BlueSky ETO Review

BlueSky ETO allows users to streamline the process of producing marketing collateral and launching marketing campaigns. Marketing collateral includes all media assets, materials, and resources which are used to support the sales of a product or service. Through the aid of automated marketing campaigns, users will be able to plan and execute repeatable data-driven marketing campaigns that cater to local needs yet consistent with their branding guidelines.

Furthermore, automated marketing campaigns enable local marketers to produce and deliver marketing materials which include print ads, direct mails, and letters based on trigger events and business rules they set. As an example, campaigns will be automatically executed when customers make in-store visits, sales calls, subscriptions, or when their membership expires. As campaigns are launched, the software collects customer data and logs the transaction. Then, it enables users to create marketing collateral outputs by combining customer data and personalized marketing assets, applying the appropriate business rules.

Brand managers can easily approve marketing collateral outputs through a web interface. Once the approval process is completed, outputs are delivered to different marketing channels based on business rules. Also, they can obtain reports on their campaigns such as production counts and response rates. Because of this, users can make strategic decisions and plans to optimize their marketing campaigns and increase their ROI.

Another important brand marketing facilitation offered by BlueSKy ETO is that it allows marketing teams to create and customize their marketing materials using brand marketing centers. Brand marketing centers provide a content management website wherein users can create and manage landing pages, website content, eCommerce listings, and marketing collateral.

Brand marketing centers as such enable local marketers to use customizable advertising and marketing templates. They will be able to add their own logos and images, resize their ads, edit texts, or change colors as they produce marketing materials that match the needs of their specific audience and business areas. They can do all of these while maintaining compliance to brand standards and guidelines.

Summing up, BlueSky ETO also offers a digital asset management system that allows users to quickly and easily search for images, logos, videos, documents, and other marketing resources and materials they need. They will be able to organize and share their assets using the lightboxes in the system where their partners and the public can download their assets.