CASA is a modern retail marketing and customer engagement software created to help retailers improve their revenues, drive greater consumer loyalty, and grow their business through thorough customer behavior analysis, effective customer segmentation, and personalized marketing campaigns.
Designed to meet the requirements of global retailers, CASA’s innovative approach to retail marketing and customer engagement is proven to greatly speed up customer acquisition rate and enhance customer retention. Users have reported a 7-15% increase of their conversions on campaign runs while enjoying a steady rise in their average bill value by 15-20%.
Helping retailers transition from traditional, old-school methods of retail marketing, CASA enables users to provide customers with better overall experience by engaging them in multiple channels, eliminating drop-offs, and delivering personalized marketing based on customers’ actions, behaviors, tendencies, and history.
Show MoreBetter Customer Experience Through Multiple Channels
CASA allows you to fully utilize to your advantage a vast collection of retail channels to reach and engage both existing and potential customers. Unlike traditional marketing practices, CASA lets you leverage emails, e-commerce, push notifications, text messages, and social media to deliver smooth, seamless, and enjoyable marketing/engagement experience to your target customers, empowering them to take your desired actions and driving both your business and revenue.
Know What Empowers Your Customers
CASA is built with powerful analytics tools that track and documents every customer touchpoint, every retail channel, time of visit, length of visit, and products that they are eyeing among other things. People may be hard to read but when it comes to deciphering your customers’ behaviors and tendencies, CASA sees them as an open book. And with each information CASA captures, the software converts them into insights that you can easily understand and act upon. Simply put, you know what your customers want and CASA gives you the platform to convey personalized messages that you have what they are looking for.
Speed Up Customer Acquisition
CASA brings to your feet multiple retail engagement channels that you can do to reach your customers and implement your marketing strategies. Social media is now a pillar in almost every modern business models and CASA ensures that you use this channel to great effect through Facebook Ad Campaigns. Millions of people are logged on to Facebook every day and a huge chunk of your customer pie are on Facebook. It is imperative that you include Facebook Ad Campaigns in your plans. CASA makes this simple.
Show More1) Customers perceive their messages and offers as SPAM
CASA eliminates SPAM by ensuring that retailers only send messages and offers that customers would like to receive.
2) Retailers find it difficult to understand the customer’s likes and preferences
CASA helps retailers understand customers by capturing their data across channels. CASA also analyses their previous buying behavior to understand patterns.
3) Customers visit the store but don’t purchase due to the product being out-of-stock
Enter “Endless Aisle” and “Save the sale”-CASA’s solution to the problem of customer drop-offs. CASA helps retailers sell products, that are not even in their store, through our “Endless aisle” a digital catalog


Bearing in mind companies have their own business requirements, it is reasonable they avoid buying an all-encompassing, ”best” business program. Just the same, it would be almost impossible to try to chance on such a software system even among widely used software systems. The efficient thing to do can be to make a list of the different key factors that merit careful thought including essential features, costing, technical skill capability of the users, organizational size, etc. The second step is, you should do the research exhaustively. Read these CASA evaluations and check out the other software options in your shortlist in detail. Such well-rounded research guarantee you weed out mismatched apps and buy the system which delivers all the aspects your company requires.
Position of CASA in our main categories:
CASA is one of the top 500 Marketing Software products
Each company has different requirements and needs an application that can be customized for their size, kind of workers and customers, and the particular industry they are in. For these reasons, no system can offer perfect features off-the-shelf. When you look for a software product, first be sure what you want it for. Read some CASA Campaign Management Software reviews and ask yourself do you want basic tools or do you want sophisticated functionality? Are there any industry-specific functionalities that you are searching for? Find the answers to these questions to assist your search. There are multiple elements that you need to consider and these include your budget, particular business requirements, your company size, integration requirements etc. Take your time, try out a few free trials, and finally choose the platform that provides all that you require to improve your organization competence and productivity.
CASA Pricing Plans:
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CASA Pricing Plans:
Free Trial
Quote-based Plan
Contact vendor
Contact CASA for information on their basic and enterprise pricing options. You can also sign up for a free trial to see if the software suits your business.
We know that when you decide to purchase a Campaign Management Software it’s important not only to find out how experts evaluate it in their reviews, but also to find out whether the actual users and businesses that bought it are indeed happy with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and CASA reviews across a wide array of social media sites. The data is then displayed in a simple to understand way revealing how many users had positive and negative experience with CASA. With that information at your disposal you should be equipped to make an informed purchasing choice that you won’t regret.
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CASA integrates with the following business systems and applications:
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