Adjust Review

Our score: 8.4 User satisfaction: 71%

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers.  It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. Adjust lets users access tools which help them understand and analyze what customers are doing in their client’s app.

To be able to optimize their marketing campaigns and target the right customers, Adjust enables users to group or segment customers based on the criteria and goals they set. The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

Last but not the least, Adjust gives them the opportunity to use personalized deep links so they can offer a seamless download experience to customers before they go straight into the app.

Overview of Adjust Benefits

Mobile App Attribution

As a mobile app attribution software, Adjust assists marketing agencies in tracking and understanding customer journey. Thus, they will be able to attribute customers or app users to the specific advertisements and contents that lead to their conversion, and the marketing channels they come from. Furthermore, the software makes them track all their marketing channels like television, organic, or in-app advertising. As an example, they can determine whether their TV ads are effective in terms of converting customers.

Create And Control Detailed Audience Segments

Mobile marketing campaigns are successful when they are launched to the right customers at the right time. Because of this, Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. By creating detailed audience segments; they can engage with their customers better, run retargeting campaigns, and discover new app users.

Creating audience segments is made easy using Adjust’s Audience Builder. This is a tool that allows users to specify details and criteria that define how customers will be grouped or segmented. With this tool, users can also split their audiences for A/B testing or cross-promotional marketing. If they want to use the same audience segment to test out different partners, they will be able to do that through the aid of this tool. This way, they can work with their partners without spamming their customers.

Mobile Ad Fraud Prevention

One of the most powerful features of Adjust is its capability to prevent mobile advertising fraud. Mobile advertising fraud is comprised of methods used by an individual or group to steal from advertising budgets and generate revenue through triggering fake impressions, clicks, installs, and traffic on mobile websites and apps.

As a result, clients end up paying for all of these things; and at the same time, they are getting inaccurate data, preventing them to target customers or reach out to real users of their apps.

Equipped with a fraud prevention suite, Adjust helps marketing agencies and their clients stop mobile ad fraud. This suite is composed of tools that enable them to detect suspicious IPs associated with fake installs, block click spam, and eliminate hyper-engagement or fake clicks.

Overview of Adjust Features

  • Mobile App Attribution
  • Measure Campaigns
  • Track Every Marketing Channel
  • Bring Web And Mobile Marketing Efforts Together
  • Real-Time TV Attribution
  • Audience Builder
  • Create Audience Segments
  • Serve Audiences The Right Ads
  • Mobile Advertising Fraud Prevention
  • Anonymous IP Filtering
  • Hyper Engagement Filter
  • Reject Fake Installs And Traffic
  • Block Click Spam
  • Comprehensive In-App Analytics
  • Customizable Event Tracking
  • Adjust Dashboard

Adjust Position In Our Categories

Keeping in mind businesses have special business-related requirements, it is only sensible that they avoid going for a one-size-fits-all, ideal software. At any rate, it is troublesome to come across such an app even among branded software products. The practicable thing to do is to spell out the different critical factors which demand consideration like key features, costing, technical skill capability of staff, organizational size, etc. The second step is, you must conduct your research to a full extent. Browse over these Adjust reviews and look into each of the software programs in your shortlist more closely. Such well-rounded product research makes sure you weed out unsuitable applications and pay for the one which includes all the function your company requires to be successful.

Position of Adjust in our main categories:

TOP 500

Adjust is one of the top 500 Marketing Software products

Adjust is also listed in the following subcategories:

It's important to keep in mind that almost no app in the Mobile Marketing Software category will be an ideal solution able to fulfill all the needs of various business types, sizes and industries. It may be a good idea to read a few Adjust Mobile Marketing Software reviews first as certain solutions can excel just in a really narrow group of applications or be designed with a very specific type of industry in mind. Others may operate with an intention of being easy and intuitive and therefore lack advanced elements desired by more experienced users. There are also services that cater to a broad group of customers and offer a complex feature set, but that in most cases comes at a higher price of such a solution. Be certain that you're aware of your requirements so that you choose a software that offers all the elements you search for.

How Much Does Adjust Cost?

Adjust Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adjust SMB and enterprise pricing plan information is available only upon request. Please contact the company for details, and get your quote.

User Satisfaction

Positive Social Media Mentions 32
Negative Social Media Mentions 8

We realize that when you make a decision to buy Mobile Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Adjust reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Adjust. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Adjust pricing details?

Adjust Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adjust SMB and enterprise pricing plan information is available only upon request. Please contact the company for details, and get your quote.

What integrations are available for Adjust?

Adjust offers parnership with app marketers and advertising networks.


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Reviewed By Nestor Gilbert
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