Core dna Review

Core dna
Our score: 8.0 User satisfaction: 99%

What is Core dna?

Core dna is a powerful, comprehensive all-in-one digital experience platform (DXP) that integrates all your digital marketing tools into a single, unified and managed SaaS platform. With Core dna, marketing teams have a platform that enables them to create and optimize single or multiple websites that use a single login.

Aside from managing web sites and their content efficiently, Core dna DXP also delivers a complete package of re-built apps to manage digital Connections, Interactions, and Transactions but without the need for advanced coding expertise. Core dna DXP has proven to be an ideal CMS and eCommerce platform and is suited for websites designated for content marketing, eCommerce, directory or intranet sites.

Overview of Core dna Benefits

Core dna DXP is a perfect content marketing and eCommerce platform for: Mid Market companies looking to build a website that will scale and grow with them; companies in need of multi-site management; and enterprises that require an eCommerce platform with advanced CMS and Marketing.

With Core dna DXP, users don’t have to spend significant time to set up the system or get familiar with the software. It is easy to get it started and to use it right off the bat. Users can start entering content in a matter of minutes, as well as make edits and other content changes in an easy-to-navigate CMS.

Core dna provides businesses with a single system for all their digital needs, and comes with a string of benefits including centralized login, single database, centralized asset management, and no plugins for all digital properties, just to mention a few. The platform makes it easy for users to build eCommerce, Marketing, Event Management, Community, Intranets and Franchise sites from scratch.

Scalability is something that Core dna loves to show and provide its users. The system has 80 pre-built integrated applications, as you grow and need more features, they are available and ready to use. Massive third-party integrations ensure that you will be able to maximize the use of this system with leading applications.

You never have to worry about maintenance, as it updates on a daily basis with New features, security patches. and existing updates. There are more than 1,500 releases every year.

Overview of Core dna Features

  • SEO & Marketing
  • Responsive Design
  • Content Management
  • Personalization
  • Enterprise Infrastructure
  • SaaS Benefits
  • eCommerce
  • Intranets
  • Manage Communities

What Problems Will Core dna Solve?

Omni Channel integrated marketing and eCommerce – Selling products online is more then just having a product catalog and cart. Marketing, promotion, content (Blogs, news and help) and personalization are all important in creating a brand and selling. Core dna has 80+ integrated applications for marketing, promotion, and content, and all of them are extremely feature rich.

All these applications are integrated with Core dna’s user and group management system, giving admins one single view of their customers, what actions they take, content and buying habits. All applications are built around Core dna’s personalization engine called Authority. Authority allows for 1-1 segmentation of any content in any application, and allows admins to create truly personalized experiences. Managing multiple websites from Core dna is as easy as picking the website from a drop-down. You can also share content between these sites, as well as in a specifically designed product catalog. Create once, publish anywhere.

When companies use a traditional software platform (Kentoco, Episerver, Sitcore, Umbraco) or an open source platform (Wordpress, Magento, Drupal, Magento, Jumala, WooCommerce, Open Cart) there are upfront licensing costs associated with these platforms. Also, hosting, security and ongoing innovation and support are usually all managed by different companies and come at an additional cost. Every 2-3 years, these platforms have a new version of the software that comes out, and companies have to pay a capitol amount to upgrade their software and rebuild their site. This often leads to broken 3rd party applications and costly upgrades.

Core dna is a fully managed SaaS solution meaning that all Hosting, Security, Infrastructure, Ongoing upgrades and innovation to the platform and support are included. This is offered for one Monthly fee with no upfront licensing costs and no long term contracts. Core dna is 100% Enterprise grade, offered at a fraction of the cost to its competitors.

Additionally, when customers build their site on Core dna they never have to rebuild it or modify it again, because it is delivered as software-as-a-service. Core dna’s first customer is still on the platform and has never had to rebuild their site in 16 years. Core dna customers on average save themselves 1 rebuild every 3 years totally on average $60k in savings over that time.

Speed to market is important for customers. Core dna comes with already built and fully integrated applications that are ready to use from day 1. All websites can be built using just HTML, CSS and Javascript, allowing sites to appear 1/3 faster then traditional builds. This also makes discovery time much faster as agencies are working with known inputs and features as they build out sites.

Core dna Position In Our Categories

Keeping in mind companies have distinct business-related requirements, it is only logical they avoid purchasing an all-in-one, ”best” system. Be that as it may, it is nearly futile to try to stumble on such application even among sought-after software products. The practicable thing to undertake should be to shortlist the different main functions which call for a deliberation including key features, price plans, technical skill capability of the employees, company size, etc. The second step is, you must double down on the research comprehensively. Read some of these Core dna review articles and check out each of the software programs in your shortlist more closely. Such well-rounded product research ensure you avoid poorly fit software products and subscribe to the system that provides all the function you require company requires to be successful.

Position of Core dna in our main categories:

TOP 500

Core dna is one of the top 500 Marketing Software products

Core dna is also listed in the following subcategories:

It's important to realize that virtually no app in the Content Marketing Software category is going to be a perfect solution that can meet all the requirements of all business types, sizes and industries. It may be a good idea to read a few Core dna Content Marketing Software reviews first as certain services can perform well only in a very narrow set of applications or be designed with a really specific type of industry in mind. Others may work with an intention of being easy and intuitive and therefore lack complicated features needed by more experienced users. There are also software that focus on a wide group of customers and provide a complex feature set, however that in most cases comes at a higher cost of such a solution. Ensure you're aware of your requirements so that you choose a solution that has exactly the elements you search for.

How Much Does Core dna Cost?

Core dna Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Core dna DXP SMB and enterprise pricing information is available only upon request, as the company tailors a special plan for all users depending on their needs. Contact them to schedule a demo and to obtain more details.

User Satisfaction

Positive Social Media Mentions 97
Negative Social Media Mentions 1

We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Core dna reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Core dna. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Core dna pricing details?

Core dna Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Core dna DXP SMB and enterprise pricing information is available only upon request, as the company tailors a special plan for all users depending on their needs. Contact them to schedule a demo and to obtain more details.

What integrations are available for Core dna?

Core dna DXP integrates with the following business systems and applications:

  • MailChimp
  • Sendgrid
  • SharpSpring
  • Constant Contact
  • Salesforce
  • Insightly
  • HubSpot

and many more.


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Reviewed By Nestor Gilbert
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