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Attribution Review

Attribution
Our score: 6.9 User satisfaction: 98%

What is Attribution?

Attribution is a full funnel conversion and revenue tracking software designed for businesses and companies of all sizes. Easy to set up and operate, it is an attribution modeling solution that helps marketers by providing them insights on their marketing campaigns and advertising spending across various advertising platforms. Attribution provides users with the capability to track their advertising costs and return on investment (ROI) for different marketing channels.

In addition, the attribution modeling solution allows them to use various attribution models: first touch, last touch, linear, and time decay. Therefore, they will be able to apply different approaches in giving credit to conversions across their ad platforms and marketing channels. Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet.

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Overview of Attribution Benefits

One of themost  interesting features of Attribution is that it provides users with tools that help them analyze customers and events as they evaluate the performance of their marketing campaigns. Thus, the software allows them to obtain insights on the stories of their customers. They will be able to analyze the events they have gone through or their histories before they decided to purchase a product and after they purchased it.

Because of this, users will be able to treat and analyze their customers as real individuals who have stories to tell. This is an effective way of understanding their customers rather than simply looking on a spreadsheet, which shows them the number of their customers that have converted. Therefore, they will be able to obtain better insights and make better marketing decisions.

Another reliable feature offered by Attribution is that businesses and companies will be able to use various attribution models as they evaluate their campaigns across advertising platforms such as Facebook and AdWords. These models include first touch, last touch, and multi-touch attribution models (linear and time decay).

The first touch attribution model is a type of single touchpoint marketing attribution model that assigns credit only to the first event, activity, campaign, or channel that a customer or lead has interacted with before he or she made the purchase. On the other hand, the touch point model is the opposite of the single touch attribution model; wherein the credit is assigned to the event, activity, campaign, or channel that immediately preceded the sale or conversion.

Meanwhile, the linear attribution model is a type of multi-touch attribution model wherein all activities, events, campaigns, and channels that a customer or lead have gone through are given the same credit. In contrast, the time decay model gives more credit to those touchpoints closest to the actual time of sale or conversion. As users apply these attribution models, they will be able to give credits to their conversions accurately. Also, using them will eliminate duplicate tracking.

Attribution also allows users to track their true ROI (return on investment) and RoAS (return on ad spend). The software pulls in cost data or ad spending data from their advertising platforms,  and it connects that data to specific users. As a result, users will be able to track the revenue generated from those users over time.

In addition, the software enables them to track any type of spending on their marketing channels. For instance, they can track the ROI generated by their social media consultants or that generated by their marketing campaigns which target a specific segment of their customers and defines a specific product. The latter is also known as niche marketing.

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Overview of Attribution Features

  • See Full Customer Story
  • Customers’ Histories
  • Track Real People Across All Devices
  • Real Lifetime Value
  • Use Multi-Touch Attribution Models
  • Linear and Time Decay Attribution Models
  • Use Single-Touch Attribution Models
  • First Touch and Last Touch Attribution Models
  • Eliminate Duplicate Tracking
  • See True ROI and RoAS
  • Track Any Type of Spending

Attribution Position In Our Categories

Keeping in mind companies have unique business needs, it is only practical that they abstain from settling on an all-encompassing, “perfect” business program. Having said that, it would be futile to come across such application even among sought-after software solutions. The logical step to undertake would be to write down the various vital aspects that necessitate research such as crucial features, plans, skill levels of the employees, business size, etc. After which, you should do your product research fully. Read these Attribution analyses and explore each of the applications in your shortlist more closely. Such detailed product research ensures you take out mismatched applications and select the system that meets all the benefits your company requires in sustaining growth.

Position of Attribution in our main categories:

TOP 100

Attribution is one of the top 100 Conversion Rate Optimization Software products

Each company has different needs and needs a software that can be customized for their size, type of employees and clients, and the particular industry they are in. For these reasons, no platform can offer perfect tools out-of-the-box. When you look for a software product, first be sure what you need it for. Read some Attribution Conversion Rate Optimization Software reviews and ask yourself do you want basic tools or do you require complex functionality? Are there any industry-specific features that you are seeking? Find the answers to these queries to assist your search. There are multiple factors that you need to consider and these include your budget, particular business requirements, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally choose the app that offers all that you need to enhance your firm effectiveness and productivity.

How Much Does Attribution Cost?

Attribution Pricing Plans:

Free Trial

Attribution Free Plan

Free

Attribution Startup Plan

$79/mo.

Attribution Business Plan

$399/mo.

Attribution Enterprise Plan

$999/mo.

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What are Attribution pricing details?

Attribution Pricing Plans:

Free Trial

Attribution Free Plan

Free

Attribution Startup Plan

$79/mo.

Attribution Business Plan

$399/mo.

Attribution Enterprise Plan

$999/mo.

Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Attribution Free Plan

  • For Developers
  • 1000 Base MTU (Monthly Tracked Users)
  • Limited to 20,000 Events
  • 1 Project/Site
  • 1 Seat
  • 6-Month Data Storage
  • Daily Data Refresh
  • 2 Channel Integrations
  • Email Support

Attribution Startup Plan

  • $79/mo.
  • 15,000 Base MTU (Monthly Tracked Users)
  • $5 per 1k MTU
  • Up to 300,000 Events
  • 2 Projects/Sites
  • 3 Seats
  • 14-Month Data Storage
  • Daily Data Refresh
  • 3 Channel Integrations
  • Email Support

Attribution Business Plan

  • $399/mo.
  • 100,000 Base MTU (Monthly Tracked Users)
  • $4 per 1k MTU
  • Up to 2,000,000 Events
  • 6 Projects/Sites
  • 10 Seats
  • 26-Month Data Storage
  • Hourly Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Email Support
  • Support – 2 Hours Per Month
  • Product Training (only available on annual plan)
  • API Access (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

Attribution Enterprise Plan

  • $999/mo.
  • 350,000 Base MTU (Monthly Tracked Users)
  • $3 per 1k MTU
  • Up to 7,000,000 Events
  • Unlimited Projects/Sites
  • Unlimited Seats
  • 40-Month Data Storage
  • 10-Minute Data Refresh
  • Unlimited  Channel Integrations
  • Duplicate Channels
  • Dedicated CSR
  • Support – 2 Hours Per Month
  • Product Training  (only available on annual plan)
  • API Access  (only available on annual plan)
  • Custom Attribution  (only available on annual plan)

User Satisfaction

Positive Social Media Mentions 331
Negative Social Media Mentions 4

We know that when you choose to purchase a Conversion Rate Optimization Software it’s crucial not only to find out how professionals rank it in their reviews, but also to discover if the real users and companies that purchased these solutions are indeed satisfied with the product. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Attribution reviews across a vast array of social media sites. The data is then presented in an easy to digest format indicating how many users had positive and negative experience with Attribution. With that information available you should be ready to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Attribution?

Attribution supports the following integrations:

  • Segment
  • Shopify
  • WooCommerce
  • Recurly
  • Branch
  • WordPress
  • Adjust
  • Stripe
  • Astronomer
  • Google AdWords
  • Facebook
  • Instagram
  • Outbrain
  • Bing Ads
  • LinkedIn
  • Adroll
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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