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Marketing Software

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What is Zaius?

Zaius is a Business to Consumer (B2C) marketing software which combines Customer Relationship Management (CRM), marketing automation, and analytics. The platform is designed for e-commerce and retail brands operating in the SMB and mid-market arena. It empowers B2C marketers to optimize customer lifetime value, drive more repeat sales, and increase the average order value.

Zaius brings together single customer view, real-time multi-channel marketing automation, and cross-channel attribution to enable marketers to maximize customer lifetime revenue. It facilitates users to optimize and automate cross-channel marketing campaigns and spur great performance against the metrics. Also, this robust application makes it easy for marketers to deliver effective marketing campaigns across devices and channels in real-time to discover unique revenue opportunities.

Overview of Zaius Benefits

Zaius is a robust marketing software built primarily for B2C marketers. It’s a reliable platform for marketers looking to capitalize on customer lifetime revenue, not just clicks, opens, and visits. It provides helpful tools that enable users to identify campaigns that stimulate customer loyalty, first purchases, average order value, and repeat sales. The backing by popular VC companies makes it easy for marketers to measure against marketing metrics to drive performance.

The software is built to the velocity and scale of the modern B2C marketer. It presents a single customer view as the backbone of your marketing. The platform processes and construes customer interactions across all devices and channels. It interprets identities to present every customer interaction including average order value, browsed product, demographic details, lifetime value, purchases, location and contact information in one view.

The software excel in grouping customers into real-time and dynamic segments based on their lifecycle stages. It enables marketers to understand shopping behaviors and guide customers towards loyalty more effectively.

With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media. The behaviorally triggered messaging allows users to interact with customers in real-time to increase conversion.

Additionally, Zaius provides unmatched attribution and analytics capabilities. Whether it’s across channels, devices, categories, or properties, the platform unifies data from all channels. It allows marketers to compare a spectrum of on-demand attribution models including first touch, last touch, linear, and time decay models.

Overview of Zaius Features

  • Demographic details
  • Email drip campaigns
  • Single customer view
  • Cart abandonment campaigns
  • Customer segmentation
  • Real-time dynamic segments
  • Customer interaction tracking
  • Campaign automation
  • Triggered email
  • Cross-channel analytics
  • ERP integration
  • Life time value tracking

Zaius Position In Our Categories

Position of Zaius in our main categories:


Zaius is one of the top 200 Marketing Softwareproducts


Zaius is one of the 200
Marketing Software products

Zaius is also listed in the following subcategories:

Marketing Automation Software#35
Marketing Automation Software#35

It is crucial to realize that almost no software in the Marketing Automation Software category is going to be a perfect solution able to fulfill all the goals of various business types, sizes and industries. It may be a good idea to read a few Zaius reviews first as certain software might dominate just in a really small set of applications or be prepared with a very specific type of industry in mind. Others can work with an idea of being easy and intuitive and therefore lack complex functionalities needed by more experienced users. You can also come across services that focus on a broad group of users and give you a rich feature base, but that usually comes at a more expensive price of such a solution. Ensure you're aware of your requirements so that you buy a software that has all the features you search for.

How Much Does Zaius Cost?

Zaius Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Zaius provides no pricing information. Contact Zaius to get more details on their enterprise pricing structure.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Zaius reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Zaius. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Zaius pricing details?

Zaius Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Zaius provides no pricing information. Contact Zaius to get more details on their enterprise pricing structure.

What integrations are available for Zaius?

Zaius integrates with the following business systems and applications:

  • MailChimp
  • Shopify
  • Facebook
  • Magento
  • Salesforce
  • Google Analytics
  • SendGrid
  • Justuno
  • Digioh
  • Instagram
  • Silverpop
  • Response Interact

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