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DoubleClick REVIEW

Campaign Management Software

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What is DoubleClick?

DoubleClick is an integrated ad-technology platform designed for agencies, advertisers, web publishers, and creatives. DoubleClick functions as a digital marketing campaign management solution. It enables advertisers to expand their business by effectively creating and managing their online ads. The platform provides real-time data and insights from their campaigns across channels, screens, and formats.

In addition, DoubleClick helps web publishers connect to a global network of advertisers, which are buying ad spaces from them for their advertisements. Thus, it functions as an ad inventory management solution for web publishers, enabling them to grow their revenue by ensuring that they have full control of who can buy their ad inventory. Meanwhile, it also offers a digital advertising management solution for creatives, as it allows them to create media rich ads in a fast and simplified process. DoubleClick is a platform developed by Google.

Overview of DoubleClick Benefits

DoubleClick highlights its DoubleClick Ad Exchange Program. Ad Exchange is a marketplace, which allows advertisers and publishers to buy and sell ad spaces or ad inventory through live auction and real time bidding. Basically, advertisers have two options where they want their ads to be displayed: search network and display network.

A search network is simply advertising through search engines, where customers are typing in keywords. On the other hand, advertising through a display network means publishing ads on websites that reserve pages or spaces for such ads. DoubleClick Ad Exchange, thus, offers advertisers a network of websites where they can have their ads published.  

Furthermore, DoubleClick Ad Exchange provides web publishers opportunities to efficiently monetize their ad inventory. It is  using the CPM ad pricing model. CPM stands for cost per thousand impressions. In this method, the website owner or web publisher is paid by an advertiser for impressions left by the latter’s ad to a visitor. Hence, the web publisher earns money when visitors view the ads on his or her website, regardless if they click them or not.

Web publishers will be able to set minimum CPMs they are willing to sell their ad inventory for. This promotes competition among advertisers, as some of them may bid more for available inventory. Web publishers can also make configurations to specify and classify the advertisers whom they want to sell their  ad inventory to.

DoubleClick Ad Exchange offers web publishers flexible ways of displaying ads on their websites. It enables them to configure the combinations of ads on their site. With this capability, they will be able to address and resolve issues related to bounce rate, time on site, and click through rates.

Meanwhile, as a digital marketing campaign management solution, DoubleClick enables advertisers to create, manage, and track their ad campaigns across search engines. It provides data and reports, recording the pre-defined actions of visitors and consumers on their own website. It automatically provides reports when someone purchases an item or requests product information through the advertiser’s website.

Moreover, through the aid of  DoubleClick Search, a digital marketing tool, advertisers will be able to track and designate conversions to specific ad campaigns.  When customers or consumers  purchase or send inquiries on an advertiser’s website, DoubleClick Search records and reports this as a conversion.

Furthermore, they can also upload data on offline portions of a conversion to DoubleClick Search. This option is used in some cases when customers initiate some online actions, such as clicking adds or researching online for a purchase, but complete the purchase offline.

A specific example of this is when a customer taps the “call now” button in the ad but purchases the item over the telephone. In this scenario, DoubleClick will automatically provide data on the online portion: tapping the “call now”button. For the offline portion, advertisers need to upload the data to DoubleClick Search. Conversion data aids advertisers measure the effectiveness of their ad campaigns. Furthermore, it will help them evaluate their  advertisement spending and the ROI they are getting from it.

Overview of DoubleClick Features

  • DoubleClick Ad Exchange
  • Global Network of Advertisers
  • Ad Inventory Controls
  • Set Pricing for Ad Inventory
  • Real-Time Bidding
  • Revenue Management
  • CPM or Cost Per Thousand Impression
  • Digital Marketing Solution for Advertisers
  • DoubleClick Search API
  • Automatic Uploading of Conversion Data
  • Track Offline Portions of Conversion Data
  • Create Media Rich Ads
  • Bid Management
  • Campaign Management
  • Access Full Demand of Google AdWords
  • Robust Tools and Insights
  • Access Display Network for Ads
  • Connect to Global Website Publishers

DoubleClick Position In Our Categories

Position of DoubleClick in our main categories:


DoubleClick is one of the top 100 Marketing Softwareproducts


DoubleClick is one of the 100
Marketing Software products

DoubleClick is also listed in the following subcategories:

Campaign Management Software#20
Campaign Management Software#20

Each organization has different needs and requires a software that can be personalized for their size, type of staff members and customers, and the specific industry they are in. For these reasons, no system can offer perfect features out-of-the-box. When you try to find a software app, first be sure what you require it for. Read some DoubleClick reviews and ask yourself do you want basic tools or do you need complex functionality? Are there any industry-specific functionalities that you are seeking? Find the answers to these queries to assist your search. There are multiple factors that you need to mull over and these include your budget, particular business requirements, your company size, integration needs etc. Take your time, try out a few free trials, and finally choose the app that offers all that you require to improve your company competence and productivity.

How Much Does DoubleClick Cost?

DoubleClick’s SMB and enterprise pricing information is available only upon request. Please contact the company for details, and ask for your quote.

User Satisfaction

We realize that when you make a decision to buy Campaign Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and DoubleClick reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with DoubleClick. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • China
  • Japan
  • Spain
  • Italy
  • Dutch
  • Polish
  • Turkish
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?


What are DoubleClick pricing details?

DoubleClick’s SMB and enterprise pricing information is available only upon request. Please contact the company for details, and ask for your quote.

What integrations are available for DoubleClick?

DoubleClick supports API/Integration with other ad servers,  data management platforms (DMP), and demand-side platforms (DSP).

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