DataWeave Brand Analytics Review

DataWeave Brand Analytics
Our score: 7.8 User satisfaction: 100%

What is DataWeave Brand Analytics?

DataWeave Brand Analytics is an automated system that detects and documents product pricing activities by the competition, delivers critical information in real time, monitors online promotions, and controls MAP violations. The software also comes with capabilities to help businesses analyze catalog quality and protect their brand equity overall.

With DataWeave Brand Analytics, businesses makes monitoring of their stocks easy and quick. The system also helps users gain critical information about the promotional strategies and discounts offered by competing businesses.

The platform also delivers seller analytics to users, enabling them to identify fast moving products, unauthorized sellers, as well as determine the competing brands carried and distributed by their sellers. Its REST APIs allow it to blend within every software infrastructure, while the quote-based pricing scheme ensures every business can grab hands around its functionality.

Overview of DataWeave Brand Analytics Benefits

DataWeave Brand Analytics provides brands with near real time information that helps brands to drive Price Parity across channels, analyze sellers on marketplaces, monitor their competing Brands and track promotions online. The software comes with a MAP & Price Monitoring feature designed to monitor the online retail landscape and seek out violations.

It also helps brand managers identify unauthorized sellers. Brand managers will also be able to monitor & analyze pricing strategies of brands that they compete with. This module helps brands to be alert to MAP violations of their products online which negatively impacts the brand as well as drive price parity across channels.

The Seller Analytics feature provides brands with deep seller insights in a variety of marketplaces, and helps answer key questions needed to guide everyday relationship administration. With it, brands can easily identify unauthorized sellers and analyze competing brands sold by sellers. This functionality also allows businesses to identify new sellers.

With DataWeave Brand Analytic, businesses are able to gain insights around product velocity via the momentum analytics module. Key questions like demand indicators at SKU level, product stocks being replenished, product rankings are considered to help you understand the online retail landscape. It becomes easy for business to monitor demand indicators at product level and benchmark brand product placement across retailers.

Promotional Insights is designed to give you the promotional advantage you need with accurate, timely and actionable insight. This technology provides an understanding to the overall promotions landscape that will fuel your promotions strategies. With it, businesses are able to analyze promotional strategies of competitor brands; and track Promotions effectiveness and impact of competitor brands promotions.

Overview of DataWeave Brand Analytics Features

  • MAP and price monitoring
  • Seller analytics
  • Momentum analytics
  • Promotional insights
  • Monitoring MAP violations
  • Bringing price parity between online channels and offline channels
  • Monitoring discounts by competitors
  • Stock availability of your products
  • Detecting unauthorized sellers
  • Improving distribution
  • Analyzing competing brands
  • Detailed breakdown of assortments across retailers
  • Monitoring demand indicators at a SKU level
  • Analyzing change in assortments by competitors
  • Benchmark brand product placement across retailers
  • Tracking promotion effectiveness
  • Discovering the brands competitors are promoting
  • Technical support

What Problems Will DataWeave Brand Analytics Solve?

Use Case 1: Minimum Advertised Pricing Violations

A client is concerned about the lack of control on the pricing of their products online. DataWeave Brand Analytics worked with them to help them track the MAP violations for their products online. This product helps to identify MAP violations in near real-time and highlights them using alerts. This allows the client to monitor and take action to end these practices. The DataWeave Brand Analytics was able to help the client reduce the number of violations by 60% using our platform.

Feature used: MAP & Price Monitoring

Use Case 2: Unauthorized sellers

One of the most significant challenges that a brand faces is to ensure the quality of the purchase experience is consistent. The seller of the product has a significant impact on the entire experience. DataWeave Brand Analytics helped one of their clients monitor the sellers across platforms and highlighted unauthorized sellers. The software was able to help the client eliminate 75% of unauthorized sellers and drive more of their product purchases to their authorized sellers. This has helped the client also increase the volume of sales and drive price parity for their online channels.

Feature used: Seller Analytics

Use Case 3: Promotion Effectiveness

Some clients were interested to understand how their competitors banner promotions were impacting their sales volume on a given ecommerce platform. They benefited from DataWeave Brand Analytics’ approach where the time period of analysis was broken into phases- pre, during, and post promotion. As an outcome of that analysis the clients were able to decipher that the sales volume for the given brand client was impacted about 3-4 days after their competitor started running the banners. DataWeave identified which banners have a higher impact and the profile of these banners. On an average there are clients which get up to 14% increase in traffic and 7% increase in sales.

Feature used: Promotional Insights

DataWeave Brand Analytics Position In Our Categories

Because businesses have specific business-related demands, it is only logical they avoid deciding on a one-size-fits-all, “perfect” software solution. Nonetheless, it is hard to try to come across such a software product even among popular software solutions. The better thing to undertake would be to set down the various essential functions which necessitate inspection such as key features, plans, technical skill ability of staff members, organizational size, etc. Then, you should conduct the research exhaustively. Browse through these DataWeave Brand Analytics review articles and look into each of the software products in your shortlist in detail. Such all-encompassing product investigation guarantees you drop ill-fitting software solutions and choose the system which delivers all the function you require company requires.

Position of DataWeave Brand Analytics in our main categories:

TOP 500

DataWeave Brand Analytics is one of the top 500 Business Intelligence Software products

If you are interested in DataWeave Brand Analytics it might also be sensible to investigate other subcategories of Business Intelligence Software gathered in our base of B2B software reviews.

Each enterprise has different requirements and needs an application that can be personalized for their size, kind of employees and customers, and the particular industry they are in. For these reasons, no software can proffer perfect tools out-of-the-box. When you try to find a software system, first be sure what you want it for. Read some DataWeave Brand Analytics Business Intelligence Software reviews and ask yourself do you desire basic functionality or do you want advanced functionality? Are there any industry-specific features that you are looking for? Obtain the answers to these questions to assist your search. There are plenty of elements that you need to consider and these include your budget, particular business needs, your organization size, integration requirements etc. Take your time, check out a few free trials, and finally choose the system that provides all that you need to improve your organization effectiveness and productivity.

How Much Does DataWeave Brand Analytics Cost?

DataWeave Brand Analytics Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

DataWeave Brand Analytics enterprise pricing information is available only upon request. Contact the company directly for your quote, or ask for more details on their product.

User Satisfaction

Positive Social Media Mentions 87
Negative Social Media Mentions 0

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and DataWeave Brand Analytics reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with DataWeave Brand Analytics. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are DataWeave Brand Analytics pricing details?

DataWeave Brand Analytics Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

DataWeave Brand Analytics enterprise pricing information is available only upon request. Contact the company directly for your quote, or ask for more details on their product.

What integrations are available for DataWeave Brand Analytics?

DataWeave Brand Analytics is built on Rest APIs and can integrate with any products/services that can connect with Rest APIs.


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Reviewed By Jenny Chang
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