Mintent Review

Our score: 7.4 User satisfaction: 100%

What is Mintent?

Mintent is a collaborative, cloud-based content management and marketing automation platform for B2B and B2C organizations. It’s simple yet sophisticated software for mid-sized and large businesses looking to plan, create, publish, and monitor marketing content with ease. The solution enables marketers to streamline content marketing workflows, define audience personas, publish content, and measure content performance in one place.

It makes it easy for businesses to more precisely manage all marketing campaigns, team members, content assets, content scheduling, reporting, and deadlines in a unified platform. With Mintent, marketing teams can administer concurrent editorial calendars and align marketing content with customers’ buying cycles to optimize the gain of their content investment.

Mintent allows business to focus more on creating great content and less on chasing the details. Some of its key features include: workflows, Personas, calendar, asset library, and analytics.

Overview of Mintent Benefits

Mintent provides powerful marketing tools that inject the power of marketing Artificial Intelligence (AI) to your business. It’s a reliable platform that automates the stressful and tiresome, task-based tasks to allow marketing teams to work faster and smarter. The solution puts an end to convoluted email threads and complicated spreadsheets, allowing you to focus on what matter most; creating great content.

It empowers you to market with intent and engage target audience via great content. The application allows marketing teams to approach content creation strategically. Defining personas using the Persona feature is a breeze. The feature enables your marketing team to define audience persona to come up with account-based marketing initiatives and targeted campaigns. This makes it easy to align the content to specific audience segment to optimize conversions.

The workflow feature simplifies the management of distributed content teams. The module enables you to create and delegate tasks with assigned steps. The individual to whom a task is assigned gets automatic notifications with details about their role and the next-in-line steps. Mintent automates all content workflows and accommodates different types of content thereby empowers content creators to move from a task to the other with ease. It also permits all-around participation from the departments in your organization. Investor relations, human resource, management, and training can easily contribute to the content assets.

Another noteworthy feature is the asset library. This feature functions as a shared folder for marketing teams. It provides a secure place where website assets, logo, company boilerplate, content drafts, and document templates are stored. Team members can easily search, store, share, or reuse files in the Asset library without using the time-wasting email attachments.

Overview of Mintent Features

  • Personas
  • Calendar
  • Workflows
  • Analytics
  • Asset library

Mintent Position In Our Categories

Since companies have special business requirements, it is rational that they steer clear of paying for a one-size-fits-all, “perfect” system. Regardless, it is nearly futile to try to find such a software solution even among popular software solutions.
The best step to undertake would be to narrow down the various essential aspects which entail investigation such as major features, plans, skill ability of staff, organizational size, etc. Thereafter, you should perform the product research systematically. Go over some Mintent evaluations and scrutinize the other solutions in your list in detail. Such well-rounded research ascertain you take out mismatched applications and choose the system that delivers all the tools your company requires.

Position of Mintent in our main categories:

TOP 500

Mintent is one of the top 500 Marketing Software products

Mintent is also listed in the following subcategories:

Since each company has particular business requirements, it is advisable for them to refrain from searching for a one-size-fits-all faultless software system. Needless to say, it would be futile to try to find such a system even among popular software platforms. The smart thing to do would be to jot down the various vital factors that need consideration such as main features, finances, skill levels of workers, company size etc. Then, you should do your groundwork thoroughly. Read some Mintent Content Marketing Software reviews and check out each of the other systems in your shortlist in detail. Such exhaustive homework can make sure you reject ill-fitting platforms and zero in on the system that offers all the features you require for business success.

How Much Does Mintent Cost?

Mintent Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Mintent for their enterprise pricing details and other product information.

User Satisfaction

Positive Social Media Mentions 9
Negative Social Media Mentions 0

We realize that when you make a decision to buy Content Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Mintent reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Mintent. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Mintent pricing details?

Mintent Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact Mintent for their enterprise pricing details and other product information.

What integrations are available for Mintent?

Mintent integrates with the following business systems and applications:

  • HubSpot
  • ActOn
  • Marketo
  • Salesforce Pardot
  • WordPress
  • Drupal
  • FaceBook
  • Linkedin
  • Twitter
  • Bitly
  • Google Analytics

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Reviewed By Louie Andre
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