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Wrike REVIEW

Campaign Management Software

12 user reviews
USER SATISFACTION 94%
OUR SCORE 9.1

What is Wrike?

Wrike Campaign Management Software is a solution that helps marketing teams plan and execute campaigns diligently in a timely manner. Whether you’re launching a new product or announcing an event, Wrike is a tool you can use to plan, execute, track and analyze your marketing campaigns. It supports you in reaching your target audience in various channels including email, social media, print materials, and surveys, while focusing on a consistent message, topic or idea.

Wrike offers tools for collaboration and teamwork to leverage your campaign development process. Features such as live editing, threaded comments and versioning help reduce rework and enhance your team collaboration. Meanwhile, managing your next campaigns is expedited by simply duplicating the template. Since the tool can be picked up easily, you can dedicate more of your time to improving your campaigns instead of spending in on lengthy training sessions and meetings.

Wrike offers multi-channel campaign management. It can support your needs in handling more than one campaign and enable you to interact with customers in various channels beyond email such as social media, PPC, SEM, live chats, and Google Adwords. Furthermore, analytics is built-in, hence, you can easily access metrics on your campaign’s performance.

Overview of Wrike Benefits

Launching campaigns are streamlined with the use of Wrike Campaign Management Software. Here are the benefits you’ll gain:

Easy software adoption

Wrike has a short learning curve. Since marketers need to focus on other important things, spending hours on learning and training how to use the software is wasteful. Instead, Wrike gives you a tool that your marketing team can easily get used to. In fact, they can easily set up a campaign in an hour or two after training.

Multi-channel marketing automation

Wrike understands that customers demand a more convenient and engaging campaign nowadays. Hence, it enables you to interact with your customers and prospects in more than one channel. Campaigns are delivered through text, social media, email, and live chat, among others. This way, your brand will be on top of your audience’s mind and the customer is in control of the purchasing process through your availability on the channels they prefer.

Compelling content management

The content of your campaign is crucial to driving your audience to take action. Wrike enables you to develop engaging and compelling content. They can also be easily reused across several campaigns by duplicating the template to expedite the process. Furthermore, utilize this feature to build landing pages that drive personalized content for segmenting audiences and driving them to your website.

Reliable lead management

With Wrike offering lead management, it simplifies focusing your initiatives on the best opportunities based on a prospect’s readiness to purchase. It simplifies qualifying leads to those who have the highest potential to convert. Through a lead’s activity within your campaign, lead scores are given on factors such as the links they clicked, the time they spent reading an email campaign, and a subscription to your newsletter, among others. This can help you in targeting the message of your marketing campaigns accordingly.

User-friendly analytics

Wrike Campaign Management Software lets you evaluate the performance of your campaigns and understand your target audience better. Through analytics that’s accessible to anyone in your team, you can determine how your audiences are responding to your campaigns. Using this data empowers your marketing and sales team to collaborate on producing consistent and on-brand messaging.

Overview of Wrike Features

  • Marketing Campaign Management
  • Multi-Channel Marketing Automation
  • Customer Segmentation
  • Customer Targetting
  • Lead Management
  • Lead Scores
  • Tailored Marketing Messages
  • Content Marketing Functionality
  • Template Duplication
  • Easy-to-Use Analytics
  • Live Editing
  • Threaded Comments
  • Document Sharing
  • Versioning
  • Tools Evaluation

Awards & Quality Certificates

Wrike Position In Our Categories

Wrike is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#7
Category:Position:
Campaign Management Software#7

Enterprises have unique wants and requirements and no software solution can be just right in such a scenario. It is pointless to try to find a perfect out-of-the-box software app that fulfills all your business requirements. The wise thing to do would be to adapt the solution for your specific needs, staff member skill levels, budget, and other elements. For these reasons, do not hasten and subscribe to well-publicized trendy solutions. Though these may be widely used, they may not be the ideal fit for your particular wants. Do your groundwork, check out each short-listed platform in detail, read a few Wrike reviews, speak to the vendor for explanations, and finally settle for the product that presents what you require.

How Much Does Wrike Cost?

Wrike Campaign Management Software is available on all Wrike plans. For each campaign you run, you can set up a parent folder in Projects. If you want to leverage your marketing campaigns, you may opt for Wrike’s plan specifically for marketing teams called Wrike for Marketers. The information is detailed below:

Free – $0

  • 5 Users
  • Shared task for small teams

Professional – $9.80/user/month

  • 5, 10 and 15 Users
  • All features of Free plan

Full project planning and collaboration

Business – $24.80/user/month

  • 5-200 Users
  • All features of Professional plan
  • Customized work management and executive reporting

Wrike for Marketers – $34.60/user/month

  • 5 to Unlimited Users
  • All features of Business plan
  • Tailor-made feature set of marketing and creative teams
  • Proofing and Approval

Enterprise – By quote

  • 5 to Unlimited Users
  • Advanced security and control

User Satisfaction

We realize that when you make a decision to buy Campaign Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Wrike reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Wrike. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

54

NEGATIVE SOCIAL MENTIONS

2

Video

Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • Chinese
  • Spanish
  • French
  • Russian
  • Italian
  • Dutch
  • Portugese
  • Polish
Pricing Model
  • Monthly payment
  • Annual Subscription
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Wrike pricing details?

Wrike Campaign Management Software is available on all Wrike plans. For each campaign you run, you can set up a parent folder in Projects. If you want to leverage your marketing campaigns, you may opt for Wrike’s plan specifically for marketing teams called Wrike for Marketers. The information is detailed below:

Free – $0

  • 5 Users
  • Shared task for small teams

Professional – $9.80/user/month

  • 5, 10 and 15 Users
  • All features of Free plan

Full project planning and collaboration

Business – $24.80/user/month

  • 5-200 Users
  • All features of Professional plan
  • Customized work management and executive reporting

Wrike for Marketers – $34.60/user/month

  • 5 to Unlimited Users
  • All features of Business plan
  • Tailor-made feature set of marketing and creative teams
  • Proofing and Approval

Enterprise – By quote

  • 5 to Unlimited Users
  • Advanced security and control

What integrations are available for Wrike?

Wrike Campaign Management Software integrates with the following:

  • Google Drive
  • Dropbox
  • Box
  • Microsoft Office 365
  • OneDrive
  • iCal
  • Microsoft Project
  • Microsoft Excel
  • RSS
  • Salesforce

User reviews


User reviews in total: 12

7
4
0
0
1

Average Rating:

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The most favorable review

Jeff

2 months ago


Pros: There are lot of helpful features within Wrike starting from Gantt chart- that helps you with complex projects that require different tasks or phases in order to be completed, to Folders & Projects- Organization that helps you to manage projects from different angles like: customer-driven, sales-driven, marketing-driven and it allows you to manipulate and move projects into various folders. The Tasks feature allows you to assign the tasks to different people within the team. There is even an option for duplicating folders with their tasks

Cons: I’d like to create dependencies between projects. In addition, when I want to change a tasks’ deadline it automatically changes the subtasks’ deadline and whenever I want to push some things forward/backward with Gantt chart I need to go into each subtask to adjust them as well. Also, the duration can be complicated especially when we have several tasks and we are not sure about the actual time on a given day whether it is enough or not.

The least favorable review

Paul Murphy

5 months ago


Pros: A very powerful project management tool with some good features

Cons: Be careful with Wrike - after being a customer for 2 years they massively increased our renewal price. It's now totally unaffordable and we're having to move to an alternative, which is especially annoying after the amount of time it took to train our staff in Wrike.

Published 2 months ago
Verified
user
There are lot of helpful features within Wrike starting from Gantt chart- that helps you with complex projects that require different tasks or phases in order to be...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I like how they planned the functionality of this product. It allows you to create new custom fields which is great thing. It offers multiple ways to review all your...



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Published 4 months ago
Verified
user
I like that Wrike helps me to stay on track of all the tasks and to organize them, it reminds me to accomplish the things I need to get done by due dates and priority. It...



2 people think this review is helpful

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Paul Murphy
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Published 5 months ago
Verified
user
A very powerful project management tool with some good features



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
This tool is flexible and easy to use. Its support team is great and it provides great videos that help you to better understand this tool. Our team found new way of...



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Published 10 months ago
Verified
user
Wrike is made for managing various projects with various team members. We use it to keep track of all the activities during the last week and while performing weekly team...



1 person thinks this review is helpful

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Published 11 months ago
Verified
user
What I like most about Wrike is its flexibility. It allows you to customize the experience the way you want so it can suit all your needs. We were searching for a...



1 person thinks this review is helpful

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Published 11 months ago
Verified
user
I like that I’m able to invite any contact so they can contribute to a project. Its UI is intuitive and it doesn’t require much time to learn how it functions. It...



3 people think this review is helpful

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Anonymous Reviewer
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Published 1 year ago
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user
I really appreciate that it is not too complex as other collaboration tools get too carried away with all the details.



1 person thinks this review is helpful

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Published 1 year ago
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user
Wrike simply creates "time". Having tired several free trials of various PM options, Wrike immediately offers the user a user friendly, intuitive, and contemporary...



1 person thinks this review is helpful

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