Hawksearch Review

Relevancy Tuning Control

Search engines and tools are useless if they won’t be able to return search results that contain relevant information and content based on what searchers are looking for. This will just frustrate site visitors and have a negative impact on how business owners and professionals generate conversions and sales. With Hawksearch, users no longer have to worry about losing customers and sales due to irrelevant search results. This is because the search engine give them ways to fine tune the relevancy of their search results.The search engine has a relevancy tuning control feature which allows users to define the keywords, data fields, and other identifiers that affect the search results being returned. They can access data from previous search activities to ensure that the identifiers they are putting match with what searches are using.

Capture Search Intent Through “Did You Mean” Feature

Hawksearch is built with a context-aware algorithm which can capture search intent even if the searcher is typing in a misspelled word or committing a typo error. The search engine has a “Did You Mean” feature that suggests alternative terms as users enter their queries, providing correctly spelled words or those words that searchers need to use so they can find what they really want. So in case they misspelled a word, they will still have a chance to search for the right content.

Set Up Visitor Targets And Conditional Display Rules

Hawksearch delivers different approaches when it comes to controlling the search results being displayed for site visitors. One approach is by creating conditional display rules. These are rules that are set up wherein certain information, attributes, or criteria related to site visitors are taken into account when displaying search results. For example, users can modify the search results that will be displayed based on the IP addresses of the site visitors, the hours of the day when they are visiting the website and making searches, or the specific areas where they are navigating.

Gain Insights Into Searches Through Machine Learning

Understanding the search activities and behaviors of site visitors using Hawksearch is a breeze. This is because it is equipped with a machine learning capability which can monitor and interpret the search queries being made by site visitors, the way they interact with the search results, the contents they are clicking, and the searches they are abandoning. As a result, users will be able to gain insights from all of these and make merchandising and marketing strategies that will help them deliver more relevant search results.

Popularity Boost

Users can also control their search results by boosting the popularity of items and contents. Thus, instead of generating search results based on relevancy, they have the option to focus more on popularity. For example, they can display items and contents that they want to promote in search results or those ones that have fewer clicks compared with the others.

Shape And Expand Buying Choices

The site search engine is a great tool for delivering a search experience wherein customers and site visitors are able to find and buy the products and items they want while having the opportunity to explore similar products and items. In other words, Hawksearch lets them expand their buying choices without the need to abandon the things they originally want. This is also very useful for business owners, as they can easily increase conversions and sales.

Show Relevant Recommendations Through Trending Content

Hawksearch provides relevant recommendation functionalities which streamline how users suggest products to their customers. It has a trending content functionality by which they can present articles that talk about the products or items that most site visitors are searching or buying.

Highlight Best-Selling Items

They can also display those products or items that most site visitors are buying in a separate area by using the best seller functionality. With this functionality, they can view sales data to identify those products and items that are generating higher sales, classify them as best sellers, and show them to site visitors.

“Also Bought” Functionality

Hawksearch has a complementary item functionality which displays the products and items that are most of the time being purchased in combination with the products or items that customers are including in their search queries. Site visitors will be able to quickly identify such products and items because they are labelled with “customers also bought.”

Pin Items And Contents For Highlighting In Search Results And Pages

The site search engine offers tools aimed at automating and enhancing the execution of marketing plans and strategies while site visitors are making searches. Among those tools is Hawksearch’s pinning tool. This tool is designed to allow users to pin items and contents within specific areas of the search results. They can also pin items and contents within landing pages or top-level navigation. These items and contents are highlighted when they appear in the search results. Users can organize these items and contents in a collection, contextualize them, specify the rules that will trigger the pinning, and create schedules for pinning.

Content Spotlighting

Hawksearch has another tool ideal for running marketing campaigns. This tool is used for displaying custom contents for promotions, events, sales, and other activities that are tailored to targeted site visitors and search queries. Likewise, they can prepare schedules for displaying the contents as well as specify where and how they will be displayed.

Influence SEO By Creating Sitemaps And Descriptive Facets

Hawksearch makes sure that contents, and pages can be optimized for search engines. Through the aid of its SEO influencer tools, users will be able to improve how their products, category listings, and pages are being displayed and searched in search engines. For example, search engines usually utilize crawlers to find pages to index; and having a sitemap will let the crawlers look for those pages easily.

With Hawksearch, users can automatically produce sitemaps that will identify all their active landing pages where long-tail keywords are found. Long-tail keywords are three or four keyword phrases that provide very specific information about a product or item. These are phrases that can have a higher ranking in search engines and are often used by searchers whenever they are looking for specific products or items. Users can also build facets that enable them to extensively describe their products or items. This way, search engines can crawl for more details and give higher ranking to their pages.

Discover Search Patterns

Accessing search data and gaining insights into searches is made possible using Hawksearch. The search engine has a customizable dashboard which can show patterns in the search terms site visitors are using and their interactions with search results. As search patterns are identified, users will be able to discover the search terms, search results, and interactions that tend to influence conversions. Furthermore, they can filter the information shown in the dashboard and choose the type of visualization they need.