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Salesforce Journey Builder REVIEW

Marketing Software

1 user review

What is Salesforce Journey Builder?

Salesforce Journey Builder is a personalized digital marketing solution for each stage of your customer lifecycle. It helps you build multi-channel campaigns and personalize messaging. The B2C journey management tool helps businesses deliver a seamless customer experience by connecting each interaction across various channels ranging from email, mobile, advertising, and the web for both sales and customer service. One of the products in the Salesforce Marketing Cloud, this solution empowers marketers to deliver the right message to the right customer at the right time throughout all phases of the customer relationship from reach, acquisition, conversion, retention to loyalty.

The software identifies the point or interaction that defines the customer relationship to build a personalized, one-to-one communication. It uses event-driven triggers, like downloading an app or abandoning a shopping cart, among others, to appropriately respond to existing or prospective customers. By aligning your message across each of your marketing channels, your customers will get the right, relevant and consistent information to build your relationship.

The Salesforce app also connects to the Marketing Cloud. This means you can use the send emails, push notifications, SMS, messages and targeted ads using your mobile device anytime anywhere to stay connected with your customers. Salesforce Journey Builder adapts with the changes in wants and needs of your customers and empowers distributed marketing for an effective one-to-one marketing approach.

Overview of Salesforce Journey Builder Benefits

Salesforce Journey Builder centralizes customer data and behavior to create intelligent communications and interactions for a personalized customer experience. Here are some of the software’s benefits:

1-to-1 Customer Relationships

Journey Builder gives you comprehensive data about your customers based on purchase history, previous interactions, browsing behaviors, and attributes, among others. This empowers you to understand your customers better and develop personalized messaging. Real-time events such as mobile downloads, purchases, and closed service cases will trigger events to maximize customer journey.

Connected Customer Experience

The software ensures your messages are aligned and consistent across all your marketing channels. Communication is streamlined with email, web landing pages, apps, targeted ads, push notifications and SMS for customers to access information right when they need it. Journey mapping feature enables you to visualize simple and complex strategies for reference and revision. For your teams, this solution ensures each department is involved by unifying sales, service, commerce and marketing teams to drive engagement and improve customer satisfaction overall.

Adapt With Each Customer

As the needs and wants of your customers can change anytime, Journey Builder offers the agility to act on each change immediately. You will be prepared and proactive when it comes to changes in customer behavior as the platform sets and maintains automated journey logic for content tests, decisions, random journey splits and customer engagement. Reporting also gives you actionable insights for performance and changing trends as well as in delivering personalized messages to your customers individually whether they run in hundreds or millions.

Employ Distributed Marketing

Salesforce Journey Builder enables you to develop a seamless experience across your local partner networks and corporate marketing. Branded journeys across email, advertising and mobile inspire alignment with your corporate brand standards. You can optimize each customer journey by understanding engagement, individual and aggregate journey data, with deep analytics.

Overview of Salesforce Journey Builder Features

  • B2C Journey Management
  • Personalized Messaging
  • Customer Data
  • Purchase History
  • Attributes
  • Customer Browsing Behavior
  • Event-Based Trigger
  • Journey Mapping
  • Communication Tools
  • Automated Journey Logic
  • Reports and Analytics
  • Branded Journey
  • Deep Analytics

Salesforce Journey Builder Position In Our Categories

Position of Salesforce Journey Builder in our main categories:


Salesforce Journey Builder is one of the top 100 Marketing Softwareproducts


Salesforce Journey Builder is one of the 100
Marketing Software products

If you are interested in Salesforce Journey Builder it might also be sensible to analyze other subcategories of Best Marketing Software collected in our base of SaaS software reviews.Email Marketing Software, Content Marketing Software, Social Media Monitoring Software

Each enterprise has different wants and requires a software that can be personalized for their size, type of workers and customers, and the specific industry they are in. For these reasons, no software can proffer perfect functionality off-the-shelf. When you search a software product, first be sure what you need it for. Read some Salesforce Journey Builder reviews and ask yourself do you want basic functionality or do you want advanced functionality? Are there any industry-specific tools that you are searching for? Obtain the answers to these queries to aid your search. There are lots of elements that you need to reflect on and these include your budget, specific business requirements, your organization size, integration needs etc. Take your time, use a few free trials, and finally zero in on the app that provides all that you want to boost your company efficiency and productivity.

How Much Does Salesforce Journey Builder Cost?

Salesforce Journey Builder Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Salesforce Journey Builder is one of the tools of Salesforce Marketing Cloud. Pricing varies according to your needs, price considerations, and requirements. To learn more about the pricing information tailored to your business, you have to contact the vendor to request a quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Journey Builder reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Journey Builder. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.





Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • Chinese
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


Salesforce Journey Builder User Reviews

Anonymous Reviewer

6 months ago

What are Salesforce Journey Builder pricing details?

Salesforce Journey Builder Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Salesforce Journey Builder is one of the tools of Salesforce Marketing Cloud. Pricing varies according to your needs, price considerations, and requirements. To learn more about the pricing information tailored to your business, you have to contact the vendor to request a quote.

What integrations are available for Salesforce Journey Builder?

Salesforce Journey Builder integrates with the features of Salesforce Sales Cloud and Salesforce Service Cloud.

User reviews

1 Review


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Anonymous Reviewer
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Published 6 months ago
The power comes from being able to update and reference any object in Salesforce you like for use in decision splits. The user interface is fairly simple, and I like that...

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