are RollWorks pricing details?

RollWorks Pricing Plans:
Free trial
Quote Based Plan
Contact vendor

RollWorks doesn’t reveal its enterprise pricing details to the public. Contact the vendor for comprehensive pricing information.

What integrations are available for RollWorks?

RollWorks integrates with the following applications:

  • Salesforce
  • HubSpot Marketing
  • Marketo
  • Instapage

User reviews

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