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Basis DSP Review

Basis DSP
Our score: 8.4 User satisfaction: 85%

What is Basis DSP?

Basis DSP by Centro is a unified demand side platform for programmatic advertising that enables enterprises to simplify and improve return on their digital media investments. The programmatic advertising platform provides an intuitive and easy-to-use interface and all the tools businesses need to execute cross-channel and cross-format campaigns. Enterprises can choose to run their campaigns either on a self-service or managed-service basis. The Omni-channel platform focuses on mobile and supports a variety of campaigns, including video, social, display, mobile and mobile web. Instead of using cookies, the platform targets mobile devices through unique device IDs, which result in better precision and more flexibility. Designed for mobile platforms including web and smartphones, the DSP supports video exchange integration and can be seamlessly integrated with many popular programmatic video exchanges, including BrightRoll, SpotXchange, AOL One and Teads.

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Overview of Basis DSP Benefits

Basis DSP provides real-time insights into performance metrics without any delays. This allows enterprises to make critical decisions in real-time and enables them to adjust budgets on-the-fly. Team members also benefit from real-time performance and optimization as they can improve programmatic advertising skills during the work hours without having to learn everything from scratch.

The programmatic advertising platform provides access to private marketplaces that cover more than 1,000 curated deals from more than 150 publishers. The pre-negotiated deals have already been tested, while the platform also enables advertisers to access hot deals that are otherwise not available in open RTB, including digital video and deals specialized for viewability.

The brand safety and fraud protection features are baked right in without any additional cost and include human monitoring, detection partners and Centro’s own proprietary tech. The fraud prevention features automatically prevent bidding on spoofed domains, known bot traffic and fraudulent apps, and block sources with too much non-human traffic. This minimizes wastage of ad dollars and ensures that ads are shown in brand-safe environments.

Basis DSP supports strategic integrations with over 40 popular data providers, while it can also be integrated with more than 30 ad exchanges, supply sources and SSPs. The platform offers both managed services for fully supported campaigns, insights and reporting, and self-service model for complete control and the UI access.

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Overview of Basis DSP Features

  • Cross-format, cross-channel campaigns
  • Omni-channel
  • Social and mobile channels
  • Video campaigns
  • Mobile web campaigns
  • Video exchange integration
  • Device ID based targeting
  • Real-time performance
  • Instant optimization
  • On-job learning
  • Real-time optimization
  • Private Marketplaces
  • 1000+ curated, pre-negotiated deals
  • Search interface for PMPs
  • Brand safety
  • Automatic fraud protection
  • Hyperlocal targeting
  • GPS based precise targeting

Basis DSP Position In Our Categories

Keeping in mind businesses have specific business needs, it is only prudent they abstain from deciding on a one-size-fits-all, ”best” software solution. Still, it is hard to try to stumble on such a software solution even among well-known software products. The practicable step to undertake should be to take note of the varied critical aspects that necessitate research such as major features, costing, technical skill competence of the users, company size, etc. Then, you should conduct your product research systematically. Have a look at some Basis DSP analyses and scrutinize the other software options in your list in detail. Such detailed research can make sure you steer clear of unfit software solutions and subscribe to the one which meets all the benefits your company requires.

Position of Basis DSP in our main categories:

TOP 500

Basis DSP is one of the top 500 Marketing Software products

If you are interested in Basis DSP it could also be a good idea to analyze other subcategories of Marketing Software collected in our base of SaaS software reviews.

There are well-liked and widely used applications in each software category. But are they necessarily the best fit for your enterprise’s specific needs? A trendy software product may have thousands of users, but does it present what you require? For this reason, do not blindly spend on popular systems. Read at least a few Basis DSP Marketing Software reviews and mull over the aspects that you want in the software such as the cost, main tools, available integrations etc. Then, choose a few apps that fit your needs. Check out the free trials of these platforms, read online reviews, get clarifications from the seller, and do your investigation systematically. This profound homework is sure to assist you find the most excellent software application for your firm’s specific requirements.

How Much Does Basis DSP Cost?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Basis DSP pricing details?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise and SMB pricing is available by quote.

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 3

We realize that when you make a decision to buy a Marketing Software it’s vital not only to find out how professionals rank it in their reviews, but also to check whether the actual users and companies that use it are genuinely happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Basis DSP reviews across a broad range of social media sites. The information is then displayed in an easy to digest format indicating how many customers had positive and negative experience with Basis DSP. With that information available you should be prepared to make an informed buying choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Basis DSP?

Basis DSP integrates with a variety of video exchanges, including the following and more:

  • SpotXchange
  • One by AOL: Video
  • Tremor
  • Teads
  • BrightRoll
  • 40+ major data providers
  • 30+ ad exchange
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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