Attribution is a full funnel conversion and revenue tracking software designed for businesses and companies of all sizes. Easy to set up and operate, it is an attribution modeling solution that helps marketers by providing them insights on their marketing campaigns and advertising spending across various advertising platforms. Attribution provides users with the capability to track their advertising costs and return on investment (ROI) for different marketing channels.
In addition, the attribution modeling solution allows them to use various attribution models: first touch, last touch, linear, and time decay. Therefore, they will be able to apply different approaches in giving credit to conversions across their ad platforms and marketing channels. Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet.
Show MoreOne of themost interesting features of Attribution is that it provides users with tools that help them analyze customers and events as they evaluate the performance of their marketing campaigns. Thus, the software allows them to obtain insights on the stories of their customers. They will be able to analyze the events they have gone through or their histories before they decided to purchase a product and after they purchased it.
Because of this, users will be able to treat and analyze their customers as real individuals who have stories to tell. This is an effective way of understanding their customers rather than simply looking on a spreadsheet, which shows them the number of their customers that have converted. Therefore, they will be able to obtain better insights and make better marketing decisions.
Another reliable feature offered by Attribution is that businesses and companies will be able to use various attribution models as they evaluate their campaigns across advertising platforms such as Facebook and AdWords. These models include first touch, last touch, and multi-touch attribution models (linear and time decay).
The first touch attribution model is a type of single touchpoint marketing attribution model that assigns credit only to the first event, activity, campaign, or channel that a customer or lead has interacted with before he or she made the purchase. On the other hand, the touch point model is the opposite of the single touch attribution model; wherein the credit is assigned to the event, activity, campaign, or channel that immediately preceded the sale or conversion.
Meanwhile, the linear attribution model is a type of multi-touch attribution model wherein all activities, events, campaigns, and channels that a customer or lead have gone through are given the same credit. In contrast, the time decay model gives more credit to those touchpoints closest to the actual time of sale or conversion. As users apply these attribution models, they will be able to give credits to their conversions accurately. Also, using them will eliminate duplicate tracking.
Attribution also allows users to track their true ROI (return on investment) and RoAS (return on ad spend). The software pulls in cost data or ad spending data from their advertising platforms, and it connects that data to specific users. As a result, users will be able to track the revenue generated from those users over time.
In addition, the software enables them to track any type of spending on their marketing channels. For instance, they can track the ROI generated by their social media consultants or that generated by their marketing campaigns which target a specific segment of their customers and defines a specific product. The latter is also known as niche marketing.
Show MoreSince businesses have special business requirements, it is wise they abstain from preferring an all-in-one, ideal business program. Still, it is nearly futile to discover such application even among recognizable software systems. The right step to do is to jot down the numerous essential functions that call for a research including essential features, costing, technical skill competence of staff members, company size, etc. Then, you must perform the research exhaustively. Go over these Attribution evaluations and check out the other solutions in your list more closely. Such well-rounded research ascertains you weed out unsuitable apps and choose the one that meets all the aspects your company requires to achieve growth.
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Attribution is one of the top 100 Conversion Rate Optimization Software products
Every enterprise is different, and might call for a particular type of Conversion Rate Optimization Software solution that will be adjusted to their business size, type of clients and staff and even particular niche they deal with. It's not wise to count on finding a perfect services that is going to be suitable for every business no matter what their background is. It may be a good idea to read a few Attribution Conversion Rate Optimization Software reviews first and even then you should pay attention to what the solution is supposed to do for your business and your staff. Do you require an easy and straightforward app with only essential functions? Will you really use the complex tools needed by pros and large enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to get a solid app that will fit your budget.
Attribution Pricing Plans:
Free
$79/mo.
$399/mo.
$999/mo.
Attribution Pricing Plans:
Free Trial
Attribution Free Plan
Free
Attribution Startup Plan
$79/mo.
Attribution Business Plan
$399/mo.
Attribution Enterprise Plan
$999/mo.
Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:
Attribution Free Plan
Attribution Startup Plan
Attribution Business Plan
Attribution Enterprise Plan
We know that when you choose to buy a Conversion Rate Optimization Software it’s crucial not only to learn how experts score it in their reviews, but also to discover whether the actual users and enterprises that bought it are indeed satisfied with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Attribution reviews across a wide array of social media sites. The data is then featured in a simple to understand form indicating how many users had positive and negative experience with Attribution. With that information at your disposal you will be ready to make an informed business decision that you won’t regret.
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