SplitMetrics is a web-based mobile marketing software designed specifically to help users optimize their Apple Search Ads campaigns. It is an official Apple Search Ads Partner and is deeply integrated with the platform and mobile measurement partners (MMPs). The product offers end-to-end visibility of the media buying funnel and provides easy-to-use management and automation tools. In this way, users can optimize their campaigns towards in-app events.
The product is designed specifically for growth-stage publishers, enterprise publishers, and marketing agencies. The solution provides users with real-time dynamic data from Apple Search Ads and other MMPs. These include key Apple Search Ads data on keywords, search terms, impressions, taps, and spending. On the other hand, they get access to information from MMPs, including those about app opens, revenue, registration, purchases, and subscriptions. So, users can always make data-driven decisions for mobile marketing processes.
SplitMetrics also provides a robust conversion and revenue tracking module. With this, users can easily set up any in-app action as an optimization goal in just a few clicks. Also, they can customize value calculations for custom conversions. Moreover, the platform also has top-of-class mobile marketing analytics. These include features, such as cohort analysis, data dependencies, charts, and dashboards.
Furthermore, it is fitted with management and automation modules. So, users can save time and reduce manual entry. They can achieve this by using features like SearADHQ’s keyword planner, automated bid management, and fast duplication. It also supports bulk operations and allows users to create custom automation rules.
All of these features are packed in an easy-to-use interface with automatic dashboards and chart reporting.
Show MoreGet the most accurate data in time
Take advantage of data accuracy from Apple Search Ads and MMPs integration on the SplitMetrics dashboard. See full-funnel view—filter for the relevant information you need, use reporting presets, and get the most actionable insights in time.
Increase productivity with bulk management
With SplitMetrics automation tools, users can focus on scaling their campaigns more productively. User acquisition managers can easily add new keywords, duplicate campaigns to new storefronts, and manage automation rules within a few clicks.
Get control over the automation process
Minimize manual input by setting up your custom workflow automation. Keep on top of your ad spend using automated rules and alerts, and get notifications via email. Use AI algorithms and suggested bidding for advanced optimization strategies.
Use all-in-one dashboard for insights and optimization
Get the actionable insights and speed up the optimization process with the all-in-one dashboard. React to any market changes proactively with the best in class data accuracy. Keep on track of all the essential metrics effortlessly to make the right decisions in time.
Great out-of-the-box functionality
All SplitMetrics features are intuitive and easy to use. The layout is clean and neat. Moreover, the vendor also provides the best-in-class customer service and expertise, knowledge hub, and online materials and events. So, users can get to participate in the active SplitMetrics community.
Scalable platform
The platform is flexible enough to grow together with your business needs. You can manage your Apple Search Ads on a large scale using thousands of keywords and ad groups with its bulk management feature. Moreover, the platform supports multiple ad accounts for marketing agencies, complete with easy-to-use management and automation features.
Custom integration
Thanks to Splimetrics API, users can import any event from other internal analytics platforms with custom integration capability. Thus, you can fully integrate SplitMetrics with your current digital software environment with no hassle at all.
Show MoreSince companies have distinct business requirements, it is only logical that they abstain from going for an all-in-one, “perfect” software. At any rate, it is nearly futile to pinpoint such application even among popular software products. The sensible thing to do is to set down the several key aspects that need consideration such as major features, costing, skill competence of staff members, company size, etc. Then, you must follow through your product research through and through. Browse through some of these SplitMetrics evaluations and check out each of the software solutions in your shortlist more closely. Such all-encompassing research ensure you keep away from mismatched software products and select the one which includes all the function your company requires.
Position of SplitMetrics in our main categories:
SplitMetrics is one of the top 200 Marketing Software products
There are well-liked and widely used solutions in each software category. But are they necessarily the best fit for your company’s special wants? A trendy software product may have thousands of users, but does it present what you need? For this reason, do not blindly spend on popular systems. Read at least a few SplitMetrics Mobile Marketing Software reviews and mull over the factors that you want in the software such as the fees, main tools, available integrations etc. Then, choose a few apps that fit your needs. Check out the free trials of these products, read online reviews, get clarifications from the vendor, and do your investigation thoroughly. This exhaustive groundwork is sure to help you select the most excellent software solution for your firm’s unique requirements.
SplitMetrics Pricing Plans:
SplitMetrics Pricing Plans:
Free Trial
By Quote
SearchAdsHQ is only available via a quote-based plan. Please contact the vendor for pricing information.
We realize that when you choose to get a Mobile Marketing Software it’s important not only to learn how professionals rank it in their reviews, but also to check if the real clients and companies that use this software are indeed satisfied with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and SplitMetrics reviews across a broad range of social media sites. The data is then featured in a simple to understand way indicating how many people had positive and negative experience with SplitMetrics. With that information at your disposal you should be prepared to make an informed buying decision that you won’t regret.
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SearchAdsHQ is an official Apple Search Ads partner. It also integrates seamlessly with mobile measurement partners (MMPs). Thus, users get accurate real-time data on keywords, subscriptions, and app opens, among others. Also, the vendor provides users with its API. So, they can connect it with other business intelligence tools and business solutions.
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