MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES

DoubleClick Review

DoubleClick
Our score: 8.9 User satisfaction: 97%

What is DoubleClick?

DoubleClick is an integrated ad-technology platform designed for agencies, advertisers, web publishers, and creatives. DoubleClick functions as a digital marketing campaign management solution. It enables advertisers to expand their business by effectively creating and managing their online ads. The platform provides real-time data and insights from their campaigns across channels, screens, and formats.

In addition, DoubleClick helps web publishers connect to a global network of advertisers, which are buying ad spaces from them for their advertisements. Thus, it functions as an ad inventory management solution for web publishers, enabling them to grow their revenue by ensuring that they have full control of who can buy their ad inventory. Meanwhile, it also offers a digital advertising management solution for creatives, as it allows them to create media rich ads in a fast and simplified process. DoubleClick is a platform developed by Google.

Show More

Overview of DoubleClick Benefits

DoubleClick highlights its DoubleClick Ad Exchange Program. Ad Exchange is a marketplace, which allows advertisers and publishers to buy and sell ad spaces or ad inventory through live auction and real time bidding. Basically, advertisers have two options where they want their ads to be displayed: search network and display network.

A search network is simply advertising through search engines, where customers are typing in keywords. On the other hand, advertising through a display network means publishing ads on websites that reserve pages or spaces for such ads. DoubleClick Ad Exchange, thus, offers advertisers a network of websites where they can have their ads published.  

Furthermore, DoubleClick Ad Exchange provides web publishers opportunities to efficiently monetize their ad inventory. It is  using the CPM ad pricing model. CPM stands for cost per thousand impressions. In this method, the website owner or web publisher is paid by an advertiser for impressions left by the latter’s ad to a visitor. Hence, the web publisher earns money when visitors view the ads on his or her website, regardless if they click them or not.

Web publishers will be able to set minimum CPMs they are willing to sell their ad inventory for. This promotes competition among advertisers, as some of them may bid more for available inventory. Web publishers can also make configurations to specify and classify the advertisers whom they want to sell their  ad inventory to.

DoubleClick Ad Exchange offers web publishers flexible ways of displaying ads on their websites. It enables them to configure the combinations of ads on their site. With this capability, they will be able to address and resolve issues related to bounce rate, time on site, and click through rates.

Meanwhile, as a digital marketing campaign management solution, DoubleClick enables advertisers to create, manage, and track their ad campaigns across search engines. It provides data and reports, recording the pre-defined actions of visitors and consumers on their own website. It automatically provides reports when someone purchases an item or requests product information through the advertiser’s website.

Moreover, through the aid of  DoubleClick Search, a digital marketing tool, advertisers will be able to track and designate conversions to specific ad campaigns.  When customers or consumers  purchase or send inquiries on an advertiser’s website, DoubleClick Search records and reports this as a conversion.

Furthermore, they can also upload data on offline portions of a conversion to DoubleClick Search. This option is used in some cases when customers initiate some online actions, such as clicking adds or researching online for a purchase, but complete the purchase offline.

A specific example of this is when a customer taps the “call now” button in the ad but purchases the item over the telephone. In this scenario, DoubleClick will automatically provide data on the online portion: tapping the “call now”button. For the offline portion, advertisers need to upload the data to DoubleClick Search. Conversion data aids advertisers measure the effectiveness of their ad campaigns. Furthermore, it will help them evaluate their  advertisement spending and the ROI they are getting from it.

Show More

Overview of DoubleClick Features

  • DoubleClick Ad Exchange
  • Global Network of Advertisers
  • Ad Inventory Controls
  • Set Pricing for Ad Inventory
  • Real-Time Bidding
  • Revenue Management
  • CPM or Cost Per Thousand Impression
  • Digital Marketing Solution for Advertisers
  • DoubleClick Search API
  • Automatic Uploading of Conversion Data
  • Track Offline Portions of Conversion Data
  • Create Media Rich Ads
  • Bid Management
  • Campaign Management
  • Access Full Demand of Google AdWords
  • Robust Tools and Insights
  • Access Display Network for Ads
  • Connect to Global Website Publishers

DoubleClick Position In Our Categories

Knowing that businesses have their own business-related demands, it is only rational that they abstain from preferring a one-size-fits-all, ideal business application. Nevertheless, it is hard to find such application even among recognizable software systems. The reasonable step to do is to jot down the varied significant factors that necessitate investigation such as major features, price terms, skill ability of staff members, organizational size, etc. The second step is, you should perform your product research through and through. Browse over some DoubleClick reviews and explore the other applications in your shortlist more closely. Such all-encompassing product investigation ensures you weed out ill-fitting software solutions and select the system which provides all the function your business requires for success.

Position of DoubleClick in our main categories:

TOP 100

DoubleClick is one of the top 100 Marketing Software products

Companies have unique needs and requirements and no software platform can be ideal in such a condition. It is useless to try to find an ideal off-the-shelf software app that meets all your business needs. The wise thing to do would be to adapt the application for your unique wants, employee skill levels, finances, and other factors. For these reasons, do not hasten and subscribe to well-publicized popular systems. Though these may be widely used, they may not be the best fit for your specific needs. Do your research, investigate each short-listed platform in detail, read a few DoubleClick Campaign Management Software reviews, speak to the vendor for clarifications, and finally settle for the app that presents what you require.

How Much Does DoubleClick Cost?

DoubleClick Pricing Plans:

Free Trial

Show More

What are DoubleClick pricing details?

DoubleClick Pricing Plans:

Free Trial

DoubleClick’s SMB and enterprise pricing information is available only upon request. Please contact the company for details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 73
Negative Social Media Mentions 2

We know that when you decide to buy a Campaign Management Software it’s vital not only to learn how professionals rank it in their reviews, but also to find out whether the real people and enterprises that bought these solutions are actually satisfied with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and DoubleClick reviews across a broad array of social media sites. The data is then displayed in an easy to digest form revealing how many customers had positive and negative experience with DoubleClick. With that information at your disposal you should be equipped to make an informed purchasing decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • China
  • Japan
  • Spain
  • Italy
  • Dutch
  • Polish
  • Turkish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for DoubleClick?

DoubleClick supports API/Integration with other ad servers,  data management platforms (DMP), and demand-side platforms (DSP).

Note

DoubleClick
is waiting for
your first review.

Arrow

Write your own review of this product

ADD A REVIEW

More reviews from 0 actual users:

women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.

OR

Sign in with company email

Sign in with company email

Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

Unsure about this software?
FIND ALTERNATIVES
TOP

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

Share
Tweet
Share