CleverTap Review
What is CleverTap?
CleverTap is a powerful, unified, integrated, and comprehensive platform, which provides real-time behavioral analytics and user engagement, that brands can use to better understand and engage their users. Used by leading global brands including Dominos, Gojek, upGrad, Mercedes-Benz.io, and many more, CleverTap gives you highly actionable insights into your users’ behaviors and actions based on your optimal KPIs, business objectives and individual user preferences.
With analytics at its core, CleverTap’s marketing engagement suite helps you to influence user behavior and encourage them to perform your desired actions. CleverTap has many tools that help you to get up and running in no time. The pre-built clever campaigns improve user retention, app engagement, and enhance monetization right out of the box. With CleverTap, you can schedule your campaigns when specific triggers are activated, ensuring that your customers are provided value when the opportunity arises.
Show MoreOverview of CleverTap Benefits
It is imperative and very practical for businesses to know their users as much as possible so they can create and implement effective ways to engage them. CleverTap gives brands the solution they need to dig deep into their users’ thoughts and behaviors and helps them identify the factors that impact and influence their actions and motivations. From a unified platform, you can derive deep user insights, implement powerful segmentation, and deliver personalized messages to improve customer engagement and drive business growth.
The analytics suite of CleverTap allows you to monitor your users and identify areas where they drop off from your app. Analytics not only shows how they interact within your app but also helps you determine how many of your new users return to your app and perform the actions you want them to.
CleverTap helps you to fully optimize your campaign expenses across every channel. You can follow users you acquired from your paid campaigns and gauge how effective your strategies are. You will be able to spot which campaign platforms are effective and which ones have yielded poor results and are hence detrimental to your profits.
Show MoreOverview of CleverTap Features
- Funnels
- Retention Cohorts
- Attribution
- Rich User Profiles
- Uninstall Tracking and Analysis
- Device Crossovers
- Clever Campaigns
- Triggered and Scheduled Campaigns
- Personalization
- A/B Testing
- User Segmentation
- Server APIs
- Webhooks
What Problems Will CleverTap Solve?
1. Reduce App Uninstalls
App uninstalls is one of the many pain points faced by app marketers and developers. It is important to understand the reason behind this and provide better user experiences. CleverTap does just this by helping customers send out automated email surveys to their app users to understand reasons for app uninstall. Ixigo used Clever Campaigns to automatically reach out to users who
had uninstalled their app, which generated a 12.5% response rate.
2. Real-Time Personalization
Leverage advanced user behavioral insights to segment users so you can deliver timely personalized app engagement experiences to prospects and customers. Personalization has helped increase click-throughs for a number of marketing campaigns designed by our customers. BlackFriday.fm increased their app engagement by 10% by sending offer coupons based on the category of product their users viewed and the time of the day the segment was most active in the app via CleverTap’s push notifications
3. User Onboarding
User onboarding is critical to the success of your mobile marketing strategy. Send in-app notifications to retain the hard-earned users by helping them find value as quickly as possible and increasing the likelihood of converting users into customers. Top Fan used CleverTap’s pre-built Clever Campaigns to reach out to users who had installed the app and were inactive during first few days. This targeted campaign helped them to increase their content read percentage to 73.
CleverTap Position In Our Categories
Keeping in mind companies have particular business-related needs, it is only practical they abstain from choosing a one-size-fits-all, “perfect” software system. Having said that, it would be hard to try to find such a software product even among sought-after software products. The best thing to do would be to write down the various critical factors which need inspection such as critical features, price plans, technical skill aptitude of the users, company size, etc. After which, you should do your research fully. Read these CleverTap review articles and look into the other software products in your list more closely. Such detailed research can make sure you take out poorly fit apps and pay for the one which provides all the benefits your company requires in sustaining growth.
Position of CleverTap in our main categories:
TOP
200
CleverTap is one of the top 200 Business Intelligence Software products
TOP
50
CleverTap is one of the 50 Conversion Rate Optimization Software products
Each company has its own characteristics, and can require a specific Mobile Marketing Software solution that will be adjusted to their business size, type of clients and staff and even particular niche they support. You should not count on locating an ideal services that will work for every company no matter what their history is. It may be a good idea to read a few CleverTap Mobile Marketing Software reviews first and even then you should pay attention to what the solution is supposed to do for your business and your staff. Do you require a simple and straightforward service with just basic functions? Will you actually make use of the complex functionalities required by pros and large enterprises? Are there any particular tools that are especially useful for the industry you operate in? If you ask yourself these questions it will be much easier to locate a reliable software that will fit your budget.
How Much Does CleverTap Cost?
CleverTap Pricing Plans:
Free Trial
CleverTap for Startups
Contact vendor
Enterprise Plan
Contact vendor
What are CleverTap pricing details?
CleverTap Pricing Plans:
Free Trial
CleverTap for Startups
Contact vendor
Enterprise Plan
Contact vendor
Choose a plan suited for your business.
– CleverTap for Startups: Everything analytics and engagement
– Enterprise Plan: Flexible data management and security options
CleverTap for Startups plan supports up to 100k MAUs. Get a 14-day free trial. For Enterprise Plans, kindly contact the vendor’s sales representative.
User Satisfaction
Positive Social Media Mentions
10
Negative Social Media Mentions
0
We are aware that when you make a decision to purchase a Mobile Marketing Software it’s crucial not only to see how professionals evaluate it in their reviews, but also to discover whether the real clients and companies that purchased it are actually happy with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and CleverTap reviews across a vast range of social media sites. The information is then featured in a simple to understand way showing how many clients had positive and negative experience with CleverTap. With that information at your disposal you will be equipped to make an informed business decision that you won’t regret.
Video
Screenshots
Technical details
Devices Supported
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
- Windows Mobile
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for CleverTap?
CleverTap integrates with the following business systems and applications:
- Cordova
- Unity
- Segment
- Parse
- Shopify
- Magento
- Woocommerce
CleverTap User Reviews
CleverTap average rating:
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Write your own review of this product
ADD A REVIEWThe most favorable review
PROS: I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.
CONS: There is nothing to dislike about this system.
The least favorable review
PROS: CleverTap is easy to use with a dashboard my kids could probably figure out. Who doesn't love analytics that actually make sense.
CONS: None - if something doesn't work they way we need it to, they take note and meet our needs!
More reviews from 6 actual users:
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Latest
- Latest
- Most useful
- Most positive
- Most negative
Great analytic solution
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 20.10.2021
Company Size: 1-10 Employees
Industry: Internet
PROS: This is one of the best mobile marketing platform that provides great analytics features. We can easily engage within the analysis and we are able to split users according to their activities. Also, we’re able to incorporate server. We highly recommend this solution to everyone.
CONS: The product works perfectly there’s nothing I can dislike about it.
This is ideal solution for marketers
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 10.07.2021
Company Size: 1-10 Employees
Industry: Consumer Goods
PROS: CleverTap offers great funnel analysis and retention cohorts. I like that it allows us to assess and gain detailed insight from the beginning to the end of customer journey. Also, profiles are automatically generated for every user by pulling out data directly from their app visits and actions. The other good thing is that marketing campaigns can be targeted based on the activity log of every user and user group. In addition, it personalizes campaigns with customer name, behavior and location.
CONS: There is nothing I can dislike about this system, it does the job perfectly.
This is great mobile marketing platform
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 11.03.2021
Company Size: More than 100 Employees
Industry: Entertainment
PROS: I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.
CONS: There is nothing to dislike about this system.
Great combination of analytics and marketing
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 07.01.2021
Company Size: 11-50 Employees
Industry: Accounting
PROS: I like that it allows me to create live segments with huge traffic volumes. Also, its support team is always open to suggestions and feedback. I like the analytics and engagement in one single dashboard.
CONS: It needs more focus on app analytics than on the websites.
It offers complete and accessible tracking solution
Read full review >
4/5
Overall impression
4/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 25.01.2018
Company Size: 1-10 Employees
Industry: Telecommunications
PROS: I like the design of the product, also, it is simple and straightforward tool. You won’t have hard time in uderstanding it how it works. The tech documentation is detailed. The price is affordable and the initial free package is wonderful. The customer support team is great, they are always willing to help us.
CONS: Some basic features require payment. We don’t have access to features within the free package.
Highly recommend.
Read full review >
4/5
Overall impression
5/5
Customer Support
4/5
Value for Money
5/5
Ease of Use
Published on: 19.08.2017
Company Size: 1-10 Employees
Industry: Consumer Electronics
PROS: CleverTap is easy to use with a dashboard my kids could probably figure out. Who doesn't love analytics that actually make sense.
CONS: None - if something doesn't work they way we need it to, they take note and meet our needs!
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CleverTap user reviews
Great analytic solution
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 20.10.2021
Company Size: 1-10 Employees
Industry: Internet
This is ideal solution for marketers
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 10.07.2021
Company Size: 1-10 Employees
Industry: Consumer Goods
This is great mobile marketing platform
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 11.03.2021
Company Size: More than 100 Employees
Industry: Entertainment
Great combination of analytics and marketing
Read full review >
5/5
Overall impression
5/5
Customer Support
5/5
Value for Money
5/5
Ease of Use
Published on: 07.01.2021
Company Size: 11-50 Employees
Industry: Accounting
It offers complete and accessible tracking solution
Read full review >
4/5
Overall impression
4/5
Customer Support
4/5
Value for Money
4/5
Ease of Use
Published on: 25.01.2018
Company Size: 1-10 Employees
Industry: Telecommunications
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