MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
Share
Tweet
Share

Wrike Review

Wrike
Our score: 9.1 User satisfaction: 94%

What is Wrike?

Wrike Campaign Management Software is a solution that helps marketing teams plan and execute campaigns diligently in a timely manner. Whether you’re launching a new product or announcing an event, Wrike is a tool you can use to plan, execute, track and analyze your marketing campaigns. It supports you in reaching your target audience in various channels including email, social media, print materials, and surveys, while focusing on a consistent message, topic or idea.

Wrike offers tools for collaboration and teamwork to leverage your campaign development process. Features such as live editing, threaded comments and versioning help reduce rework and enhance your team collaboration. Meanwhile, managing your next campaigns is expedited by simply duplicating the template. Since the tool can be picked up easily, you can dedicate more of your time to improving your campaigns instead of spending in on lengthy training sessions and meetings.

Wrike offers multi-channel campaign management. It can support your needs in handling more than one campaign and enable you to interact with customers in various channels beyond email such as social media, PPC, SEM, live chats, and Google Adwords. Furthermore, analytics is built-in, hence, you can easily access metrics on your campaign’s performance.

Overview of Wrike Benefits

Launching campaigns are streamlined with the use of Wrike Campaign Management Software. Here are the benefits you’ll gain:

Easy software adoption

Wrike has a short learning curve. Since marketers need to focus on other important things, spending hours on learning and training how to use the software is wasteful. Instead, Wrike gives you a tool that your marketing team can easily get used to. In fact, they can easily set up a campaign in an hour or two after training.

Multi-channel marketing automation

Wrike understands that customers demand a more convenient and engaging campaign nowadays. Hence, it enables you to interact with your customers and prospects in more than one channel. Campaigns are delivered through text, social media, email, and live chat, among others. This way, your brand will be on top of your audience’s mind and the customer is in control of the purchasing process through your availability on the channels they prefer.

Compelling content management

The content of your campaign is crucial to driving your audience to take action. Wrike enables you to develop engaging and compelling content. They can also be easily reused across several campaigns by duplicating the template to expedite the process. Furthermore, utilize this feature to build landing pages that drive personalized content for segmenting audiences and driving them to your website.

Reliable lead management

With Wrike offering lead management, it simplifies focusing your initiatives on the best opportunities based on a prospect’s readiness to purchase. It simplifies qualifying leads to those who have the highest potential to convert. Through a lead’s activity within your campaign, lead scores are given on factors such as the links they clicked, the time they spent reading an email campaign, and a subscription to your newsletter, among others. This can help you in targeting the message of your marketing campaigns accordingly.

User-friendly analytics

Wrike Campaign Management Software lets you evaluate the performance of your campaigns and understand your target audience better. Through analytics that’s accessible to anyone in your team, you can determine how your audiences are responding to your campaigns. Using this data empowers your marketing and sales team to collaborate on producing consistent and on-brand messaging.

Overview of Wrike Features

  • Marketing Campaign Management
  • Multi-Channel Marketing Automation
  • Customer Segmentation
  • Customer Targetting
  • Lead Management
  • Lead Scores
  • Tailored Marketing Messages
  • Content Marketing Functionality
  • Template Duplication
  • Easy-to-Use Analytics
  • Live Editing
  • Threaded Comments
  • Document Sharing
  • Versioning
  • Tools Evaluation

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.

Wrike Position In Our Categories

Because businesses have unique business needs, it is only logical they avoid getting an all-encompassing, ideal software system. Regardless, it is almost impossible to try to discover such application even among branded software solutions. The right thing to do would be to narrow down the varied key functions which demand analysis including essential features, packages, skill capability of the employees, company size, etc. Then, you should double down on the product research exhaustively. Have a look at some Wrike evaluations and look over the other software options in your shortlist in detail. Such all-encompassing research can make sure you steer clear of poorly fit applications and subscribe to the one which has all the benefits your business requires to realize efficiency.

Position of Wrike in our main categories:

Wrike is also listed in the following subcategories:

Every organization has different needs and requires a software that can be customized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no software can offer perfect tools off-the-shelf. When you look for a software app, first be sure what you require it for. Read some Wrike Campaign Management Software reviews and ask yourself do you desire basic functionality or do you need sophisticated features? Are there any industry-specific functionalities that you are searching for? Find the answers to these queries to help your search. There are plenty of aspects that you need to consider and these include your budget, specific business requirements, your company size, integration requirements etc. Take your time, try out a few free trials, and finally choose the system that presents all that you require to boost your organization effectiveness and productivity.

How Much Does Wrike Cost?

Wrike Pricing Plans:

Free Trial

Free

Free

Professional

$9.80/user/month

Business

$24.80/user/month

Wrike for Marketers

$34.60/user/month

Enterprise

Contact vendor

Wrike Campaign Management Software is available on all Wrike plans. For each campaign you run, you can set up a parent folder in Projects. If you want to leverage your marketing campaigns, you may opt for Wrike’s plan specifically for marketing teams called Wrike for Marketers. The information is detailed below:

Free – $0

  • 5 Users
  • Shared task for small teams

Professional – $9.80/user/month

  • 5, 10 and 15 Users
  • All features of Free plan

Full project planning and collaboration

Business – $24.80/user/month

  • 5-200 Users
  • All features of Professional plan
  • Customized work management and executive reporting

Wrike for Marketers – $34.60/user/month

  • 5 to Unlimited Users
  • All features of Business plan
  • Tailor-made feature set of marketing and creative teams
  • Proofing and Approval

Enterprise – By quote

  • 5 to Unlimited Users
  • Advanced security and control

User Satisfaction

Positive Social Media Mentions 54
Negative Social Media Mentions 2

We realize that when you make a decision to buy Campaign Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Wrike reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Wrike. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • Chinese
  • German
  • Japanese
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Swedish

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Wrike Alternatives

Top Competitors To Wrike By Price

Product name:
Price:
by quote
by quote

Trending Campaign Management Software Reviews

Product name:
Score:
Satisfaction:
8.0
87%
8.6
100%
8.0
99%
7.2
N/A

Wrike user reviews

eXo best collaborative tool

Read full review >
Simiyu W
5/5

Overall impression

4/5

Customer Support

3/5

Value for Money

5/5

Ease of Use

Published on: 08.10.2019 Company Size: More than 100 Employees Industry: Import and Export

We have found Wrike as helpful solution for our organization

Read full review >
Alvin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.09.2019 Company Size: More than 100 Employees Industry: N/A

One of the best organizational tools in the market today

Read full review >
Abe
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Higher Education

Wrike – intutive and flexible tool

Read full review >
Arturo
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.09.2019 Company Size: More than 100 Employees Industry: N/A

Good software, Inflexible business practices

Read full review >
Greg Carson
2/5

Overall impression

4/5

Customer Support

2/5

Value for Money

4/5

Ease of Use

Published on: 10.07.2019 Company Size: 11-50 Employees Industry: Financial Services

What are Wrike pricing details?

Wrike Pricing Plans:

Free Trial

Free

Free

Professional

$9.80/user/month

Business

$24.80/user/month

Wrike for Marketers

$34.60/user/month

Enterprise

Contact vendor

Wrike Campaign Management Software is available on all Wrike plans. For each campaign you run, you can set up a parent folder in Projects. If you want to leverage your marketing campaigns, you may opt for Wrike’s plan specifically for marketing teams called Wrike for Marketers. The information is detailed below:

Free – $0

  • 5 Users
  • Shared task for small teams

Professional – $9.80/user/month

  • 5, 10 and 15 Users
  • All features of Free plan

Full project planning and collaboration

Business – $24.80/user/month

  • 5-200 Users
  • All features of Professional plan
  • Customized work management and executive reporting

Wrike for Marketers – $34.60/user/month

  • 5 to Unlimited Users
  • All features of Business plan
  • Tailor-made feature set of marketing and creative teams
  • Proofing and Approval

Enterprise – By quote

  • 5 to Unlimited Users
  • Advanced security and control

What integrations are available for Wrike?

Wrike Campaign Management Software integrates with the following:

  • Google Drive
  • Dropbox
  • Box
  • Microsoft Office 365
  • OneDrive
  • iCal
  • Microsoft Project
  • Microsoft Excel
  • RSS
  • Salesforce

Wrike average rating:

Average score
4.6/5 (15 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Anonymous Reviewer

PROS: The collaboration and organization that we've gained from this are amazing!

CONS: It takes a while to fully get accustomed to the program, but that is a minor thing.

Reviewed 3 years ago

Read full review >

The least favorable review

PROS: A very powerful project management tool with some good features

CONS: Be careful with Wrike - after being a customer for 2 years they massively increased our renewal price. It's now totally unaffordable and we're having to move to an alternative, which is especially annoying after the amount of time it took to train our staff in Wrike.

Reviewed 2 years ago

Read full review >

More reviews from 41 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

eXo best collaborative tool

Read full review >
Simiyu W
5/5

Overall impression

4/5

Customer Support

3/5

Value for Money

5/5

Ease of Use

Published on: 08.10.2019 Company Size: More than 100 Employees Industry: Import and Export

PROS: Ease of Use, limitless collaboration and ability to locate colleagues and share knowledge.

CONS: Ability to ha e forums to share errors and received support from community.

What do you think about this review? Great Poor

We have found Wrike as helpful solution for our organization

Read full review >
Alvin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.09.2019 Company Size: More than 100 Employees Industry: N/A

PROS: What I like most about Wrike is its flexibility. It allows you to customize the experience the way you want so it can suit all your needs. We were searching for a solution so we can replace home-grown software that is written by someone who no longer works at our place. We are non-profit organization and the price that Wrike offers is great.

CONS: We use this software for more than 3 years, whenever we run into some issues or misunderstandings we call its customer team and they resolve the solution for us.

What do you think about this review? Great Poor

One of the best organizational tools in the market today

Read full review >
Abe
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like that Wrike helps me to stay on track of all the tasks and to organize them, it reminds me to accomplish the things I need to get done by due dates and priority. It is a flexible tool that can be used by any kind of business because it helps you to keep the team together and connected during the projects, it allows you to assign tasks to other members.

CONS: They could make the layout of Wrike more intuitive because it can be little hard to learn it at the beginning.

What do you think about this review? Great Poor

Wrike – intutive and flexible tool

Read full review >
Arturo
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.09.2019 Company Size: More than 100 Employees Industry: N/A

PROS: This tool is flexible and easy to use. Its support team is great and it provides great videos that help you to better understand this tool. Our team found new way of collaborating and they have really improved the delivery time and reduce the meeting hours for checking project updates.

CONS: First of all, there is no way to automatically export report into PDF format, I have to log in check the reporting system every single day. I’d really like to receive print report in my email. Also, they could make the request from builder more flexible.

What do you think about this review? Great Poor

Good software, Inflexible business practices

Read full review >
Greg Carson
2/5

Overall impression

4/5

Customer Support

2/5

Value for Money

4/5

Ease of Use

Published on: 10.07.2019 Company Size: 11-50 Employees Industry: Financial Services

PROS: Love the product at first. Sadly In 2 of my companies, and in one i know the same thing has happened. We evaluated the software, and the team for one reason or another decided not to use it. Wrike became UNREACHABLE and INFLEXBILE. The do not allow for size or contract downsizing, if you slow or stop using it. For a small firm $1000/month is insanely high for a project management software that you do not use. No matter what we said, they will not compromise even slightly. So we are paying $12K!!!!!! extra for sofware we no longer use. Steer clear of this company if you are using for corporate use. 1 or 2 people maybe ..

CONS: duct at first. Sadly In 2 of my companies, and in one i know the same thing has happened. We evaluated the software, and the team for one reason or another decided not to use it. Wrike became UNREACHABLE and INFLEXBILE. The do not allow for size or contract downsizing, if you slow or stop using it. For a small firm $1000/month is insanely high for a project management software that you do not use. No matter what we said, they will not compromise even slightly. So we are paying $12K!!!!!! extra for sofware we no longer use. Steer clear of this company if you are using for corporate use. 1 or 2 people maybe ..

What do you think about this review? Great Poor

Charged during our trial period and they wont refund

Read full review >
Anonymous Reviewer
2/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 14.05.2019 Company Size: 1-10 Employees Industry: N/A

PROS: Overall, this product is not very user friendly and has restrictions based on the subscription level.

CONS: There are a lot of basic features that are excluded from lower subscription plans forcing you to pay for more than what you need. My card was charged during my trail period and they wont refund the subscription even though I chose to cancel during the trial period.

What do you think about this review? Great Poor

Wrike is all in one project management solution

Read full review >
Jeff
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.10.2018 Company Size: More than 100 Employees Industry: Photography

PROS: There are lot of helpful features within Wrike starting from Gantt chart- that helps you with complex projects that require different tasks or phases in order to be completed, to Folders & Projects- Organization that helps you to manage projects from different angles like: customer-driven, sales-driven, marketing-driven and it allows you to manipulate and move projects into various folders. The Tasks feature allows you to assign the tasks to different people within the team. There is even an option for duplicating folders with their tasks

CONS: I’d like to create dependencies between projects. In addition, when I want to change a tasks’ deadline it automatically changes the subtasks’ deadline and whenever I want to push some things forward/backward with Gantt chart I need to go into each subtask to adjust them as well. Also, the duration can be complicated especially when we have several tasks and we are not sure about the actual time on a given day whether it is enough or not.

What do you think about this review? Great Poor

It is an effective and powerful tool but complex at the same time

Read full review >
Ken
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.10.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I like how they planned the functionality of this product. It allows you to create new custom fields which is great thing. It offers multiple ways to review all your projects. You can view them as a list, in a timeline, in a workload and on boards. It is powerful tool and it offers great customer service and documentation.

CONS: They could update the interface and improve the mobile-app. Unfortunately, you cannot use this product on anything except on computer or tablet. Also, there are lot of features and you will need some time in order to learn them all.

What do you think about this review? Great Poor

Poor value for money

Read full review >
Paul Murphy
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 20.07.2018 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: A very powerful project management tool with some good features

CONS: Be careful with Wrike - after being a customer for 2 years they massively increased our renewal price. It's now totally unaffordable and we're having to move to an alternative, which is especially annoying after the amount of time it took to train our staff in Wrike.

What do you think about this review? Great Poor

Helpful solution for managing all your tasks and projects

Read full review >
Marcus
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.02.2018 Company Size: 11-50 Employees Industry: Information Technology Services

PROS: Wrike is made for managing various projects with various team members. We use it to keep track of all the activities during the last week and while performing weekly team meeting. It allows you to create project and subtasks within the same project. I like the upload attachment feature so we can easily track the tasks that are related to specific documents instead of searching them through emails. Also, the dates on the tasks is also helpful and I like that I get To Do list emailed with all the dates prioritized.

CONS: Sometimes I forget to use Time Tracking feature. Also, when I get an email that someone is editing a task it can be difficult to match up the email and what I see on Wrike. Additionally, it can be difficult to locate specific tasks when they are moved or marked inactive.

What do you think about this review? Great Poor

This is my favorite project management tool

Read full review >
Dixie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.01.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like that I’m able to invite any contact so they can contribute to a project. Its UI is intuitive and it doesn’t require much time to learn how it functions. It allows lot of ways to view the tasks in a timeline and in a project, and this means that different users will get the information that is most relevant to them.

CONS: When dealing with numerous projects the deeper views and settings can be very complex. It is great tool but it has some complexity when it comes to multiple projects.

What do you think about this review? Great Poor

Project management for Marketing Teams

Read full review >
Anonymous Reviewer
5/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 29.11.2017 Company Size: 11-50 Employees Industry: Computer Software

PROS: I really appreciate that it is not too complex as other collaboration tools get too carried away with all the details.

CONS: The reporting funcion could be a little more detailed. As a team lead I would like to know on some kind of dashboard who is working on what and which tasks have been completed.

What do you think about this review? Great Poor

Wrike simply creates “time”

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.07.2017 Company Size: N/A Industry: N/A

PROS: Wrike simply creates "time". Having tired several free trials of various PM options, Wrike immediately offers the user a user friendly, intuitive, and contemporary framework/design. Thorough analytics with a variety of views generated with less than 1-3 clicks; ahhhhh measurement, tracking with little to no effort or time...you can apply the time and efforts on actual projects and tasks. The collaboration and all in one hub design gives back HOURS in day bc you aren't chasing, searching, categorizing emails to find the trail of info, drafts, approvals, etc. The Outlook integration is tops - communications with wrike application users and external to wrike. With Wrike, you can have scheduled reports, daily view tasks, etc. sent to yourself, others, or a distribution list, and all have links to the specified items. And not enough room here for app praise. (The app rocks)

CONS: The export to excel functionality could be improved upon.

What do you think about this review? Great Poor

Wrike is a realy simple and very flexible solution

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.10.2016 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Other solutions we used so far do not match the simplicity and flexibility of Wrike. Its creative arrangement of folders enables us to sort tasks by agency client and department. We also use Wrike’s API to place the tasks into our custom marketing reports each month. Plus, Wrike’s draggable waterfalls view and overall interface are a dream to work with. At the same time all these features do not hamper Wrike’s flexibility at all.

CONS: Wrike’s default dashboard as well as reporting feature could be improved. However, I understand that Wrike is not a custom app designed specifically for our company’s needs. For example, we have a range of alarms for many types of metrics and these issues cannot be solved by Wrike or any other software for that matter as they are not written specifically for them. Apart from these issues, we find Wrike is a perfect software.

What do you think about this review? Great Poor

Wrike rocks out!

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.10.2016 Company Size: N/A Industry: N/A

PROS: The collaboration and organization that we've gained from this are amazing!

CONS: It takes a while to fully get accustomed to the program, but that is a minor thing.

What do you think about this review? Great Poor
women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.

OR

Sign in with company email

Sign in with company email

Reviewed By Louie Andre
Page last modified
Award Winner
An award given to products our B2B experts find especially valuable for companies
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

TOP

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.