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Yotpo Review

Yotpo
Our score: 9.2 User satisfaction: 91%

What is Yotpo?

Yotpo is one of today’s most popular and worth-of-considering content marketing apps specifically designed for e-commerce stores and retail businesses. At the same time, Yotpo has an array of out-of-the-box features our experts recommend to interested users.

Why choosing Yotpo to maximize the potential of your marketing strategy? To start with, this system makes it possible for clients to generate product reviews, and use the best among them as their sales-boosting incentives. What is more, Yotpo is designed as as plug-and-play social reviews and e-commerce app which collects more verified reviews than any of its counterparts, and gives customers a simple and smart mobile-first reviewing experience. Put into perspective, Yotpo makes businesses more credible regardless of their market share, and may be embedded on any location where traffic is mostly coming from.

The feature suite is process-driven and designed in a way that guides all of your operations towards increased organic traffic, and improved performance for any of your paid search ads. Basically, Yotpo gives you the peace of mind that despite of users’ varying preferences, there is always something you can do to attract them on your side.

The rationale behind this product is to allow users to convert visitors into buyers, but do so way easier than with other platforms – the turnover happens by harnessing the trust of past buyers, after which they experience an uplift in conversions. This means that Yotpo keeps an eye on every customer who has ever entered your database, or expressed whatever interest in your product/service.

The best part is that Yotpo’s work is not finished when the customer completes the purchase. There is also a plethora of retention tools available in this system to keep customers coming back, or buying more and more of your products. Another way to acquire more traffic and conversions is to share content on various social platforms, and distribute reviews seamlessly.

To make matters even better, Yotpo ensured all of these features are available at a fraction of the expected price, and prepared a robust free trial for users interested to test it in advance.

Overview of Yotpo Benefits

The story of how Yotpo helps businesses enhance marketing performance is a long one, as this smart app boosts traffic in a variety of ways, rather than sticking to the traditional method of collecting reviews and rating.

What is specifically good about it is how it transforms users’ experience, and motivates random visitors to become regular buyers with more than simply the quality of your products. If you’re an established retailer conquering the online market, or a starter looking to drive traffic, Yotpo has you covered. As practice shows, the heavy lifting is due once the customer has arrived on your website and is looking to buy, rather than while trying to get him there, and that’s where Yotpo helps the most.

Another really unique thing about this product is the recently introduced social curation feature, which identifies and collects the best user-generated content on Instagram, and empowers shoppable feeds, photo discovery, and easy moderation and rights management. Note that Yotpo is currently the only app that increases conversions this way, directing users from social platforms to your product pages, and providing authentic media they simply adore.

To make matters even better, the company enriched the system with a top analytics suite, and enabled it to dive into your UGC funnel, and to report on conversions, content, or optimization practices. All conversion and engagement data is displayed on a comprehensive dashboard, where it takes less than no time for the user to depict drawbacks and decide how to improve his strategies.

Together with social curation and analytics, Yotpo still offers the traditional plethora of marketing features, including social media ads, review generation, retention, marketing, and SEO functionalities. Thanks to them, you can increase your ad-ROI dramatically, and stay in line with all social advertising trends (Instagram ones in particular). Reviews are generated easily, using in-mail forms and mobile responsive apps where customers can rate your product from literally every location/device. The algorithms in place distinguish quality traffic from the average one, meaning that the right products will be displayed to the right people, in order to obtain the best review possible. Non-savvy users have nothing to worry about – Yotpo’s interface is intuitive and friendly enough to be used without any specific IT skills.

Overview of Yotpo Features

  • Commenting
  • Community Q&A
  • Coupons
  • Dedicated support
  • Look and feel customization
  • Mail after purchase
  • Plug & Play
  • Powerful analytics
  • Powerful moderation tools
  • Supports more than 15 eCommerce platforms
  • Supports more than 25 languages
  • Tools to turn your reviews into SEO gold
  • Turn one-time shoppers into return customers
  • Yotpo is completely social

What Problems Will Yotpo Solve?

1) Not getting enough reviews

Yotpo’s exclusive Mail After Purchase technology gets you more reviews because the app makes the process easy on its customers.

2) Not marketing with reviews

Reviews are your most powerful marketing tool. You should use them on search engines and social networks to build trust, drive traffic and increase conversions. With Yotpo you can do all of that and more.

3) Not engaging with customers for retention

Customers who write reviews are 4x more likely to make another purchase. Yotpo ensures that the review is not the end of your relationship — respond to reviews, send past buyers questions from new visitors and engage with your loyal customers to keep them coming back.

Yotpo Position In Our Categories

Knowing that companies have distinct business demands, it is only rational they abstain from subscribing to a one-size-fits-all, “perfect” software product. However, it is nearly futile to try to chance on such an app even among widely used software products. The efficient step to do is to take note of the different main factors which merit investigation including important features, packages, skill capability of the users, business size, etc. Next, you should conduct the product research to a full extent. Go over some of these Yotpo analyses and scrutinize each of the software systems in your list in detail. Such well-rounded product research guarantee you weed out unfit apps and buy the system that includes all the function your company requires.

Position of Yotpo in our main categories:

TOP 3

Yotpo is one of the top 3 Customer Experience Management Software products

TOP 20

Yotpo is one of the 20 eCommerce Software products

TOP 1

Yotpo is top 1 Reputation Management Software product

TOP 10

Yotpo is one of the 10 Sales Software products

Yotpo is also listed in the following subcategories:

It's crucial to keep in mind that virtually no app in the Reputation Management Software category will be an ideal solution that can fulfill all the goals of different business types, sizes and industries. It may be a good idea to read a few Yotpo Reputation Management Software reviews first as certain software may dominate exclusively in a really small group of applications or be created with a very specific industry in mind. Others can operate with an intention of being simple and intuitive and as a result lack complicated functions welcomed by more experienced users. You can also find solutions that support a broad group of customers and offer a complex feature base, however this usually comes at a more significant cost of such a solution. Make sure you're aware of your requirements so that you get a software that provides specifically the elements you look for.

How Much Does Yotpo Cost?

Yotpo Pricing Plans:

Free Trial

Free plan

Free

Powerhouse

By quote

Visual Marketing

By quote

Enterprise

By quote

Yotpo offers several different plans including a free plan.

Free plan: free forever

  • Product & Site Reviews
  • Smart Review Reminders
  • Import Existing Reviews
  • Manual Review Requests
  • Star Ratings
  • Reviews Badge
  • Reviews Tab
  • SEO page
  • Reviews Carousel
  • Commenting on Reviews
  • Coupons
  • Email Upselling
  • Social Sharing
  • Manual & Automatic Social Push
  • Rich Snippets (for supported platforms)
  • Dashboard
  • Moderation

Powerhouse: by quote

  • All Free plan features
  • HTML Editor
  • Custom Review Forms
  • Invoice-Based Review Request
  • Widget CSS Editor
  • Community Q&A
  • Facebook Reviews Tab
  • HubSpot Integration
  • Yotpo Ads for Facebook
  • Google Product Listing Ads
  • Inline SEO
  • Help Desk Moderation
  • Promoted Products
  • Product Blacklist
  • Grouping Products
  • Live Moderation – 3 seats
  • Dedicated Client Success Manager

Visual Marketing: by quote – add-on to Powerhouse

  • Social Curation from Instagram
  • User-Generated Photos
  • Visual UGC Gallery
  • Photos Carousel
  • Shoppable Instagram
  • Yotpo Ads for Instagram
  • Social Push with Customer Photos
  • Pinterest Push

There is also a custom Enterprise plan that can be tailored specifically to your company’s needs.

User Satisfaction

Positive Social Media Mentions 107
Negative Social Media Mentions 9

We realize that when you make a decision to buy Reputation Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Yotpo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Yotpo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Android
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Swedish

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Yotpo user reviews

An important app for my website

Read full review >
Robin
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.09.2019 Company Size: More than 100 Employees Industry: Apparel & Fashion

I’m a very satisfied user.

Read full review >
Tony
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.09.2019 Company Size: More than 100 Employees Industry: Not available

A great organization.

Read full review >
Edmund
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2019 Company Size: 1-10 Employees Industry: Food Production

We like using Yotpo.

Read full review >
George
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Not available

I’m having a hard time coming up with anything negative from YotPo.

Read full review >
James
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2018 Company Size: More than 100 Employees Industry: Building Materials

What are Yotpo pricing details?

Yotpo Pricing Plans:

Free Trial

Free plan

Free

Powerhouse

By quote

Visual Marketing

By quote

Enterprise

By quote

Yotpo offers several different plans including a free plan.

Free plan: free forever

  • Product & Site Reviews
  • Smart Review Reminders
  • Import Existing Reviews
  • Manual Review Requests
  • Star Ratings
  • Reviews Badge
  • Reviews Tab
  • SEO page
  • Reviews Carousel
  • Commenting on Reviews
  • Coupons
  • Email Upselling
  • Social Sharing
  • Manual & Automatic Social Push
  • Rich Snippets (for supported platforms)
  • Dashboard
  • Moderation

Powerhouse: by quote

  • All Free plan features
  • HTML Editor
  • Custom Review Forms
  • Invoice-Based Review Request
  • Widget CSS Editor
  • Community Q&A
  • Facebook Reviews Tab
  • HubSpot Integration
  • Yotpo Ads for Facebook
  • Google Product Listing Ads
  • Inline SEO
  • Help Desk Moderation
  • Promoted Products
  • Product Blacklist
  • Grouping Products
  • Live Moderation – 3 seats
  • Dedicated Client Success Manager

Visual Marketing: by quote – add-on to Powerhouse

  • Social Curation from Instagram
  • User-Generated Photos
  • Visual UGC Gallery
  • Photos Carousel
  • Shoppable Instagram
  • Yotpo Ads for Instagram
  • Social Push with Customer Photos
  • Pinterest Push

There is also a custom Enterprise plan that can be tailored specifically to your company’s needs.

What integrations are available for Yotpo?

Yotpo offers seamless integration with 26 eCommerce platforms including Shopify, Magento and BigCommerce. It provides integration with all leading help desk software apps like Zendesk, desk.com and Freshdesk.
Yotpo is an official business partner of Google and Facebook.

Yotpo average rating:

Average score
5/5 (16 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Ora

PROS: The free version is excellent which is rare while the paid version is top notch. The app is easily configurable and it sends automated emails after you purchase something. Overall, it is a good solution and customers can give their review from within their email client. Another highlight is the Q/A feature. Other strengths are coupon delivery after reviewing and recommended products. To sum up, Yotpo offers plenty of useful features for our websites.

CONS: There are no disadvantages to point out. It is an excellent app and customers love reading the reviews on our website.

Reviewed 2 years ago

Read full review >

The least favorable review

Drew

PROS: Yotpo offers a lot of features but we cannot use them all as we subscribe to a basic package. A highlight is the review summary on top of the reviews widget on product pages. Yotpo can be compared to Amazon when it comes to layout. The app lacks user submitted photos, but I think this feature has been added recently though it is not available for our plan.

CONS: The customer support response time can be made faster. If you switch your website to another web host, it can be a big pain to migrate your Yotpo reviews to the new provider. I would have left Yotpo for this reason, but I am sticking with them because I am on a grandfathered plan.

Reviewed 2 years ago

Read full review >

More reviews from 16 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

An important app for my website

Read full review >
Robin
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.09.2019 Company Size: More than 100 Employees Industry: Apparel & Fashion

PROS: My business is targeted at a specific segment of the population. It is important for me to get positive reviews for my products. Reviews help me build trust with my customers and tell them that I am putting in a lot of work to make my product and customer service better. Yotpo is the first app I selected for my e-commerce website. It offers great value for money.

CONS: There are a couple of issues that could be improved. Yotpo can offer a way to dynamically add product reviews into automated emails about abandoned carts. That would help us a lot. Another thing I would like to see is easy transitioning of reviews when changing systems.

What do you think about this review? Great Poor

I’m a very satisfied user.

Read full review >
Tony
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.09.2019 Company Size: More than 100 Employees Industry: Not available

PROS: So many things to like with this tool. Their MP is fantastic. When there's an increase in orders, there will be an increase of views. Automation is superb. The review tabs is one robust functionality. A majoity of desktop customers can communicate several times per session.

CONS: It seems customers aren't capable of doing uploads through the onsite review widget. But I believe this can be done some time in the future. There have been instances where YotPo won't work as intended. I hope this can also be fixed. It's also a bit pricey since I settled for the highest package available.

What do you think about this review? Great Poor

A great organization.

Read full review >
Edmund
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2019 Company Size: 1-10 Employees Industry: Food Production

PROS: Yotpo is a fantastic service. It's very easy to utilize and set up. I came away impressd with their customer service team. They were quick to respond and provided adviced to assist me with any problems that I may have. They've been good to me since the very beginning.

CONS: Its integrated mail-after-purchase emails took a bit of time for our developers to deal with. We're currently running a small team. Sadly, we don't have our own in-house developers. Now it's currently being set up so we can depend on it to help serve us for the long term.

What do you think about this review? Great Poor

We like using Yotpo.

Read full review >
George
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.09.2018 Company Size: More than 100 Employees Industry: Not available

PROS: We're operating as a small business selling waterproof phone cases. So, it's important for us to have reviews. We've been making use of Yotpo for more than a year and we never regret it. Its sent review request email has made things simple for our customers to do their reviews.

CONS: We have nothing to hate with tool. The organization has been a tremendous help for us. Anything being offered to us by Yotpo is a blessing. We can honestly say that this software has changed the way we see customers and how customers see our products.

What do you think about this review? Great Poor

I’m having a hard time coming up with anything negative from YotPo.

Read full review >
James
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2018 Company Size: More than 100 Employees Industry: Building Materials

PROS: Account success managers and support from YotPo are top notch. We now currently own three account managers. All of them have been good to us so far. Widgets and integration capabilities are awesome. Unfortunately, not all users can see other things that make this tool so great (marketing, statistics, analytics, etc.).

CONS: Some of the stuff they have are so technical, it's difficult for me to comprehend. For instance, getting the product catalogue and product image upated or migrating a review to another page can be tough. Fortunately, YotPo is there to be of assistance. Plus there are other people in our workplace who know their around the process.

What do you think about this review? Great Poor

Everything from this software is fantastic!

Read full review >
Alexis
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.09.2018 Company Size: 11-50 Employees Industry: Internet

PROS: Despite the absence of its styling, the front part of Yotpo still looks polished and professional. This is a good thing especially if one is too busy working on their image styling. It's very simple to divide the varying stores and our current staging environment with this.

CONS: I couldn't really figure out how to precisely mail after a purchase has been made. It worked initially but that stopped when I inquired for further details with our representative. We were hesitant to switch it on since we have no idea of what was being sent to our previous buyers.

What do you think about this review? Great Poor

Top rate review app

Read full review >
Ora
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.04.2018 Company Size: 1-10 Employees Industry: Health and Wellness

PROS: The free version is excellent which is rare while the paid version is top notch. The app is easily configurable and it sends automated emails after you purchase something. Overall, it is a good solution and customers can give their review from within their email client. Another highlight is the Q/A feature. Other strengths are coupon delivery after reviewing and recommended products. To sum up, Yotpo offers plenty of useful features for our websites.

CONS: There are no disadvantages to point out. It is an excellent app and customers love reading the reviews on our website.

What do you think about this review? Great Poor

Their support has been nothing but impressive.

Read full review >
Emilio
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2018 Company Size: More than 100 Employees Industry: Not available

PROS: The free plan that I have prompted me to pursue some questions for after sales email that wasn't mentioned within the documentation. A rep who goes by the name of Shirel has been a huge help. She gave me comprehensive information explaining to me what'll happen precisely and how to help meet my goals.

CONS: As what others mentioned, there's a penalty when it comes to site speed. I have no idea how this tool can compare to its competitors. So, I'm clueless if this is actually "legit" criticism. Documentation has been good in general. But when wanting answers to extensive questions, this where their documentation falls flat.

What do you think about this review? Great Poor

Best vendor ever!

Read full review >
Kendra
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.03.2018 Company Size: 1-10 Employees Industry: Apparel & Fashion

PROS: I really like Yotpo because it offers great features as well as top rate customer support. The app is easy to use and my customers are able to provide their reviews quickly and easily. The FAQs feature is quite helpful. My customers are very important to me and Yotpo helps me provide a super customer experience.

CONS: Yotpo is the perfect application for my needs. Their website is high quality and they provide excellent customer support. There is nothing I wish to change or add to the product.

What do you think about this review? Great Poor

Offers many benefits

Read full review >
Francis
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.03.2018 Company Size: 1-10 Employees Industry: Retail

PROS: Yotpo helps us get customer reviews for our products every day. They are detailed and helpful for our customers. It was easy to integrate Yotpo into my ecommerce website.

CONS: There is a big drawback I would like to point out. Yotpo does not work with Rich Snippets in Big Commerce. I have been using the service for more than a year but they still haven’t added this feature. Rich Snippets is an important feature for Google and not using it is affecting my business. Because of this issue, I have thought many times about going back to use the built-in review system in Big Commerce.

What do you think about this review? Great Poor

Overpriced app

Read full review >
Drew
3/5

Overall Impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 24.02.2018 Company Size: More than 100 Employees Industry: Retail

PROS: Yotpo offers a lot of features but we cannot use them all as we subscribe to a basic package. A highlight is the review summary on top of the reviews widget on product pages. Yotpo can be compared to Amazon when it comes to layout. The app lacks user submitted photos, but I think this feature has been added recently though it is not available for our plan.

CONS: The customer support response time can be made faster. If you switch your website to another web host, it can be a big pain to migrate your Yotpo reviews to the new provider. I would have left Yotpo for this reason, but I am sticking with them because I am on a grandfathered plan.

What do you think about this review? Great Poor

Great app to get reviews and ratings

Read full review >
Gerald
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.02.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Yotpo is a great review and rating solution for me because it is fully compatible with my e-commerce system which is PrestaShop. It offers an excellent email system that helps my staff keep in contact with my customers. Plus, return customers always look to make new purchases. Another big highlight is Yotpo is a transparent app which cannot be manipulated by customers or managers. This makes the software very credible.

CONS: The vendor can add more technical documentation to make the product more understandable for users. The app has added great customer value to my business, so I cannot criticize it at all.

What do you think about this review? Great Poor

Great for authentic reviews

Read full review >
Rob
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.01.2018 Company Size: More than 100 Employees Industry: Mental Health Care

PROS: Yotpo is great because it gives a high conversion rate which is about 10% after purchase emails. This helps us get a lot of reviews. Yotpo is used by reliable e-commerce businesses to get authentic reviews to differentiate themselves from other websites that use made up reviews or only positive reviews. I hope more e-commerce websites start using authentic reviews.

CONS: The main drawback is I cannot make social reviews as the first visible reviews. Yotpo can implement improvements such as using a Review Grade. Users could prove they really used the service or product by uploading pics of the product. Yotpo can also publish all reviews to boost the trust placed on it.

What do you think about this review? Great Poor

Excellent review software for e-commerce websites

Read full review >
Sarah
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2018 Company Size: 1-10 Employees Industry: Internet

PROS: It is easy to set up Yotpo with Woocommerce. The pricing packages are affordable and you get a range of useful features. It is a great system to get authentic and real reviews for e-commerce websites.

CONS: The software does not offer an API which limits its effectiveness. If you don’t like how the embedded features work, you have to do some hacking to modify them or simply let them be.

What do you think about this review? Great Poor

Does all the hard work for you

Read full review >
Opal
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.01.2018 Company Size: 1-10 Employees Industry: Retail

PROS: Yotpo does a lot of tasks for us. It sends out emails to customers to get reviews from them, offers our coupon codes to users, and automatically publishes reviews on our website and social channels. It was easy to integrate the app with BigCommerce and we did not require IT expertise or a lot of time to add the software on our site. The app looks good on our product page and blends smoothly with the design and layout of our online store.

CONS: My only grouse is that product is a bit overpriced for the features it offers. If the vendor reduces the rate by just five dollars, it would offer incredible value for money.

What do you think about this review? Great Poor

Lost all reviews

Read full review >
Nicu Zecheru
3/5

Overall Impression

3/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 16.11.2017 Company Size: 1-10 Employees Industry: Consumer Goods

PROS: Following up with customers who did not add a review after they purchase. Free version is ok (no user generated photos included)

CONS: It slows down the site. Remove their logo (it makes you look cheap, like a free app). Extremely expensive. You loose your reviews if you do not continue with the paid version. When we stopped paying, we could not go back to the free version, our account was blocked and lost all our reviews (which we have paid for)

Vendor reply

Hi Nicu, thank you for your feedback. Although it’s sometimes painful, we need to hear it to ensure that we understand from our clients’ perspective how we can continue to grow and improve. We understand your frustration and we want to hear you out. If you haven’t been able to see the value of Yotpo in the timeframe you expected, we invite you to reach out to your dedicated CSM to walk through the issues and set you up on the path for success.

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Reviewed By Jenny Chang
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