DoubleClick is an integrated ad-technology platform designed for agencies, advertisers, web publishers, and creatives. DoubleClick functions as a digital marketing campaign management solution. It enables advertisers to expand their business by effectively creating and managing their online ads. The platform provides real-time data and insights from their campaigns across channels, screens, and formats.
In addition, DoubleClick helps web publishers connect to a global network of advertisers, which are buying ad spaces from them for their advertisements. Thus, it functions as an ad inventory management solution for web publishers, enabling them to grow their revenue by ensuring that they have full control of who can buy their ad inventory. Meanwhile, it also offers a digital advertising management solution for creatives, as it allows them to create media rich ads in a fast and simplified process. DoubleClick is a platform developed by Google.
Show MoreDoubleClick highlights its DoubleClick Ad Exchange Program. Ad Exchange is a marketplace, which allows advertisers and publishers to buy and sell ad spaces or ad inventory through live auction and real time bidding. Basically, advertisers have two options where they want their ads to be displayed: search network and display network.
A search network is simply advertising through search engines, where customers are typing in keywords. On the other hand, advertising through a display network means publishing ads on websites that reserve pages or spaces for such ads. DoubleClick Ad Exchange, thus, offers advertisers a network of websites where they can have their ads published.
Furthermore, DoubleClick Ad Exchange provides web publishers opportunities to efficiently monetize their ad inventory. It is using the CPM ad pricing model. CPM stands for cost per thousand impressions. In this method, the website owner or web publisher is paid by an advertiser for impressions left by the latter’s ad to a visitor. Hence, the web publisher earns money when visitors view the ads on his or her website, regardless if they click them or not.
Web publishers will be able to set minimum CPMs they are willing to sell their ad inventory for. This promotes competition among advertisers, as some of them may bid more for available inventory. Web publishers can also make configurations to specify and classify the advertisers whom they want to sell their ad inventory to.
DoubleClick Ad Exchange offers web publishers flexible ways of displaying ads on their websites. It enables them to configure the combinations of ads on their site. With this capability, they will be able to address and resolve issues related to bounce rate, time on site, and click through rates.
Meanwhile, as a digital marketing campaign management solution, DoubleClick enables advertisers to create, manage, and track their ad campaigns across search engines. It provides data and reports, recording the pre-defined actions of visitors and consumers on their own website. It automatically provides reports when someone purchases an item or requests product information through the advertiser’s website.
Moreover, through the aid of DoubleClick Search, a digital marketing tool, advertisers will be able to track and designate conversions to specific ad campaigns. When customers or consumers purchase or send inquiries on an advertiser’s website, DoubleClick Search records and reports this as a conversion.
Furthermore, they can also upload data on offline portions of a conversion to DoubleClick Search. This option is used in some cases when customers initiate some online actions, such as clicking adds or researching online for a purchase, but complete the purchase offline.
A specific example of this is when a customer taps the “call now” button in the ad but purchases the item over the telephone. In this scenario, DoubleClick will automatically provide data on the online portion: tapping the “call now”button. For the offline portion, advertisers need to upload the data to DoubleClick Search. Conversion data aids advertisers measure the effectiveness of their ad campaigns. Furthermore, it will help them evaluate their advertisement spending and the ROI they are getting from it.
Show MoreKnowing that businesses have their own business-related demands, it is only rational that they abstain from preferring a one-size-fits-all, ideal business application. Nevertheless, it is hard to find such application even among recognizable software systems. The reasonable step to do is to jot down the varied significant factors that necessitate investigation such as major features, price terms, skill ability of staff members, organizational size, etc. The second step is, you should perform your product research through and through. Browse over some DoubleClick reviews and explore the other applications in your shortlist more closely. Such all-encompassing product investigation ensures you weed out ill-fitting software solutions and select the system which provides all the function your business requires for success.
Position of DoubleClick in our main categories:
DoubleClick is one of the top 100 Marketing Software products
Companies have unique needs and requirements and no software platform can be ideal in such a condition. It is useless to try to find an ideal off-the-shelf software app that meets all your business needs. The wise thing to do would be to adapt the application for your unique wants, employee skill levels, finances, and other factors. For these reasons, do not hasten and subscribe to well-publicized popular systems. Though these may be widely used, they may not be the best fit for your specific needs. Do your research, investigate each short-listed platform in detail, read a few DoubleClick Campaign Management Software reviews, speak to the vendor for clarifications, and finally settle for the app that presents what you require.
DoubleClick Pricing Plans:
DoubleClick Pricing Plans:
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DoubleClick’s SMB and enterprise pricing information is available only upon request. Please contact the company for details, and ask for your quote.
We know that when you decide to buy a Campaign Management Software it’s vital not only to learn how professionals rank it in their reviews, but also to find out whether the real people and enterprises that bought these solutions are actually satisfied with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and DoubleClick reviews across a broad array of social media sites. The data is then displayed in an easy to digest form revealing how many customers had positive and negative experience with DoubleClick. With that information at your disposal you should be equipped to make an informed purchasing decision that you won’t regret.
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DoubleClick supports API/Integration with other ad servers, data management platforms (DMP), and demand-side platforms (DSP).
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