Whatagraph Review

Spending a lot of time for manual reporting tasks.

George works in a digital agency and is an account manager for 7 clients, where he is responsible for improving clients’ SEO performance. Each month he needs to prepare performance report for the clients showing how website traffic changed after particular SEO changes where made on the website. He sits at his desk, dives into Google Analytics, generating a number of specific data searches, taking screenshots and filling out data sheets. When he has enough numbers, George starts creating graphs to make the reports look less dull and more understandable. After that he needs to build a final report with numbers, graphs, his comments and further action plan that will be sent to the client. It took him 45 minutes to prepare one such report. 45 minutes gone, 6 more client reports to go. Luckily George came across Whatagraph and was able to add his clients GA profiles to the dashboard and set up automated monthly reports to go out regularly to his clients. Reports are definitely more visual and speak natural language that his clients find easy to understand. Now George is saving 5 hours at the end of each month, and can use this time to talk to his clients and generate ideas on improving the performance even further.

Feature: automated report generation and delivery, visual presentation.

Non-technical people do not understand analytics data.

Cameron is a social media and community manager for the international clothing brand in London. He creates content for company’s Facebook, Twitter and Instagram pages, as well as prepares Facebook advert campaigns to drive more traffic to their website. He reports to the UK marketing manager and to the entire team every month. It takes him at least an hour to go through Facebook Insights, Facebook Adverts Manager, Instagram Insights and Twitter Analytics just to pull out the important data and copy it into the performance sheets. During team meetings, when his colleagues from sales, development and other teams gather, he watches them yawn and fiddle as he goes through numbers, follower growth and advert CTRs. With a lot of content creation on his shoulders, Cameron had to look for a tool to take the reporting from him. A friend of his pointed him to Whatagraph. The next presentation he did for the team was quite different. When colleagues saw infographic data presentation, they were able to visualise the performance and channel growth much better, which encouraged them to ask questions and even brainstorm ideas. Engagement in the meetings grew, as did the team spirit when everyone felt they could understand the data and contribute with own ideas. It took Cameron less than 10 minutes to go through all channel data in his Whatagraph dashboard, he was able to instantly share the reports with the team before the meeting and download PDF to present during the meeting.

Feature: infographic presentation, instant report sharing, report PDF download.

Need branded data reports on the go.

Today Jennifer, digital marketing manager at an agency, is extremely busy – month is nearing the end, there’s a promo campaign to be launched tomorrow, and she needs to make sure that all is set right for the launch. Suddenly she gets a call from Jon, a very important agency client, who wants to pop in in the next 20 minutes to get brief updates on his company’s AdWords performance that Jennifer is managing. A few weeks back she would have had to welcome Jon, open the AdWords dashboard and go through a jungle of numbers that Jon would not understand. But today Jennifer has Whatagraph. So she simply logins to her dashboard, selects Jon’s AdWords profile, sets the reporting date for the past 23 days, with comparison to the previous period, and clicks ‘generate report’. The AdWords profile has a custom report template assigned to it, which Jennifer created when she just sign up to Whatagraph. She selected only key data to be shown, so not to overwhelm Jon with unnecessary data. What is more, she also uploaded agency’s logo to the report, so they keep agency’s branding and name. 5 minutes later, Jennifer walks to the printer to pick up a pdf report with Jon’s AdWords performance, and still has time to review the data before the meeting and make some notes to be discussed.

Feature: report customisation, whitelabel, PDF downloads, custom date selection.