ConvertKit Review

Our score: 8.9 User satisfaction: 100%

What is ConvertKit?

ConvertKit is a cloud-based email marketing automation and lead generation solution designed for the needs of professional course creators, YouTubers, podcasters, bloggers and other business owners who create and share online content. The platform helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

With ConvertKit, you can create responsive opt-in forms and embed them on your website. The forms automatically adjust to the place where they are added such as sidebar, ends of posts, etc. You can create an unlimited amount of forms with each offering an incentive to sign up. Plus, you can set specific opt-in forms for particular posts and add a specific call to action for each post. The platform offers three landing page templates and you can easily customize text, textures, patterns, and colors without coding skills. For other changes, you can add custom CSS.

Overview of ConvertKit Benefits

Email marketing offers one of the best returns on investment and some studies indicate that you get an average return of $44 for each $1 spent on this marketing channel. So, how can ConvertKit optimize your email marketing campaigns?

To begin, the product allows you to manage custom email marketing sequences and have full control over delivery schedule, order, and message content. You can personalize emails with subscribers’ info and use template tags to automate the filling of personalized fields. In addition, you can specify the dates and times on which the emails should be sent.

A highlight of ConvertKit is it allows you to send email broadcasts to the complete list of subscribers or send personalized message to custom segments to announce discounts, product launches, fresh blog posts etc. You can save custom segments for future campaigns. Besides, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product marketed in the messages.

What else can you do with ConvertKit? You can create automation rules to set up automated workflows, triggered by events such as product purchases, completed courses, new subscriptions etc. The application offers automation blueprints to help you set up automation workflows that cover automated launches, product pitches, webinars, onboarding, and more.

To sum up, our review team is impressed by the following ConvertKit features and benefits: Intuitive and clear interface, effortless content upgrades, tag-based processes, marketing automations that are easy implement, no charges for duplicate subscribers, automated double opt-in while utilizing lead magnets, usage of tags to personalize messages, Zapier integration, and finally the constant addition of useful features by the development team.

Overview of ConvertKit Features

  • Automation blueprints
  • Automation rules
  • Broadcasts
  • Click through tracking
  • Custom CSS
  • Custom opt-in forms
  • Custom patterns & textures
  • Custom segmenting
  • Customizable landing page design
  • Drag-n-drop interface
  • Drip email marketing
  • Email scheduling
  • Email sequences
  • Landing page templates
  • Multiple incentives
  • Open rate tracking
  • Personalized messages
  • Post-specific opt-in forms
  • Subscriber exclusion
  • Visual editor

ConvertKit Position In Our Categories

Because businesses have specific business-related wants, it is only practical that they avoid deciding on a one-size-fits-all, ideal software system. Needless to say, it would be hard to discover such a software system even among widely used software products.
The correct thing to undertake can be to take note of the various vital aspects that require investigation including critical features, price plans, technical skill aptitude of the employees, company size, etc. After which, you should perform your product research fully. Go over some ConvertKit evaluations and scrutinize the other software systems in your shortlist in detail. Such well-rounded product investigation makes sure you stay away from unfit applications and choose the system that includes all the features you require company requires.

Position of ConvertKit in our main categories:

TOP 50

ConvertKit is one of the top 50 Conversion Rate Optimization Software products

TOP 100

ConvertKit is one of the 100 Marketing Software products

ConvertKit is also listed in the following subcategories:

It is essential to note that almost no software in the Email Marketing Software category is going to be a perfect solution able to match all the goals of all company types, sizes and industries. It may be a good idea to read a few ConvertKit Email Marketing Software reviews first as specific software might perform well only in a very small set of applications or be created with a really specific industry in mind. Others may function with a goal of being easy and intuitive and therefore lack complex elements needed by more experienced users. You can also find software that cater to a broad group of customers and offer a rich feature base, but this frequently comes at a more expensive price of such a solution. Ensure you're aware of your needs so that you buy a software that provides exactly the features you search for.

How Much Does ConvertKit Cost?

ConvertKit Pricing Plans:

Free Trial

0 – 1k subscribers


1k – 3k subscribers


3k – 5k subscribers


  • 0 – 1k subscribers: $29/month
  • 1k – 3k subscribers: $49/month
  • 3k – 5k subscribers: $79/month
  • For bigger lists get a custom quote

All plans include unlimited:

  • Emails
  • Automation rules
  • Landing pages
  • Courses
  • Forms

User Satisfaction

Positive Social Media Mentions 3
Negative Social Media Mentions 0

We realize that when you make a decision to buy Email Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ConvertKit reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ConvertKit. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are ConvertKit pricing details?

ConvertKit Pricing Plans:

Free Trial

0 – 1k subscribers


1k – 3k subscribers


3k – 5k subscribers


  • 0 – 1k subscribers: $29/month
  • 1k – 3k subscribers: $49/month
  • 3k – 5k subscribers: $79/month
  • For bigger lists get a custom quote

All plans include unlimited:

  • Emails
  • Automation rules
  • Landing pages
  • Courses
  • Forms

What integrations are available for ConvertKit?

ConvertKit integrates with the following business systems:

  • Acuity Scheduling
  • aMember Pro
  • Bounce Exchange
  • GravityForms
  • Leadpages
  • MailMunch
  • MemberMouse
  • OptimizePress
  • Rainmaker
  • Shopify
  • Sumo
  • Teachable
  • Thinkific
  • Unbounce
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier

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Reviewed By Jenny Chang
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