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Basis DSP Review

Basis DSP
Our score: 8.4 User satisfaction: 85%

What is Basis DSP?

Basis DSP by Centro is a unified demand side platform for programmatic advertising that enables enterprises to simplify and improve return on their digital media investments. The programmatic advertising platform provides an intuitive and easy-to-use interface and all the tools businesses need to execute cross-channel and cross-format campaigns. Enterprises can choose to run their campaigns either on a self-service or managed-service basis. The Omni-channel platform focuses on mobile and supports a variety of campaigns, including video, social, display, mobile and mobile web. Instead of using cookies, the platform targets mobile devices through unique device IDs, which result in better precision and more flexibility. Designed for mobile platforms including web and smartphones, the DSP supports video exchange integration and can be seamlessly integrated with many popular programmatic video exchanges, including BrightRoll, SpotXchange, AOL One and Teads.

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Overview of Basis DSP Benefits

Basis DSP provides real-time insights into performance metrics without any delays. This allows enterprises to make critical decisions in real-time and enables them to adjust budgets on-the-fly. Team members also benefit from real-time performance and optimization as they can improve programmatic advertising skills during the work hours without having to learn everything from scratch.

The programmatic advertising platform provides access to private marketplaces that cover more than 1,000 curated deals from more than 150 publishers. The pre-negotiated deals have already been tested, while the platform also enables advertisers to access hot deals that are otherwise not available in open RTB, including digital video and deals specialized for viewability.

The brand safety and fraud protection features are baked right in without any additional cost and include human monitoring, detection partners and Centro’s own proprietary tech. The fraud prevention features automatically prevent bidding on spoofed domains, known bot traffic and fraudulent apps, and block sources with too much non-human traffic. This minimizes wastage of ad dollars and ensures that ads are shown in brand-safe environments.

Basis DSP supports strategic integrations with over 40 popular data providers, while it can also be integrated with more than 30 ad exchanges, supply sources and SSPs. The platform offers both managed services for fully supported campaigns, insights and reporting, and self-service model for complete control and the UI access.

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Overview of Basis DSP Features

  • Cross-format, cross-channel campaigns
  • Omni-channel
  • Social and mobile channels
  • Video campaigns
  • Mobile web campaigns
  • Video exchange integration
  • Device ID based targeting
  • Real-time performance
  • Instant optimization
  • On-job learning
  • Real-time optimization
  • Private Marketplaces
  • 1000+ curated, pre-negotiated deals
  • Search interface for PMPs
  • Brand safety
  • Automatic fraud protection
  • Hyperlocal targeting
  • GPS based precise targeting

Basis DSP Position In Our Categories

Because businesses have particular business-related needs, it is only reasonable they avoid selecting a one-size-fits-all, ideal business program. Still, it would be almost impossible to try to chance on such a software product even among well-known software solutions. The rational step to undertake should be to take note of the different major aspects that entail analysis like key features, packages, skill levels of the users, organizational size, etc. Then, you must do your product research exhaustively. Browse through some Basis DSP evaluations and explore the other software programs in your list more closely. Such all-encompassing research makes sure you take out poorly fit apps and subscribe to the one that meets all the function your company requires.

Position of Basis DSP in our main categories:

TOP 500

Basis DSP is one of the top 500 Marketing Software products

If you are considering Basis DSP it could also be sensible to check out other subcategories of Marketing Software listed in our base of B2B software reviews.

Each company has different wants and needs an application that can be personalized for their size, kind of staff members and clients, and the particular industry they are in. For these reasons, no platform can offer perfect functionality off-the-shelf. When you look for a software product, first be sure what you need it for. Read some Basis DSP Marketing Software reviews and ask yourself do you need basic tools or do you need sophisticated features? Are there any industry-specific tools that you are seeking? Obtain the answers to these queries to aid your search. There are lots of elements that you need to mull over and these include your budget, specific business wants, your organization size, integration requirements etc. Take your time, use a few free trials, and finally zero in on the app that offers all that you require to enhance your organization competence and productivity.

How Much Does Basis DSP Cost?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Basis DSP pricing details?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise and SMB pricing is available by quote.

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 3

We are aware that when you choose to get a Marketing Software it’s vital not only to find out how professionals rank it in their reviews, but also to check if the real users and enterprises that purchased it are indeed happy with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Basis DSP reviews across a broad array of social media sites. The information is then featured in a simple to understand format indicating how many clients had positive and negative experience with Basis DSP. With that information at your disposal you should be ready to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Basis DSP?

Basis DSP integrates with a variety of video exchanges, including the following and more:

  • SpotXchange
  • One by AOL: Video
  • Tremor
  • Teads
  • BrightRoll
  • 40+ major data providers
  • 30+ ad exchange
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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