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AB Tasty Review

AB Tasty
Our score: 8.2 User satisfaction: 97%

What is AB Tasty?

AB Tasty is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications which offers content personalization. It allows validating ideas to achieve organizational goals more efficiently and effectively. It empowers testing different ideas easily and quickly to figure out what works best. This process delivers enhanced user experience and ultimately better profitability.

ABT simplifies implementation of marketing tests without requiring the help of IT professionals or technical resources. Users can test their optimization ideas and benchmark their impact on different performance indicators like registration and purchase rates, based on actual figures rather than mere guesses. It allows customizing of marketing messages and creating personalized interactions with the audience. This is achieved by sending the right message to the right user at the right time.

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Overview of AB Tasty Benefits

ABT makes it easy to adapt messages according to audience’s expectations and enhances chances of conversion in the long-run. Personalization campaigns can be launched quickly using the customizable templates for targeting the audience profiles, which can be defined by more 100+ criteria. The criteria can also be based on organization’s own data.

The software offers multi-device solutions for an improved user experience and works well for e-commerce websites, mobile responsive site and mobile apps. It is also compatible with e-commerce platforms and proprietary as well as open-source CMS.

The visual editor makes it easy to carry out A/B and multivariate tests without any technical assistance, and allows easily changing webpages accordingly. A variety of test scenarios can be built using more than hundred native criteria, including which users you want to include in the tests.a

It allows accessing performance of each key indicator of tests, including page views, click rate, engagement level, etc. The analytics report calculates the statistical reliability indicators and confidence intervals automatically to help decision makers chose the best option. The data visualization tools allow analyzing test results at a glance for deeper insights. The heat-map indicates users’ interests and identifies key areas of a page that need optimization. The data visualizer makes it easy to understand the impact of a modification on different KPIs. When it comes to modifying your mobile app, the software demands minimum changes and involvement of development teams.

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Overview of AB Tasty Features

  • A/B and Multivariate Testing
  • Supports Websites, CMS and Apps
  • Content personalization
  • Rapid test setup
  • Advanced targeting
  • Smart reporting Data visualization
  • Customized marketing messages
  • Audience segmentation
  • DMP integration
  • Predictive marketing
  • Instant App updates
  • App personalization
  • Cross-device optimization
  • Analytics

AB Tasty Position In Our Categories

Since businesses have distinctive business-related demands, it is only logical they abstain from selecting an all-encompassing, “perfect” business application. Just the same, it would be almost impossible to try to pinpoint such application even among well-known software solutions. The practicable step to do would be to write down the varied critical functions which need inspection including crucial features, price terms, technical skill ability of the employees, company size, etc. After which, you should double down on the research comprehensively. Go over some of these AB Tasty reviews and scrutinize each of the applications in your shortlist more closely. Such detailed product research ensure you avoid mismatched applications and select the system which provides all the aspects your company requires.

Position of AB Tasty in our main categories:

TOP 50

AB Tasty is one of the top 50 Conversion Rate Optimization Software products

TOP 20

AB Tasty is one of the 20 Test Management Software products

If you are interested in AB Tasty it may also be sensible to examine other subcategories of Test Management Software gathered in our base of B2B software reviews.

Each organization has different needs and requires an application that can be customized for their size, type of employees and clients, and the particular industry they are in. For these reasons, no software can proffer perfect functionality off-the-shelf. When you look for a software app, first be sure what you require it for. Read some AB Tasty Test Management Software reviews and ask yourself do you need basic functionality or do you want advanced tools? Are there any industry-specific features that you are seeking? Find the answers to these queries to help your search. There are multiple aspects that you need to mull over and these include your finances, specific business requirements, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally zero in on the app that provides all that you want to improve your organization competence and productivity.

How Much Does AB Tasty Cost?

AB Tasty Pricing Plans:

Free Trial

AB Tasty

Starts at $1,000 per month

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What are AB Tasty pricing details?

AB Tasty Pricing Plans:

Free Trial

AB Tasty

Starts at $1,000 per month

AB Tasty’s package starts at $1,000 per month for e-commerce websites and includes:

  • All Plus Plan features
  • Unlimited visitors per month
  • Multivariate tests
  • Dedicated account manager
  • Advanced reporting and heat maps
  • Methodological support

User Satisfaction

Positive Social Media Mentions 155
Negative Social Media Mentions 4

We realize that when you decide to purchase a Test Management Software it’s vital not only to learn how professionals score it in their reviews, but also to check whether the actual people and companies that bought it are actually happy with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AB Tasty reviews across a broad array of social media sites. The data is then presented in an easy to digest format showing how many users had positive and negative experience with AB Tasty. With that information at hand you will be equipped to make an informed business choice that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English
  • German
  • Spanish
  • French
  • Dutch
  • Polish

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for AB Tasty?

AB Tasty supports integrations with the following business systems and applications:

  • KISSMetrics
  • Magento
  • PrestaShop
  • WordPress
  • Drupal
  • Google Analytics
  • At Internet
  • Webtrends
  • Adobe Analytics
  • Eulerian Technologies
  • Webtrekk
  • Piwik
  • CrazyEgg
  • ClickTale
  • MixPanel
  • Heap

AB Tasty User Reviews

AB Tasty average rating:

Average score
5/5 (1 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

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More reviews from 1 actual users:

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AB testing platform with an excellent interface

Read full review >
Juan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.04.2021 Company Size: 11-50 Employees Industry: Internet

PROS: The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests.

CONS: There are instances where the invalidation process of the JS cache hamper the update of the AB Tests.

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AB Tasty user reviews

AB testing platform with an excellent interface

Read full review >
Juan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.04.2021 Company Size: 11-50 Employees Industry: Internet
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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