RollWorks Review

Our score: 8.1 User satisfaction: 100%

What is RollWorks?

RollWorks is an innovative cloud-based Account based ABM and B2B marketing growth platform designed by AdRoll Group for results-driven marketing. It’s a reliable marketing solution that helps marketers make more meaningful connections with prospective customers, wherever they are, online. The platform optimizes the well-known marketing tactics including triggered emails and social and displays ads. It then synchronizes them together to drive revenue growth.

RollWorks revolutionizes lead generation and accelerates a business’ pipeline to multiply growth and deliver faster ROI. Basically, the platform has a spine that is anchored on three core products which include lead locator, pipeline accelerator, and the growth multiplier. The three products integrate to form a comprehensive marketing solution that reveals new high-value targets, activates leads as customers quickly, and upsells the new opportunities swiftly.

Overview of RollWorks Benefits

RollWorks is an innovative ABM and B2B marketing platform designed to kindle better ROI, higher CTR, and lower CPC. The solution comes with a comprehensive set of tools that work in unison to deliver the following benefits:

Better Return on Investment

RollWorks employs machine learning to automate and constantly improve results. Besides, it uses proven data science to pinpoint high-value leads and accounts. This is coupled with over 10 years of performance marketing experience drawn from the AdRoll Group. This means RollWorks is endowed with all the qualities needed to deliver unrivaled performance to all your marketing efforts. Ultimately, the platform facilitates better ROI with their AI that never stops to improve results.

Target the right people

Although account-focused techniques optimize marketing resource, its people who make buying decisions. This means to achieve optimal business growth; your marketing must target prospects with great relevance. RollWorks’ performance-marketing reveals specific intentions, positions, and behaviors within the customer journey. It creates significant connections based on opportunity stage, role, and more to drive significant results.

Transparent reporting

Better still, transparency is a critical part of RollWorks DNA. The platform provides detailed reports that can be accessed via the dashboard, API, or your CRM system. The reports impart meaningful B2B insights, making it easy to improve performance and tie your marketing efforts to revenue both at account and contact levels.

Overview of RollWorks Features

  • Lead segmentation
  • Contact discovery
  • Customer targetting
  • Campaign personalization
  • Automated publishing
  • Collaboration tools
  • Attribute management
  • Ad optimization
  • Bidding optimization
  • Engagement monitoring
  • Budget optimization
  • Workflow automation
  • Machine learning
  • Bidding engines
  • Lead locator

RollWorks Position In Our Categories

Since businesses have special business-related demands, it is only sensible that they abstain from picking an all-in-one, ideal system. Regardless, it would be hard to chance on such an app even among popular software systems. The practical step to do can be to take note of the varied vital functions that call for a research like important features, plans, skill competence of staff, business size, etc. After which, you must perform your research systematically. Read some of these RollWorks evaluations and explore the other software systems in your list in detail. Such well-rounded product research ensures you weed out mismatched software solutions and choose the system which has all the benefits your company requires.

Position of RollWorks in our main categories:

TOP 500

RollWorks is one of the top 500 Marketing Software products

RollWorks is also listed in the following subcategories:

Since each company has particular business needs, it is advisable for them to desist from seeking a one-size-fits-all faultless software system. Needless to say, it would be useless to try to find such an app even among popular software platforms. The intelligent thing to do would be to jot down the various vital factors that require consideration such as required features, budget, skill levels of workers, company size etc. Then, you should do your research thoroughly. Read some RollWorks Marketing Software reviews and investigate each of the other systems in your shortlist in detail. Such in-depth homework can make sure you discard ill-fitting platforms and choose the system that presents all the aspects you require for business success.

How Much Does RollWorks Cost?

RollWorks Pricing Plans:

Free Trial

Quote Based Plan

Contact vendor

RollWorks doesn’t reveal its enterprise pricing details to the public. Contact the vendor for comprehensive pricing information.

User Satisfaction

Positive Social Media Mentions 9
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and RollWorks reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with RollWorks. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are RollWorks pricing details?

RollWorks Pricing Plans:

Free Trial

Quote Based Plan

Contact vendor

RollWorks doesn’t reveal its enterprise pricing details to the public. Contact the vendor for comprehensive pricing information.

What integrations are available for RollWorks?

RollWorks integrates with the following applications:

  • Salesforce
  • HubSpot Marketing
  • Marketo
  • Instapage

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Reviewed By Louie Andre
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