CASA Review

Our score: 8.0 User satisfaction: 99%

What is CASA?

CASA is a modern retail marketing and customer engagement software created to help retailers improve their revenues, drive greater consumer loyalty, and grow their business through thorough customer behavior analysis, effective customer segmentation, and personalized marketing campaigns.

Designed to meet the requirements of global retailers, CASA’s innovative approach to retail marketing and customer engagement is proven to greatly speed up customer acquisition rate and enhance customer retention. Users have reported a 7-15% increase of their conversions on campaign runs while enjoying a steady rise in their average bill value by 15-20%.

Helping retailers transition from traditional, old-school methods of retail marketing, CASA enables users to provide customers with better overall experience by engaging them in multiple channels, eliminating drop-offs, and delivering personalized marketing based on customers’ actions, behaviors, tendencies, and history.

Overview of CASA Benefits

Better Customer Experience Through Multiple Channels

CASA allows you to fully utilize to your advantage a vast collection of retail channels to reach and engage both existing and potential customers. Unlike traditional marketing practices, CASA lets you leverage emails, e-commerce, push notifications, text messages, and social media to deliver smooth, seamless, and enjoyable marketing/engagement experience to your target customers, empowering them to take your desired actions and driving both your business and revenue.

Know What Empowers Your Customers

CASA is built with powerful analytics tools that track and documents every customer touchpoint, every retail channel, time of visit, length of visit, and products that they are eyeing among other things. People may be hard to read but when it comes to deciphering your customers’ behaviors and tendencies, CASA sees them as an open book. And with each information CASA captures, the software converts them into insights that you can easily understand and act upon. Simply put, you know what your customers want and CASA gives you the platform to convey personalized messages that you have what they are looking for.

Speed Up Customer Acquisition

CASA brings to your feet multiple retail engagement channels that you can do to reach your customers and implement your marketing strategies. Social media is now a pillar in almost every modern business models and CASA ensures that you use this channel to great effect through Facebook Ad Campaigns. Millions of people are logged on to Facebook every day and a huge chunk of your customer pie are on Facebook. It is imperative that you include Facebook Ad Campaigns in your plans. CASA makes this simple.

Overview of CASA Features

  • Customer Acquisition
  • Customer Activation
  • Customer Retention
  • Customer Conversion
  • Customer Engagement
  • Calendar/Reminder System
  • Email Marketing
  • Facebook Ads
  • Marketing Automation Integration
  • Campaign Performance
  • Multi-Tenant
  • SMS Marketing
  • Web/E-Commerce
  • Push Notification
  • Multiple Retail Channels
  • In-Store Marketing

What Problems Will CASA Solve?

1) Customers perceive their messages and offers as SPAM

CASA eliminates SPAM by ensuring that retailers only send messages and offers that customers would like to receive.

2) Retailers find it difficult to understand the customer’s likes and preferences

CASA helps retailers understand customers by capturing their data across channels. CASA also analyses their previous buying behavior to understand patterns.

3) Customers visit the store but don’t purchase due to the product being out-of-stock

Enter “Endless Aisle” and “Save the sale”-CASA’s solution to the problem of customer drop-offs. CASA helps retailers sell products, that are not even in their store, through our “Endless aisle” a digital catalog

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

CASA Position In Our Categories

Knowing that companies have distinct business demands, it is only practical that they avoid buying an all-encompassing, ”best” system. Having said that, it would be almost impossible to try to find such application even among sought-after software systems. The rational thing to undertake is to spell out the various chief factors which entail inspection such as essential features, plans, skill ability of staff, business size, etc. Thereafter, you must conduct the product research through and through. Go over some CASA analyses and explore each of the applications in your list in detail. Such well-rounded product investigation can make sure you circumvent unsuitable applications and buy the system which provides all the function you require company requires in sustaining growth.

Position of CASA in our main categories:

TOP 500

CASA is one of the top 500 Marketing Software products

CASA is also listed in the following subcategories:

Since each company has specific business wants, it is advisable for them to desist from looking for a one-size-fits-all faultless software solution. Needless to say, it would be pointless to try to find such an app even among widely used software applications. The intelligent thing to do would be to list the various important elements that require consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your groundwork thoroughly. Read some CASA Campaign Management Software reviews and look into each of the other apps in your shortlist in detail. Such comprehensive research can make sure you discard ill-fitting applications and zero in on the solution that presents all the features you require for business success.

How Much Does CASA Cost?

CASA Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact CASA for information on their basic and enterprise pricing options. You can also sign up for a free trial to see if the software suits your business.

User Satisfaction

Positive Social Media Mentions 256
Negative Social Media Mentions 2

We realize that when you make a decision to buy Campaign Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and CASA reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with CASA. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are CASA pricing details?

CASA Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact CASA for information on their basic and enterprise pricing options. You can also sign up for a free trial to see if the software suits your business.

What integrations are available for CASA?

CASA integrates with the following business systems and applications:

  • GoFrugal POS
  • Lasalon POS

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Reviewed By Louie Andre
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