Adjust Review
What is Adjust?
Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. Adjust lets users access tools which help them understand and analyze what customers are doing in their client’s app.
To be able to optimize their marketing campaigns and target the right customers, Adjust enables users to group or segment customers based on the criteria and goals they set. The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.
Last but not the least, Adjust gives them the opportunity to use personalized deep links so they can offer a seamless download experience to customers before they go straight into the app.
Show MoreOverview of Adjust Benefits
Mobile App Attribution
As a mobile app attribution software, Adjust assists marketing agencies in tracking and understanding customer journey. Thus, they will be able to attribute customers or app users to the specific advertisements and contents that lead to their conversion, and the marketing channels they come from. Furthermore, the software makes them track all their marketing channels like television, organic, or in-app advertising. As an example, they can determine whether their TV ads are effective in terms of converting customers.
Create And Control Detailed Audience Segments
Mobile marketing campaigns are successful when they are launched to the right customers at the right time. Because of this, Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. By creating detailed audience segments; they can engage with their customers better, run retargeting campaigns, and discover new app users.
Creating audience segments is made easy using Adjust’s Audience Builder. This is a tool that allows users to specify details and criteria that define how customers will be grouped or segmented. With this tool, users can also split their audiences for A/B testing or cross-promotional marketing. If they want to use the same audience segment to test out different partners, they will be able to do that through the aid of this tool. This way, they can work with their partners without spamming their customers.
Mobile Ad Fraud Prevention
One of the most powerful features of Adjust is its capability to prevent mobile advertising fraud. Mobile advertising fraud is comprised of methods used by an individual or group to steal from advertising budgets and generate revenue through triggering fake impressions, clicks, installs, and traffic on mobile websites and apps.
As a result, clients end up paying for all of these things; and at the same time, they are getting inaccurate data, preventing them to target customers or reach out to real users of their apps.
Equipped with a fraud prevention suite, Adjust helps marketing agencies and their clients stop mobile ad fraud. This suite is composed of tools that enable them to detect suspicious IPs associated with fake installs, block click spam, and eliminate hyper-engagement or fake clicks.
Show MoreOverview of Adjust Features
- Mobile App Attribution
- Measure Campaigns
- Track Every Marketing Channel
- Bring Web And Mobile Marketing Efforts Together
- Real-Time TV Attribution
- Audience Builder
- Create Audience Segments
- Serve Audiences The Right Ads
- Mobile Advertising Fraud Prevention
- Anonymous IP Filtering
- Hyper Engagement Filter
- Reject Fake Installs And Traffic
- Block Click Spam
- Comprehensive In-App Analytics
- Customizable Event Tracking
- Adjust Dashboard
Adjust Position In Our Categories
Knowing that companies have special business-related demands, it is only reasonable that they avoid choosing a one-size-fits-all, ideal software solution. At any rate, it would be almost impossible to come across such application even among recognizable software products. The practical thing to undertake can be to write down the numerous vital functions which require consideration like crucial features, budget, technical skill capability of staff, company size, etc. Next, you must do the research comprehensively. Go over some Adjust evaluations and look over each of the software systems in your shortlist more closely. Such all-encompassing research ensure you keep away from unfit apps and buy the system that has all the aspects your business requires to realize efficiency.
Position of Adjust in our main categories:
TOP
500
Adjust is one of the top 500 Marketing Software products
Each enterprise has its own characteristics, and might call for a particular type of Mobile Marketing Software solution that will be adjusted to their business size, type of customers and employees and even individual niche they cater to. You should not count on finding a perfect software that is going to be suitable for each business no matter what their background is. It may be a good idea to read a few Adjust Mobile Marketing Software reviews first and even then you should pay attention to what the solution is supposed to do for your company and your staff. Do you need a simple and intuitive app with only essential features? Will you really use the advanced tools needed by pros and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to locate a solid solution that will match your budget.
How Much Does Adjust Cost?
Adjust Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
What are Adjust pricing details?
Adjust Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Adjust SMB and enterprise pricing plan information is available only upon request. Please contact the company for details, and get your quote.
User Satisfaction
Positive Social Media Mentions
32
Negative Social Media Mentions
8
We are aware that when you decide to purchase a Mobile Marketing Software it’s crucial not only to see how professionals score it in their reviews, but also to discover whether the real people and enterprises that purchased these solutions are indeed happy with the service. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Adjust reviews across a broad range of social media sites. The information is then displayed in a simple to digest format indicating how many people had positive and negative experience with Adjust. With that information at your disposal you should be ready to make an informed business choice that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
Deployment
- Cloud Hosted
- Open API
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Adjust?
Adjust offers parnership with app marketers and advertising networks.
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